So you are either thinking of growing your business or starting a new one. Is it time yet to take the leap?
To be successful on your journey, you need a few things:
✅ A cool idea.
✅ A working marketing strategy.
✅ Genuine approach to your followers/customers.
We are here to give you some cool data and knowledge that we gathered about video marketing. The increasing influence of videos as a marketing approach is there for a reason! The video marketing statistics that follow will come in handy sooner than you think!
We can’t wait to share it with you, so let’s get to it!
Here’s some of the most fascinating video marketing stats we ran into during our research:
Are you now intrigued by those numbers? It gets even more tempting.
In a few minutes, you will have a better idea of the state of the video marketing industry. Yes, it is an industry!
Bottom line is – get the facts and use them to get insights and boost your online performance. Inevitably, you will figure out the importance of video marketing and the difference it makes for your reach and bottom line.
Let’s look into some of the outstanding statistics and trends in the digital marketing world. They will help us reach some fascinating conclusions.
(Source: Content Marketing Institute)
▶ Business is quickly understanding the power of video marketing and adapting to it by investing more in content creation. Not only is it important to produce content but also quality is highly appreciated and sought by the public.
▶ Numbers are pretty clear – by watching videos, the information sticks with us longer. Getting to see and hear someone ‘speaking to us directly’ makes our experience richer and easier to remember. No wonder video consumption statistics are skyrocketing.
▶ Not only millennials prefer to watch more rather than read content. On a global scale, people and businesses are more and more inclined toward presenting their services, products, and ideas in the form of a video.
▶ You probably know that YouTube has become the second largest search engine, available in 91 countries and in 80 different languages. Over 90% of 11 – 44 years old American internet users watch Youtube videos, so you may want to consider YouTube video marketing regardless of your niche.
(Souce: SocialMedia Today)
▶ You need to dive deep into social media video statistics and examine all their bits and pieces. You’ll discover a lot about social media platforms and the public they tend to reach.
Channels influence different demographic groups. For instance, Facebook, Instagram, and Pinterest are more likely to influence the purchasing behavior of women, while Youtube and Twitter – those of men. It’s fascinating what these videos stats and facts can reveal, right?
(Source: Responsive Inbound Marketing)
▶ Make useful, informative and engaging content for your videos. According to video engagement stats, videos up to 2 min long are most engaging. Consumers will be happy and you will be rewarded for your investment.
▶ Provide as many references as needed for the viewer. Go one step ahead of your competitors and put yourself in the shoes of the consumer. Predict as much as possible about their wishes and use that to serve them better.
▶ Viewers are likely to stay longer on your website if you feature yourself in a video. Why? It boosts your credibility, builds trust with the consumer and it’s easier to learn more about your company effortlessly. You want to consider the impact of video on conversions while polishing your existing marketing strategy or drafting a new one.
▶ According to video content statistics, the demand is steadily increasing across the globe. Namely, there’s a 15% yearly revenue growth in the video-on-demand industry. People also prefer playing videos on their smartphones and that trend is not going away anytime soon. So make sure you optimize your website and video content for mobile devices.
▶ One of the latest video marketing trends is to make your video content not only compatible with mobile screens but also to play videos vertically, in portrait mode. Still, as long as your video is mobile-friendly, you’re good!
Are you still wondering whether you are ready to use video? Or maybe you’re not sure you need video on your website, channel or page? If the video stats and facts we laid out so far were not convincing enough, keep reading! Some more stunning numbers to follow!
▶ The importance and influence of video are undeniable. There’s a growing demand, and videos improve brand awareness, effectiveness, influence, and ROI.
▶ Videos are becoming more and more the preferred media for the public.
▶ Video marketing statistics show that the media is booming on social channels.
▶ Types of video content people mostly use:
▶ Video ads stats
▶ There are 3 top challenges marketers encounter when it comes to creating video content. Those can be either inability to fit within their budget, taking too much time with video creation, and finding the tools somewhat complex to use.
A: From 75% in 2017, it’s expected that video traffic will jump to 82% of all internet traffic by 2022.
A: Mobile video growth statistics are pretty remarkable – even in remote territories, mobile traffic is growing relatively faster than cable, satellite, and others. 52.2% of all website traffic worldwide was generated through mobile phones in 2018.
A: People watch over 500 million hours of YouTube videos every day.
A: Videos with a duration under 2 minutes are found more effective.
A: Yes! A video can boost your website conversion by 80%.
Hopefully, by now you are convinced video marketing really works! Go for it! The data speaks clearly – it works for most businesses, the public likes it – then so be it!
Make sure you do it with thought and put your originality into it! Shortlist the right tools, find the time, and last but not least – have fun, people!
We hope you liked our video marketing statistics as much as we did!
See you soon!