Branding Statistics and Tips for 2024

What if I tell you your branding can make or break your business?

If you think about the most popular brands out there, you’ll surely remember their logos. And the main color they use.

Think Apple, Starbucks, Netflix, Coca-Cola. You can recognize their products everywhere.

Branding is why those companies can etch themselves in your memory.

But we’re not talking only about the visual side. Branding is the whole process of creating the “face” of your business – name, logo, font, values, target groups.

Here Are Some Branding Statistics to Back That Claim:

• 89% of marketers claim that brand awareness is their top goal.
• 10 seconds is how long it takes a person to form an impression of your brand.
• Customers need between 5 and 7 interactions to remember a brand.
• 59% of people choose to spend their money on familiar brands.
• Being constantly present leads to a 23% revenue increase.
• Color boosts brand recognition with the astonishing 80%.
• More than 30% of the top 100 brands worldwide use the color blue in their logos.
• Branded links are proven to increase click-through rates by up to 39%

Keep reading and you’ll find out more fascinating branding stats, as well as some tips to improve your brand awareness.

Making an Impact

1. 89% of marketers claim that brand awareness is their top goal.

(Source: Foundation)

That’s not all.

• Creating a strong brand is considered crucial by 77% of marketing leaders.
• 82% of investors will only invest in companies with strong branding.
• 75% of B2B buyers insist on branded content that would help them research new ideas.

It is obvious that branding is of utmost importance. After all, we’re talking about the “face” of your business. Your brand needs to be recognizable and attention-catching.

Marketers always dig deep to find a memorable name, easily identifiable logo and font, and relatable company values. As seen by those statistics, they’re on the right path – customers, investors, and B2B buyers are all branding-sensitive.

2. 10 seconds is how long it takes a person to form an impression of your brand.

(Source: WebConfs)

• 55% of the first impression is created by visual stimuli. You can use that to your advantage.
• 48% of people say their first purchase or interaction with a brand is key to winning their loyalty.
• And 85% of B2B customers research a brand online first to decide whether or not to make a purchase.

You don’t really have that much time to form a good first impression. “First” being the keyword here. However, making a lasting impression is another story.

Have some branding statistics to back that up.

3. Customers need between 5 and 7 interactions to remember a brand.

(Source: Brand Buddha)

But what do you need to make those interactions positive?

• Bad brand aesthetic is the reason why 52% of customers refuse to make a purchase.
• 46% of the brand’s image is formed by the words they choose and how they say them.
• This important factor is easy to forget – 73% of customers claim that good customer service is vital in forming their opinion.

Customers need to create a lasting and positive memory for them to want to interact with your brand. People’s impressions of your brand are vital, whether it’s the first one or the fifth. If necessary, you can use a software that will help you out with your business plan.

Remember – give the best customer experience possible!

Brand Loyalty

4. 59% of people choose to spend their money on familiar brands.

(Source: Show Me The Blog)

Advertising smarter will lead to making more people familiar with your brand – for less money. These days everything is done online. So, what are you waiting for? Find out what you need to know about hosting a website, and create one!

• 72% of marketers claim that branded content works better than advertising in magazines.
• 69% of marketers would rather bet on branded content than on direct email.
• But be careful – 96% of customers distrust the ads on the sides of websites.

Familiarity leads to loyalty, as evidenced by those branding stats.

So.

What else can you do to win your customers’ loyalty?

Here are some brand loyalty statistics to give you an idea or two.

5. Brand loyalty is 10 times more important than a single purchase.

(Source: Venngage)

• 64% of people become loyal to a brand because of shared values.
• 48% of customers rely on brands to know them and offer them suitable products or services.
• 50% of people follow between 1 and 4 brands on social media.

And speaking about being present on social media, there’s something else you should know.

6. Being constantly present leads to 23% of revenue increase.

(Source: HubSpot)

• 60+ million businesses have Facebook pages.
• 90% of the top 100 brands worldwide have an Instagram account.
• 52% of millennials say that they have found out about products on Pinterest.

It’s the digital age. Advertising in magazines and on TV is simply not enough these days. Younger people especially need a constant reminder that you exist – this makes your online presence crucial. Just be careful not to overdo it.

If you don’t already have one, build a website from scratch and connect to all social media platforms so you can reach a wider audience.

Which takes us to the design side of things.

Design

“Design is the silent ambassador of your brand.”

Paul Rand

7. Color boosts brand recognition with the astonishing 80%.

(Source: Forbes)

Color doesn’t only go into your logo. It can and will get used for all sorts of advertising materials. It can also become signature for clothing, accessories, and beauty products – think Louboutin’s trademark red soles or Moroccanoil’s unmistakable blue.

• Humans make a subconscious judgment about a product within 90 seconds.
• Between 62% and 90% of that judgment depends on the color.
• 84.7% of customers say that color is a top factor when choosing products.

By the way, do you know what’s the most popular color?

8. More than 30% of the top 100 brands worldwide use the color blue in their logos.

(Source: Brand Buddha)

• Blue is the world’s favorite color.
• 42% of men and 29% of women picked blue as their preferred color.
• Joe Hallock’s research shows that 42% of Americans like blue the best.

People associate blue with clear skies and water. It’s a calming color. It creates a sense of security and makes people trust a brand, according to stats. No wonder it’s that popular.

Now let’s talk about logo statistics.

9. 67% of small businesses are ready to pay up to $500 for logo design.

(Source: Venngage)

• 18% of small businesses would spend up to $1000 for logo design.
• 95% of the top brands worldwide have only two colors in their logos.
• Coca-Cola’s logo is the most recognizable in the world.

Your logo will go literally everywhere. From your social media profile pics to every advertising product you can imagine. It’s what people will most likely remember. That’s exactly why so many small business owners are willing to pay an impressive sum of money to get a good one.

10. 72% of the top brand names are either acronyms or made-up words.

(Source: crowdspring)

• 77% of the people make purchases based on the brand name only.
• 80% of male and 76% of female customers buy only from brands whose names they recognize.
• 9% of the brands have logos that don’t include their names.

“Yahoo” is an acronym. It stands for “Yet Another Hierarchical Officious Oracle.” Bet you didn’t know that one.

Another fun fact: Before Amazon became Amazon, they were named Cadabra. People, however, would hear “cadaver,” which means “corpse.” Hardly anyone would buy from that brand.

The name of your business is the backbone of your brand recognition strategy.

But wait.

What is brand recognition?

Let’s put it this way:

Often, brand names become synonymous with their products – Kleenex, anyone? Other brand recognition examples, just for good measure, are Xerox and Jacuzzi.

While the name doesn’t have to be logically associated with your products (hello there, Apple), at some point it might start representing your business on its own.

Now, watch out for this one!

Branding is not only important for the people outside your business. It’s just as important for those on the inside.

Employer Branding

You do want to have the best candidates applying for jobs at your company, right?

Then you need to build your company’s reputation as one of the best workplaces out there.

Which is exactly what employer branding is helping you achieve.

I present you with some employer branding statistics:

11. 50% of people would refuse to work for a company with a negative brand, even if offered more money.

(Source: Venngage)

• 50% of employees find employer branding to be an essential part of every HR strategy.
• Unsurprisingly, 55% of employers are willing to spend more on employer branding.
• 68% of millennials get information about employer branding on social media.

A brand is only as good as the people working for it. Both employers and employees consider employer branding an important factor behind every brand’s success.

Don’t underestimate its power.

Wrapping Up

Branding is all about conveying an idea without actually speaking. It’s sharing your company’s values with the world. It is hands down the most important part of your advertising efforts.

Make sure you fully understand what your brand stands for and what your concept is. Research your target audience’s needs so you can convert them into clients. And be sure to have good employer branding – if you want to have the pick of the litter in terms of employees. That way, they’ll also believe in your brand’s goals.

Branding is a highly competitive and extremely creative field. But you are not alone – we’re here to guide you! With the help of our branding statistics and tips, you’ll surely manage to navigate its tricky waters.

Till next time!