Hello there, business owners, Yelpers or simply curious minds!
Let’s talk Yelp today! The platform that allows people to review small and local businesses, which is now competing with the giants on the market TripAdvisor, Google Reviews, and Facebook.
We dug deeper into some Yelp statistics from the last couple of years that highlight the influence of customer reviews on business.
Social media presence, in general, is essential for all businesses. That said, acknowledging customers’ opinions, in particular, is a powerful strategy to grow your audience.
Our goal – to help you notice some emerging trends from the clustered Yelp facts below.
Shall we start with some fascinating bits and pieces of data and turn them into stories?
Digital PR is starkly powerful today. We need to be out there and not just listen to consumer feedback, but also adapt to it. While acknowledging positive reviews is the obvious step toward building a good reputation for your business, negative ones are not to be dismissed either.
When users are reading your reviews, negative comments will attract attention as a magnet. So it is important that you reply to any complaints, as consumers will closely examine your reaction before hitting the ‘Buy Now’ button or stopping by your place.
Let’s dive deep into the Yelp factsheet.
Yelp review sites are not only intended for restaurants and shopping reviews – hotel owners can also find them really helpful. 78% of all hotel-related searches on Yelp are non-brand related. Getting a premium position is really what you would need to attract more visitors to your business.
How do you decide which review platform to use? There are dozens of Yelp competitors out there. Do your homework and search for the top industry listings in your area. Consider creating a profile in at least a few of the top results from your search. Most importantly, make sure people can find you with ease.
As a business owner, make sure to feature your business on Yelp. That way you also prevent someone else from misrepresenting themselves with your own business name.
Most of the traffic to the platform comes from the mobile version of the website or via desktop users. Yelp’s mobile app makes no exception from the overall trend – the mobile traffic curve is steadily going up and replacing desktop traffic. In 2018, 50% of all internet traffic came via mobile apps.
The Yelp app download stats in Google Play Store alone count over 10 million installs. Apps have become powerful lately.
(Source: QSR Magazine)
While it is true that visitors use the desktop and the mobile Yelp websites more than the mobile app, there’s an emerging trend here. With half of the global internet traffic coming from mobile apps and millions of app downloads, it is a matter of time for Yelp’s mobile app to take the lead.
As of 2016 Yelp is measuring the local business health using its accumulated data. It has even developed a so-called Yelp Economic Average (YEA) indicator for the task. Among the most sluggish economies here, we have some wealthy areas on the West coast – San Jose, San Francisco, and Portland (OR) while among the thriving ones we see Milwaukee, Honolulu, and Portland (ME).
Are you still wondering why you need those reviews?
44% of local businesses say they depend on social media to generate brand awareness, and 41% depend on it to drive revenue. So, if you need to be visible to a certain audience, if you need to raise the popularity of your services. If you need people to talk about you, then you know what to do.
Get on social media, consider key platforms such as Yelp and embrace those reviews – all of them! Negative and positive – it all counts!
Choose to have a social image over hidden identity, pick up the pace of reviews submission, make more friends, take and post more photos. This quick recipe should impact the visibility of your reviews and boost your Yelp ranking.
Yelpers’ favorite drink for summer 2019 is the Aperol spritz.
It marks a 92% increase in mentions compared to 2018.
There are some new features introduced by Yelp in the last 12 months. Let’s look into some of them:
And the diamond in the crown – the Personalization feature, introduced in Aug 2019. The feature is oriented towards yelpers and allows them to specify their favorite foods, activities, and lifestyle preferences. The application updates in real-time.
Digital PR is having an enormous impact on us as consumers on one side and as providers of services on the other. The bottom line is you need to be out there on social media as much as possible.
A: Whether you are a business owner or customer, Yelp allows you to express your viewpoint by writing reviews, reacting to reviews (as a business owner), creating a profile for your company, planning events or discussing various topics.
A: As of the end of June 2019, there are 176 million unique users across all channels: mobile app, desktop and mobile website.
A: It’s available in 32 countries, with a total of 942 million USD net revenue for 2018 and over 184 million reviews worldwide.
A: Small, local business owners, customers looking for a recommendation for places in a certain area, and everyone interested in social media.
A: Yelp has 3 main mobile apps available on all app stores – Yelp: Food and Services, Yelp for Business Owners, and Yelp Stickers.
A: Consumers are increasingly influenced by social media when making purchasing decisions and obtaining more points of view. They share feedback from their experience and in turn look to receive feedback from the online community. With Yelp, you are granted this ability.
A: Create a well-established social profile, update your profile image, create more reviews, increase your number of friends, post photos.
A: Yelp is available in 32 countries across the world; however, most Yelp users are counted in the US and Canada.
A: According to the latest Yelp demographics stats, the US Yelp community consists of 3 major age groups with a very close percentage: 33% of users are between 18-34 years of age, 36% – 35-54, and 31% are 55+ years old.
After all the mentioned Yelp facts, we hope that by now you feel comfortable taking advantage of the Yelp effect on business. Whether you are a small shoe store owner, a local restaurant owner or a coffee corner holder in your town, acknowledging customers’ reviews will make a difference. Sharing one’s viewpoint not only empowers people, but it also keeps businesses constantly improving.
As business owners, we hope these Yelp statistics will help you identify key tendencies about what drives customers’ satisfaction. That way you can deliver those top-notch services and tilt the revenue curve up.
As fellow yelpers, we hope that your feedback gets appreciated as we all know that the customer is king after all!
See you soon!