Last Updated: March 7, 2022
Does it make sense to have a blog in 2022?
Blogs can be a good source of income. Some of them have grown to be multi-million dollar companies.
As a marketing tool, they can attract a lot of potential clients.
Their power can be easy to underestimate. And in this article, I’ll let the facts convince you.
Notable Blogging Statistics
- There are at least 600 million blogs.
- In 2020, there were 31.7 million bloggers in the US.
- With 496 million blogs, Tumblr is the most popular hosted blogging platform.
- Blogging companies have 434% more indexed pages.
- Companies with a blog have 97% more links.
- The most successful blog makes a monthly income of $20 million.
- The average length of a blog post is 1,151 words.
1. Let’s talk about blog popularity! There are more than 600 million hosted blogs right now.
- About 496 million of them are on Tumblr.
- More than 75 million blogs use WordPress.
- More than 2.5 million are powered by Joomla.
It’s hard to say how many blogs there are today because the blogosphere is so dynamic!
A 2021 estimate by Hosting Tribunal puts the number at around 600 million. Most of them are on Tumblr, making it the most popular hosted blogging platform.
WordPress blogs come second with a little over 75 million. WordPress.org is an open-source CMS specifically designed for blogging and it hosts around 35% of the blogs in the world. It is important not to confuse it with WordPress.com which is a website builder just like Wix and Squarespace, the only difference being that the latter can be used at no charge.
2. In 2020, there were 31.7 million bloggers in the US alone.
- Back in 2015, their number was 28.3 million, according to blog stats.
- The US blogger community has grown by 10% between 2015 and 2019.
- In 2018, more than 30 million people updated their blogs at least once a month.
Who said blogging was a thing of the past? The number of bloggers in the US keeps growing every year.
As blog statistics show, there are about 31.2 million Americans who publish a blog post at least once a month. Their number has increased by 10% in five years. While this is not a mind-blowing boost, it clearly shows a growth trend.
3. WordPress is the most popular CMS for self-hosted blogs in the world.
- WordPress powers 40% of all websites on the planet.
- It has a 64% share of the CMS market.
- Joomla comes second with a 5% market share.
- Blogger is getting tinier by the day – it only has a 1.6% share.
The blog count has grown exponentially because of WordPress.
This immensely popular blogging platform is the king of content, swallowing a hefty 64% of the CMS market. It’s so powerful that Joomla, its closest competitor, has a market share that’s 12 times smaller.
WordPress is far from just a blogging platform: it powers forums, online stores, and even social networks! But it was created for blogging, and bloggers are its biggest user base.
Since we’re talking about blogging stats, do you remember Blogger? It’s one of the earliest blogging platforms out there. Google bought it in 2003 with a plan to develop it as a major CMS product.
Blogger’s market share right now? A microscopic 1.6%.
But what about Wix? According to CMS statistics, Wix is a serious competitor to WordPress and Joomla, expanding with exhilarating 149% year after year.
4. 409 million people read WordPress.com blogs every month.
- They view around 20 billion pages each month.
- In the next 30 days, over 70 million new blog pages and 77 million comments will be published.
- 71% of all WordPress blogs are written in English.
Who reads blogs? If WordPress blog readers had their own country, it would be the third most populous after China and India!
61% of customers bought from a business upon reading a recommendation on a blog.
More than 400 million internet users read WordPress blogs every month. That’s just the blogs on WordPress.com!
They generate around 77 million comments every month. Comments are what turns blogs into communities. They allow readers to express their opinion among a group of like-minded people.
Have you ever asked yourself how many blog posts are published per day?
Bloggers don’t waste their time. They produce content with impressive speed. About 2.3 million new WordPress.com posts come to life every day. That’s even without going into blogs powered by other platforms.
5. The most successful blog on Earth makes a monthly income of $20 million.
- In 2011, AOL bought The Huffington Post for a jaw-dropping $315 million.
- Engadget, the second most successful blog, makes “only” $5.5 million a month.
- Mashable is nowhere near with just $2 million a month, as statistics on blogging show.
How much money do bloggers make? A lot, if they have the skills to turn their hobby into a powerful online presence.
Curious fact: 59% of Gen Z are willing to learn a new skill in order to earn more money. For those of you who don’t know, Gen Z is the generation born between 1996 and 2012. That means that as of now, they are ripe enough to start working.
The Huffington Post is the most successful blog ever created. Arianna Huffington started it in 2005 and six years later sold it to AOL for a 9-figure sum. Huffington Post readership statistics keep going up. Today, The HuffPo is valued at around $1 billion.
Yes, you read that right. A blog is priced higher than what the entire economy of Samoa produces in a year.
If you know how to market a blog, you can turn it into a money-making machine. There are a few other notable examples of successful blogs. You’ve probably heard of them: Mashable, TechCrunch, Gizmodo, Engadget, Moz.
Each of them makes more than $1 million in income every month.
6. Companies that blog have 434% more indexed pages.
- Blogging companies have 97% more links.
- Blog stats show their websites also have 55% more website visitors.
The results of this marketing survey make it very clear. Companies have more visitors when they are blogging. They also get more links and have more pages indexed in search engines.
A blog gives your company identity. It makes the business more recognizable online and sucks in more potential buyers.
Having a blog increases your visibility in Google’s search results, as well as on social media. The more interesting content you create, the more it will be shared online, making your brand famous. The more famous your brand is the more customers it will attract. To be precise, 59% of customers prefer buying from a familiar brand.
7. The length of a typical blog post is 1,151 words.
(Source: Orbit Media)
- The average blog post length has increased by 42% over 5 years.
- It now takes a blogger 208 minutes to write a post vs. 144 minutes back in 2014.
- 38.9% of bloggers report “strong results” after spending more than 6 hours on a single post.
Blog posts get lengthier, and bloggers are spending more time in producing a single piece of content.
The average length of a blog post is now over 40% bigger than it was back in 2014. Lengthier posts keep readers longer and show up higher in Google search results. That’s why so many bloggers are eager to write big, fat, juicy posts.
Blogging statistics show the more time you spend on a post, the better results you can expect. So go ahead and write longer blog posts!
8. 48% of bloggers who use audio in their posts report strong results.
(Source: Orbit Media)
- 37% of bloggers report the same when they use videos.
- With images and lists, the number falls to 31%.
- 54% of typical posts contain images, while only 4% include audio.
Audio seems to be the best choice to drive traffic to your blog content. Almost half of the bloggers surveyed report strong results after including audio in their posts. It beats all other formats, including video.
The most popular audio files are podcasts with an astonishing number of 800,000 shows that keeps growing.
However, audio content is still underestimated. Only 4% of bloggers use it. The predominant format in more than half of blog posts is images (more than one), followed by lists.
9. The most popular vlogger on Earth has over 107 million subscribers.
(Source: Social Blade)
PewDiePie makes at least $1.7 million annually just from ads.
He has more subscribers than Justin Bieber and Ed Sheeran combined.
I know that this is a blogging statistics article, but it won’t be complete without mentioning some vlogging facts.
Vloggers are people who have blogs with video content. Youtube is the world’s biggest vlogging platform, and some vloggers have a ridiculous amount of fans.
Take for example PewDiePie. He has more than 107 million subscribers on Youtube, dwarfing superstars of all kinds, including those from sports, music, TV, and movies. As reported by teens, 70% of them trust influencers more than celebrities.
According to blogging statistics, vlogging is a huge fad, and some vloggers make millions from posting their videos online. The most popular YouTubers can easily earn $1 million (or more) from ads, and much more from sponsorships. Some of them brag about mansions they own, expensive cars they drive, or jewels they buy.
However, the more money they are making, the more attractive to hackers these vlogs and blogs become. A high 70% of online data breaches are financially motivated. Another reason is collecting personal information which can lead to identity theft.
10. 2500 words is the perfect post length to get high rankings.
(Source: Snap Agency)
- General blog posts should be at least 1000 words long.
- Posts, shorter than 250 words, are considered thin by Google and get the least traffic.
Here’s what blog stats show: longer content ranks better on Google and gets more traffic. Anything above 2000 words is good, while the perfect length seems to be 2500 words per post.
The above is true if you’re after high competition keywords. If you just want to publish general blog posts, then anything north of 1000 words is fine too.
A word of advice: do not write blog posts shorter than 250 words. Those are overlooked by Google, and they won’t boost your visibility in search results.
Shorter content is not engaging. The last thing you want is visitors leaving your website seconds after they came in.
11. The most-read bloggers, the ones making more than $50,000 a year, are 4.3 times more likely to conduct keyword research.
- They are 5.8 times more likely to publish case studies.
- 45% of them sell their own products and services.
About two-thirds of all bloggers are in this game because of money.
But how do you make money blogging? You provide quality content, you promote it, and you optimize it for search engines so you can get high rankings and pump up your blog traffic stats.
People who make a living from blogging are 4 times more likely to do keyword research than low-income bloggers. They are also more likely to publish case studies and videos. These formats attract attention and backlinks, and backlinks are crucial for high Google rankings.
Blogs used to be personal journals. Now they are online media worth millions.
A blog can turn its owner into an online celebrity. Or it can boost a company’s website traffic and convert users into buyers.
It’s a powerful marketing tool and an information source. It’s what the audience is looking for.
I hope that these blogging statistics will help you make better use of your blog.
Or make you think about having one.