33 Mind-Blowing CMS Market Statistics You Need to Know in 2020

Creating a website used to be tough. You needed skills to write the code, and another set of skills to create compelling content.

Then came content management systems (CMS). They completely changed the way we manage content online.

Because of CMS, creating a website is now as easy as creating an account and putting together a few modules through the drag-and-drop editor. Most CMS let you develop a beautiful, functioning website without knowing how to write a single line of code.

CMS has put fascinating power in the hands of people, allowing them to be the creators of their online realm.

Groundbreaking CMS Market Statistics

  • The CMS market will reach $123 billion by 2026.
  • WordPress powers 34% of the web and is the most popular CMS.
  • It has a staggering 62% share of the web CMS market.
  • Joomla holds a 4.9% share of the market.
  • 43.6% of websites use a custom-made CMS.
  • The most popular hosted CMS for blogging is Tumblr with 472 million accounts.
  • Wix is the fastest growing CMS, expanding 149% year-on-year.

A Market Worth Billions

1. The global CMS market share will reach $123.5 billion in revenue by 2026.

(Source: Zion Market Research)

  • Its size was $35.9 billion in 2018.
  • The market is set to grow with a CAGR of 16.7%.

It’s hard to imagine that a market where the most popular product is a free CMS can be worth tens of billions of dollars! But it’s true, and its size is set to grow fast until 2026.

This is because WordPress’s popularity shades the success of many other products for creating and managing content. Most CMS solutions are cloud-based, while others are on-premise.

It’s an industry that’s been booming because of the rise of digital content. Nowadays, everybody wants their articles, photos, videos, and infographics on the internet.

But CMS platforms are not just about web content management. There are plenty of products for managing documents, images, digital assets, etc. They generate a lot of added value and companies are more than glad to pay generously to use them.

Because web CMS products are the most widely used and affordable, we’re going to take an extensive look at them.

All Hail King WordPress

2. WordPress is one of the most popular content management systems, holding a monstrous 61.9% share of the market.

(Source: W3 Techs)

  • The popular CMS has increased its market domination by more than 1 percentage point in just a year.
  • Joomla is second with a 4.9% market share.
  • Drupal’s market share is 3.2%.
  • The ecommerce platform Shopify is the fourth biggest player with a 3% cut.

There is an undisputed ruler of the CMS kingdom. WordPress’s market share stands at 62%, and it keeps growing.

WordPress’s influence grew by 1 percentage point in just 12 months. Joomla, the second biggest CMS by market share, has lost 1 percentage points in the same period.

Drupal, the third biggest, also saw its share diminish, according to CMS market statistics.

It’s easy to see why WordPress has such a big share. The platform is free and easy to use, it has a lot of free themes and plugins, you can modify it any way you want, and you don’t need to write a single line of code.

It’s an offer too good to miss.

3. 24.8 million websites are using WordPress.

(Source: builtwith.com)

  • 8.3 million of them are US-based.
  • 34.3% of the top 1 million websites use WordPress.

How many WordPress websites are there, you ask? These numbers are based on Builtwith’s user queries, so the actual website count is probably much bigger.

Either way, CMS usage statistics show a clear dominance of WordPress. The CMS powers one-third of the top 1 million websites on the planet. With the top 10,000 websites, it’s even more: over 37%, to be exact.

It’s also worth mentioning about a third of all WordPress websites are based in the USA, making them the biggest home of the platform.

What makes WordPress the most popular CMS? You can create all kinds of websites with it. It’s far from a blogger’s tool, although that’s what it was intended for.

With WordPress, you can build online stores, product catalogs, digital galleries, forums, social networks, video websites, etc. WordPress is a vital part of content creation and content marketing.

Whatever you need, WordPress can almost certainly deliver.

The magnificent variety of WordPress tools explains why so many people use this popular CMS.

Custom Made CMS Products Control Almost Half of the Internet

4. 43.6% of all websites use a custom-made CMS.

(Source: W3 Techs)

  • 34.5% of the internet is powered by WordPress.
  • Joomla is far behind with just 2.8% of all websites.
  • Drupal powers about 1.8% of the web.

Let’s put the most used CMS products aside for a moment. A third of the internet may be powered by WordPress, but 44% of it still relies on custom-made content management systems. (Notice the difference between a market share and the number of websites. WordPress may have a 62% cut of the market, but it only runs on 34.5% of websites).

Why bother with a custom decision when there are plenty of available solutions ready to plug-and-play?

As CMS statistics show, most content management solutions have vulnerabilities that hackers can exploit. Custom content systems solve that problem and deliver extra security.

5. With 472 million accounts, Tumblr is the most popular CMS for blogging that’s hosted.

(Source: Statista)

  • 376 unique users visit Tumblr’s website every month.
  • In 2013, Tumblr became part of Yahoo! for $1.1 billion.
  • In 2019, Automattic bought Tumblr for a tiny fraction of its once-evaluation.

Yes, WordPress is on top of our list of CMS products, but no one can beat Tumblr when it comes to hosted platforms. The blogging site has over 472 million accounts and its popularity flourishes as it attracts more people every month than the entire population of the USA.

However, CMS’ popularity does not equal success. Tumblr never took advantage of its huge audience and couldn’t come up with a profitable business model. Once considered a billion-dollar asset, today Tumblr is struggling to find a way to make money.

In August 2019, Automattic (the parent company of WordPress) announced it would buy Tumblr, thus solidifying its position as a top vendor in CMS market statistics.

According to unofficial sources, the buying price is somewhere south of $20 million. This is a crushing devaluation of a platform, used by millions, but unable to bring in some cash.

6. Hosted CMS Wix’s market share grew by an astounding 149% year-on-year.

(Source: Kinsta)

  • Wix controls around 1% of the market.
  • Squarespace grew by an impressive 114% year-on-year.
  • Currently, these are the fastest-growing CMS solutions on the market.

It’s easy to grow fast when you are small.

Wix is small. Even though it’s among the most popular CMS solutions, it had just 0.4% of the market back in 2018. A year later it managed to expand its presence to 1%, making it the fastest-growing major CMS out there.

Squarespace also managed to double its share and now has 1.5%.

Ecommerce Is Booming

7. Ecommerce platform Shopify runs on 2.5 million websites.

(Source: builtwith.com)

  • About 1 million of them are live now, according to CMS market statistics.
  • Shopify powers 4.36% of the top 10k websites.
  • Shopify is most popular in the USA, where it has over 800,000 installations.

The most popular ecommerce platform by market share powers more than 4% of the top 10,000 websites. Online shopping has grown exponentially over the last 10 years, pushing more business owners to open online stores.

Shopify is a top CMS. Over 2.5 million websites are running on it, but take this with a grain of salt as it only represents data from builtwith.com and not actual installations. About a million of those websites are live as you read this article.

Unlike WordPress, Shopify is a commercial product and has managed to become a viable business. Shopify is a public company and its market cap has recently shot through the roof, reaching a stunning $44.4 billion as of August 2019.

8. Magento controls 1.6% of the CMS market.

(Source: W3 Techs)

  • The platform’s market share has dwarfed by 0.5 percentage points in just 12 months, as CMS market statistics show.
  • With 19,000 installations, Gabon is the second biggest market for Magento after the USA (81,600 installations).

As of August 2018, Magento had a 1.6% market share. A year later that number has dropped by a half percentage point, showing a considerable decline in Magento’s market presence.

According to W3 Techs, Magento powers 0.9% of the internet, which is still impressive. It remains one of the most popular CMS products in the world, and it is also behind more than 2% of the top 10,000 websites.

Magento has a history of successes and a loyal army of users. It remains one of the most popular CMS around, and it is here to stay.

9. 293,000 websites use the leader in knowledge management MediaWiki.

(Source: Builtwith.com)

  • 15,579 websites in Palau use MediaWiki, making the small island country the world leader in terms of the number of installations.
  • About 0.26% of the top 1 million websites use MediaWiki.

MediaWiki is by far the best CMS for knowledge websites. It powers the legendary Wikipedia, as well as hundreds of thousands of other websites.

Communities and companies use MediaWiki to share knowledge through a simple to use, yet effective cloud-based CMS. By using MediaWiki, anyone can add or edit the content in the CMS’s database. Thus, webmasters can crowdsource knowledge management and take advantage of the versatility of the website’s users.

Wrap Up

From blogging to online trade, content management systems help entrepreneurs achieve their goals much easier.

Knowing these CMS market statistics will help you get a better grasp of the industry.

The market has expanded to feature thousands of web CMS, not to mention other types of content management platforms.

Well, that’s all for today. I hope you found value in the information in this article.

Till next time!


How many websites use a CMS?

That’s hard to say. There are currently more than 1.7 billion websites on Earth and the number keeps going up.

It’s safe to say most of them have some kind of content management system. Surely some enthusiastic web designers still build pages from scratch using HTML or other technologies, but CMS platforms are a much faster and more convenient way to have an online presence.

What is the most popular CMS platform?

Undoubtedly, WordPress. It has so many advantages like customization, free plugins, loads of themes, and an intuitive interface. And it doesn’t cost a dime!

All these perks put WordPress in the leader spot and make it THE content management system of choice.

What percentage of websites are built on WordPress?

According to CMS market statistics, more than 34% of all websites run on WordPress.

How many CMS are there?

Again, It’s hard to say. There are between 1000 and 2000 web CMS solutions, according to Audrius Jankauskas, co-founder of PHP framework ImpressPages.

When you add all the other types of top CMS products, the number will probably grow exponentially.


Geek, writer, editor, Nick Galov enjoys a pint and a good read. Good as in challenging and, preferably, about obscure technology. Currently, he is sharing his expertise with our team of writers, giving practical advice about product testing and content structure.

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