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Content Marketing Statistics, Facts & Predictions In 2020

 

If you’ve ever done content marketing, you know it can be as testing as climbing a mountain peak.

Every step of the way is a challenge.

Today we are here to discuss content marketing statistics and why they are so important in 2020. Let’s update ourselves together on the content marketing facts of 2020.

Before we start with our stats, have a look around first: 

  • Content marketing is 3 times more efficient in terms of leads than outbound marketing. 
  • 60% of B2C marketers use content marketing strategies. 
  • 56% of businesses worldwide intend to spend more on content creation.
  • 73% of businesses have a designated employee to monitor content creation.
  • 72% of companies say content marketing increases leads.
  • More than 80% of marketers plan to spend more on content marketing. 
  • 92% of marketers and businesses report content as a valuable business asset.

The more content you put out there – the better for you! 

Like so:

Still not convinced? 

Let’s see:

Content Marketing Stats 2020

We found the latest and greatest content marketing usage statistics that you need to know for 2020 and beyond. Read on to find out more content strategy statistics that will help you in your content marketing efforts.

1. 56% of Businesses Reported that They Plan to Increase Content Creation Spending

(Source: Siege Media)

So, why is content marketing important? Most B2B marketers are now using content marketing to achieve their top-of-funnel goals. While few companies are actually using it to deepen relationships with their customers, this trend is likely to take off in the coming years.

2. 90% of all marketers use content marketing to generate inbound leads.

(Source: Gist)

The message is loud and clear, guys. Content marketing can be great for almost every business under the sun. Don’t miss out on the great opportunities it offers. 

3. 73% of marketers point out that brand awareness is a goal when creating content.

(Source: Contently)

  • 72% of marketers believe that branded content is more effective than traditional advertising.  
  • 91% of users are likely to choose popular-brand products. 

The effectiveness of branding is indisputable. Creating an optimal content marketing strategy is essential. 

Content Marketing ROI Statistics

Content marketing and blogging are closely linked together. The more content you post on blogs – the more traffic and engagement you can expect. Use every blog post as part of your strategy – it will pay off!

4. 92% of marketers and businesses report content as a valuable business asset.

(Source: Siege Media)

  • 27% of businesses say that the biggest challenge faced by them when creating their own content is the lack of data.
  • 28% of businesses say that a lack of having a solid content marketing strategy is a major challenge when creating content.
  • 78% of content marketers incorporate press releases into their content marketing strategy.

5. 61% of customers have made a purchase after they read a recommendation on a blog.

(Source: Content Marketing Institute

6. Marketers who set a high priority on daily blog posts are 13 times more likely to experience positive ROI.

(Source: Hubspot)

  • In 2019, around 85% of US companies with more than 100 employees will invest in content marketing.
  •  34% of bloggers say they use ways to analyze the performance of their blog. 

This goes to show that content marketing is a good fit for almost everyone. It is among the most profitable approaches to marketing in 2019! 

Interacting with your clients is essential, so don’t miss the opportunities that content marketing has to offer.

B2B Content Marketing Statistics

Enjoying content marketing stats? Stay tuned, there’s more: 

7. 69% of B2B marketers now use a documented content marketing strategy.

(Source: Content Marketing Institute)

If you need to know your content marketing ROI statistics, then there’s really only one way of doing that. It has been found that the percentage of businesses that document their content marketing strategy has grown over the past few years to 69%. This number is likely to increase as more and more businesses realize how much money they are leaving on the table by not using a solid, documented content marketing strategy for their business.

8. 71% of B2B buyers read blog posts.

(Source: Hubspot

Yes, B2B content marketing statistics 2019 are clear that more frequent blog posts boost engagement. By posting more often, you build up trust and credibility. 

During their buyer’s journey, users might use your exact posts to get information and recommendations. In other words, the more posts – the better your chances of making a sale!

9. 64% of B2B marketers increase their video marketing.

(Source: Impact)

We can always use better productivity – there’s always another boundary to push. Video marketing can help with that!

Importance of Content Marketing

What do you need content marketing for?

Content marketing allows the audience to respond to what you are offering them. You create great content, you become a leader – and you attract your audience. That’s how you become a respected part of your industry. 

Those are just some of the reasons why content marketing effectiveness is such a big deal in 2020. It gets you more leads and traffic than any other type of marketing, and it builds the trust and loyalty of your audience. Both B2B and B2C marketers love content marketing nowadays even for that reason alone.

It can be to promote a product or a service. You may be a business owner, an entrepreneur, or a freelance blogger. 

Either way, content marketing is the way to go. Let’s dive into more stats. 

Content Strategy Statistics

Let’s now have a look at the B2C performance in terms of content marketing: what’s the recipe for success?

10. 82% of B2C marketers consider content marketing a key strategy.

(Source: Optinmonster)

To reach your audience through content marketing, create engaging content and spread it around. For product-related businesses, the most important thing is to use content marketing to demonstrate how awesome your product is. 

As you can see: there are many marketers out there who share that opinion. 

Content marketing is about long-term ROI.

It’s not an easy job to assess the exact content marketing ROI. But the organic traffic that content marketing will guarantee you will pay off.

11. The most successful B2C content marketers dedicate at least 40% of their budget to content marketing.

(Source: Siege Media)

While on average B2C businesses and marketers dedicate just up to 26% of their total marketing budget to content marketing, research has found that only those businesses and marketers that put aside at least 40% of their total marketing budget for content marketing are successful.

12. 84% of bloggers find that infographics are effective.

(Source: Optinmonster)

Your efforts will be rewarded!

Content Marketing Growth Stats

Blogging is huge in 2020. How huge exactly? Well:

13. Blog posts with images enjoy a 94% higher view-through rate

(Source: Siege Media)

Blogging is not a hobby anymore. Nowadays people monetize their posts and make a living out of it. Blog posts are getting longer, filled with more images and interactive content. Today you can find a blog post for just about anything. 

14. 60% of marketers post at least once a day.

(Source: Neil Patel)

According to the state of the content marketing industry, facts point that the best way to promote your products or services is using content marketing. The frequency of your posts can turn out to be crucial for your business. 

One more thing before we go on: 

SEO and Content Statistics

Content marketing is essential for SEO. Together they form a synergy that has changed the digital marketing world. The main ingredients you need to make things work for you are keywords, quality content, web design, user experience, and traffic

Now, we can move on: 

Types of Content Marketing

What Can We Choose From?

What is there to choose from? If you need to create more content, there is your list of options:  

  • Articles – product announcements, online newspapers or magazines 
  • YouTube posts – video marketing rocks 
  • Podcasts – audio content
  • Case studies – those can take different forms
  • Email marketing – still one of the best marketing tools around and the one with the highest ROI
  • Infographics – easy to understand and a great way to share information visually, infographics are a cool content marketing format 
  • Webinars – such an awesome tool, aren’t they!
  • Social media – so many opportunities out there
  • Newsletters and promotions – always a great way to support your product

81% of marketers say video content is the most difficult kind of content to create.

Content marketing strategy is putting out content and having a strategy to promote it. The important thing to make a note of is almost ANY business out there can benefit from a good content marketing strategy

As you may know: 

15. 65% of humans remember better through visual media.

(Source: FastCompany

The point being: the more visual data and interactive content you include in your content marketing, the more memorable it will be. 

Now, let’s have a look at what visual content stats have to say: 

16. 87% of users wish to see more videos from brands.

(Source: Siege Media)

As we saw, video content stats show video is the future of marketing. Success comes with planning

Chances are, there are at least one or two points that you haven’t considered so far. Take action and make the best out of that information. It will pay off sooner than you think. 

17. 75% of consumers watch videos once a day

(Source: Siege Media)

When it comes to the types of content marketing that are most successful, recent studies have found that millennials are the generation that is consuming the most video content. Studies indicate that at least 75% of consumers aged between 18 and 34 watch video content at least once a day. This makes it one of the most attractive options for a successful content marketing strategy.

18. Newsletters are still in vogue with 81% of businesses using email newsletters

(Source: Content Marketing Institute

When it comes to SEO and content statistics, the top two types of content used by businesses for content marketing are social media content (95%) and blog posts (89%). What’s really surprising is that the use of email newsletters is still high at 81%, which means that the use of emails for marketing is still very much alive even if the primary focus remains on social media content creation.

19. 76% of Businesses Use Organic Traffic as a Key Metric for Content Success

(Source: Siege Media

  • 61% of businesses say that changes in search algorithms are their top concern. 
  • 45% of organizations admit that their main concern is the social media algorithm changes.
  • 36.7% of marketers say that creating engaging visual content remains their greatest challenge. 

Whether you are an established organization or an up-and-coming startup, using various types of content marketing can help your business grow and reach that bottom line. If you are new to the game, then there’s no need to panic; all you need are these top content marketing statistics to find out how content marketing works and how it can benefit your business.

20. Headlines of 14 Words or More Get up to 5X More Backlinks

(Source: Convince&Convert)

While it was previously thought that headlines should be short and to the point, it seems like audiences now have an appetite for longer headlines. It has been found that headlines that are longer than 14 words on average get 5X more backlinks. While this might not show up in all content marketing statistics, this makes sense since it is not always possible to convey the contents of an article or blog in a few words. 

Long-form articles and blogs of over 3,000 words receive 3x more traffic. One of the benefits of content marketing using long-form content is that it allows readers to get more information out of reading a single long-form article or blog post.

How Content Marketing Works? 

Content marketing is the King of marketing nowadays. It offers something to every kind of audience, and it is highly personalized, compared to most other approaches. Audiences can choose which blogs or YouTube channels to follow. 

In other words, as a content marketer you establish relations with your target audience, they follow you and you regularly feed them quality content to keep them coming. 

21. 88% of marketers in the US and Canada use content marketing as a part of their strategy.

(Source: Wordstream

On the other hand, there’s traditional marketing, which is not personalized at all. Everyone sees the same billboards and pay-per-click ads and hears the same commercials on TV and radio.

Those types of commercials don’t call for an immediate response. In content marketing, however, marketers have the advantage of reaching their particular audience on a deeper level. 

Social Media Content Marketing Trends

Hm… let’s see: Facebook, YouTube, Instagram, Snapchat, Tumblr, Pinterest, and so many others. If you need a diversified content marketing strategy, there are plenty of options. 

Here comes another list that will shed some light on the matter:  

22. 95% of Content Used in Content Marketing is for Social Media

(Source: Content Marketing Institute)

If you are looking for solid content marketing growth, then here’s a statistic you simply cannot ignore. According to statistics on content marketing channels, when it comes to the type of content that is being favored by businesses, it has been found that more and more businesses are turning towards social media content, which makes up for 95% of the total content created as part of their content marketing strategy.

23. 70% of marketers use paid advertising on social media.

(Source: Impact

  • YouTube is the world’s second most visited website. Facebook follows closely at number 3. (I am sure we all know which number 1 is. Yup, it’s Google!)
  • 81% of marketers say they believe in quality written content as the best content marketing strategy. 
  • 40% of brands already use Instagram. 

Yup! The lure of social media marketing is irresistible:

24. 61% of B2B marketers have increased the frequency of posting on social media.

(Source: Impact

In a nutshell, the most important content for marketers is video and blog posts. Publishing on only one platform isn’t enough if you want to cast a wide net for your audience. 

Content Marketing Metrics

There is no single metric with which to measure content. The efficiency of your content marketing strategy, on the other hand, can be divided into a couple of categories. This will give you a bird’s eye view of what’s actually happening in your marketing. 

Today, we’ll focus on the top 4 types of content marketing metrics. Let’s ask ourselves some fundamental questions: 

  • Consumption metrics – “How many people read my article?” or “How many people saw my video?”
  • Sharing metrics – “Do consumers share my content with others?” 
  • Sales metrics – “Do consumers become customers?”
  • Lead generation metrics – “Do consumers turn into leads?”

Just answering those simple questions will tell you how you’re doing in great detail!

Before we move on, there is an important question content marketers often ask themselves: 

How many posts should I make per day?

Answer: As often as you are able to produce quality content! Quality is always key! 

Content Marketing Costs

Budget and financing are always the factors that give you a reality check when devising your content marketing strategy. 

Content marketing is surprisingly cost-effective if you look at its long-term ROI. It is potentially the best way to make sure the audience knows about you and your product. 

25. Content marketing costs 62% less than traditional marketing.

(Source: WordStream) 

  • Speaking of costs: 28% of marketers reduce their traditional marketing budget in favor of digital marketing. 
  • 61% of marketers plan to invest more in content marketing (FYI, digital marketing comes second with 57%). 
  • Conversion rates are 6 times higher when a company uses content marketing. 

That’s right, content is the King of marketing nowadays. Marketers wish to invest in quality content. 

26. Content marketing is estimated to become a $300 billion industry in 2020.

(Source: Marketing Insider Group

Organizations tend to spend more and more on content marketing. The most successful companies spend 40% of their budget on content marketing.  

To Sum Up 

People strive to be influential – in their business, online, among friends and family.   

The important thing is:

Find out what works and invest your time and energy to do it well! 

Content marketing is an amazing way to reach your audience and have them listen with awe to what you have to say. Clients actually expect you to give them that experience!

Don’t count on luck! Count on content marketing statistics!

References:

  1. SiegeMedia
  2. Gist
  3. Contently
  4. Siege Media
  5. Content Marketing Institute
  6. Hubspot
  7. Content Marketing Institute
  8. Hubspot
  9. Impact
  10. Optinmonster
  11. Siege Media
  12. Optinmonster
  13. Siege Media
  14. Neil Patel
  15. FastCompany
  16. Siege Media
  17. Siege Media
  18. Content Marketing Institute
  19. Siege Media
  20. Convince&Convert
  21. Wordstream
  22. Content Marketing Institute
  23. Impact
  24. Impact
  25. Wordstream
  26. Marketing Insider Group

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