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This is the manifest of social media.
But here’s the interesting thing.
Do you actually know the answer to how much time do people spend on social media?
What about the average time spent on social media?
Carry on, then.
The information you seek is right in front of you.
Time spent on social media has increased over the last years. In fact, each year we are investing more and more of our time being online on Facebook, YouTube, Twitter, etc.
In just seven years’ time, we went from spending 90 minutes per day on social media to spending around 153 minutes on it. At this rate, we will pretty soon be giving 3 hours of social media time every day.
It makes you wonder what we were doing before that.
Social media has set the world on fire. Adults in Africa and South America appear to be the most addicted, spending more than 3 hours on social media every day.
The average social media use in Europe is the lowest – a little less than 2 hours daily. There has been a significant increase in time spent on social media in certain countries since 2017. The Philippines, UAE, and Saudi Arabia, to name a few.
Question time: How much time do people spend on social media per day?
In 2019, the average amount of time spent on social media is 2 hours and 22 minutes per day.
(Source: Digital Information World)
Logic dictates the younger generations spend the most time on social media. So, in case you’re wondering: how much time do millennials spend on social media – the quick answer is around 2 hours and 30 minutes.
Still, time spent on social media by age also indicates older generations enjoy scrolling through Facebook and Twitter, as well.
Despite some recent studies that say Facebook is starting to decline, the platform developed by Mark Zuckerberg is still number 1 in terms of popularity. The average time spent on Facebook is close to an hour daily, which is pretty good for a “declining” website.
1.4 billion people log in to Facebook on a daily basis, which is quite impressive. Furthermore, can you imagine the number of videos being uploaded every day – 8 billion? Тhat’s more than you can watch during the course of your whole life.
(Source: Broadband Search)
YouTube may be the second most popular social media platform, but it’s way behind Facebook. However, the big advantage YouTube has is the average length of visits. It’s just so hard to control yourself and not watch 10 videos in a row.
All these hours spent on social media may not be a complete waste of time, as well. After all, there are tons of educational videos on YouTube, so you can actually learn a lot.
Question time: How much time did the average person spend on social media in 2018?
According to time spent on social media statistics, people used 142 minutes of their everyday routines to stay on social media.
(Source: Global Web Index)
Facebook Messenger is one of the most popular apps of all time. It has 1.3 billion monthly users and 70 million daily users.
People around the world accommodate thousands of hours spent on social media. The Messenger app of Facebook is a top choice to spend those hours in countries like the USA, Australia, UK, and France.
Question time: How much time do teens spend on social media?
Teens spend an average of nine hours a day online. A lot of teens admit they overdo their time on social media. Kids aged 8 to 12 spend an average of 6 hours daily, which is still too much.
Statistics on time spent on social media indicate the youngest tend to be Instagram fanatics. Around four-fifths of Americans, aged 13 to 24 are on Instagram, and globally 64% of people between 18-29 use this social media.
For comparison, 21% of Instagram users are aged 50-64 and only 10% are 65 years or older. All in all, this means it’s a social media with a youth audience, so remember that whenever you’re trying to engage potential customers.
Six Degrees is widely considered to be the first social media platform. It was created back in 1996 by Andrew Weinreich and the site was launched the following year. Six Degrees combined popular features we know today like creating a profile, adding friends, etc.
A couple of similar websites emerged in the next decade. Myspace was launched in 2003 – the same year LinkedIn came to existence – and was the largest social networking site in the world from 2005 to 2008. Kudos to those who remember it and used it back then.
In June 2006, Myspace even surpassed Google as the most visited website in the United States. How much time do people spend on social media wasn’t even a question back then.
But times changed. Facebook came in 2008 and basically killed the platform, which is now ranked 4,153th by total web traffic.
Do you tweet or do you leave it to the birds? Currently, more than 330 million people use Twitter every month, although the figures dropped compared to mid-2018 and late 2017.
Social media time people spend on Twitter is an average of 1-minute per day, but don’t let that fool you. Twitter is a very influential social media. According to a 2018 study, 187 governments and heads of state maintain an official presence on Twitter.
It may be a challenge for Snapchat to penetrate older demographics. The main users are currently between 13 and 34 years, with people under the age of 25 spending the most time on Snapchat.
So, it may not be the biggest social media out there, but it’s definitely very popular with teens and young adults. It’s astonishing how much time do teens spend on social media, Snapchat in particular.
(Source: Business of Apps)
India has the highest average time spent on social media, amounting to 17 hours per week. A large proportion of that time is spent on WhatsApp. The platform grew in popularity very fast among India’s youth.
WhatsApp is the most popular messaging app in the world with 1.5 billion users in 180 countries.
Question time: How many hours should you spend on social media?
The amount of time spent on social media should be kept to a golden standard. Volunteers cut down their social media use to 30 minutes per day total, they experienced a “significant improvement in well-being,” exhibiting reduced loneliness and depression.
Are you looking for a job? Log in to LinkedIn. Are you looking to recruit? Log in to LinkedIn. Do you want a sandwich? Just a joke, but you get the point.
LinkedIn was created way back in 2003 and came a long way to become what it is right now. Time spent on social media can be very useful on LinkedIn, especially for businesses and job seekers.
(Source: Skills Lab)
Social media time on Pinterest is really important for millennials. In fact, they say Pinterest inspires them to turn their dreams to reality, more so than any other platform.
Around 63% of millennials also admit Pinterest helps them discover new brands or products. They also use the platform to make purchases.
It’s worth noting that most of the average time spent on this social media comes from mobile devices. Actually, only 20% of people use the desktop version of Pinterest.
To summarize how much time people do spend on social media – it’s an average of 2 hours and 22 minutes per day. The average time spent on social media in 2019 is around 153 minutes per day.
Now that you know this information, maybe you can cut your social media time a bit and go for a good old-fashioned walk. Just leave your mobile at home, no distractions are needed.