Did you search for this article by voice?
Voice search statistics reveal that every month there are one billion searches made by voice.
Fascinating, is it not? Let us analyze the topic further and get to the bottom of why so many people use voice activated search.
(Source: Adobe Analytics)
The survey also found that 31% use voice for smart home commands, 30% for ordering/shopping online (according to voice commerce statistics), 17% for take-out food orders, and 16% for flight and hotel research.
Say hello to the new addiction. When voice search devices become a big trend in the next years, you can say you knew it all along. You can thank review42 for it.
Current voice search stats show that almost half the people who already own a smart speaker plan to buy another one. Furthermore, around three-quarters of voice search users feel like the device is a part of their daily routines.
(Source: Mobile Marketer)
Voice search trends in 2020 dictate that more than half of smart speaker users prefer finding information about products with the help of a search assistant. It’s also popular to directly ask questions and ask for directions.
There are a couple of steps you can take. Create content that talks back. Focus on mobile search and add FAQ. Keep it simple and inspire curiosity. Write it the way you think it’s most likely for someone to search it. Remember – SEO for voice is quite similar to regular SEO.
Search engine optimization is equally important for a google search with voice, as it is for a typed one. You still need to gain greater visibility and reach the highest number of people, after all. The average voice search result has 1,199 Facebook shares and 44 Tweets; however, very few voice search results had the exact query in their title tag.
Surprisingly, Alexa uses Bing and it is not the only virtual assistant that uses Bing – Apple’s Siri and Microsoft’s Cortana use it too.
Google’s voice search demographic statistics show that 27% of the global population with access to the internet use voice searches. In the US, voice assistants are used by over 111 million people.
Voice search growth is expected to be huge in the next few years. Voice search stats for 2018/2019 indicate that more and more Americans are using a search assistant at least once per month. In just three years’ time, more than 50% of US homes are predicted to have a smart speaker.
Naturally, younger people are adopting the technology quicker. Still, 10% of 55+ year-olds voice search for stuff. Voice search growth statistics reveal that every age group has increased its voice searches steadily in the last three years.
Voice searches bring great benefits to a business. As voice search stats suggest, more than half of consumers who use smart speakers would like to get information by brands. On top of that, more than 5 million Americans make direct purchases with a search assistant.
And after all, it’s just so easy, you don’t have to move a muscle.
How do I implement voice search on my website?
Open the Google website on your desktop computer and you’ll find a little microphone icon embedded inside the search box. Click the icon, say something and your voice is quickly transcribed into words.
These voice search stats clearly indicate what you need to do in order to optimize your page for voice searches. The average voice search result page loads in 4.6 seconds and the average word count of a voice search result page is 2,312 words. Currently, one-fifth of users start a voice search on their mobile. We live in a time where there’s an increased number of google searches by voice.
Using a search by voice allows users to seek information on a search engine by speaking on a mobile phone or computer. The device then finds the information for you, without the need to even touch the keyboard.
Come next year every 5 out of 10 people will start searches with a search assistant. The smart speaker market is already growing steadily and should reach the $30 billion mark in 5 years’ time. In fact, voice search stats 2018/2019 show that market growth is close to 200%!
In the US, Amazon’s Echo has 10% penetration, while Google’s Home sits at 4% and Microsoft’s Cortana at 2%. Most common voice searches are done by Siri and Alexa is only used by 10%.
When you ask Siri: “What is the meaning of life?”, the answer is: “I find it odd that you would ask this of an inanimate object.”
When you ask Alexa: “What is the meaning of life?”, she says: “The answer is 42, but the question is more complicated.”
(Source: Think With Google)
Voice search statistics say that more than half of all people prefer using a voice-activated search when driving. That is definitely safer than having to type while driving, or to stop the car altogether just to google something. And, after all, the main goal of technology is to make life easier.
(Source: SEM Rush)
Generally, people share that using voice-activated search helps them get things done quickly and efficiently. It allows them to multitask more easily and empowers them to get information instantly.
(Source: The WebMaster)
Obviously, people prefer having their voice speakers by their side. Living rooms appear to be the most popular in-house destination, though kitchen use should increase in the future. After all, it’s quite handy to have a cooking guide helping you not to burn the turkey.
Digital assistants: how many people use them, in what industries, what are the predictions? Let’s find out!
The predicted increase is a big jump from 2% in 2019.
Most chats still take place in text form and text-to-speech apps. The deployment of voice search features will continue to grow and be included in VEAs.
The Gartner voice search statistics show that voice-based speakers will be integrated into the business and consumer settings, to hit the $3.5 billion mark by 2021. Sectors like healthcare, remote diagnostics, and elder-care applications will use voice search functionality saving time when ordering tests, medication, and retrieval of patient data.
More people are buying smart speakers for their homes. The use of voice search is often to find music. Currently, data shows that the reception of devices with advanced technology is high in the US, Canada, and Mexico.
As per voice search growth statistics, the biggest players on the voice search-enabled speakers market are Amazon, Apple, Alphabet, Baidu, Alibaba, Lenovo, and Xiaomi.
Searching statistics reveal further preferences – those include making calls, asking for the weather forecast and playing music. People also voice search for local businesses.
That’s it for now, my friends! I’m sure that we will speak more and more about search by voice in the future. After all, voice search statistics clearly tell us that soon we won’t need to use a screen to browse at all.