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49+ Stats to Help You Understand Voice Search in 2020

Voice Search

Did you search for this article by voice?

Voice search stats reveal that every month there are one billion searches made by voice.

Fascinating, is it not? Let us analyze the topic further and get to the bottom of why so many people use voice activated search.

Fascinating Facts:
  • By 2020, 50% of all searches will be voice activated.
  • 55% of households in the US are expected to own a smart speaker in 2022.
  • 20% of mobile queries are currently done with voice search.
  • Nearly 40 million Americans currently own a smart speaker.
  • 58% of people have used voice search to find information about a local business.
  • 72% of people who use voice search devices claim they have become part of their daily routines.
  • 43% of smart speaker owners use the technology to shop.

1. 13% of all households in the US owned a smart speaker in 2017.

(Source: WordStream)

  • It is expected that there will be 21.4 million smart speakers in the US by 2020.
  • 16% of Americans currently own a voice speaker.
  • 36.5 million people in the US engaged a search by voice at least twelve times in 2017.

Voice search growth is expected to be huge in the next few years. Voice search stats for 2018/2019 indicate that more and more Americans are using a search assistant at least once per month. In just three years’ time, more than 50% of US homes are predicted to have a smart speaker. 

2. 31% of smartphone users worldwide use voice search at least once a week.

(Source: 99firms)

  • 45% of smart speaker owners plan to buy another one.
  • One billion voice searches were made every month in 2018.
  • 72% of people who use voice search devices say they’ve become a part of their lives. 
  • 61% of 25-64-year-olds say they’ll use their voice devices more in the future.

Say hello to the new addiction. When voice search devices become a big trend in the next years, you can say you knew it all along. You can thank review42 for it.

Current voice search stats show that almost half the people who already own a smart speaker plan to buy another one. Furthermore, around three-quarters of voice search users feel like the device is a part of their daily routines. 

3. 39.3% of Millennials used voice-enable assistants at least once per month in 2019.

(Source: WordStream) 

  • 25% of 16-24-year-olds use voice search on mobile.
  • 10.1% of baby boomers (55-74 years) have used a search assistant a minimum of once every month in 2019, compared to 8.6% in 2016. 
  • Individuals aged 26–35 are the most likely to search by voice

Naturally, younger people are adopting the technology quicker. Still, 10% of 55+ year-olds voice search for stuff. Voice search growth statistics reveal that every age group has increased its voice searches steadily in the last three years.
Voice speaker users by generation chart

Question time: How many searches did Google get daily in 2019?

There were over 2 trillion Google searches per day in 2019. However, Internet Live Stats claim that 5.5 billion searches are done per day, thus over 63,000 queries take place every second.

4. 43% of voice-enabled device owners use the technology to shop.

(Source: DialogTech)

  • 51% of people who shop via voice use it to research products.
  • Nearly 5.5 million US adults make purchases with their smart speakers on a regular basis.
  • 28% of people go on to call the business they voice search for.
  • 52% of people who search by voice are interested in receiving info about deals, sales, and promotions from brands.

Voice searches bring great benefits to a business. As voice search stats suggest, more than half of consumers who use smart speakers would like to get information by brands. On top of that, more than 5 million Americans make direct purchases with a search assistant.

And after all, it’s just so easy, you don’t have to move a muscle. 

5. Search by voice will make up 50% of all searches by 2020.

(Source: Alphametic)

  • Google’s AI learned to be more conversational by reading 2,865 romance novels.
  • According to word usage trends in voice searches, 20% of voice queries include 25 keywords. 
  • Voice search results primarily come from the top 3 web rankings results.
  • The average length of voice searches is 29 words.

Search engine optimization is equally important for a google search with voice, as it is for a typed one. You still need to gain greater visibility and reach the highest number of people, after all. The average voice search result has 1,199 Facebook shares and 44 Tweets; however, very few voice search results had the exact query in their title tag.

Top 25 word usage trends in voice search:

Top 25 keywords in voice search

6. According to Google, 20% of all mobile queries are voice activated search.

(Source: Brafton)

  • 36.4% of voice search results come from pages that use Schema.
  • 40.7% of all voice search answers are displayed in a Featured Snippet.
  • Very few voice search results had the exact query in their title tag.
  • 70.4% of Google Home result pages use a secure connection (https).

These voice search stats clearly indicate what you need to do in order to optimize your page for voice searches. The average voice search result page loads in 4.6 seconds and the average word count of a voice search result page is 2,312 words. Currently, one-fifth of users start a voice search on their mobile. We live in a time where there’s an increased number of google searches by voice.

Question time: What is Voice Search used for?

Using a search by voice allows users to seek information on a search engine by speaking on a mobile phone or computer. The device then finds the information for you, without the need to even touch the keyboard. 

7. 50% of all searches will be voice searches by 2020.

(Source: TheWebMaster)

  • The Chinese market for voice search devices accounted for 52% of global smart speaker growth in 2018.
  • The global voice-based smart speaker market could be worth $30 billion by 2024.
  • The global voice search devices market grew 187% in Q2 of 2018.

Come next year every 5 out of 10 people will start searches with a search assistant. The smart speaker market is already growing steadily and should reach the $30 billion mark in 5 years’ time. In fact, voice search stats 2018/2019 show that market growth is close to 200%!

Question time: How do I implement voice search on my website?

Open the Google website on your desktop computer and you’ll find a little microphone icon embedded inside the search box. Click the icon, say something and your voice is quickly transcribed into words.

8. 45% of people who used smart speakers said they’ve used Siri. 33% used Google Now. 27% used Microsoft’s Cortana, and 10% used Amazon Echo or Alexa.

(Source: AYTM)

  • It’s estimated that Amazon has sold 5.1 million smart speakers in the US since it launched in 2014.
  • 65% of people who own an Amazon Echo or Google Home can’t imagine their lives without a smart speaker.
  • Amazon and Google account for 94% of all smart speakers in use.

In the US, Amazon’s Echo has 10% penetration, while Google’s Home sits at 4% and Microsoft’s Cortana at 2%. Most common voice searches are done by Siri and Alexa is only used by 10%. 

Fun Fact:

When you ask Siri: “What is the meaning of life?”, the answer is: “I find it odd that you would ask this of an inanimate object.”

When you ask Alexa: “What is the meaning of life?”, she says: “The answer is 42, but the question is more complicated.” 

9. 52.8% of people use a search assistant when driving.

(Source: Think With Google)

  • Only 0.2% of people start a google search with voice in bed. 
  • 7.5% engage a voice-enabled search when watching TV, while 7.4% – when working.
  • 2.3% of people start a search by google voice in the bathroom.

Voice search statistics say that more than half of all people prefer using a voice-activated search when driving. That is definitely safer than having to type while driving, or to stop the car altogether just to google something. And, after all, the main goal of technology is to make life easier

10. 61% of smart speaker users say they find the device most helpful when their hands/vision are occupied.

(Source: SEM Rush)

  • Faster results are the reason why 30% of people use a smart speaker.
  • 24% have difficulties typing on certain devices.
  • 22% of people use their devices because they’re fun.
  • Just 12% use voice search to avoid confusing menus. 

Generally, people share that using voice-activated search helps them get things done quickly and efficiently. It allows them to multitask more easily and empowers them to get information instantly.

Question time: How do I optimize content for voice search?

There are a couple of steps you can take. Create content that talks back. Focus on mobile search and add FAQ. Keep it simple and inspire curiosity. Write it the way you think it’s most likely for someone to search it. Remember – SEO for voice is quite similar to regular SEO.

11. 52% of users place their smart speakers in their living rooms.

(Source: The WebMaster)

  • 25% of owners keep their devices in their bedrooms.
  • 22% place their voice assistants in the kitchen. 

Obviously, people prefer having their voice speakers by their side. Living rooms appear to be the most popular in-house destination, though kitchen use should increase in the future. After all, it’s quite handy to have a cooking guide helping you not to burn the turkey. 

12. 60% of smartphone users worldwide use voice search for online searches.

(Source: 451heat)

  • 51% use search by voice to find information about a product they’re interested in.
  • 50% of people engage in voice searches to ask questions.
  • 42% ask their smart speakers for directions. 
  • 34% want to find information on a local business.

Voice search trends in 2020 dictate that more than half of smart speaker users prefer finding information about products with the help of a search assistant. It’s also popular to directly ask questions and ask for directions.

Searching statistics reveal further preferences – those include making calls, asking for the weather forecast and playing music. People also voice search for local businesses.

That’s it for now, my friends! I’m sure that we will speak more and more about search by voice in the future. After all, voice search stats clearly tell us that soon we won’t need to use a screen to browse at all.


1. WordStream
2. 99 Firms
3. WordStream
4. DialogTech
5. Alphametic
6. Brafton
7. TheWebMaster
9. Think With Google
10. SEM Rush
11. TheWebMaster
12. 451 Heat

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