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2020’s Voice Search Statistics – Is Voice Search Growing?

Cheerful woman recording voice message on smartphone in street

Did you search for this article by voice?

Voice search statistics reveal that every month there are one billion searches made by voice.

Fascinating, is it not? Let us analyze the topic further and get to the bottom of why so many people use voice activated search.

Fascinating Facts:
  • By 2020, 50% of all searches will be voice activated.
  • 55% of households in the US are expected to own a smart speaker in 2022.
  • 20% of mobile queries are currently done with voice search.
  • Nearly 40 million Americans currently own a smart speaker.
  • 58% of people have used voice search to find information about a local business.
  • 72% of people who use voice search devices claim they have become part of their daily routines.
  • 43% of smart speaker owners use the technology to shop.

Voice Search Usage Statistics

phone "Ok Google" voice search

1. Mobile Users Are 3 Times More Likely To Use Voice Search

(Source: Adobe Analytics)

  • Voice-based searches using phones are also 3 times more likely to be specific to certain locations. 
  • Users of smart speakers usually ask for music 70% of the time, weather 64% of the time, and fun questions 53%.
  • Online searches make up 47%, news comes in at 46%, and direct questions stand at 34%.

The survey also found that 31% use voice for smart home commands, 30% for ordering/shopping online (according to voice commerce statistics), 17% for take-out food orders, and 16% for flight and hotel research.

2. 31% of smartphone users worldwide use voice search at least once a week.

(Source: Statista)

  • 45% of smart speaker owners plan to buy another one.
  • One billion voice searches were made every month in 2018.
  • 72% of people who use voice search devices say they’ve become a part of their lives. 
  • 61% of 25-64-year-olds say they’ll use their voice devices more in the future.

Say hello to the new addiction. When voice search devices become a big trend in the next years, you can say you knew it all along. You can thank review42 for it.

Current voice search stats show that almost half the people who already own a smart speaker plan to buy another one. Furthermore, around three-quarters of voice search users feel like the device is a part of their daily routines. 

3. Voice Search Device Statistics Show That 55% of Teenagers Are Using Voice Search Daily

(Source: Mobile Marketer)

  • The projection is that by 2022, voice search for shopping needs will have turned into a $40 billion industry
  • In comparison with the 55% of teens using voice search, 56% of adults said that they feel tech-savvy when using voice search mobile and speaker functions. The feeling of mobile searches is more personal for people than typing words.

Voice search trends in 2020 dictate that more than half of smart speaker users prefer finding information about products with the help of a search assistant. It’s also popular to directly ask questions and ask for directions.

How Do I Optimize Content For Voice Search?

There are a couple of steps you can take. Create content that talks back. Focus on mobile search and add FAQ. Keep it simple and inspire curiosity. Write it the way you think it’s most likely for someone to search it. Remember – SEO for voice is quite similar to regular SEO.

Voice Search Growth

Woman Using a Smartphone

4. Search by voice will make up 50% of all searches by 2020.

(Source: Alphametic)

  • Google’s AI learned to be more conversational by reading 2,865 romance novels.
  • According to word usage trends in voice searches, 20% of voice queries include 25 keywords. 
  • Voice search results primarily come from the top 3 web rankings results.
  • The average length of voice searches is 29 words.

Search engine optimization is equally important for a google search with voice, as it is for a typed one. You still need to gain greater visibility and reach the highest number of people, after all. The average voice search result has 1,199 Facebook shares and 44 Tweets; however, very few voice search results had the exact query in their title tag.

5. Google Claims 95% Accuracy in Their Voice Search Technology.

(Source: PROforma)

  • Since its introduction in 2016, Google Assistant has grown to become one of the most accurate voice search mobile options for many users.
  • China’s iFlytek’s speech pattern recognition system boasts an even higher accuracy rate at 98%.

What Search Engine Does Alexa Use?

Surprisingly, Alexa uses Bing and it is not the only virtual assistant that uses Bing – Apple’s Siri and Microsoft’s Cortana use it too.

Who Uses Voice Search In 2020?

Google’s voice search demographic statistics show that 27% of the global population with access to the internet use voice searches. In the US, voice assistants are used by over 111 million people.

What Percentage Of Searches Are Voice?

Almost 50% of users are utilizing voice search to get answers from the globe. The survey was done by Adobe and found that search by voice comes second behind mobile browsers.

Voice Search Demographic Statistics

Voice speaker users by generation chart

6. 13% of all households in the US owned a smart speaker in 2017.

(Source: WordStream)

  • It is expected that there will be 21.4 million smart speakers in the US by 2020.
  • 16% of Americans currently own a voice speaker.
  • 36.5 million people in the US engaged a search by voice at least twelve times in 2017.

Voice search growth is expected to be huge in the next few years. Voice search stats for 2018/2019 indicate that more and more Americans are using a search assistant at least once per month. In just three years’ time, more than 50% of US homes are predicted to have a smart speaker. 

7. 39.3% of Millennials used voice-enable assistants at least once per month in 2019.

(Source: WordStream) 

  • 25% of 16-24-year-olds use voice search on mobile.
  • 10.1% of baby boomers (55-74 years) have used a search assistant a minimum of once every month in 2019, compared to 8.6% in 2016. 
  • Individuals aged 26–35 are the most likely to search by voice

Naturally, younger people are adopting the technology quicker. Still, 10% of 55+ year-olds voice search for stuff. Voice search growth statistics reveal that every age group has increased its voice searches steadily in the last three years.

Voice Commerce Statistics

voice search commerce

8. 43% of voice-enabled device owners use the technology to shop.

(Source: DialogTech)

  • 51% of people who shop via voice use it to research products.
  • Nearly 5.5 million US adults make purchases with their smart speakers on a regular basis.
  • 28% of people go on to call the business they voice search for.
  • 52% of people who search by voice are interested in receiving info about deals, sales, and promotions from brands.

Voice searches bring great benefits to a business. As voice search stats suggest, more than half of consumers who use smart speakers would like to get information by brands. On top of that, more than 5 million Americans make direct purchases with a search assistant.
And after all, it’s just so easy, you don’t have to move a muscle.

How do I implement voice search on my website?
Open the Google website on your desktop computer and you’ll find a little microphone icon embedded inside the search box. Click the icon, say something and your voice is quickly transcribed into words.

Voice Search Mobile Stats

samsung device with google voice search activated

9. According to Google, 20% of all mobile queries are voice activated search.

(Source: Brafton)

  • 36.4% of voice search results come from pages that use Schema.
  • 40.7% of all voice search answers are displayed in a Featured Snippet.
  • Very few voice search results had the exact query in their title tag.
  • 70.4% of Google Home result pages use a secure connection (https).

These voice search stats clearly indicate what you need to do in order to optimize your page for voice searches. The average voice search result page loads in 4.6 seconds and the average word count of a voice search result page is 2,312 words. Currently, one-fifth of users start a voice search on their mobile. We live in a time where there’s an increased number of google searches by voice.

What is Voice Search used for?

Using a search by voice allows users to seek information on a search engine by speaking on a mobile phone or computer. The device then finds the information for you, without the need to even touch the keyboard. 

What Year Did Voice Search Start?

Technically, voice recognition started in the 50s and 60s, but Google launched the modern version of voice search with an advanced range of phrases in 2002. 

10. 50% of all searches will be voice searches by 2020.

(Source: TheWebMaster)

  • The Chinese market for voice search devices accounted for 52% of global smart speaker growth in 2018.
  • The global voice-based smart speaker market could be worth $30 billion by 2024.
  • The global voice search devices market grew 187% in Q2 of 2018.

Come next year every 5 out of 10 people will start searches with a search assistant. The smart speaker market is already growing steadily and should reach the $30 billion mark in 5 years’ time. In fact, voice search stats 2018/2019 show that market growth is close to 200%!

Voice Search Device Statistics

google home device

11. 45% of people who used smart speakers said they’ve used Siri. 33% used Google Now. 27% used Microsoft’s Cortana, and 10% used Amazon Echo or Alexa.

(Source: AYTM)

  • It’s estimated that Amazon has sold 5.1 million smart speakers in the US since it launched in 2014.
  • 65% of people who own an Amazon Echo or Google Home can’t imagine their lives without a smart speaker.
  • Amazon and Google account for 94% of all smart speakers in use.

In the US, Amazon’s Echo has 10% penetration, while Google’s Home sits at 4% and Microsoft’s Cortana at 2%. Most common voice searches are done by Siri and Alexa is only used by 10%. 

Fun Fact:

When you ask Siri: “What is the meaning of life?”, the answer is: “I find it odd that you would ask this of an inanimate object.”

When you ask Alexa: “What is the meaning of life?”, she says: “The answer is 42, but the question is more complicated.” 

12. 52.8% of people use a search assistant when driving.

(Source: Think With Google)

  • Only 0.2% of people start a google search with voice in bed. 
  • 7.5% engage a voice-enabled search when watching TV, while 7.4% – when working.
  • 2.3% of people start a search by google voice in the bathroom.

Voice search statistics say that more than half of all people prefer using a voice-activated search when driving. That is definitely safer than having to type while driving, or to stop the car altogether just to google something. And, after all, the main goal of technology is to make life easier

13. 61% of smart speaker users say they find the device most helpful when their hands/vision are occupied.

(Source: SEM Rush)

  • Faster results are the reason why 30% of people use a smart speaker.
  • 24% have difficulties typing on certain devices.
  • 22% of people use their devices because they’re fun.
  • Just 12% use voice search to avoid confusing menus. 

Generally, people share that using voice-activated search helps them get things done quickly and efficiently. It allows them to multitask more easily and empowers them to get information instantly.

14. 52% of users place their smart speakers in their living rooms.

(Source: The WebMaster)

  • 25% of owners keep their devices in their bedrooms.
  • 22% place their voice assistants in the kitchen. 

Obviously, people prefer having their voice speakers by their side. Living rooms appear to be the most popular in-house destination, though kitchen use should increase in the future. After all, it’s quite handy to have a cooking guide helping you not to burn the turkey.

2020’s Voice Search Trends

Digital assistants: how many people use them, in what industries, what are the predictions? Let’s find out!

15. 8 billion people will be using digital assistants by 2023

(Source: Statista)

  • Around 3.25 billion people currently use voice-activated search and assistants worldwide. That’s close to half of the world’s population.
  • Reports predict that the number could hit 4 billion in 2020, 5 billion in 2021, and 6.4 in 2022.

16. 25% of digital workers will use virtual employee assistants, with voice search functionality by 2021

(Source: Gartner)

The predicted increase is a big jump from 2% in 2019.

Most chats still take place in text form and text-to-speech apps. The deployment of voice search features will continue to grow and be included in VEAs.

The Gartner voice search statistics show that voice-based speakers will be integrated into the business and consumer settings, to hit the $3.5 billion mark by 2021. Sectors like healthcare, remote diagnostics, and elder-care applications will use voice search functionality saving time when ordering tests, medication, and retrieval of patient data.

17. The smart speaker market will hit $35.5 billion by 2025

(Source: Statista)

  • In 2019, the global smart speaker market had a valuation of $11.9 billion.
  • Amazon still has the largest market share of smart speakers in the world.
  • In 2020, the smart speaker market is valued at $7.2 billion, with a compound annual growth rate of 17.1%.

More people are buying smart speakers for their homes. The use of voice search is often to find music. Currently, data shows that the reception of devices with advanced technology is high in the US, Canada, and Mexico.

As per voice search growth statistics, the biggest players on the voice search-enabled speakers market are Amazon, Apple, Alphabet, Baidu, Alibaba, Lenovo, and Xiaomi.

Top 25 word usage trends in voice search:

 

Top 25 keywords in voice searchSearching statistics reveal further preferences – those include making calls, asking for the weather forecast and playing music. People also voice search for local businesses.

That’s it for now, my friends! I’m sure that we will speak more and more about search by voice in the future. After all, voice search statistics clearly tell us that soon we won’t need to use a screen to browse at all.

Sources:
  1. Adobe Analytics
  2. Statista
  3. Mobile Marketer
  4. Alphametic
  5. PROforma
  6. WordStream
  7. WordStream
  8. DialogTech
  9. Brafton
  10.  TheWebMaster
  11.  AYTM
  12.  Think With Google
  13.  SEM Rush
  14.  TheWebMaster
  15. Statista
  16. Gartner
  17. Statista

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