Back in 2006, Twitter was first created as a side project by Google employees Evan Williams and Biz Stone. They wanted Twitter to become an SMS platform.
This is why each tweet was limited to 140 characters.
Every tweet is self-contained and different tweets are not necessarily connected with each other. Each one of them is a short message – just like the whistles of a tiny bird.
Which is where the name Twitter came from, in case you didn’t know.
But wait…. do you know Larry? Well, you’ll find out about him later on.
Let me show you some interesting Twitter statistics first. This way, you’ll see how this platform changes our society (and maybe you can use it for that purpose too).
And we’re just getting started!
Twitter numbers keep changing. To use the platform to your full advantage, take a look at the Twitter stats down below.
The popularity of emojis on Twitter continues to rise with, at present, 1 in 5 tweets containing at least one emoji. As of April 2020, the most used emoji on twitter remains the 😂 emoji. In recent years, it’s popularity on the platform has remained relatively stable.
In their analysis, Emojipedia also found that, during this year, the relative use of the positive smiley face emoji was on the decline. Not very surprising, given how 2020 has gone by in general.
Twitter seems to have reached its peak in the US market, with Twitter’s growth in the American demography projected to be nearly zero. The number of active American users on the platform in 2023 is expected to be not much different than what is now, representing an increase of just some 300,000 new accounts.
Some of the most important numbers for social media marketers are about users. How many people you could possibly reach is fundamental for any strategy. Twitter is changing its prime metrics lately. Find out more in the following lines.
“So, how many users does Twitter have?” you ask? It’s actually hard to say! There’s a simple reason why this number is veiled in such mystery, and let’s see what that is!
The last time Twitter officially used the “monthly active usage,” or MAU, in their reports was in the spring of 2019. Then, they reported 330 million subscribers using the platform monthly, which displayed growth in Twitter’s active users – compared to Q3 and Q4 of 2019, with 326 and 321 million respectively.
At the beginning of 2019, Twitter changed the prime metric to mDAU, which stands for monetizable daily active users. Although mDAU has been part of Twitter reports ever since 2017, it was not the main metric for marketers.
Thanks to mDAU, It’s now easier to understand how many people actually use Twitter daily.
Even if we all like bigger numbers, which is the case with monthly active users on Twitter, they don’t always give us the most accurate information.
With the digital world moving so fast, it is really important for marketers to be as perceptive as possible when making decisions based on data.
“Monetizable daily active users,” as a parameter, delivers the most relevant information Twitter marketers need on a daily basis.
(Source: Pew Research)
While on average Twitter subscribers have around 200 followers, this is easily deceiving. The truth is there is a huge contrast between the active Twitter users and the ones who use the platform occasionally. To be exact, the most committed 10% of them have on average 20 times more followers than the rest. The Twitter followers’ stats can be deceiving if you don’t notice this one little detail.
Another important Twitter user statistic in 2019 reveals the prime reason for using the platform. Apparently, people use it to keep up with the news. This could be why 4 out of 5 world leaders are present on the platform, with the majority of them being active nearly every day.
Sometimes we notice differences in the behavior of users from different generations or even just different professions. Twitter is getting more and more popular with youngsters. Bellow, you can find more about Twitter users’ demographics.
In 2019, Twitter saw a 2% decrease in its user base in the US. While this may sound like a lot, it’s always better to look at the bigger picture when it comes to metrics.
In reality, Twitter is not the only one that sees its users losing interest. Facebook market share has shrunk too, with a popularity drop of 10% in the last three years. Surprisingly, Twitter’s performance has been fairly consistent over the years, compared to that of Facebook.
Being aware of how people use Twitter helps businesses with choosing the right strategy to reach the right audience. After all, as much as 67% of B2B businesses use Twitter as a digital marketing tool.
Twitter is getting better and better at its control of abusive content. On the Transparency report for the third quarter of 2019, Twitter affirms half of all actions taken toward offensive content have been suggested by their technology, rather than real editors or Twitter users.
In the same period, Twitter stats demonstrate that the number of accounts locked or suspended for violating the Twitter rules has doubled, compared to the previous quarter.
The heavy task of maintaining the platform free from abusive content means sacrificing the high number of twitter users. After all, Twitter is leading social media in terms of free political discussion, which makes it a target for any kind of harmful content.
More popular in the US than in the rest of the world, Twitter is still one of the preferred sources to get news.
The 2020 Twitter demographics data displays most Twitter users (30% globally) are aged 25-34 as of July 2020 and in 2019, 44% of users were between 25-29 years old. This paints a picture as to who exactly gets their news from this platform.
At the end of the day, the most important is to be present on the preferred social media platform of our users and to provide the customer service they need. To make customers feel engaged is crucial to connect with them on social media.
Twitter is one of the most recognizable social media platforms. A startling 92% of American adults confess being familiar with the media, even if they don’t use it.
That said, if you ask “How many people have Twitter in the US?” the answer is slightly different. Turns out around 22% of the American population is actually on Twitter.
That main Twitter audience, however, has a few unique traits – these make it attractive to any marketer on a mission to bring their product/service to the masses. According to Hootsuite, Americans on Twitter largely have higher education and annual income above the average. This is valuable information for every marketer.
The data suggests the platform could be very attractive for targeting higher business positions or even B2B marketing.
You might wonder “When did Twitter get so popular with youngsters?”. If you thought Twitter was mostly for people in their forties, well… read the title of the article again. Twitter’s numbers are changing here, right as we speak.
As we mentioned earlier, a significant percentage of Twitter users appear to be in the well-educated category.
Twitter’s popularity is growing mostly among Millenials, with 4 out of 5 users on the platform being in that category. We all know Millenials have been born with a smartphone in hand. Thanks to that, they are used to researching every single thing on the Web. If you are targeting Millenials, you better play your part somewhere in the social mix.
In the last two years alone, interactions with brands’ customer service grew 2.5 times.
Twitter business statistics demonstrate the social media platform is getting more popular among its young users. Incidentally, those are the same ones that have to interact with brands to feel engaged. Statistics show 74% of millennials would switch retailers if they are not happy with the customer service.
Twitter has an impressive start, growing with 1,400% in just three years. This was back in 2009. If you are wondering how things are going now take a look at the next lines.
(Source: Internet Live Stats)
How many active Twitter users will you reach if you post during lunch break? Unsurprisingly, the time between 9 a.m. and 10 a.m. has proved optimal for posting on Twitter as a business. Take advantage of that and create valuable connections with your customers.
The most retweeted tweet on the social platform is from a Japanese billionaire named Yasaku Maezawa, promising 1 million yen to 100 randomly selected people who would retweet his post. This has led to it being retweeted over 4.3 million times as of right now.
The second most retweeted tweet (3.8 million) is also from him, again a free money giveaway equally 1 billion yen to 1000 random people.
(Source: PC Magazine)
As much as 44% of all twitter users might have never tweeted. And of roughly 550 million users that have, reportedly, nearly half of them sent their last tweet more than a year ago. This clearly showcases the majority of a userbase to be largely inactive on the platform.
With a following of over 121 million, the former US President Barack Obama (@barackobama) currently holds the title as the most followed person on Twitter. Second and third place are singers Justin Bieber (@justinbieber) and Katy Perry (@kattyperry). Together, these three make up the only accounts on twitter with 100 million+ followers.
Social media is changing constantly. The quicker you adapt, the greater the rewards you’ll reap. The stats we went through can allow you to do just that.
Different social networks require an entirely different approach. Twitter attracts its own unique type of users, which defines the winning approach. (As well as the business niches, where you’d actually benefit the most from Twitter marketing.)
Most of the Twitter stats in 2019 show the platform is taking steps toward a more refined user base, partly through suspending fake accounts. While other social media platforms are happy to pump up the numbers, Twitter is doing its best to show the number of real users on the platform, even if it’s not as impressive.
This could be partly why in 2019, Twitter users metrics switched from monthly active users to monetizable daily active users. Now, marketers can see the Twitter traffic stats they actually care about!
So, keep an eye on Twitter stats in 2020 and adjust your strategy accordingly. I promise we`ll keep you updated on Review42.
P.S. Oh, yeah, wait…
I know, you went through so many impressive Twitter statistics, but you still don’t know about Larry.
Ok, let me tell you who’s Larry. You have seen the Twitter logo, the blue bird, thousands of times, but probably have never thought about the little pal’s name.
After getting asked that one time too many, Ryan Sarver, a Twitter manager, finally revealed its name was Larry.
And here he is, Larry the bird, named after former NBA player for Boston Celtics, Larry Bird.
Now, that you have all these precious Twitter stats, you can rise to the challenge of becoming a master.
We`ve got your back, here at Review42.