55 Twitter Statistics That Can Give You the Edge

Twitter Statistics Are Changing in 2020 – 55+ Last-Minute Stats That Can Give You the Edge

Back in 2006, Twitter was first created as a side project by Google employees Evan Williams and Biz Stone. They wanted Twitter to become an SMS platform.

This is why each tweet was limited to 140 characters.

Every tweet is self-contained and different tweets are not necessarily connected with each other. Each one of them is a short message – just like the whistles of a tiny bird. 

Which is where the name Twitter came from, in case you didn’t know. 

But wait…. do you know Larry? Well, you’ll find out about him later on. 

Let me show you some interesting Twitter statistics first. This way, you’ll see how this platform changes our society (and maybe you can use it for that purpose too).

Fascinating Twitter Facts:

  • Twitter’s monthly active users amount to 330 million.
  • Around 500 million tweets are sent every day, which makes more than 200 billion tweets per year.
  • 41% of Americans using Twitter earn above $75,000.
  • Twitter states: 80% of the platform users are “affluent Millenials.”
  • Almost half of Twitter subscribers report purchasing something after seeing it on the platform.
  • The average daily active users during the third quarter of 2019 were 145 million.

And we’re just getting started!

Twitter numbers keep changing. To use the platform to your full advantage, take a look at the Twitter stats down below.

 

22% of Americans use Twitter in 2019

 

Twitter User Statistics

Some of the most important numbers for social media marketers are about users. How many people you could possibly reach is fundamental for any strategy. Twitter is changing its prime metrics lately. Find out more in the following lines.

1. Twitter’s monthly active usage goes up to 330 million. On average, around 134 million of them use the platform on a daily basis. 

(Source: Twitter)

  • Twitter statistics reveal 145 million monetizable daily active users (mDAU) in the third quarter of 2019. This is a 17% increase compared to the same period of the previous year.
  • Around 30 million mDAU are located in the US, which represents roughly 20% of all monetizable daily active users worldwide.
  • Predictions for Twitter in 2020 are for a 0,3% growth in the US user base.
  • Approximately 500 million people monthly visit Twitter without logging into an account.
  • Twitter has space to create and store up to 18 quintillion user accounts. The number of registered accounts in September 2019 amounts to 1.3 billion.
  • In 2019, 22% of American adults use Twitter, while according to statistics, in 2018, this percentage was 2% higher – at 24%.
  • It is estimated that more than 70% of US users on Twitter use the platform for keeping up-to-date with the news.

“So, how many users does Twitter have?” you ask? It’s actually hard to say! There’s a simple reason why this number is veiled in such mystery, and let’s see what that is! 

The last time Twitter officially used the “monthly active usage,” or MAU, in their reports was in the spring of 2019. Then, they reported 330 million subscribers using the platform monthly, which displayed growth in Twitter’s active users – compared to Q3 and Q4 of 2019, with 326 and 321 million respectively. 

 At the beginning of 2019, Twitter changed the prime metric to mDAU, which stands for monetizable daily active users. Although mDAU has been part of Twitter reports ever since 2017, it was not the main metric for marketers.

Thanks to mDAU, It’s now easier to understand how many people actually use Twitter daily. 

 Even if we all like bigger numbers, which is the case with monthly active users on Twitter, they don’t always give us the most accurate information. 

With the digital world moving so fast, it is really important for marketers to be as perceptive as possible when making decisions based on data.

“Monetizable daily active users,” as a parameter, delivers the most relevant information Twitter marketers need on a daily basis.

2. Twitter followers statistics show the median Twitter user has around 200 followers. However, the number grows to almost 400 followers for the top tweeters. 

(Source: Pew Research) 

  • The most engaged Twitter users follow more than 450 accounts.
  • According to Statista, the number оne reason for using Twitter is reading the news.
  • More than 80% of all world leaders are using the media, either through an official office or their personal name.
  • Twitter follower stats confirm Barak Obama has the most followers in 2019 – more than 110,500,000 of them.
  • In 2019, Elon Musk is among the most popular accounts on the platform, showing a growth of almost 3 million new followers for the last 6 months.
  • If you are looking for forgiveness of your sins, follow Pope Francis – he is second in the list of the most followed world leaders on Twitter.

 While on average Twitter subscribers have around 200 followers, this is easily deceiving. The truth is there is a huge contrast between the active Twitter users and the ones who use the platform occasionally. To be exact, the most committed 10% of them have on average 20 times more followers than the rest. The Twitter followers’ stats can be deceiving if you don’t notice this one little detail.

 Another important Twitter user statistic in 2019 reveals the prime reason for using the platform. Apparently, people use it to keep up with the news. This could be why 4 out of 5 world leaders are present on the platform, with the majority of them being active nearly every day.

 

Only 34% of Twitter audiences worldwide are female

 

Demographics of Twitter Users

Sometimes we notice differences in the behavior of users from different generations or even just different professions.  Twitter is getting more and more popular with youngsters.  Bellow, you can find more about Twitter users’ demographics.

3. Approximately 20% of all Twitter users are based in the US.

(Source: Hootsuite)

  • As for the age demographics of its users, Twitter is popular with US teenagers with one-in-three using the micro-blogging platform. However, only a small part adds Twitter is the social media network they use most often.
  • 22% of American adults use Twitter, that’s a 2% drop from the last year.
  • According to Statista, regarding Twitter users demographics, only 34% of Twitter users worldwide are female. While in the US the number is slightly higher with 44% of women and 56% of men using the platform.
  • Twitter news consumers tend to be more educated than average. Around 45% of the user have a college or higher degree.
  • The 10% most prolific users are more likely to be women tweeting about politics.

In 2019, Twitter saw a 2% decrease in its user base in the US. While this may sound like a lot, it’s always better to look at the bigger picture when it comes to metrics. 

In reality, Twitter is not the only one that sees its users losing interest. Facebook market share has shrunk too, with a popularity drop of 10% in the last three years. Surprisingly, Twitter’s performance has been fairly consistent over the years, compared to that of Facebook.

 

Twitter shut down 70 million suspicious accounts

 

Twitter Usage Statistics

Being aware of how people use Twitter helps businesses with choosing the right strategy to reach the right audience. Meanwhile, Twitter is doing its best to keep the platform from abusive content and fake accounts.

4. Twitter saw more than a 100% increase in locked or suspended accounts due to violations of its rules during Q3.

(Source: Twitter)

  • According to the BBC, between May and July 2018, Twitter shut down 70 million suspicious or potentially fake accounts.
  • As stated in Twitter statistics 2019, the most frequent request received from governments globally continues to be about account information. During the first semester, the company recorded a 6% increase, compared to the previous revised period.
  • In October 2019, Twitter stated: “More than 50% of Tweets we take action on for abuse are now proactively surfaced using technology, rather than relying on reports to Twitter.”
  • Eight out of ten requests for removing content in Q3 2019 came from Japan, Russia, or Turkey.
  • According to Twitter Statistics, in 2019 the number of accounts suspended due to promotion of terrorism decreased with 30%.
  • A third of all legal requests about account information originated from the US.

 Twitter is getting better and better at its control of abusive content. On the Transparency report for the third quarter of 2019, Twitter affirms half of all actions taken toward offensive content have been suggested by their technology, rather than real editors or Twitter users. 

In the same period, Twitter stats demonstrate that the number of accounts locked or suspended for violating the Twitter rules has doubled, compared to the previous quarter. 

The heavy task of maintaining the platform free from abusive content means sacrificing the high number of twitter users. After all, Twitter is leading social media in terms of free political discussion, which makes it a target for any kind of harmful content.

5. More than 40% of adult Twitter users in the US claim they use the platform on a daily basis. 

(Source: PewResearch)

  • Twitter is in the top 4 most popular social media networks in the US.
  • The majority of Americans, 68% to be exact, get their news from social media, even if they don’t consider it an accurate source.
  • Twitter is 12th among the most popular social media networks worldwide.
  • Only 10% of Americans on Twitter create more than 80% of all tweets from the US.
  • On average, Twitter users spend 3,53 minutes per session on the platform, while on Instagram the number is slightly lower – 2,95 minutes.

More popular in the US than in the rest of the world, Twitter is still one of the preferred sources to get news. 

The 2019 Twitter demographics data displays over 44% of users are between 25-29 years old. This paints a picture as to who exactly gets their news from this platform.

Twitter metrics page

 

Twitter Marketing Statistics

At the end of the day, the most important is to be present on the preferred social media platform of our users and to provide the customer service they need. To make customers feel engaged is crucial to connect with them on social media.

6. More than a third of US adults on Twitter earn above $75,000.

(Source: Hootsuite)

  • A remarkable 69% of people have bought from small- or medium-sized businesses they saw on the network. Even more impressive, 93% are planning to purchase from an SMB they follow.
  • For 85% of the small and medium business owners, it is important to provide customer service on Twitter.
  • 60% of Twitter users feel more engaged if they have had some interaction with brands.
  • Almost half of Twitter subscribers report purchasing something after seeing it on Twitter.

Twitter is one of the most recognizable social media platforms. A startling 92% of American adults confess being familiar with the media, even if they don’t use it. 

That said, if you ask “How many people have Twitter in the US?” the answer is slightly different. Turns out around 22% of the American population is actually on Twitter.

 That main Twitter audience, however, has a few unique traits – these make it attractive to any marketer on a mission to bring their product/service to the masses. According to Hootsuite, Americans on Twitter largely have higher education and annual income above the average. This is valuable information for every marketer.

 The data suggests the platform could be very attractive for targeting higher business positions or even B2B marketing.

7. Astonishing 80% of Twitter accounts belong to “affluent Millenials,” as reported in Twitter statistics 2019.

(Source: Twitter)

  •  In the States, the social platform is most famous among young people, with 38% of all its users in the 18-29 age group.
  • More than half of the millennials use social media networks when researching a product.

 You might wonder “When did Twitter get so popular with youngsters?”. If you thought Twitter was mostly for people in their forties, well… read the title of the article again. Twitter’s numbers are changing here, right as we speak.

 As we mentioned earlier, a significant percentage of Twitter users appear to be in the well-educated category. 

Twitter’s popularity is growing mostly among Millenials, with 4 out of 5 users on the platform being in that category. We all know Millenials have been born with a smartphone in hand. Thanks to that, they are used to researching every single thing on the Web. If you are targeting Millenials, you better play your part somewhere in the social mix.

8. Twitter advertising statistics showed a 23% increase in ad engagement along with a 12% cut in the cost per engagement.

(Source: Statista)

  • Twitter’s total revenue in the third quarter of 2019 is $824 million, which is 9% up in comparison with the same period of last year.
  •  During the Q3 of 2019, Japan remained the second-largest market for Twitter with 16% of the total revenue.
  • Video ads on Twitter have a 50% lower cost per engagement than the regular ones.
  • As reported by Twitter, 93% of video views on the platform happens on mobile.
  • Roughly 50% of all Twitter users feel more engaged with brands that are culturally relevant.
  • Tweets become twice more engaging if they contain a hashtag.

In the last two years alone, interactions with brands’ customer service grew 2.5 times.

Twitter business statistics demonstrate the social media platform is getting more popular among its young users. Incidentally, those are the same ones that have to interact with brands to feel engaged. Statistics show 74% of millennials would switch retailers if they are not happy with the customer service.

Blue arrow sign

 

Tweets Statistics

Twitter has an impressive start, growing with 1,400% in just three years. This was back in 2009.  If you are wondering how things are going now take a look at the next lines.

9. Around 250 billion tweets are sent this year, which on average is more than 500 million tweets per day.

(Source: Internet Live Stats)

  • The first-ever tweet was posted on March 21, 2006, by one of the platform’s creators – Jack Dorsey.
  • In just three years, from 2006 to 2009, the number of tweets posted per day grew by 1,400%. Eventually, this reached the ridiculous 2,5 million tweets per day.
  • A year later, in January 2010, the astronaut Timothy Creamer sent the first live tweet from space, while in the International Space Station.
  • Tweets stats reveal the record for most tweets per second has been set on August 3, 2013, with 143,199 tweets in a single second.
  • The best time to post on Twitter results to be around 9 a.m. to 10 a.m., even though this range may vary wildly for user tweets and the business. As for the day – Wednesday, along with Friday, seem to be the most favorable days for tweeting, while weekends are the worst time to tweet.

How many active Twitter users will you reach if you post during lunch break? Unsurprisingly, the time between 9 a.m. and 10 a.m. has proved optimal for posting on Twitter as a business. Take advantage of that and create valuable connections with your customers.

Wrap up:

 Social media is changing constantly. The quicker you adapt, the greater the rewards you’ll reap. The stats we went through can allow you to do just that.

Different social networks require an entirely different approach. Twitter attracts its own unique type of users, which defines the winning approach. (As well as the business niches, where you’d actually benefit the most from Twitter marketing.)

Most of the Twitter stats in 2019 show the platform is taking steps toward a more refined user base, partly through suspending fake accounts. While other social media platforms are happy to pump up the numbers, Twitter is doing its best to show the number of real users on the platform, even if it’s not as impressive.

 This could be partly why in 2019, Twitter users metrics switched from monthly active users to monetizable daily active users. Now, marketers can see the Twitter traffic stats they actually care about!

 So, keep an eye on Twitter stats in 2020 and adjust your strategy accordingly. I promise we`ll keep you updated on Review42.

P.S. Oh, yeah, wait…

I know, you went through so many impressive Twitter statistics, but you still don’t know about Larry.

 Ok, let me tell you who’s Larry. You have seen the Twitter logo, the blue bird, thousands of times, but probably have never thought about the little pal’s name.

 After getting asked that one time too many, Ryan Sarver, a Twitter manager, finally revealed its name was Larry.

And here he is, Larry the bird, named after former NBA player for Boston Celtics, Larry Bird.

 Now, that you have all these precious Twitter stats, you can rise to the challenge of becoming a master. 

We`ve got your back, here at Review42.

Reference:

  1. Twitter
  2. PewResearch
  3. Hootsuite
  4. Twitter
  5. PewResearch
  6. Hootsuite
  7. Twitter
  8. Statista
  9. Internet Live Stats

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