Today, people don’t search for something online – they GOOGLE it.
Google is a universe of its own. Today it’s more than a search engine we all know and use.
I compiled a list of more than 111+ Google Statistics and Facts to show you what’s under the hood of the third most valuable company in the world.
So without further ado, let’s jump right in.
Mind-Blowing Google Statistics and Facts
There are over 63,000 Google searches each second. That’s almost 227 million an hour and about 5.4 billion Google searches per day.
Google, the most popular search engine controls 90% of the global search engine market.
Google has over 246 million unique US visitors. That’s more than 75% of the US population.
Google earned $116.3 billion in advertising revenue in 2018.
Mobile devices account for 63% of all Google searches.
There are more than 2.5 billion Android-powered devices worldwide.
Google has invested $47 billion in its tech infrastructure during the last three years.
Alphabet’s market cap is over $840 billion.
Did you notice something about these Google stats?
Almost everything about Google is in billions!
And these figures are just the tip of the iceberg.
You’ll be amazed at what lies underneath.
In the following list, you’ll find some Google statistics and facts that literally show what lies at the bottom of the ocean.
General Facts About Google and Alphabet
First off, let’s get to know Google and its parent company.
1. Alphabet Inc. statistics – as of September 2019, Alphabet’s market cap is over $840 billion.
At the end of the fiscal year 2018, Alphabet’s revenue was more than $136 billion.
Alphabet’s revenue for Q2 2019 was almost $39 billion. This is a 19.25% increase compared to the same period in 2018.
Alphabet’s “Other Bets1Other Bets stands for all of Alphabet’s moonshot projects, like Waymo, Loon, and others.” are still losing money. By the end of 2018, these companies had combined revenue of $154 million and $1.32 billion in losses.
Google’s employee count is about 102,000. Moreover, the company works with nearly 121,000 contractors and temps globally.
Naturally, Google is the Alphabet’s top earner, followed by YouTube and Google Cloud. According to Sundar Pichai, its cloud services have an annual run rate of more than $8 billion.
In a nutshell – Alphabet is enormous. It owns more than 200 companies in various fields. Furthermore, it has the financial clout to support all of them, with enough money left to invest in multiple other ventures.
Google Services Statistics and Facts
Google’s spiderweb of services is so vast that online users can find almost everything in the corporation’s ecosystem.
2. How many people are using Google services? How many Google searches per day?
(Source: Search Engine Land)
As of October 2019, the number of Google searches per second is more than 77,500. Basic math calculation shows that approximately 6696000000 searches happen on Google Search engine every day.
That numbers show Google Search Engine usage. But what percent of people on the internet are using other Google services besides the search engine? – let’s check it out
Google’s search engine market share is more than 90%.
It ranks fifth in the most popular Google searches.
Now you are probably wondering what is the most searched thing on google ever.
According to Ahrefs, Facebook, followed by YouTube, Amazon, and Gmail are the top Google searches in 2020.
Google Search Statistics and Facts
The search engine is the key source of revenue for Alphabet. Let’s check out some facts about Google’s search algorithm and its changes throughout the years to help it stay on the top as the best search engine.
3. Google search stats show the company makes 500 to 600 changes to its search algorithms each year.
In 2011 Google rolled out its Panda update. Its purpose was to lower the rankings of sites with inferior content.
Google released its “Top-Heavy” update in2012. It targets websites with too many ads above the fold and too little content below.
In 2012 the company rolled out one more update – “Penguin.” It detects and de-ranks sites with manipulative and spamlike links.
Google introduced its “Hummingbird” update in 2013. Its goal is to provide users with better search results by understanding the overall meaning instead of focusing on the individual keywords in a query.
“Pigeon” appeared in 2014, focusing on more relevant local search results.
Google’s “Mobile-Friendly Update” aka Mobilegeddon boosts the rankings of mobile-optimized pages. It only affects searches made via a mobile device and was launched in 2015.
Along with Mobilegeddon, “RankBrain” joined the fun in 2015. It uses machine learning to help Google deliver more relevant search results.
Since 2017 “Fred” targets low-quality search results that aim only to generate ad revenue.
Google stopped with the cool names in 2018 when it introduced “Algorithm Quality Update.” It changes the sites’ rankings based on content, loading time, bounce rates, and ad stuffing.
The “June 2019 core update” focused on-site authority and targeted niche websites in different industries – like legal, finance, and medical.
At the same time, the so-called “Diversity update” came out. Its purpose is to diversify search results so that there won’t be more than two listings from the same domain in Google’s top results.
Apart from delivering the best possible search results to users, the Google algorithm updates keep every SEO expert busy. It’s a constantly evolving system, which helps maintain Google’s top spot among search engines.
4. RankBrain statistics – Google uses more than 200 ranking factors and about 10,000 ranking signals to produce the best search results.
When asked to find the best page for a given query, RankBrain outperformed Google’s engineers by 10%.
When Google rolled out RankBrain in 2015, it processed only 15% of all searches. Since 2016, the machine-learning system has been handling all queries.
Google constantly improves its services by implementing machine learning and AI. And its search engine isn’t an exception. RankBrain is only one part of Google’s algorithm, but it’s an essential component of how Google delivers its search results.
5. Statistics about Google’s mobile-first indexing – 63% of all Google searches happen on a mobile device.
By the end of 2018, Google had applied mobile-first indexing to more than 50% of the pages shown in its search results.
Since July 1, 2019, Google has been using mobile-first indexing for all new websites.
Since mobile devices have dethroned desktop and laptop computers in terms of online access, it’s only natural that Google will focus on mobile searches from now on. So keep that in mind when you design your website. We have some fantastic web design stats to help you with that.
Google Reviews and Their Impact on Local Businesses
Reviews can make or break your business. Not only do they influence users’ purchase decisions, but they also affect your SEO.
6. Stats about Google reviews – they account for 57.5% of all reviews worldwide.
The first three local businesses that appear on Google’s search results page have an average of 47 reviews.
Google reviews and ratings have a massive impact on local businesses’ online profiles. If you want to stand out among the competition (and I bet you do), ask your customers to leave reviews.
Google Financial Health Statistics
Now that you know how many people use Google and how many Google searches per day there are, it’s time to monetize the data.
8. Google financials stats – in Q2 2019, Google’s revenue was more than $38 billion. 84% came from advertisements.
In Q2 2019, Google made more than $6 billion in other revenues. That’s almost a 40% increase YoY.
Ever since Alphabet was launched and Sundar Pichai became Google’s CEO, the company has been growing at a breathtaking pace. Overall, Google’s revenue has increased by 82.74% from 2015 to 2018. Here’s its YoY growth.
2016 – 20.71%
2017 – 22.67%
2018 – 23.41%
Alphabet’s stakes in other companies are worth approximately $11 billion.
According to Google financials, Android generated $31 billion in revenue and $22 billion in profit in 2016.
Since February 1, 2019, European Android manufacturers have had to pay Google to include the Play Store and other Google apps on their devices. The cost can reach up to $40 per device. This act has to do with the $1.5 billion antitrust fine the EU imposed on the tech giant.
From June 2018 to September 2019 US political ad spend on Google was over $106 million. The “TRUMP MAKE AMERICA GREAT AGAIN COMMITTEE” was the biggest spender with more than $6 million spent on Google ads.
Although Google’s advertising business is the organization’s top earner, it doesn’t lack competition. Some brands have transferred 50%-60% of their Google ad budgets to Amazon.
There’s an undeniable trend in Google’s growth – under Sundar Pichai’s management, the company is making more and more money each year.
There’s also a slight change in income sources. Although there’s a slight decline in its digital ad market share, Google’s other sources of income are performing better YoY.
Overall, Google’s management is balancing the company’s finances well, growing them at incredible rates.
9. The search engine giant earned $116.3 billion from advertisements by the end of 2018.
US digital advertising spend is set to reach $129.34 billion by the end of 2019. That’s a 19.1% increase compared to 2018.
The industry that spends the most on digital ads in the US is “retail” – $28.33 billion. The automotive industry is second with $15.91 billion, followed by financial services ($15.69 billion).
Digital ads will account for 66% of the global ad spend by 2023.
Google’s market share in US digital advertising is 37.2%. However, other significant players are undermining Google’s dominance because in 2018 it had a 38.2% market share. Meanwhile, Facebook (22.1%) and Amazon (8.8%) are on the rise compared to last year.
The industries that use Google Ads the most are “retail” (more than 26,000 companies), “automotive” (18,000+), and healthcare (17,000+). Information Technology and Services advertise the least (8,000+ companies).
Statistics show digital advertising is a lucrative business. The retail industry is Google’s biggest advertiser and contributes the most to Google’s impressive ad revenue.
Still, Facebook and Amazon are taking increasingly more significant pieces of the digital advertising pie.
How Does Google Spend Its Money?
You are probably wondering what Google does with this mind-blowing amount of money. Like many big corporations, it invests in various ventures.
10. Facts about Google spending – the company spent more than $18 million on lobbying in 2017.
Google’s federal lobbying expenses for 2018 equaled $21 million. In Q1 and Q2 2019, Google spent $6.3 million.
In 2017, Google paid HTC $1.1 billion for smartphone expertise.
According to Google statistics, the search engine spent more than $7 billion on traffic acquisition costs in Q2 2019. That’s 22% of its advertising revenue for the same period.
In Q2 2019, the company’s “Other Bets” had nearly $1 billion ($989 million) in losses.
In 2019, Google will spend more than $13 billion on data centers and offices in the US.
In a nutshell – Google spends its money on becoming even more powerful and aims to expand its dominance across various fields.
11. Google spending on internet infrastructure – the search engine titan has the most significant private network, which delivers up to 25% of the world’s internet traffic.
Google has invested $47 billion in its tech infrastructure during the last three years.
Google will invest $600 million in Nevada’s internet infrastructure by the end of 2019.
In 2017, one of Google’s “Other Bets” – Loon, managed to connect 250,000 people to the Web in Puerto Rico.
One of the little-known Google facts is that by the end of 2019, the company will own 10,433 miles of submarine cables that deliver internet internationally.
The company is set to build three international submarine cables:
“Curie” will deliver internet from California to Chile. The cable’s length is about 6213 miles. Google didn’t disclose the project’s price, but it could be up to $350 million. It should be up and running by the end of 2019.
Google bought YouTube for $1.6 billion in 2006. In 2018, Morgan Stanley pegged the platform’s worth at $160 billion.
Nest Labs cost $3.2 billion in 2014. The company, which produced smart home appliances, was unable to reach $1 billion in sales per year. In 2019 Nest doesn’t exist as a subsidiary but is now a part of Google Inc.
Google bought DeepMind for $600 million in 2014. The competition for AI researchers between Google, Facebook, and Amazon suggests enormous staff expenses. That, in addition to research costs, lead to $570 million in losses for the AI lab in 2018.
The most expensive deal for Google in 2019 is the acquisition of Looker, a business intelligence platform. Its estimated cost is $2.6 billion and Google is set to close the deal by the end of the year.
The worst deal Google made is also the most expensive one. It’s the purchase of Motorola Mobility for almost $13 billion in 2012. Two years later, Lenovo bought the company for $2.91 billion.
Although not all of Google’s acquisitions turn profitable, they are strategic investments. Google implements their services into its own, thus increasing the company’s influence on different markets.
Take Waze, for example. It doesn’t make that much money (considering the purchase cost). Still, the live traffic information provided by Waze turned Google Maps into the number one mapping service.
And even the Motorola Mobility deal has had its benefits. Despite the $10 billion write-down, Google obtained more than 17,000 technology patents.
13. Google maps statistics – over four million websites worldwide use Google Maps.
Back in 2012, Google Maps had more than 20 petabytes of data. That’s about 21 million gigabytes.