Getting food delivered to your doorstep is one of the best perks of modern times.
Sometimes you just don’t have the time or energy to go out to the restaurant or to the market. That’s where food delivery comes into the picture.
Latest food delivery statistics confirm it as one of the fastest growing industries out there. This doesn’t come as a surprise, as food delivery is convenient, saves you time, and helps you avoid unnecessary social interaction when you just feel like curling up on your couch and watching your favorite TV show.
If you want to find out some interesting facts and statistics about food delivery, look no further than this article!
Let’s look into the industry’s current situation and possible food delivery trends for 2021.
The latest food delivery stats and facts show that the U.S. food delivery market size is not the biggest in the world. In fact, China leads in the revenue department – a direct result of its remarkable market size of 579 billion yuan in 2019.
By the end of 2020, China is estimated to have a revenue of $51,514 million, a fact that is absolutely mind-blowing. Although, it’s worth noting that this industry comes with some controversy in the way China is handling it – there have been some concerns about its environmental impact, labor malpractices, and more.
Although not as high as China’s, the United States is still in second place with $26,527 million in revenue for the current year.
As a result of this revenue, we can expect a 5.1% annual growth rate. Coupled with the growing number of US users (which was 111.7 million in 2020), the US food delivery industry isn’t going away anytime soon.
The city which spent the most money on food delivery services in the US in 2019 is New York – New York City food delivery statistics show that the average New Yorker spent $773.7 on food delivery. Coming in second place is San Francisco, with $579.8 per person.
This approach is set to have a revenue of $15,631 million by the end of 2020, compared to the $10,896 million of the platform-to-customer approach.
The reason why ordering directly from restaurants is more popular is simple – it’s cheaper and has less additional fees compared to going through a special platform.
Which is the most popular food delivery service? According to online food delivery statistics, the current US industry leader is Grubhub. As of 2018, Grubhub holds 34% of the market share. In second place we have Uber Eats who are slowly catching up with their 27%, followed by DoorDash.
Regardless of their positions, the combined food delivery market share of these three companies is a whopping 70%. How can smaller companies even compare?
As the pandemic got into full swing and the US government imposed a lockdown in most states, the effect was almost immediately felt by the delivery companies.
Unable to go out to restaurants, people turned to these services to provide them with the tasty and comforting food which helped make the whole situation more bearable, and a huge number of them chose Instacart as their food delivery service.
Instacart went from getting 820,000 orders in February to 9.14 million in April. This is one of the most extreme examples, but US food delivery statistics show that this trend applies to most popular delivery companies such as: Doordash, Grubhub, Uber Eats, Postmates, etc. This growth was not so remarkable for less popular companies.
Meal kit delivery services are one of the newer additions to the food delivery industry that have only gained popularity in the last few years.
They include the delivery of fresh ingredients which will later be used to cook meals, basically simplifying and digitizing grocery shopping.
According to meal kit delivery statistics, the meal kit industry was valued at $4.65 billion in 2017. The very next year it blew up with a 300% increase. Estimates for 2022 are that the market will reach $11.6 billion.
The meal kit services are a fairly new and budding industry. 8% of Americans have at least one meal kit delivery subscription with a promising prediction that this number will continue to grow.
Based in Berlin, Germany, this is the most popular service of its kind in the US. Meal kit delivery statistics show that during the last quarter of 2019, HelloFresh had 2.97 million people using their services, making it the most popular service of its kind.
HelloFresh’s main competitor is Blue Apron that finished the last quarter of 2019 with around 350,000 customers.
Recently, however, Blue Apron has been experiencing a decline in customer numbers, while HelloFresh is thriving. Between 2016 and 2019, HelloFresh tripled the number of their customers. So, it’s clear that HelloFresh will be sitting comfortably on the top at least for the nearest future.
We talked about the industry, market, and companies. Now, let’s look at some stats about you, the customers.
What percentage of U.S. households order food? Well, in March 2020, 31% of America’s households ordered their groceries to be delivered to their homes.
It’s pretty clear that this coincides with the start of the restrictions and lockdowns due to the ongoing pandemic. Not wanting to expose themselves to unnecessary dangers, 26% of them even said it was their first time ordering their groceries online. This number increased even more for people over 60 – 39% of them got their groceries delivered for the very first time.
Of course, this number won’t be as high when the pandemic dust settles, but it’s an important step for making online grocery ordering and delivery a viable and convenient option even when the world isn’t falling apart.
Additionally, restaurant food delivery statistics show that most people in the US (34%) don’t order food more expensive than $50.
26% order food below $25, and 12% order up to $75 worth of food.
According to a 2017 survey by Morgan Stanley, the largest number (45%) of customers make their orders via direct calls to the restaurants themselves, while 34% of them said they order online through the restaurant’s website or app.
Compared to the results from the same survey from 2016, the most notable difference is the increase in people who order through the delivery service’s website or app. In 2016 this number was 15%, and it grew to 18% in 2017.
(Zion & Zion)
In a Zion & Zion survey conducted in 2018, when asked how often they had used a restaurant delivery website/app to order food in the last 90 days, 48% reported using them 1-2 times.
The online ordering statistics show that the second most popular choice was 3-4 times (24%), 13% ordered 5-6 times, 7% ordered more than 11 times, 5% ordered 7-8 times, and only 4% ordered 9-10 times.
It’s always interesting to talk about food delivery demographics. It seems that women make up the larger percentage of the Grubhub app’s user base – 64.3% of it, while the remaining 35.7% belong to male users. Never underestimate the connection between a woman and her food.
Regarding age, there seems to be a tie between the 25-34 and 35-44 age group. Both groups make up 32.3% of Grubhub’s users. Surprisingly, the age group using the app the least is 18-24 year olds. It seems that Grubhub needs to work on their Gen Z approach.
It’s a widely known fact that pizza delivery was, and still is, one of the first popular forms of food delivery. This is where it all started, after all.
(Statista, The History of the Web)
In 1994 Pizza Hut launched Pizza Net as an experiment to see whether customers would be interested in ordering their pizza online.
Pizza.net was the place where you went, completed a form with your name, address, pizza of choice, and phone number, and as a result, your pizza was delivered safely to your door.
It’s safe to say that this experiment turned out to be very successful. In fact, Pizza Hut said in a tweet from 2013 that their pizza was actually the very first online purchase.
Whether that fact is true or not, it can’t be denied that Pizza Hut’s innovation became a model that many companies followed afterwards, and a jumping board for the future of the food delivery industry.
Yes, you read that right. Most recent food delivery statistics show that pizza delivery cost Americans a whopping $11 billion in only one year. The pizza delivery industry is thriving, marking an impressive increase of $1.2 billion between 2018 and 2019.
Domino’s are aware of the importance and popularity of online orders and invest heavily into this sector. The results are obvious – in 2018, they had a 31.1% share of the total amount people spent on delivery for their pizza.
A lot of the delivery services such as the most popular Grubhub and similar ones – UberEats, DoorDash and Postmates, often charge additional fees for their services.
In Kinetic 12’s food delivery service fee comparison, they found that Grubhub charged them only 12% in fees. Compared to the other three services, this was the best result.
UberEats was in second place, with 20% in fees, followed by DoorDash with 21%. Postmates charged 30% – more than double of Grubhub’s 12%.
Food delivery revenue statistics show that $29,845 is what an average food delivery driver earns every year in the USA. That means that the average hourly pay is $14/hour. This doesn’t include tips.
A study featuring 1,400 customers measured the time it took each delivery service (UberEats, Grubhub, DoorDash, and Postmates) to arrive with the order. The results showed UberEats as the fastest, with an average time of 35 minutes and 31 seconds.
Postmates was second, with an average of 40 minutes and 12 seconds.
DoorDash was third, with 42 minutes and 01 seconds.
The most popular service was actually the slowest. Grubhub finished with the lowest score of 50 minutes and 22 seconds.
(Nation’s Restaurant News)
One of the biggest disappointments from food delivery is the delivery process taking too long. This results in an angry and starved customer. Even when the food arrives, it’s cold, and the disappointment increases.
So, we understand why such a large number of people would be happy to pay more for faster delivery.
Food delivery proved to be one of the most important conveniences this year.
Whether it’s the delivery of cooked meals, meal kits, pizza, or groceries, the food delivery industry keeps us safe and protected when we need it most.
Even when the pandemic finishes, food delivery is here to stay. Why? Because people will always enjoy the convenience it offers.
We hope these food delivery statistics were informative and fun for you. They sure were for us!