How to Become a Marketing Manager in 2023


Do you want to learn how to become a marketing manager? If so, you’ve come to the right place!

In this article, we’ll go through what marketing managers do, the different types of marketing management positions, and the skills and experience you need to succeed in this sphere.

Keep reading to find out if that’s the right career path for you!

What Is a Marketing Manager?

The marketing manager job position has been around for a very long time, constantly adapting and evolving over the years to meet the changing needs of businesses and consumers. Today’s marketing managers need to be familiar with a variety of digital platforms in order to reach their target audiences through various channels.

A marketing manager is responsible for developing and executing a company’s marketing plans and employing various strategies to maximize profits. Additionally, they work with other members of the team to create effective campaigns that will help the company achieve its desired goals. Marketing managers must have a strong understanding of how consumers think and behave, as well as the current trends in the markets.

The marketing manager education requirements include a bachelor’s degree in Business Administration, Marketing, or a related field, in addition to several years of experience working in marketing or a related sphere. A master’s degree may be required for some positions within larger companies but it is not necessary for an entry-level job. To be a marketing manager, you need to know how to use social media platforms like Facebook and Twitter as well as Google Analytics or AdWords.

DID YOU KNOW: The average annual salary of a marketing manager is $104,295.

Types of Marketing Management Jobs

There are several different types of marketing management positions, including:

  • Digital Marketing Specialist

For this type of marketing management, the marketing manager has duties that involve developing online marketing strategies and implementing them through various digital platforms such as Facebook Ads or Google AdWords campaigns (to name just a few).

  • SEO Specialist

In charge of optimizing websites. Everyone who deals with digital marketing knows just how important the Google Search Engine is, be it for their website or YouTube channel.

  • Brand Marketing Manager

Responsible for creating and executing the company’s brand strategy.

  • Advertising Manager

Responsible for developing and executing the company’s advertising plans and strategies. They work with other members of the marketing team to create campaigns that will reach their target audience and achieve results.

  • Marketing Analysts

The roles and responsibilities of a marketing manager working as a marketing analyst include gathering data from market research and using it to help develop new products or increase awareness about existing ones.

  • Product Manager

In charge of developing new products or making changes to existing ones based on market research data gathered by marketing analysts and other members of the team.

  • Content Manager

Responsible for writing and editing all types of media including print ads, web copy, social media posts, email campaigns, and so on.

  • Marketing Assistant

In charge of supporting all the members of the marketing team by performing tasks such as conducting research, creating presentations, or drafting emails.

Responsibilities of a Marketing Manager

A marketing manager’s primary responsibility is to create and implement an effective plan that will increase sales or awareness of a product, service, brand, or company. Also, marketing managers need to focus on research-oriented tasks which include:

  • researching competitors’ offerings
  • analyzing demographic data from market research analysts
  • developing new content for social media channels like Facebook pages or Instagram accounts
  • updating oneself on the latest trends in order to stay current with the best practices in the field

Other marketing manager responsibilities include:

  • monitoring the results of the marketing campaigns
  • modifying plans as needed
  • working with other departments such as customer service representatives 
  • developing content that will resonate well among customers who are searching online for specific types of products or services.
DID YOU KNOW: Marketing is one of the most important aspects of any business. That’s why a marketing manager’s role in the company is very important for the company’s overall success.

How to Become a Marketing Manager?

If you enjoy working with people, are passionate about advertising, data analytics, and following social trends, then it’s time to take some steps to become a savvy marketing manager. Here’s what you can do:

  • Get a Marketing Manager Education

The first step to becoming a marketing manager would be obtaining the proper education. The minimum education required is getting a bachelor’s degree in business, marketing, or other related fields. This diploma prepares students for a constantly changing marketing environment by blending standard business techniques with innovative methods and cutting-edge technology like data analytics, search engine optimization (SEO), content management, multimedia, and user interface design. Other degrees such as communications or public relations can also be beneficial.

  • Gain Experience

The only way you’ll become a successful marketing manager is if you take part in some marketing-related academic program, take an internship in a company, or join some marketing courses while still in school. You’ll get to meet a lot of savvy marketing practitioners along the way who will teach you a lot.

Several years of experience and understanding the marketing manager’s duties will make a great difference if you’re aiming for a leadership position. Remember hands-on experience is the best teacher.

  • Apply for an Entry-Level Job

When you want to become a marketing manager, you usually start with an entry-level job. An entry-level role normally includes reporting to account executives or media planners.

Start off by working as a Marketing or Advertising assistant, coordinator or a specialist so as to build up the necessary skills and experience of course. When looking for a job make sure you convince the company you can manage all marketing manager tasks. LinkedIn and Glassdoor are some of the many sites where jobs are posted and can further help you if you are seeking a job. If you are ready to apply for a job, and the only thing left to do is to write your resume, you may want to check out professional resume writing services, such as that will help you write an outstanding resume.

  • Acquire the Adequate Skills

Marketing managers need to have a variety of skills in order to be successful. They need to be able to develop creative ideas, analyze data, and use it to make informed decisions about what marketing strategies are working best for their company. They also need to be able to communicate effectively with clients and customers, as well as their team members.

The key marketing manager skills managers need to possess can be easily broken down into two categories – soft and hard skills.

Soft Skills

Soft skills (management skills, communication skills) are usually skills that you are born with, but in case you do not possess such skills, they can be learned and improved.

Hard Skills

These are skills that usually involve some technical knowledge. Top marketing hard skills are:

    • writing
    • project management
    • data analysis
    • analytics
    • research
    • using SEO tools

Both hard and soft skills are listed in the skills and marketing manager qualifications section when looking for a job. Do not forget that you need to know how to handle business plan software, as well. Part of being a marketing manager is being able to understand and use complex software programs, as well as having experience with graphic design and copywriting.

  • Join Some Professional Marketing Association

After you get your marketing manager degree, gain experience, and improve your skills, you might want to join a professional marketing association. This could be very beneficial for your growth and help you stay up-to-date with everything happening in the marketing industry.

Wrap Up

We hope this article has helped you learn what it takes and inspired you to pursue your dream career! Even though becoming a marketing manager can be long and demanding, it’s totally worth the struggle. Getting the proper education, gaining experience, and acquiring the right skills for the job will help you become a professional and well-paid marketing manager.


How to become a marketing manager without a degree?

The first thing you need to do is get an entry-level job in this field so that you can learn how things work and get some experience working with clients before applying for positions at companies with available vacancies.

How much does a marketing manager make?

Jobs in this field are often performance-based, so marketing managers’ average hourly rate is $51, $8,837 per month, or $106,040 annually.

How long does it take to become a marketing manager?

If you want to learn how to become a marketing manager, you should note that it takes four years to complete a bachelor’s degree. An associate’s degree would require two more years, making it six total for both degrees.


I am curiosity-driven and detail-oriented so you will often find me researching the latest trends, experimenting with search engine optimization, or testing software. As a keen observer of content, my teammates often like to joke that "noting escapes the eye of Beti."

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