Last Updated: July 13, 2022
It’s rare to find someone that hasn’t heard of Tinder in this day and age. Almost everyone has seen Tinder stats out there that sparked interest in the online dating platform, and for a good reason.
The Tinder app has changed the way people meet each other, agree to dates, and fall in love, which is why we decided to compile the most interesting statistics about Tinder. We’re hoping to uncover why this dating app has been so revolutionary in the world of dating, so let’s get started!
Fascinating Tinder Stats
- Tinder was founded in April 2012.
- The dating app has 57 million users worldwide.
- Men swipe right on Tinder 46% of the time, while women only swipe right 14%.
- 80% of people on Tinder are looking for a serious relationship.
- People are most active on Tinder between 8 and 9 pm.
- More women (21%) than men (7%) message first.
- COVID-19 lockdowns were the most common conversation opener in 2020.
The History and Rise of Tinder
Tinder is one of the most popular dating platforms currently available, and it’s also one of the oldest. We decided to take a look into the history of Tinder and how it rose in popularity.
#1 Tinder was launched in mid-2012
When was Tinder created? April 2012. The swipe feature was introduced then, and the app was originally launched on American college campuses.
#2 The original name for Tinder was Matchbox
The idea behind Tinder was setting a spark or starting a fire for romantic relationships, so the founders first called their idea Matchbox. They later changed their minds and rebranded as Tinder after dry material that easily burns. If you’ve ever wondered why is Tinder called Tinder, now you know!
#3 Tinder has been downloaded more than 430 million times
The Tinder app has been downloaded over 430 million times on Android and iOS! The huge number of downloads has so far given way to over 60 billion matches.
#4 Tinder is the highest-grossing non-gaming app with 6.6 million paid subscribers
According to Tinder, their number of paid subscribers is 6.6 million, making it the highest-grossing non-gaming mobile app globally.
#5 Tinder’s revenue in 2020 was $1.4 billion
(Business of Apps)
Data from 2020 shows that the Tinder revenue is valued at 1.4 billion USD – a significant rise from 2015 when revenue was $47 million.
#6 Tinder is available in over 190 countries in more than 40 languages
Ever since its creation, Tinder has significantly focused on expanding its reach. At the time of writing, Tinder is available in 40 languages with users from more than 190 countries using the app. Tinder is considered to be one of the most welcoming apps for people of all races, genders, and sexual orientations.
#7 Tinder’s net worth is 10 billion USD
The estimated Tinder net worth is 10 billion USD, with the share price steadily rising over the past few years.
Who’s on Tinder?
If you’ve never used Tinder, you may be wondering what kind of profiles to expect. We’ve compiled some stats on Tinder’s demographics, so let’s see who is using the app!
#8 There are over 75 million Tinder users worldwide
(Business of Apps)
How many people use Tinder? The number of Tinder users around the world is 75 million, made up of 62% male users and 38% female users. Out of the 57 million, about 10.3% subscribe to the paid plans, Tinder Plus and Tinder Gold. The low number is because all the necessary features are available for free, ranking Tinder highly among other great free dating sites.
#9 A whopping 89% of Tinder users in the UK are male
(Business of Apps)
There is a large gender discrepancy among Tinder users in the UK – 89% of all Tinder users in the UK are male, while only 9% are female, with 2% identifying as another gender. These Tinder male and female stats reveal that the male-to-female ratio in the UK is 9:1 – for each woman, there are nine men available.
#10 The largest demographic of Tinder members in the UK are between 25 and 34
(Business of Apps)
The largest portion of people on Tinder in the UK are between 25 and 34; 28% of all users belong to this group. 27% are 18 to 24, followed by 16% 34-44 and over 55. The smallest percentage of people on Tinder (9%) are aged 45 to 54; that demographic usually focuses on apps specialised for older people.
#11 Surprisingly, 42% of people on Tinder are married or in a committed relationship
Even though more than half of those on Tinder are single, the number of people that are already married or in a relationship is staggering – 42% of those on the app are committed to someone else! Only 3% stated on their profiles that they were divorced.
#12 The majority of Tinder users are from the US and the UK
(Business of Apps)
The Tinder stats per country reveal that the largest number of people with Tinder profiles come from the USA (40-43% of the total revenue), followed by the UK in second place (5-6% of total revenue). Other countries where significant Tinder usage has been recorded are Germany, Spain, India, Brazil, Japan, and Australia.
Who Matches With Whom?
Now that we’ve outlined some Tinder demographics, it’s time to see who matches with whom and how often. Let’s dive into the Tinder matching process!
#13 Around 46% of Tinder users match with someone every day
Tinder stats published in 2021 reported that 26 million matches take place daily. When this number is divided by the number of active users, 46% of all the people using the app get at least one match per day, which is high considering the majority of Tinder identity as male.
#14 Men swipe right 46% of the time
Men swipe right on 46% of female profiles, while women are more selective; they only swipe right 14% of the time. This is one reason why men may have less success with this dating app. By being more selective, women ensure more matches and potential dates.
#15 Men prefer to match nicely dressed women
Tinder stats for guys show that a large part of the male population (19.7%) prefer women dressed formally as opposed to them in bikinis or otherwise. On the other hand, more than half of females (53.3%) prefer men that display their bodies.
#16 People wearing glasses or hats in pictures are less likely to match
Wearing glasses reduces the chance of getting a match by 15%, while wearing a hat reduces them by 12%, according to Tinder photo stats. It’s important to show your whole face, so avoid weird angles; improve your chances of getting a match and a message by smiling, which increases matches by 12%, or facing forward by 20%.
#17 People that share their Spotify get 84% more matches
People on Tinder love music! Those who share their Spotify playlists get 84% more matches than those who don’t.
#18 Profiles with bios have a better chance of succeeding
Although there aren’t exact numbers that report success rates of profiles with bios vs profiles without, facts about Tinder confirm that profiles that include a summary have better chances of matching. If you’re unsure where to start, you can always learn how to write an impressive Tinder bio that will make you stand out.
Why Do People Use Tinder?
We already know who uses Tinder and how to get a match; now it’s time to see why people use the app.
#19 The majority (80%) of all matches on Tinder are looking for a meaningful relationship
Tinder has been deemed a hookup app, but it’s more than that. Tinder dating statistics say that 80% of people that match with someone said they were looking for a relationship. Even though people may believe it’s impossible to find love on a dating app, facts on love say the opposite!
#20 Around 95% of people meet their match in person within a week of matching
Tinder is responsible for many in-person dates – 95% of people set up a date within 2-7 days of matching. Taking high rates into account, it’s no surprise to learn that Tinder helps set up 1 million dates a week!
#21 Only 44% of people develop long-term relationships through Tinder
Tinder relationship statistics show 44% of people enter long-term relationships with someone they’ve met online. Comparing these numbers to offline dating shows that only 42% of people that meet in the real world end up together. If you want to avoid Tinder altogether, you can try other websites designed to help find meaningful relationships; check out these reviews of Match.com and eHarmony.
#22 A good number (13.6%) of Tinder matches lead to marriage
Tinder global stats show that 13.6% of all matches through Tinder lead to marriage! 85% of couples that met through Tinder say ‘I love you’ during the first year of dating, confirming the possibility of finding a partner on the app.
#23 Half of those on Tinder have only been on one real-life date
Even though most people with Tinder profiles make hundreds of matches, 50% of them only go on one date. This is because many connections fizzle out in the beginning and don’t go beyond the digital world.
#24 Most (72%) of women want prospective matches to indicate what they’re looking for
Tinder swipe statistics reveal that 72% of women want to know what kind of relationship someone’s looking for before they swipe left or right. Interestingly, only 53% of men considered this a necessity. If you’re unsure how you feel about the matter, check out this guide on dating for help.
#25 At least 44.44% say they use Tinder to boost their confidence
It’s surprising how many people aren’t looking for anything on this dating app. Stats on Tinder users show that 44.44% use the app for nothing besides positive affirmation.
Tinder is complex and there are many intriguing things about it, such as what users get out of the app. The following titbits present an idea of Tinder’s overall usage, so let’s dive in.
#26 The average user spends 90 minutes a day on Tinder
The average Tinder user spends 90 minutes on the dating platform; according to stats on Tinder usage, users log on to the app 11 times a day. Men spend 7.2 minutes online each session, while women spend 8.5 minutes.
#27 UK men use Tinder the second-most across the world
Spanish women spend the most time on Tinder, using the app for 43 minutes on Sundays. UK male users finish in second place with 36 minutes on Thursdays, usually during Tinder peak times in the UK.
#28 Tinder users swipe 1.6 million times a day
All users added together swipe through profiles 1.6 million times a day! This is about 140-150 swipes per user, counting both free and premium subscribers. Premium subscribers may swipe more, while those using the free version have a 100/day limit.
Tinder Gender Statistics
There are several differences between men and women, whether in person or on dating apps. Let’s take a look at how these differences manifest on Tinder.
#29 A good portion (63%) of men message within 5 minutes
A large percentage of men message new matches within 5 minutes. This shows a stark contrast compared to the female population – only 18% of women will send a message so quickly after matching.
#30 More women message first than men
Stats for Tinder reveal that women are more likely to message a match first! 21% of women make the first step as opposed to 7% of men. This is thought to be since women are more selective when choosing a potential date, although they take longer to send a text at 38 minutes.
#31 At least 68% of men think a profile should contain photos
Tinder company stats reveal that 68% of men believe it’s essential for a profile to contain photos, while only 4% of women agree.
#32 Female photos have a success rate of 52%
Heterosexual women who upload photos on Tinder have a success rate of 52% matches, indicating that more than half of men on the app swipe right. For men, rates are significantly lower at 16%, meaning that only one in five women swipe right. However, the Tinder success rate rises for homosexual men – 35% of male homosexuals find success on average.
#33 The match rate is very low for men
As already explained, men swipe right more often than women, and women have more success and matches. The match rate for women is at 10%, while for men it’s a measly 0.6%. If you’re a man asking what is the average match rate for guys on Tinder, sorry to disappoint.
#34 Exactly half (50%) of women say they want to know if a match has children
Half of the women on Tinder want to know if someone they are matched with has children; 40% of men agreed with wanting to know while looking at a profile.
Interesting Tinder Facts and Stats
As we’re nearing the end of our list, we can’t end without mentioning some of the most amusing facts and statistics about Tinder.
#35 The most common conversation opener in 2020 was ‘quarantine’
The word ‘quarantine’ was the most common conversation starter on Tinder in 2020. As more and more messages were sent during COVID-19 lockdowns, the use of the word increased significantly.
#36 Tinder reserves the right to shadowban users
If you break some rules on the dating app or disrespect guidelines, your profile might be reported. Tinder facts reveal that in these cases. the platform reserves the right to shadowban you, or not show your profile to others. That being said, there are several ways to regain full access.
#37 Tinder Passport is a popular Premium feature
Tinder usage stats show that the Tinder Passport is well-loved by Tinder Plus and Tinder Gold subscribers. This allows people to change their location before travelling to meet new people there. The top 5 trending locations on Tinder Passport are London, Paris, New York, Berlin, and Moscow.
#38 Tinder no longer uses an ELO score to match people
The ELO was a ranking system that grouped people based on levels of attractiveness and made matches according to what the algorithm thought would be a good couple. However, after numerous user complaints, the company decided to eradicate this system.
#39 The time it takes to get a match varies per person
How long does it take to get a match on Tinder? There’s no definitive answer to this, unfortunately. Some people may get an instant match when they swipe right, while others may have to wait days to know if someone likes them back.
#40 Tinder sees a record number of active users the first 6 weeks of a new year
There is a large growth in usage from January 1st to February 13th. During this period, the number of average swipes goes up by 100. For college students, the best time to use Tinder is over spring break.
These statistics should give you the degree Tinder has made an impact on dating. Even though the app has upsides and downsides, the effect it has had on modern dating is unquestionable. If you’re among the rare group that hasn’t given Tinder a chance, don’t hesitate; if you’re still not convinced, read these Tinder stats again!