Top 10 Frozen Pizza Brands in the UK


Frozen pizza is one of the most popular and convenient comfort foods available today, which is why we put together a list of the 10 best frozen pizza brands UK residents can find in a supermarket.

Best Frozen Pizza Brands UK - Image 1

Why Frozen Pizza?

A frozen pizza may not be your first choice when planning a relaxed pizza night in, but there are several reasons why choosing one is a good idea.

  • Easily stored: You can buy a few pizzas and keep them in your freezer for as long as you like.
  • Quick preparation: Frozen pizzas don’t require a lengthy baking time. So you can enjoy a hot pizza in no time instead of waiting for delivery.
  • Cheap: Frozen pizza brands are available at very affordable prices. You don’t need to think twice before spending your money on pizza.
  • Many varieties: Frozen pizzas come in various shapes and sizes and a wide range of flavours. You can buy several of your favourite pizzas and have the convenience of eating whatever you’re in the mood for and whenever, quickly.

These are just some of the reasons why it’s good to have a frozen pizza around the house. But what ingredients make for the best frozen pizza?

DID YOU KNOW? The creator of the first frozen pizza is unknown, but the Celentano brothers in the US established the first frozen pizza brand in the 1950s. The popularity of frozen pizzas, however, rose significantly when the Totino brand came on the market in the 1960s.

What Makes a Good Frozen Pizza?

When you’re shopping for a frozen pizza, you want to make the right choice and get the best value for your money. Consider the following list of what to look for in choosing the best frozen pizza in the UK.

  • Crust: Frozen pizzas are typically made in a thin-crust style, but there is a good selection of pizzas with thicker crusts. Regardless, you probably want a crispy crust and not a soggy mess.
  • Sauce: A good pizza has a robust sauce base—without which, your pizza would be dry and tasteless.
  • Toppings: Consider, first, the quantity of your pizza toppings and then the quality.
  • Cheese: A good pizza comes with a sufficient amount of delicious mozzarella. You don’t want your pizza to be too chewy.
  • Flavour: When choosing good frozen pizza in the UK, the most important thing to look for is its flavour, accentuated by the combined ingredients and effect on your palate.

Now that you know what to look for in a frozen pizza, you can pick your favourite brand from our list of the best of the best below.

DID YOU KNOW? One of the best aspects of a frozen pizza is that it can be reheated and enjoyed later. Even though there are several methods for reheating pizza, we recommend oven reheating for your frozen pizza.

Top 10 Best Frozen Pizza Brands in the UK

There’s a wide range of tasty frozen pizzas available in UK supermarkets. So choosing the best one can be challenging, which is why we compiled the following list of the UK’s best 10 frozen brands.


Goodfella's Logo

Goodfella’s is an Irish frozen pizza brand established in Ireland in 1993. It was inspired by the New York-style pizza of Little Italy and spread to the UK market in 1995, where it has since become one of the most-beloved frozen pizza brands in the UK.

This brand offers different pizza varieties with a range of toppings, aptly named Stonebaked, Takeaway, Thin, and Deep Pan. And since 2015, they’ve offered a range of gluten-free pizzas.

In 2018, Goodfella’s introduced its first frozen vegan pizza, immediately improving the brand’s rating. The brand has stated that the main ingredient of their frozen pizzas is ‘respect’.



ASDA is a British supermarket chain that has been in operation since 1949. It sells a wide variety of products but prides itself in having the best frozen pizza brand on the UK market in recent years.

You can get many pizza types at ASDA, including sourdough, thin-crust, deep-pan, stuffed crust, and vegan and vegetarian options. The topping choices are quite extensive, as well. You’re sure to find something you like.

You can also try ASDA’s mini pizzas—which make for an excellent snack—or check out the new range of pizzas by Italian chef Gino D’Acampo.


Tesco Logo

Beginning as an Army surplus store, Tesco was founded in England in 1919 and today is a multinational retailer. You can find many things at Tesco, but this brand takes pride in making the best supermarket pizza in the UK for 2021.

The brand offers stonebaked pizzas, and you can get plenty of ideas for the best pizza toppings from Tesco pizzas, including ham and pineapple, BBQ chicken, vegetable mix, and the classic pepperoni with stuffed crust. And if you’re not in the mood for a whole pizza, you can try Tesco’s pizza subs (a single package containing two servings).


Sainsbury's Logo

Sainsbury’s, founded in 1869 London, is one of the oldest retailers on the UK market. It began as a fresh food retailer and slowly expanded into packaged groceries. Today, it is also one of the largest frozen pizza manufacturers in the UK, offering a wide range of pizzas that take only 15 minutes of cooking time.

Sainsbury’s offers thin and crispy, deep-pan, and stuffed crust pizza or you can try the acclaimed Sainsbury’s vegetable pizza. Besides being one of the highest-quality frozen pizzas on the market, Sainsbury’s pizzas are also one of the cheapest options.

Dr. Oetker

Dr. Oetker Logo

Dr. Oetker, founded in 1891, is a German company with an international presence. The company began producing baking powder, cake mixes, and other similar products, but today is especially celebrated for its restaurant-like frozen pizza.

Dr. Oetker’s Ristorante pizza line is the best rated frozen pizza in the UK due to its fresh taste and similarity to original, Italian-style pizzas. Dr. Oetker’s pizzas offer something for everyone —vegan, lactose-free, gluten-free, low-calorie, and many kinds of cheese and meat pizzas. The Ristorante Speciale pizza comes highly recommended as a consumer favourite. The only downside to Dr. Oetker’s pizzas is that they are a bit more expensive than other brands.

Chicago Town

Chicago Town Logo

Chicago Town frozen pizza has been sold in the UK since 1992. Before coming to the UK, the brand’s frozen pizzas were a bestseller on the US market. Inspired by Chicago deep-dish pizza, Chicago Town is the best frozen deep-dish pizza on the UK market.

Chicago Town pizzas are known for their rising dough and layered toppings, cooked in only 20 minutes. You can choose a classic flavour—like pepperoni or four cheese—and a stuffed or tiger crust. Whatever you choose, you’re in for a treat.


Schar Logo

Schär, established in 1922, is a German company operating in 11 countries, including the UK. What makes Schär stand out from its competition is that all of its products are gluten-free, which means they’re also more expensive.

Schär prides itself as the healthiest frozen pizza in the UK. You can try their gluten-free, lactose-free Margherita pizza or their classic four cheese pizza with a thin and crispy crust. You could also bake a few of Schär’s mini pizzas and enjoy them as a snack or great party food.


Morrisons Logo

Morrisons, founded in 1899, is a large chain of UK supermarkets, which has expanded to some 500 locations across the UK. Morrisons, however, is also an established pizza manufacturer, renowned for its homemade taste and dubbed the best tasting frozen pizza on the UK market.

Morrisons has an extensive offer of frozen stonebaked pizzas, and you can easily find the best types of pizza here. Although there are many meat pizza options to choose from, there are also several excellent vegetarian choices, including the decadent toppings of Morrisons Spinach & Ricotta pizza. The prices are also very reasonable. You’re sure to get value for your money, if not more.

Red Baron

Red Baron Logo

Red Baron is owned by Schwan’s Company, which, in 1979, established its Red Baron Pizza Squadron—named after a WWI fighter pilot—to promote their frozen pizza.

Today, this manufacturer produces the best frozen pizza in the UK, with several different pizza styles. You can choose between thin and rising crust pizza or enjoy a stuffed-crust Red Baron pizza. The choice of toppings is not the most diverse, but you have all the classics: pepperoni, a cheese trio, and meat.

Other yummy Red Baron pizzas include deep-dish pizza and brick oven meat pizza. And the Red Baron frozen pizza melts are also a popular snack in a pepperoni & cheese combination or just plain cheese—both taste great.


Aldi Logo

So what is the best frozen pizza in the UK? We have one more option: Aldi’s frozen pizza. Aldi is a German discount supermarket operating in the UK since 1990 and has an international presence in 20 other countries.

Most frozen pizzas sold at Aldi are part of the Mama Cozzi Italian food line, and the choices are almost endless. Among all types of crusts, you can choose thin-crust, rising-crust, and stuffed-crust pizza. For healthier options, you can try a gluten-free pizza and an organic pizza, and if you’re looking for a great vegan frozen pizza in the UK, try Aldi’s cauliflower crust pizza.

Aldi is also constantly releasing new pizzas in their Aldi Finds section. And what’s especially good about Aldi’s frozen pizzas is that they’re inexpensive and can be baked in only 17 minutes.

DID YOU KNOW? Brits love their pizza. A Brit will consume 731 pizzas in a lifetime274 of which will come from a supermarket and 135 takeaways from a UK pizza chain. The rest will be homemade, from a street stall, or eaten at a restaurant.


What’s the best frozen pizza in the UK? Our guide has aimed to address this question and help you find the best brand. All the brands we’ve listed have one thing in common: they all offer delicious frozen pizza. Whatever you choose, you’ll surely enjoy it.


Which frozen pizza is the best in the UK?

There are many great frozen pizza options in the UK, but we highly recommend Goodfella’s, Tesco, ASDA, and Sainsbury’s frozen pizzas. You can’t go wrong with either of these brands.

Are frozen pizzas tasty?

Even though frozen pizzas cannot compare to freshly baked ones prepared in Italian restaurants, they’re an easy, inexpensive, quick alternative—you get a great-tasting pizza for your money.

Is Aldi’s frozen pizza good?

Among the best frozen pizza brands, UK residents most frequently buy Aldi’s. Aldi offers the widest variety of high-quality pizzas that taste good.


I am a curiosity-driven creature searching for answers — and questions — in the digital realm. From marketing through online business creation to software tools — I am fascinated by everything that can make life easier. When not looking for meaning, yoga and good food keep me grounded.

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