Last Updated: March 23, 2022
Many aspiring musicians struggle to have their music listened to in an oversaturated market. A lot of quality music doesn’t get the attention it deserves because there is just so much to choose from!
Are you an artist wondering how to get your music heard? Look no further; luckily for you, we’ve compiled a list of strategies you can use for music promotion that will ensure your music is heard by many people out there.
Ways to Get Your Music Heard
The music industry is large and competitive. Launching a music career and promoting songs can be a challenge, so you need to learn how to get your song heard by as many people as possible. Even if you’re producing high-quality recordings that have a lot of potentials, if you don’t promote them, it’s very unlikely that they’ll find their way to an audience. Make sure to go through the following and apply them to your budding career so your music can get the recognition it deserves.
Social Media Marketing
The most effective way to achieve a significant online presence as an artist today is through social media. Before beginning your social media campaign, you need to know your audience and target the right fan base.
Facebook and Instagram Ads
These are a great way to start if you have money to spare. If you don’t have a marketing budget, you can do this organically by posting often and grabbing your fans’ interests.
Even the best posts on social media won’t do much good if you don’t have a significant number of followers. You need to gather as many followers as you can so your music, and any music gigs you might have, get the attention of a lot of individuals. Twitter is an excellent social media platform if you’re aiming to get a large body of followers who help in getting your music heard.
It is very important to know exactly when to post on social media so you’ll reach your audiences when they’re most active. This is key in social media management.
Social media is great for live streams. You can play a sample of your music, for example, so people will be able to experience it for free. Hopefully, they’ll like it and seek out more of your work.
This is one of the most popular streaming music platforms available today, so naturally, it’s one of the best ways to get your music heard. SoundCloud is an artist-oriented platform; anyone can post and share music for free, making it a perfect choice for up-and-coming artists.
Press releases might seem like a worn-out marketing strategy, but they’re still widely used because of the effects. You should write a press release anytime you have something new to share with your fans, whether it is a new song, album, or event. Regardless of the occasion, you should write a music industry press release and distribute it to your intended audience. The press release should be short and contain only the most important information, so more people will actually read it thoroughly. If you’re unsure as to how to go about sending one, you can always turn to some of the best press release distribution services.
- Linking News is a far-reaching press distribution service. Depending on the package you choose, they can provide coverage with the most sought-after networks and music publications. Their website also has a guide on how to write a press release along with offering guaranteed coverage.
- Companies like Ein PressWire or eReleases also help with press release distribution. They can do a lot for your public image because they know everything about music press release distribution, such as exactly how and where to place a press release to achieve maximum effect.
- To find out more about Ein Presswire and eReleases, read our dedicated reviews.
Make Your Own Website
An important part of your online presence is your website. Creating a site where you can share content and relay relevant information to the public is great. Websites are also good because you can post content like a demo, some jingles, or even memorable lyrics.
How Can You Easily Make a Website?
The simplest way to create a website is through WordPress. Before you install WordPress, you need to purchase your domain name and choose a web hosting provider. Otherwise, you can choose one website builder which is free and be good to go.
What Does a Music Website Look Like?
A music website should have high-quality graphics and a user-friendly interface so fans have no problem navigating it. It should also include pictures of you (and your band if applicable) as well as samples of your music.
Word of Mouth
This is a strategy based on communication, as 92% of people trust a recommendation from friends and family more than any explicit marketing campaign. Having your closest circle recommending your music can have a huge impact on your career, and another bonus is that it’s free! Word of mouth is not just talking about products you’re offering (in this case, your music) but also having the people closest to you posting about you too. Getting impartial people to post your music is an excellent strategy; if someone stumbles across who you are, the chances of getting your music heard increase. Still don’t believe the impact verbal or social communication has? Check out these amazing word-of-mouth statistics.
The public still enjoys connecting with their favorite brands and artists through email, so having a mailing list is key to promoting your music. Creating a mailing list can be tough, but once you compiled it and sent out a few emails containing promotions for music or events, you’ll start to see results. It is also crucial to know when to send an email, since choosing a time often decides whether an email will be opened and clicked through or not – 1 pm emails are seen the most!
How Do You Create an Email List?
The best way to gather contacts for your music business is through your website. You should create a newsletter and ask visitors to sign up for it when they visit.
Which Software Is Good for Sending These Kinds of Emails?
Email marketing services can help send out emails and make sure yours don’t end up in a spam folder. You can try out email distribution software like Constant Contact, HubSpot, or Drip.
If you’re still wondering how to get your music heard, you should consider a radio promotion. Even if you think that radio stations are a thing of the past, some people still listen to them daily. Although it isn’t the most popular or effective way of marketing music, a radio promotion campaign can’t hurt. People usually need to hear a song on the radio a few times before they search for it, so the promotion process might be slower. In the end, though, it can produce desired results.
|DID YOU KNOW? 82% of social media leads come from Twitter. It is unlikely that you’ll manage to garner such a good percentage of leads on your own, which is why you should consider hiring one of the successful lead generation companies to do this for you.|
|Promoting your music is just as important as producing it|
|Marketing plays a large part in your musical endeavors|
|Having an online presence is the key to success in the music business|
|Social media and streaming platforms should be maximally utilized|
How to Get Your Music Heard on SoundCloud
Standing out among the millions of artists on SoundCloud is understandably difficult. The most important thing is to be dedicated to promoting your music; share it on other platforms, seek out connections on SoundCloud, create a playlist, post often, and comment on other posts. With the Premium account, you can use their Promote feature to help your music reach wider audiences. You also have the option to share tracks privately with journalists or producers that might help you advance your career.
|DID YOU KNOW? 175 million people access SoundCloud every month, producing many breakout artists.|
How to Get Your Music Heard on YouTube
The reigning music streaming platform on the Internet is YouTube, so if you’re still contemplating how to get your music heard, the first thing you should do is create a YouTube channel; this channel should include your name, the link to your website, and your social media accounts. The next thing is to post high-quality content often since that is the only way to attract subscribers.
It is a good idea to network with other YouTubers so you can expand your connections and receive support from other influencers. Use SEO (Search Engine Optimization) friendly content in your Youtube videos as well, especially in the title and caption. SEO helps people find your music faster when entering a certain word associated with your content. Saving the best for last, look for YouTube channels that upload similar music to yours; when fans of the genre visit your channel from theirs, they’ll become familiarized with your music.
|DID YOU KNOW? Videos can increase traffic to your website, according to 87% of video marketers. By creating and uploading video content on platforms like YouTube, you can increase your site’s number of visits.|
How to Get Your Music Heard by Record Labels
Firstly, decide on the label you want to collaborate with, and make sure they’re the right choice for you. Once you’ve found a label, record your demo on a cassette tape, CD, thumb drive, or attach a SoundCloud link and send it to the label, accompanied with a short bio.
Record companies might notice press releases announcing something new and unique as well, so make sure your music press release distribution is done before sending in the demo.
|DID YOU KNOW? The average song is 3 minutes and 42 seconds long. If you want to be heard by a record label, don’t record songs that are long enough to allow disinterest.|
Having your music heard is an accomplishment, but you need to put in the work to get there. If you’re determined, promote your music on social media, streaming platforms, through press releases, and employ other marketing strategies to achieve success. Making good music is just as important as marketing it in the right way and to the right audience.
Promoting your music on platforms like Facebook and Instagram costs you nothing; other free apps like YouTube and SoundCloud can always take you a long way as well. In addition, you could try having a CD reviewed by an influencer to boost your music career.
If you’re a musician, you must have thought about how to get your music heard by record labels too. The first thing you need to do is research the record company and see what kind of music they accept. Then you need to produce a short bio, a good-quality demo, and send it!
The best music promoting platforms as of 2021 are TikTok, YouTube, Facebook, Reverbnation, SoundCloud, Instagram, and Twitter.