You want to reach more customers?
You want to provide a better customer experience?
You want to crush the competition?
If you have a small business, you absolutely need a website. It can be a cornerstone of your efforts to grow and succeed.
The next few amazing statistics will tell you what percentage of small businesses have a website and you’ll see why:
It’s clear that businesses have to keep up with technologies and people’s expectations.
Now let’s dig deeper! We’ll discover the hidden facts that influence what percentage of small businesses have a website. We’ll also answer the question “Why do small businesses need a website?”
(Source: Blue Corona)
Small business owners may feel they don’t need a website or that it’s too much work and a waste of money. However, now more and more business owners realize that having a website is a necessity and a great advantage, and they are hurrying to build one. Here is why:
(Source: Blue Corona)
This automatically means:
This means they’re not always on the first page of Google, which may discourage customers.
But here are more small business website statistics:
(Source: Blue Corona)
For a website to be easily accessible on mobile can be the difference between making a sale and not. Customers are used to checking everything online, even while they’re outside, meaning they’re mainly using their smartphones to do that.
(Source: Blue Corona)
People readily use their mobile devices to research businesses and make purchases. If your website is not mobile friendly, fast, and secure, the possibility to lose clients is huge.
Let’s explore consumers’ behavior some more.
(Source: The Balance Small Business)
That’s why your business needs a website.
In short, most people are online, and this allows them to generate huge amounts of sales every year. Unsurprisingly, these numbers are forecast to only grow.
However, some small business owners are still reluctant to maintain a website.
(Source: Top Digital)
However, websites often prove to be profitable. Those who are still skeptical need to check these statistics on small businesses – the numbers speak louder than words:
Amazing! It seems that a website can be the magical tool you might be lacking to get more visits, customers, and of course, sales. Social media is not all there is, and it’s certainly not enough.
Maybe I’m old school, but so are many others who will take a traditional website over a flashy Facebook page.
And what do you mean, websites are not relevant to your industry? Whatever you’re selling, you can promote it through a website nowadays! From pest control and tires, through cupcakes, all the way to insurance. You name it.
I bet you $5 you won’t find an industry that’s not worth building a website for. If you’ll be the first to do it – do it. You won’t regret it – you’ll be ahead of the competition, a pioneer in your sphere, and perhaps a wealthy genius!
Cost won’t be a problem for long then, as you will soon start to profit from your website.
Anyway, let’s continue because there are even more small business stats and facts.
These owners have the right idea. What are they waiting for then? Maybe they’re still worried about the cost? Here’s the good news:
Having a dependable website you can go to is such a relief!
By the way, people’s beliefs work for you too:
Here are more benefits of having a website in statistics:
That’s a great idea actually. Do you see why it’s such a huge boost to have a website where people can leave reviews? If there are none, potential customers might get discouraged.
If you’re worried people will post mean reviews and ruin you, don’t be!
This means that online feedback is much more likely to give your business a boost.
That’s only logical. The seller’s website is the main stop toward their destination. The hidden implication is – you’ll get feedback on how to improve your offers AND build a relationship with your customer base.
Soon more and more owners will realize that providing great customer experience is key to recognition and sales. Part of that is maintaining a useful website where customers can leave a review.
Here are some more tips for you:
Definitely consider adding some blog posts to your business website. Then you’ll reap the rewards.
So these were all the reasons to have a website. Just avoid these mistakes:
It literally pays to give your visitors freedom as to whether to create an account or not. They just want a smooth and speedy purchase process – otherwise, people might get impatient.
The key points here are: update your website regularly and provide relevant content. Add your email address on the homepage – that way customers can easily reach you. Communication is crucial. Make their buyer’s journey a breeze!
Okay, now let’s see if we’re missing anything.
Here is what people ask on Google regarding small business and smb websites:
That’s the majority! If you’re wondering “Do I need a website?”, just look at the numbers!
80% of people research a business online before making a purchase or even going to the store. Without one, all these potential customers will be lost. Moreover, businesses with websites appear more credible – which is a big deal when people are deciding where to spend their money. It’s also a no-nonsense way of advertising for any SMB. Besides, a website allows you to sell online 24/7. What’s not to like?
A website makes you easier to discover. With websites being among the top 3 sources of new customers, it’s ridiculous to miss out on the extra clients. And generating about $25,000 over the course of 5 years from a website alone is easy.
You need a fast and mobile-friendly website with regular updates and relevant content. Anything less than that will leave your visitors unimpressed.
A good website is also effortless to use and allows visitors to receive support. Making sure that’s true attracts new clients like moths to a flame. If you’re not convinced you need all that, just take another look at all the stats on small businesses we have here.
It’s all in the details, you know?
So let’s be clear – the answer to “Do I need a website for my small business?” is “Definitely!” You’ll be way ahead of the companies in your niche without websites.
In business, there’s rarely an opportunity to instantly come out ahead of your competition (or even part of it). Having a meaningful online presence through your website provides exactly that.
Good job for getting this far!
Now you know why small businesses need a website, and how important and profitable it can be to have one. A simple mobile-friendly website with an eye-catching design can do wonders. Take this further by making it helpful for your clients, and you’ll see your customer reach and sales skyrocket – both online and offline.
Take advantage of what you’ve just learned and take the opportunity to advertise your business online. Having an active website will help you grow faster and attract more clients.
Weren’t these facts about what percentage of small businesses have a website just mind-blowing?
Good luck and ‘till next time!