• Popular Feed: 4/5
  • Profile Boosts: 4/5
  • Live: 5/5
  • Passport Stack: 5/5
  • Cupid Pick: 5/5

Reviewing OkCupid: Is It Any Good?

  • Popular Feed: 4/5
  • Profile Boosts: 4/5
  • Live: 5/5
  • Passport Stack: 5/5
  • Cupid Pick: 5/5

Best For

Those looking for a long-term relationship


  • Excellent Free version
  • Useful mobile apps
  • Extensive profiles
  • High inclusivity levels


  • Limited customer support
  • Presence of fake profiles

OkCupid is one of the most popular online dating services to date. And since daters are constantly on the lookout for the best dating platform, we’ve compiled this OkCupid review, where you can understand all about the platform, how it works, and its most attractive features.

What Is OkCupid and How Does It Work?

OkCupid, founded in 2004, is an online dating service linked to its proprietary website and Android and iOS mobile apps. The site boasts a reputation as a place where people can find a hookup or casually date. The Match Group (owner of the dating apps Tinder, Hinge, and Plenty of Fish) acquired the service.

In 2018, the site went through a rebranding process to attract single people looking for long-term relationships or those who wish to find their soulmate in the virtual dating pool.

How does OkCupid work? In many respects, OkCupid is similar to other dating services in that users must create a profile and add (up to 10) photos of themselves. But what sets OkCupid apart from the competition are the more than 3,000 questions users need to answer for the site’s algorithm to provide quality matches based on compatibility. And anyone can add their own question.

In addition, OkCupid provides inclusivity, allowing users to choose from 13 different gender options and as many as 22 sexual orientations.

Key Features of OkCupid

When writing this OkCupid review for UK audiences, we considered the features offered by the service, and, since there are many of them, we focused only on the following most essential and attractive features.

Popular Feed

The ranking system on OkCupid is designed to determine each user’s popularity by the number of likes. So if your profile is rated high on the attractiveness scale—determined by your profile picture and bio—you’ll see more engaging potential matches and vice versa.

Profile Boosts

Profile boosts are paid features bought individually or in multi-packs, frequently discounted. The boosts will show your profile to a more significant number of people, increasing your chances of matching with someone.


OkCupid reviews reveal that one user-favourite feature includes the Live feature, similar to Instagram’s Live. Users can start their own live streams or ask someone to feature them on their live stream—a fun way to video date.

Passport Stack

Your potential OkCupid matches are grouped in Stacks: Recommended, Online, Nearby, SuperLikes, Match %, and Cupid’s Pick. But what stands out is OKCupid’s Passport Stack, which allows you to see potential matches globally without requiring you to alter your location. And who knows, you could find love on the other side of the world.

Cupid Pick

An especially fun Stack is the Cupid Pick. Our OkCupid review found that this daily match algorithm chooses a suitable match every day based on your selected preferences.

Ease of Use

We found that OkCupid’s website and mobile apps were user-friendly when testing this dating service. But even better, everything that’s available on the website is also included in the app. So whichever you choose, you won’t be missing out on anything. The website’s design is also engaging. With everything neatly organised, navigating the platform was a piece of cake.

How to Register on OkCupid

The registration process on OkCupid is straightforward. While registering for this OkCupid UK review, we found that as soon as you enter the site, you see a large black JOIN OKCUPID button, and, just below this button, you can click on the buttons that will take you directly to the app stores.

OkCupid Review - Image 1

After clicking the JOIN OKCUPID button, you’ll be redirected to a page requiring an email address. After clicking the NEXT button—on the bottom of the same page of your email address—you’re required to create a (minimum) six-character password.

OkCupid Review - Image 2

Once you’ve entered an email and created a password, the following steps will ask you for your name, date of birth, city and country, gender, dating preference, and the type of relationship you’re looking for.

You’ll then be asked to provide a profile picture. The site insists that profiles with at least six photos have better results.

OkCupid Review - Image 3

Next, you’ll need to write a summary. What is an OkCupid summary? This short text should be a one-paragraph description of yourself and your prominent traits.

OkCupid Review - Image 4

Next, you’ll need to answer 15 multiple-choice questions about yourself, including your opinion on various topics.

OkCupid Review - Image 5

After answering the questions, you’ll need to enter your phone number. You then will receive a verification code. Upon entering the code, your profile will be set, and you can begin looking through potential matches.

OkCupid Review - Image 6

With your profile, OkCupid gives you the option to link your Instagram profile—a good idea if you want your matches to learn more about you.

OkCupid Subscriptions and Pricing

The cost of OkCupid depends on the subscription you choose. You can go for a Basic or Premium subscription. The platform also offers a Free plan that allows you access to some of OkCupid’s features. Note what each plan includes below.

  • Free plan: This plan allows you to browse for matches, ‘like’ a limited number of profiles and enables texting and receiving messages from matches.
  • Basic plan: This plan is ad-free and lets you send unlimited likes. In addition to the free features, it also features dealbreakers and lets you see all the intros you receive at once.
  • Premium plan: This plan lets you see everyone who has liked you before you ‘like’ them and everyone’s public answers to their questions. It also includes all the Basic features.


How does OkCupid work in terms of pricing? A subscription depends not only on the type of subscription you choose but also on the length of the subscription (one, three, or six months). Note the following prices divided by subscription length and type.

Subscription Basic Premium
1 month £7.95 £24.90
3 months £19.05 (£6.95/month) £68.70 (£22.90/ month)
6 months £23.70 (£3.95/month) £119.40 (£19.90/month)

Much like all other services, the longer the subscription, the cheaper the monthly cost. There’s no free trial for the paid subscriptions; users are welcome to use the Free version before purchasing a subscription.

Boost Prices

When considering OkCupid reviews from UK users, many showed a keen interest in Boost prices. So to settle all doubts and ambiguities around the price of a Boost, we’ve listed the following Boost purchase options and their cost.

  • Single Boost: £1.99
  • Five Boosts: £9.45 (£1.89 per Boost)
  • Ten Boosts: £16.90 (£1.69 per Boost)

Is an OkCupid Subscription a Good Investment?

When you buy a product, you hope you’re getting good value for your money. The same holds true when paying for a dating service. You increase your potential success rate by paying for a subscription and have more opportunities to go on dates and start a serious relationship. After thorough research, we concluded that the cost of OkCupid subscriptions is worth the money, especially if you can access higher quality matches or conduct advanced search filtering.

OkCupid is a very affordable dating platform. But if you don’t prefer to pay, you can check out our selection of some great free dating sites.

Customer Support

Our reviews always cover customer support, and we were disappointed with OkCupid’s support. Many OkCupid reviews also shared the same opinion.

OkCupid could improve its customer service by enhancing its support. The FAQs section of the platform is comprehensive, but you can only contact the support team via email. So if you have an immediate issue, no one is there to help you find a solution.


Choice overload makes it difficult for consumers to choose when faced with many options. But having too few options is not good either. Online daters—like all other consumers—want to have a choice when it comes to dating platforms, but with so many available, it’s challenging to select from only a few.

Our OkCupid review with UK daters also compared the platform’s features against its three main competitors: Match.com, eHarmony, and Zoosk.

OkCupid Match.com eHarmony Zoosk
Win  Compatible matches Variety of features High success rate Affordable
Lose Fake profiles still present Very limited Free version Expensive Limited Free Version
Best For Dating across genders and sexual orientations Traditional dating Long term relationships All types of dating

OkCupid is a great choice for young people, and most OkCupid users in the UK are aged between 25 and 34. (Fortunately, there are many other excellent sites for over-50 dating.)

For young daters looking for an affordable and diverse online dating experience, OkCupid is the place to go. If you fit the description, get ready to go on many dates and envision the best ideas for your first date in London.

Bottom Line

This OkCupid UK review provides an in-depth look at its dating service, features, subscriptions and prices. Hopefully, our review has helped you know where you can fit in with OkCupid. We recommend this service to anyone who finds dating a lot of fun.


Is OkCupid better than Tinder?

Whether one is better than the other depends on what you’re looking for. According to OkCupid reviews by the UK public, OkCupid is the better choice if you’re looking for a serious relationship or something more long-term.

Is OkCupid a con?

The OkCupid site is legitimate; you don’t need to worry about being scammed. Though there are some fake profiles, it’s nothing you should take too seriously.

Is OkCupid a good app?

The OkCupid mobile apps for Android and iOS devices are beneficial and well-designed. Plus, all the website features are also available in the apps.

What age range is OKCupid for?

In the UK, the most populous age group on OkCupid is between 25 and 34. There are, however, both younger and older daters.

Is OKCupid for serious relationships?

OkCupid is an excellent platform for developing serious relationships. Our OkCupid review found that after its 2018 rebranding, many began looking for long-term relationships on the site.


I've loved writing since I can remember, and back in high school, I started loving psychology as well. So I majored in it while dabbling in spirituality and yoga on the side.