TripAdvisor has been in cyberspace for a while now.
In 2020, it will be a full 20 years in fact. In the context of the fast-changing, ever-expanding web that’s like eons.
Planet TripAdvisor is a solid body with its own gravitational pull and a host of satellites.
While its trajectory has so far been easy to trace, if you’re wondering where it’s going, check out some TripAdvisor statistics to help you figure it out.
Let’s first take a look at the most curious TripAdvisor stats:
Do you want some more TripAdvisor statistics to explore? We got that destination covered.
We all know TripAdvisor is big. But how big exactly?
It looks like even browsing feels like traveling anymore. With the platform covering 136,000 destinations, your dream travel spots are always at your fingertips.
Not surprisingly, over 50% of users browse the site on their mobile. The biggest travel sites are in a rush to make destination ‘mobile’ more easily accessible.
Now, once you’ve dreamed up the perfect escape while commuting to work, you can delve into the details.
While it’s virtually impossible to say exactly how many reviews are on TripAdvisor, the following TripAdvisor stats should help you figure it out.
Long gone are the times of just mom and pop dreaming of vacations. Online travel market 2019 stats show that Gen Z is taking the lead and that a third of Americans plan to spend more on leisure and travel in the next 12 months. US TripAdvisor stats are only a starting point, with the site covering all corners of the world.
(Source: Similar Web)
With global travel on the rise and the tourist industry worth $1.7 trillion in 2018, we can only guess TripAdvisor’s expected growth will remain steady. We’ve all been there: on the lookout for an offbeat destination while TripAdvisor’s digital map of the world is expanding to connect cultures, peoples, and devices.
Still not convinced? See how all that translates into dollars.
Investing in new features definitely pays and it shows in the TripAdvisor 2019 revenue spreadsheet: the platform is the 125th most visited site in the world.
In 2015, the company rebranded itself for the Chinese market and took up the name Mao Tu Ying. Bringing together the Chinese characters for ‘owl’ and ‘journey’, it strengthened its positions in one of the most promising travel markets worldwide.
(Source: The Motley Fool)
While global hotel chains can get a bit impersonal, local adventure is the real thing.
As the saying goes: “Tourists visit. Travelers explore.” The TripAdvisor rankings undoubtedly benefit from the company’s focus on experiences.
But wait, that’s not all. Who are TripAdvisor’s competitors? Not too many seem to be left out there. TripAdvisor keeps the largest travel platforms on their toes as it steadily expands to cover more of travelers’ needs.
But in the end, it’s not all about money.
Now let’s turn to some TripAdvisor user statistics.
TripAdvisor is much more than a travel-research and review tool. TripAdvisor is love, TripAdvisor is life. And food. And hotels.
There’s a lot of room to go north of these millions. TripAdvisor is doing it by boat by adding over 70 ‘Ship-tineraries’ this year. You can find one suited for every pocket, from luxury cruises to white-water rafting.
Travel deals statistics show that as long as we can dream up new destinations and experiences, we don’t mind coming back to the same platform for a virtual tour first.
8. TripAdvisor receives about 7,000 new contributions every hour.
(Source: The Telegraph)
Be careful though, fictional places also make it to the TripAdvisor restaurant reviews. The Shed at Dulwich is one of the most popular spoof spots on the platform. So obviously people like reading. If you want to make a mark, the least reviewed nation is Tuvalu.
User reviews, pictures, and everyday travel stories sound a lot more authentic than any fancy catalog. This is one of TripAdvisor’s best features since the trust is placed with the opinion of fellow travelers — rather than that of the virtual platform itself.
With all of us getting used to digital word-of-mouth, 39% of travelers say they ignore extreme comments. In the meantime, the number of reviews keeps growing.
As you can see, TripAdvisor user demographics highlight some interesting tendencies between various generations.
Given that dreaming up the perfect trip is an integral part of the travel experience, it’s now time to look at online travel lead generation.
In other words, how much is the “I-want-to-get-away” moment worth in bookings?
That takes us to the next question: Why is TripAdvisor important for your business?
TripAdvisor has changed the global travel industry and that might be an understatement.
12. Nearly 90% of hoteliers say TripAdvisor is crucial to their business.
As you can see travelers are not always looking for luxury but memorable experiences. If you’re a satisfied traveler, return the favor and take the time to write an objective review. Remember, though: bad grammar is a big turn-off for 31% of users.
If you’re a hotelier, make sure you address criticism and learn from it. According to TripAdvisor data, 70% of businesses say that reviews have helped them improve their service. Even more impressive, 87% of travelers agree that a thoughtful response to a bad review improved their impression of the property.
In general, for 100 visitors browsing a travel site, about 40% will click to check rates, over 7% will click through credit card details and 2.2% will complete a booking.
If you want to boost those, TripAdvisor gives you pointers: include a clear cancelation policy, a trust-inspiring description and an adequate photo for each listing. These are best browsed on a phone, but booked on a desktop, TripAdvisor news also confirms. The TripAdvisor mobile app is also constantly improving as the company diversifies its tourist offerings.
I wonder what direction TripAdvisor and the whole online travel market will take in 2020. We’ll let you know when the statistics for 2019 come out. And we’ll keep you posted.
People trust other people and trust those they feel close to the most. So, chances are travelers will continue to count on fellow travelers’ advice, and both read and create reviews.
The latest TripAdvisor statistics sound like a validation of Terry Pratchett’s words: “[…] all this traveling and seeing things is fine but there’s also a lot of fun to be had in having been. You know, sticking all your pictures in a book and remembering things.”
So what are you waiting for? Go out and about, and if you find a new adventure — post a review!