“Snapchat” sounds catchy. It’s simple and at the same time creative.
To snap, which means “to take a lot of photos quickly,” and to chat is what we use Snapchat for. Well, we only use the chat there to comment on a picture, really.
The focus is on the main function of Snapchat, which is taking a photo and sending it to friends who usually have only several seconds to view it. After that, it disappears forever. Poof! Magic!
But there’s much more to Snapchat than that, as you’ll find out from today’s Snapchat statistics. There are filters, stories, and ads. Oh yes, brands are widely using Snapchat for advertising, and it’s working.
Without further ado, let’s see everything there is to know about Snapchat. It will be fun!
Of course, starting with some
Incredible! Now let’s dig deeper into the numbers!
If you can’t decide whether to include Snapchat as part of your social media marketing strategy, this post is a must-read. In this post, we’ll share some of the latest Snapchat statistics, future predictions, and insights that you will find quite useful in making your final decision. Let’s get started:
That’s a 9 million user increase from the previously recorded figure, which was approximately 229 million. This increase is attributed to its new design.
This is because there were 203 million daily active users in the second quarter of 2019 and 190 million daily active users at the beginning of 2019.
(Source: Smart Insights)
This shows that Snapchat users are thoroughly engaged and love exchanging snaps and videos on the platform.
It is a heavily used social media site and application. Most users frequent this application to share updates and communicate with friends and family through short video messages and disappearing images. Since video-driven storytelling content works best on this application, brands can use it to entertain and attract the audience forming instant connections with customers.
It’s easy to connect because the Snapchat usage among people is massive. Take a look at the next statistics to see what we are talking about.
(Source: Business of Apps)
It means that 46% of the users access it several times a day, 15% access it about once a day, and 39% access it less often.
So, how much is Snapchat worth? Read the next statistic to find out.
This is a positive sign, especially in the current challenging economic situation when COVID-19 has brought all businesses to a standstill.
Now let’s take a look at some future predictions:
(Source: Search Engine Journal)
This prediction is based on its growing upward trend in terms of popularity and revenues. Unlike others, the company has grown every quarter even during COVID-19.
(Source: Smart Insights)
This shows that business owners will be investing more in advertising on Snapchat as more people are starting to use it actively.
The first question is – who uses Snapchat?
These Snapchat demographics statistics clearly show that teens and young adults are most likely to use Snapchat. Honestly, kids are obsessed with taking silly selfies with filters on these days.
They’re not the only ones, though. After all, who wouldn’t like to know how they’d look with dog ears or horns? Who doesn’t want to put a crown on, wear a cool mask, or see how they’d look when older?
Anyway, the tendency is that older generations don’t care much for Snapchat. But when Generation Z reaches old age, I can imagine all these grandmas and grandpas sitting on benches, staring at their smartphones, still sharing Snaps and opening their mouths to see their dog tongues on the screen.
It’s no surprise that Snapchat female users are the majority, but men are not far behind. No one can resist!
So let’s see what’s happening on Snapchat daily.
This is how many people use Snapchat in just one day!
The majority of users access Snapchat every day. In fact, each user spends more than 30 minutes on average on Snapchat. If they’re under 25, they spend even more – that’s 40 minutes daily, which is more than what they spend on Instagram.
There is no surprise then that there are 3 billion snaps created every day. Moreover, daily videos get more than 14 billion views.
The biggest audience is from the US.
Snapchat is most popular in the US, there’s no doubt about it. US teens and young adults just love it!
Let’s see how they compare to the rest of the world.
Snapchat is really popular worldwide. The US takes the first place, ahead of the rest of the world. Still, even in other countries, most young people have used or at least heard of Snapchat.
Its founders must be happy.
Now that we know all about Snapchat user demographics, moving on.
(Source: Business Insider)
Each of the founders’ stakes at Snapchat is now valued at $4 billion, so that was a good decision. The company received a $24 billion valuation, which is the second-largest IPO ever in the US.
Snapchat didn’t take the deal but perhaps now regrets it. Stats now show a slower rise in the number of new accounts and a slight decrease in the number of daily visits.
But did you know that:
The lesson is to never give up!
Reggie Brown sued them in 2014 for being denied recognition and an equal stake at the company and being forced out. He agreed to settle for this sum that denied him entry to the billionaire club along with his former partners.
I don’t know what happened exactly but… not cool, guys.
Now let’s talk about money.
Snapchat is definitely still going strong. Even princes sponsor it.
And now, some more fun facts and Snapchat usage statistics:
Wow! So this means that…
Just look at the numbers:
Imagine if one person received all of these!
Here are more statistics about Snapchat that will make you smile:
If you’re happy and you know it, snap a pic! If you’re happy and you know it and you really wanna show it…you know what to do!
That’s one reason why
Facebook still leads the way, followed by Instagram, Facebook Messenger, Twitter, Pinterest, and Snapchat.
So how popular is Snapchat? I can tell you this – it has a place at the cool table in the canteen!
Love yourself! If you feel pretty, take a selfie. If you don’t, still do it and it’ll make you feel better – it’s scientifically proven!
Take silly photos with filters of your friends too!
And now for some embarrassing facts about Snapchat:
You know the kind I’m talking about.
Snapchat definitely facilitates sexting, and that concerns parents.
Don’t be that guy who sends them! It’s never a good idea. But if you’d like, you can share a pic of your drink.
I might be guilty of that… But some cocktails are just too pretty to be simply drunk. And we all like showing we’re having fun. Cheers!
Now, enough drinking, let’s get down to business! Here are some Snapchat advertising statistics.
(Source: Search Engine Journal)
Here are more details on it:
Was it worth the advertisement cost? It sure was. After all, it was relevant, unique, and funny and got an incredible amount of views.
(Source: Search Engine Journal)
These are ads that you can view on your phone vertically. It made watching ads on phones super convenient. Moreover:
Given the high number of Snapchat users, it’s no surprise marketers use the platform to build brand awareness, share offers, and boost sales. There are many options to promote brands, including sponsored geo-filters and video content, and influencers. Some big names in the game are Nike, Audi, and Cisco.
Videos engage the audience more, and that’s why they’re the favorite medium brands use for advertising.
Other popular brands are Food Network, ESPN, and People.
Marketers can launch a sponsored filter campaign on Snapchat to spread brand awareness, and that worked amazingly for Taco Bell. It has been the top Snapchat campaign in history.
Snapchat introduced these new unskippable 6 second-long ads to increase ad revenue. All hell broke loose!
No one likes sudden changes but after a while, users got used to them. After all, the company needs to profit, and money doesn’t grow on trees.
That was clever because:
Now you can get them to watch all those ads. And, interestingly:
People have the attention span of a goldfish – at best! So keep it short and be creative!
And one final cool fact:
There was a long debate but the NCAA finally allowed colleges and coaches to use social media to contact potential student athletes. Good for them for keeping up with the times!
After all these Snapchat statistics, there’s only one thing left – to answer people’s burning questions.
Advertising on Snapchat is well worth it. We think it should be a part of your brand’s marketing strategy, especially if you’re targeting a young audience.
Simply stated, over half of the young U.S. netizens use Snapchat. If you want to target this audience, it makes sense to allot a reasonable budget for advertising on Snapchat.
(Source: For Business Snapchat.com)
That’s good money. Imagine the amount of profit that your business can make through Snapchat. Here are some more insights:
There are many ways to advertise on Snapchat and reach out to your target audience, and you can select the most fitting and engaging format for your business.
There are several things many people ask about Snapchat.
310.7 million are monthly active users on Snapchat, so we’ll take this number as the answer.
Definitely the US. Snapchat has 97.55 million users from the US alone. Click To Tweet
These Snapchat stats are mind-blowing! Even if you weren’t a Snapchat user when you started reading this, now you probably want to join in the party.
What’s more, now that you know all crucial Snapchat statistics, you’ll be more confident exploring and experimenting on Snapchat. Whether you want to improve your business or simply have fun, you can take advantage of them.
Go take some snapshots and share them with the world!
See you on Snapchat!