• Website Building: 5/5
  • Conversion Assets: 4/5
  • Designs and Templates: 5/5
  • Analytics: 4/5
  • Integrations: 5/5
  • Conversion Tools: 4/5
  • Pricing: 4/5
  • Customer Support: 4/5

2022's In-Depth Leadpages Review

  • Website Building: 5/5
  • Conversion Assets: 4/5
  • Designs and Templates: 5/5
  • Analytics: 4/5
  • Integrations: 5/5
  • Conversion Tools: 4/5
  • Pricing: 4/5
  • Customer Support: 4/5

Best For

Small businesses that need to connect with an audience and collect leads


  • Many templates to choose from
  • Great drag-and-drop editor
  • Offers a free trial
  • Easy to use


  • A/B testing isn’t available in the cheaper plan
  • To get the best service, you’ll need to pay more

Are you looking for a way to quickly and easily create high-quality landing pages? If so, you should take a look at Leadpages! In this Leadpages review, we’ll discuss the main features of this tool and how it works. We’ll also compare Leadpages to some of its top competitors.

So, let’s begin!

What Is Leadpages?

Leadpages is a software program created to assist companies of all sizes in connecting with their customers, closing deals, and gathering leads. The service enables you to create a variety of web pages promoting consumer involvement, including pop-ups, alert bards, full websites, and landing pages where you can provide a free eBook or discount in exchange for an email address.
As an all-in-one solution for launching your business online and expanding it, Leadpages helps you reach your interaction and conversion goals by providing you with tools for creating your “lead collection” assets as well as analytics and split testing.

How Does Leadpages Work?

As a comprehensive solution, Leadpages saves you a lot of money you’d otherwise have to spend on different employees for each part of the lead generation process.
The software provides users with templates, drag-and-drop tools, and other features that make it easy to create high-quality landing pages. Once you’ve completed your landing page, Leadpages will host it for you and provide you with a link you can share with your audience. Depending on the features you need, Leadpages offers a variety of pricing options.

Main Features

In this section of our review, we’ll check out the main features of Leadpages:

Website Building

You don’t have to be a tech expert to create a website that looks amazing and functions well. Leadpages provides customizable, mobile responsive templates you can easily personalize with the drag-and-drop builder—you’ll be able to go from designing to publishing in just minutes!

Moreover, the Website Builder offers the following features:

  • Drag-and-drop website builder
  • Website preview
  • Mobile-responsive menu
  • Drop-down menu
  • Drag-and-drop website menu
  • Integrated conversion tools
  • Website SEO
  • Website templates
  • Pre-built add-on pages
  • Built-in 404 page
  • Global website footer
  • Website style settings
  • Website publishing
  • Free Custom Domain

Take a look at Leadpages’ template gallery:

Leadpages template gallery

Conversion Assets

Leadpages’ conversion assets include alert bars, pop-ups, and opt-in forms you can incorporate into your sales and marketing pages. You have a lot of options here, including a variety of templates and customization possibilities. As your list of leads grows, you’ll have more chances to use tactics like email marketing and web promotions to boost conversions.

Landing Pages and Forms

According to many Leadpages reviews and conversion optimization guides, the most basic yet effective approach to convert visitors into leads is to provide them with interesting landing pages and forms. Luckily, this is easily achievable with numerous features Leadpages offers for creating and fine-tuning these website features.


With in-depth data, you’ll be able to figure out which of your campaigns are producing the best results. You can use tools like Facebook Pixel and Google Analytics in your accounts, as well as set up A/B tests to compare the performance of different pages. You can also learn more tips on how to measure brand awareness.


Leadpages also provides integration services for WordPress and Squarespace. You can also connect to your email marketing service, CRM, payment gateway, and more with Leadpages integrations.

Content Builder

According to Leadpages reviews, the content builder is among the favorite features because it lets users preview content for different devices and social media channels while automatically saving changes as you make them. What’s more, you’ll receive extra-quick page loads, duplication and editing options, hosting for digital files, and an extensive image library for aesthetic appeal.

Additional capabilities include CSV downloads, lead information, drag-and-drop editing, and page grouping. To accept payments or create full sales funnels with connections to your CRM or email account, you can use your landing page and website builder. A ton of fantastic widgets are also readily available for things like countdown timers and original forms.

Conversion Tools

In our review of Leadpages, we need to mention that once you’ve created the lead-generating assets for your business, you’ll also receive a variety of conversion tools, such as email trigger links and 10 SMS opt-in text campaigns.

With unlimited access to alert bars and pop-ups, you’ll be able to draw customers’ attention in any way you see fit. Additionally, there are other options to modify the pop-ups you design, including altering the social share buttons, adding images, and attaching privacy policies.

Designs and Templates

Access to many incredible designs and themes is one of Leadpages’ most astounding benefits. A built-in icon library, countdown timers, premium photos from Shutterstock, over 100 section template options, and more are included.

Reviews about Leadpages claim you can search through a vast database of template alternatives by selecting the type of page you want or the industry you’re in when you choose the “Create a Page” option within Leadpages.

If the supplied templates don’t completely meet your demands, don’t worry—with HTML, CSS, or even the drag-and-drop visual editor, changing different aspects is simple. With both landing pages and websites on Leadpages, you’ll receive a feature-rich template and editing experience.

Leadpages templates

Education, Security, and Support

If you’re still wondering “Is Leadpages worth it,” we’ll point out it can help you customize every aspect of your lead generation plan. In addition to a free set of Leadpages virtual classes, you’ll receive 1-on-1 start calls, phone, chat, and email assistance when you purchase your package.

The knowledge base is a wonderful place to start if you feel comfortable looking for assistance on your own, but you can also enroll in weekly coaching sessions to gain new skills or interact with the Leadpages community. Along with offering support and advice, Leadpages also makes the overall experience better with built-in high-level security, unique Zapier connectors, and GDPR compliance.

Feature Rating
Website Building 5/5
Conversion Assets 4.5/5
Landing Pages and Forms 5/5
Analytics 4/5
Integrations 5/5
Content Builder 5/5
Conversion Tools 4/5
Designs and Templates 5/5
Education, Security and Support 4/5

Leadpages Pricing

Let’s see what kind of pricing plans does Leadpages offer:

Plan Standard Pro Advanced
Pricing $37/month/billed annually

$49/billed monthly

$74/month/billed annually

$99/billed monthly

$299/month/billed annually

$399/billed monthly

  • 1 Site
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic & Leads
  • Free Custom Domain (if billed annually)
  • Free Hosting
  • Mobile-Responsive Site Template
  • Lead Notifications
  • Tech Support (Email)
  • 40+ Standard Integrations
  • 1-on1 Quick Start Call
  • 3 Sites
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic and Leads
  • Free Custom Domain (if billed annually)
  • Free Hosting
  • Mobile-Responsive Site Template
  • Lead Notifications
  • Priority Tech Support (Phone, Chat, Email)
  • 40+ Standard Integrations
  • 1-on1 Quick Start Call
  • Online Sales & Payments
  • Unlimited A/B Split Testing
  • 50 Sites
  • Landing Pages, Pop-Ups, Alert Bars
  • Unlimited Traffic and Leads
  • Free Custom Domain (if billed annually)
  • Free Hosting
  • Mobile-Responsive Site Template
  • Lead Notifications
  • Priority Phone Tech Support
  • 40+ Standard Integrations
  • 1-on1 Quick Start Call
  • Online Sales & Payments
  • Unlimited A/B Split Testing

To assist you in making your selection, Leadpages provides a 14-day free trial, which according to Leadpages free trial reviews is very helpful.

If you don’t terminate your free trial within the allotted period, you’ll have to provide your payment information and be switched to a paid plan. During your trial, you can also upgrade your selected plan, and if you later determine you require more capability, you can change to a different plan.

Ease of Use

Leadpages is quite simple to use, even if you have no programming or design experience. The drag-and-drop tools and templates make it easy to create high-quality landing pages in a matter of minutes.

Below, we’ll briefly explain how does Leadpages work and how to create a landing page using Leadpages.

You can start making your landing pages as soon as you sign up. If you want to create a new landing page, click on the button that says ‘Create New Landing Page’ in the top right corner.

Create New Landing Page

After you hit that button, a pop-up will appear asking you what sort of action you want your landing page to take:

Leadpages - choose an action

Depending on your goal, Leadpages will filter out results. You can also choose “Start with a Blank Page” or “Browse All Templates”. Then, Leadpages will display all the templates appropriate for you.

Landing page templates

If you choose to use the template, Leadpages will need a name for it.

Leadpages - page name

You can always change the name afterwards. Once you add one, click “Continue” to launch Leadpages’ editor and display the template. You can always try the Leadpages free trial and see why it earns so many positive reviews.

Leadpages - design your website

By clicking on the photos and selecting one of the available alternatives, you can edit and replace them here. The same goes for the text—select it, then use their editor to change or modify it.
Once you finish integrating your form, save your changes. The widgets form on the left is where you may add extra widgets to your site.

Leadpages widgets

Many reviews about Leadpages praise this feature since it allows you to add a widget just by dragging & dropping it onto the page. You can also check the full website layout under “Layout” and even change some elements, such as the background images.
In addition, you can add your Google Analytics code, Facebook tracking pixel, and metadata under “Settings”.

When you’re finished, click “Publish” in the top right corner:

A pop-up will appear after you click the button, allowing you to choose the words that will appear in the URL. Your page will be published on Leadpages’ hosting service. If your site is built on WordPress, you can relocate it to your own domain/host by using HTML or a plugin.

Customer Support

Leadpages offers excellent customer support. There’s a knowledge base where you can find answers to common questions, as well as a community forum where you can ask questions and get help from other users. You can also contact the customer support team directly via email or chat. The best way to contact Leadpages is through your account navigation menu:

1. Log in to your account.

2. Click Support.

3. Select your preferred channel and let the team know how they can help you.


To see if there’s an option better suited for your needs, let’s compare Leadpages to its main competitors:

Company Win Lose Best for
Leadpages Great drag-and-drop editor Editing isn’t allowed when looking at the responsive preview Small businesses that need to connect with an audience, collect leads, and close sales. 

Check our full review of Clickfunnels

Professional platform and intuitive interface A bit pricey Marketing and selling online; investing in a comprehensive solution
GetResponse Offers an extensive feature list  Automation is only available with higher plans Email marketing and eCommerce tool

Check our full review of Semrush

Offers great link building options  Applies additional fees for more than one account All kinds of businesses

To help small businesses create landing pages, Leadpages offers a pricing structure that initially seems reasonable. Although there may be a few aspects the company needs to solve, the inexpensive costs of its Standard plan turn into a true asset if it fully implements A/B testing across all versions of its platform.

Leadpages Review: Conclusion

As one of the leading landing page building software, Leadpages is perfect for anyone looking to increase their website traffic. In addition to the qualities mentioned above, it’s not overly pricey. Leadpages is the finest choice if you’re serious about lead and sales generation and are seeking for a builder to get the job done.


What is Leadpages good for?

To convert clicks into consumers, business owners and marketers can simply create websites and landing pages using the Leadpages digital lead generation software platform. With the help of Leadpages, you can start a business and maintain it online.

Who uses Leadpages?

Over 45,000 users use Leadpages mostly as a landing page development tool. Without any prior design knowledge, anyone can use it to create landing pages from scratch. The software includes templates and a drag-and-drop builder that make it simple to design landing pages.

Can you build a website with Leadpages?

As already mentioned in our Leadpages review above, Leadpages is an online website builder that lets you easily create a high-converting website with code-free customizations.


I am curiosity-driven and detail-oriented so you will often find me researching the latest trends, experimenting with search engine optimization, or testing software. As a keen observer of content, my teammates often like to joke that "noting escapes the eye of Beti."