• Features: ★★★★☆ 4/5
  • Ease of Use: ★★★★★ 5/5
  • Pricing: ★★★★☆ 4/5
  • Customer Support: ★★★☆☆ 3/5
  • Value for Money: ★★★★☆ 4/5
  • Customer Satisfaction: ★★★★☆ 4/5

Tailor Brands Review [Features & More]

  • Features: ★★★★☆ 4/5
  • Ease of Use: ★★★★★ 5/5
  • Pricing: ★★★★☆ 4/5
  • Customer Support: ★★★☆☆ 3/5
  • Value for Money: ★★★★☆ 4/5
  • Customer Satisfaction: ★★★★☆ 4/5

Best For

Best for creating logos and websites, for all types of businesses


  • Simple and effective design tools
  • AI logo and website maker
  • Integrated brandable merchandise through Zazzle
  • Relatively affordable subscriptions


  • No free plans or money-back guarantees
  • Some design tools are too simple and rudimentary

Branding is a make-or-break factor for any business. However, from designing a logo to launching a website to creating your marketing assets, establishing your brand can be a major challenge. Tailor Brands aims to solve all that by dramatically streamlining the design, creation, and management of all your brand’s assets. In this Tailor Brands review, we’ll help you get to know the platform so you can decide if it’s the right fit for your new small business by looking at:

  • What Tailor Brands is and how it works
  • Features
  • Ease of use
  • Pricing
  • Customer support
  • Alternatives
  • Pros and cons
  • FAQs

What Is Tailor Brands And How Does It Work?

Although Tailor Brands was initially launched as an online logo maker tool that uses AI to automatically generate logos for new businesses, the platform has dramatically expanded its capabilities over the years. Not only is it one of the top logo makers, but it’s now an “all-in-one platform that helps millions of people around the world turn their ideas into businesses.”

Tailor Brands claims to have helped over 30 million users create over 50 million designs, with a new logo being created every second. You can still use Tailor Brands to automatically generate and customize your logo using AI tools for non-designers. However, you can now also use it to create and launch a website as well as design digital branding assets, prints, business cards, social posts, and even physical merchandise.

So, this isn’t only a review of Tailor Brands logos, but all its business tools. Simply put, Tailor Brands today is a one-stop shop for creating all your new businesses’ branding assets and managing them in a single place online, without needing to download and install any software.

Main Features

While we’ll discuss the individual features in-depth below, the most impressive thing about Tailor Brands for us is how it brought it all together in a single, unified dashboard, making creating and applying a visual brand identity across all your assets simpler than ever!

Basically, Tailor Brands takes your logo design and breaks it down into visual elements (color, typography, style) to come up with a brand theme shared by all your assets and ensure everything feels coherent.

So, with that in mind, let’s review Tailor Brands feature by feature.

Customizable Branding

Particularly for small businesses, your brand is everything. Without unique and memorable branding, it will be nearly impossible to stand out from your competitors. That’s especially true online where you’re competing with thousands—if not hundreds of thousands—of businesses.

The first thing you’ll do when signing up for Tailor Brands is design your own logo with the help of tons of of icons, stylish fonts, and shapes Tailor Brands lets you choose from. The wizard will guide you through a handful of steps to hone in on your preferences and automatically generate your logo.

There’s a similar wizard for automatically creating a website, or you can do so manually by first choosing a website template that suits you. Either way, we were equally impressed by the web designer and logo designer in our review of Tailor Brands logos.

Tailor Brands also provides beginner-friendly graphic design tools for all assets so you can further customize digital or physical business cards, merchandise, branding decks, or anything else while also flexing your own logo-making skills if you prefer. That being said, other graphic design tools like Canva and Visme offer more advanced customization with more freedom. You can check the full reviews of Canva and Visme here.

Design Management

One of Tailor Brands’ key selling points is that it offers a one-stop platform for all your business branding assets, with a simple dashboard where you can see and manage all your assets, including your website, logo, digital business cards, and other graphic designs.

As nearly all reviews on Tailor Brands will attest, it’s incredibly simple to use the system—your color and style choices will automatically sync between different assets to keep everything on-brand. You can even use a short wizard to create your own brand theme, which will be applied to your future creations across social, marketing, and print assets.

Although there’s a lot to keep track of when creating all your brand’s assets, Tailor Brands did a good job of making sure the experience is neat, organized, and easy to learn so beginners don’t feel overwhelmed by the management system.

Image Editing

When listing Tailor Brands pros and cons, image editing falls under the latter category.

Unfortunately, Tailor Brands doesn’t offer any image editing as such. Although you do get access to a massive library of stock images and can upload your own, you’ll mostly have to use them as is.

There’s a very basic editor for customizing your printable assets like posters and banners, but it isn’t as nearly as powerful or sophisticated as Adobe Illustrator, for example.

Print Management

Speaking of printing assets, Tailor Brands provides a single, unified interface for measuring all your printable assets, including your business cards, stickers, apparel, and prints created using the graphic design tools.

Any physical prints or merchandise, however, are outsourced to Zazzle. As we point out in our Tailor Brands review regarding price, you might need to pay an extra commission to Zazzle for this service. However, you can create some of your designs in Tailor Brands and then order them from Zazzle, while others need to be designed on the Zazzle website.

Secure Data Storage

For your brand’s data and IP protection, Tailor Brands offers an SSL certificate-secured platform, as well as a relatively trustworthy and up-to-date privacy policy. Furthermore, you can enable a free SSL certificate on the website you create and launch with Tailor Brands to protect your business and visitors.

Social Media Integration

For a relatively simple platform, Tailor Brands’ advanced social media integration impressed us throughout our social Tailor Brands review. First of all, it allows you to add social sharing links with icons to your pages for social platforms like Facebook, Instagram, Twitter, Pinterest, and Linkedin.

Tailor Brands will also automatically generate your logo in different sizes suitable for various social media platforms to help you look more recognizable and professional on social platforms.

What’s more, with a Premium plan, you can even schedule social posts ahead of time to automate your social marketing, and the analytics tool will give you insights into your social traffic patterns, engagement metrics, and the performance of different posting strategies.

Last, but not least, you can even connect your online store to Facebook or Instagram for a seamless multi-channel shopping experience. Any social sales will sync and integrate with your Tailor Brands’ hosted store, which will make inventory management and accounting much easier.

It’s no surprise that most Tailor Brands reviews agree that social media integration is one of the platform’s strongest features.


Watermarks are great for protecting your branded assets from unauthorized reuse or IP theft. The good news is that using the graphic design tool, you can watermark pretty much any Tailor Brands asset using your brand logo, including any images you upload to Tailor Brands, as well as stock images.

Feature Rating
Customisable Branding ★★★★★ 5/5
Design Management ★★★★☆ 4/5
Image Editing ★★★☆☆ 3/5
Print Management ★★★★☆ 4/5
Secure Data Storage ★★★★☆ 4/5
Social Media Integration ★★★★★ 5/5
Watermarking ★★★★★ 5/5

Ease of Use

Tailor Brands promises to help you “launch your business” in just a few clicks. So, as we continued to review Tailor Brands, we were naturally curious to see how easy and efficient the signup process was. Here’s our step by step review:

1. Go to the Tailor Brands website, type in your business name and an optional tagline, and click “Get Started”:

Tailor brands signup process step 1

2. Next, Tailor brands will ask you to indicate how you discovered them:

Tailor brands signup process step 2

3. Next up, you can specify what product or services you plan to offer so Tailor Brands can tailor your experience:

Tailor brands signup process step 3

4. After that, you’ll need to enter the industry you operate in or choose the correct option from the dropdown. This is also where you can provide a short description of your business and what you do:

Tailor brands signup process step 4

5. Now, we get to see what all the fuss is about in Tailor Brands logo maker reviews by actually creating our own logo. First up, you can choose whether you want an icon, name, or initial-based logo:

Tailor brands signup process step 5

6. If you go with icon-based, you’ll have the option of looking for a suitable geometric shape or icon:

Tailor brands signup process step 6

7. You can then browse through Tailor Brands’ library of professionally designed icons and choose up to five to proceed with:

Tailor brands signup process step 7

8. In the next panel, Tailor Brands will ask you to choose three typography styles you like from a selection of stylish fonts. Your choices will be used to recommend a logo design for you later on:

Tailor brands signup process step 8

9. Tailor Brands will now take some time to generate your logo. You can wait it out, as it usually takes only a few seconds:

Tailor brands signup process step 9

10. Once it’s done, you’ll need to sign up to see all your logo options. If at this point you’re worried about how much does Tailor Brands cost, don’t worry—you don’t have to pay yet.

Tailor brands signup process step10

11. As you can see, Tailor Brands will automatically generate a number of different logo templates based on your previous choices that you can switch between in the lefthand menu. The preview will show a square logo design, an example website, as well as what your logo will look like on merchandise, social media, business cards, etc.:

Tailor brands signup process step 11

At this point, you’ll also have the option to either customize your logo further or choose “Love it!” and move on to creating your website.

12. If you choose to customize your logo further, you’ll be taken to the designer below:

Tailor brands signup process12

As you can see, you can change the style, font, text, color, and layout, and even add shapes or change the icon. Overall, our Tailor Brands logo review was a really positive experience, as it’s so easy to use even for laymen without any professional design experience. However, Tailor Brands still gives you just enough freedom to express yourself. Every time you make a change, you can see what it will look like on the preview.

That will take you through to your account dashboard, where you can manage every aspect of your brand’s digital presence on the Tailor Brands platform.

Tailor brands logo maker

This is where our idea of what is Tailor Brands really changed—as you can see from the tools, it’s much more than just an online logo maker.

For example, if you go to “Websites” in the lefthand menu, you can start to create your business site either by using the AI builder, similar to the logo generator, or by creating one from scratch by choosing a template:

Tailor brands automatic builder

If you choose the automatic builder, Tailor Brands will generate a basic design for you. Once again, in terms of Tailor Brands pros and cons, this type of streamlining is a major plus point.

At the first step, you can choose which sections you want to add to your home page, and the builder will add them accordingly:

Tailor brands test

Next, you can choose a general style for your website, and Tailor Brands will let you preview what it may look like:

Tailor brands "create site"

When you click “Create site,” Tailor Brands will take a couple of moments to generate the website based on your input:

Tailor brands website customizer

That will take you through to the website customizer, where you can make custom styling changes to the website design. Some default content and images will be added for you. Just like we found in our Tailor Brands logo review, it’s relatively straightforward and intuitive for beginners, but still gives you a decent amount of creative freedom:

Tailor brands website customizer

You can also preview what it will look like on mobile:

Tailor brands preview

When you’re done, you can click the “Publish” button and your website will go live. However, you’ll need to subscribe to a plan first to host your website:

Tailor brands subscription plan

You can now review and choose any of the pricing plans. As soon as you make your purchase, you can publish your website and use all the features the plan offers:

Tailor brands pricing plans

In our opinion, Tailor Brands have created a really smooth and fun onboarding process that’s not overwhelming for beginners. All you need to do is follow the guided steps, which is why there are very few reviews on Tailor Brands that have anything bad to say about the usability.

While the process may look long from this walkthrough, it’s actually really quick and painless, especially considering you’d have effectively launched an entire brand by the time you’re done.

How Much Does Tailor Brands Cost?

Below is a breakdown of how much it costs to subscribe to Tailor Brands:

Plan Price Free Trial Features Best for
Basic $47.88/year ($9.99/month, or or $3.99/month if you pay for the year upfront) No High-resolution files (JPG and PNG) with full ownership and customization

-Digital business card

-Graphic design tool with templates

-Stock photos and icons

– Mini website builder with custom domain

Basic website with digital/online branding assets
Standard $71.88/year ($19.99/month, or $5.99/month if you pay for the year upfront) No -Vector EPS (SVG)logo files

-Business cards

-Business deck

-Seasonal logo generator

-1-year free domain

-Full website builder

-Create a blog

-Multi-language support

-Personalized browsing

Growing businesses with a substantial audience and that need physical brand assets
Premium $155.88/year ($49.99/month, or $12.99/ month if you pay for the year upfront) No -Social media auto-scheduler

-Social media analytics

-Online store with payments

-Sell on Facebook and Instagram

-Live chat

E-commerce businesses

During our Tailor Brands review on price, one of the biggest issues we came across was the lack of any meaningful free plan. More importantly, Tailor Brands doesn’t offer any refunds, so keep that in mind before signing up.

The only thing you can do for free is use the various design tools, but you won’t be able to publish or access the original files until you subscribe to a plan. So, in effect, it’s not a free logo creator, as you can’t use it anywhere.

As you can also see, you need to carefully consider your brand and business needs before choosing a plan.

Customer Support

For now, customer support can only be reached via email, but Tailor brands offers a fantastic knowledge base with information and tutorials. Generally, Tailor Brands reviews are extremely positive, with the platform having a high 4-star rating on Trustpilot from nearly 3,000 reviews.


If you want to learn about other options for setting your brand up for success, check out how Tailor Brands compares to some of the alternatives:

Win Lose Best For

Check out our full review of Canva

You can’t create and host a website with Canva. Canva offers a much wider range of brandable assets with pre-designed templates. Digital designers or brands looking for a complete graphic design tool.
Designevo Designevo is only for creating logos, while you can create other assets using Tailor Brands. Designevo lets you create and download logos for free. If you only want to design a free logo or buy it at a once-off price.

Check out our full review of Squarespace

Better ready-made logo content and design tools. Squarespace Logo is free if you use Squarespace. If you primarily need a business payment solution that also happens to have a logo maker.

So, is Tailor Brands worth it compared to the competition? In our opinion, yes!

What really sets Tailor Brands apart from most other services is that it’s a one-stop platform for all your brand’s needs, including a website and branded merchandise. Broadly speaking, you can find more advanced or feature-rich platforms for different things like creating a logo, building a website, or creating merchandise, but Tailor Brands is a jack-of-all-trades that features decent tools for all those vital business tools in a single, unified package.

Tailor Brands Review: Conclusion

If you’re looking for a super-convenient, easy-to-use, and all-in-one solution to launch your brand, you can’t afford to overlook Tailor Brands. Anyone can use its simple and fun tools to create a logo, website, or other brandable assets, or let the AI bot do it for you—either way, it’s an excellent service for making sure your brand has everything it needs to be successful.

Tailor Brands is an easy-to-use, affordable, one-stop solution for your brand’s logo, online presence, and brandable assets.


Is Tailor Brands legit?

Yes, Tailor Brands is a legit company that’s been around since 2014 and has had 30 million users. Although it’s not accredited by the Better Business Bureau (BBB), Tailor Brands has a C+ rating on the platform, and it’s also highly rated on customer review sites.

Is Tailor Brands free?

As we concluded while researching for our Tailor Brands review, it’s not feasible to use Tailor Brands for free, as you won’t have access to your logo files or be able to launch a website. However, you’ll be able to use most of the online design tools for free.

How to cancel Tailor Brands subscription?

You can easily cancel your Tailor Brands subscription by logging into your account and going to Settings > Subscriptions. Click the “Deactivate” link next to the active subscription you want to cancel, and then confirm on the next page. Note that Tailor Brands doesn’t offer refunds at this time.