• Keyword Research Accuracy: ★★★★☆ 4/5
  • Free Trial: ★★★★★ 5/5
  • Content Marketing Analytics: ★★★★☆ 4/5
  • Social Media Tools: ★★★★☆ 4/5
  • SEO: ★★★★★ 5/5
  • Advertising: ★★★★☆ 4/5
  • Website Monetization: ★★★★☆ 4/5
  • Customer Support: ★★★★☆ 4/5
  • Price: ★★★☆☆ 3/5

2022's Semrush Reviews [Is It Worth It?]

  • Keyword Research Accuracy: ★★★★☆ 4/5
  • Free Trial: ★★★★★ 5/5
  • Content Marketing Analytics: ★★★★☆ 4/5
  • Social Media Tools: ★★★★☆ 4/5
  • SEO: ★★★★★ 5/5
  • Advertising: ★★★★☆ 4/5
  • Website Monetization: ★★★★☆ 4/5
  • Customer Support: ★★★★☆ 4/5
  • Price: ★★★☆☆ 3/5

Best For

Businesses looking to improve online presence and boost website's SEO performance


  • Offers a wide variety of features
  • Great keyword research and domain analysis features
  • Includes backlink audit


  • Steep plans
  • Expensive add-ons and extra fees for more than one user on an account

If you’re looking for a comprehensive SEO toolset, look no further than Semrush.
The Semrush software is an ideal marketing solution for businesses of all sizes, offering users all the tools they need to boost their website’s SEO performance.

In this article, we’ll take a look at what Semrush is, how it works, and compare it to some of its main rivals—Ahrefs and Moz.

What Is Semrush and How Does It Work?

According to Semrush reviews, this app is an all-in-one digital marketing toolkit that helps businesses optimize their websites and grow online. Semrush works by giving users access to a database of over 20 billion keywords, as well as data on over 580 million domains.
It offers a suite of tools to help with everything from keyword research and competitor analysis to link building and content marketing. Semrush also provides users with detailed reports on their website’s SEO performance.

Main Features

Let’s take a look at some of the main features of the Semrush software.

On-page SEO

This feature can provide you with optimization ideas for improving your site’s technical performance and ensuring better ranking. It’s important for users to know how to use Semrush tools for their own advantage. With site auditing, they can assess the site’s crawlability and overall performance, and identify internal linking issues.

Keyword Research

Semrush provides users with a comprehensive set of 6 keyword research features (Key Overview, Organic Research, Keyword Magic Tool, Keyword Gap, Keyword Manager, and Organic Traffic Insights). Keyword research provides users with information on keywords’ ranking and further keyword suggestions. Semrush recently introduced a feature that informs users of the number of backlinks their target phrase will need to get ranked, a feature similar to Keyword Difficulty (KD) in Ahrefs.

Competitor Analysis

This feature allows users to compare their success to other competitors in the business. Users can compare their website traffic data with that of others and find opportunities where to outrun the competition. With Social Media tracking and Brand monitoring, they can also analyze the footprint and reputation of competing websites.

Content Marketing

Semrush’s content marketing tools help users create, optimize and promote their content, but this feature is available only on Guru plan and higher. The feature helps attract traffic to your site by finding the best topics and keywords to use and assessing your content. It advises on potential word count changes and identifies possible plagiarism. Beside written content, Semrush also offers users SEO tools for creating video content for YouTube.

The content marketing tools are especially important for marketing managers and content creators.

Rank Tracking (Position Tracking)

Sites like Semrush help users keep an eye on how their website performs in search engines in relation to a given keyword. Over time, Semrush gathers more data on your website’s performance, allowing users a comprehensive view of their attempts for higher search ranking. Semrush also lets you see the performance of your competition and compare it to your own.

Social Media Management

According to reviews of Semrush, customers report it helps them establish and maintain a solid digital presence. With Add Management, Semrush users can schedule and track posts on sites such as Linkedin, Facebook, Instagram, and others. Semrush notifies users of low-performing ads and provides suggestions for their improvement.

Domain Analysis

Domain analysis is of core value to all SEO projects, as it allows you to see what kind of SEO improvements your website needs and how difficult it might be to top the competition. Almost every Semrush review mentions some benefits of this feature, such as receiving information on authority score, which represents the monthly visits on your site, gaining insight into keywords performance, anchor text, and external links.

Backlink Analysis

Your site’s performance on search queries depends on backlinks. With Semrush, you can use backlink analysis and backlink audit to identify ranking issues.
These tools help users find and track quality backlinks from other websites and avoid being penalized by Google for links from low-quality websites.

Local SEO

The tools Semrush offers help users monitor their local ranking and daily performance by tracking competitor domains and keywords and devices of all types. Overall, users are happy with Semrush’s SEO tools—usually, the negative reviews on Semrush mainly revolve around the tool providing only Google-based data.

Link Building

Link building tools are of key value to all SEO projects, and this is exactly where Semrush shines. Not only does it examine the content of your site and that of the competition, but it also provides a list of potential websites to consider as link-building opportunities. Semrush stands out from the competition by offering its users the ability to connect their email to the app and outreach emails from within.

Competitor SEO Analysis

One of the greatest benefits of sites like Semrush is that users can examine competitor data site by site and get an idea of what their future strategies should look like. The Keyword Gap and Backlink Gap tools give users the opportunity to compare the data of up to 5 competitor sites and find potential link-building opportunities for their business.

Content Creation and Distribution and Optimization

Semrush offers Topic Research tool that provides content ideas based on audience questions and interests, while its Content Marketplace can help you connect with a copywriter that suits your business needs. As part of its Optimization tools, it even offers a Writing Assistant and a comprehensive SEO template.

Competitor PR Monitoring

Reviews of Semrush show that it provides some of the best tools for competition research. With its Digital monitoring tools, users can track competitor posts and mentions and gather useful data for their own campaigns.

Feature Rating
Keyword Research ★★★★☆ 4/5
On-page SEO ★★★★☆ 4/5
Competitor Analysis ★★★★★ 5/5
Content Marketing ★★★★☆ 4/5
Rank Tracking ★★★★☆ 4/5
Social Media Management ★★★★☆ 4/5
Domain Analysis  ★★★★☆ 4/5
Backlink Analysis  ★★★★★ 5/5
Local SEO ★★★★☆ 4/5
Link Building ★★★★★ 5/5
Competitor SEO Analysis ★★★★★ 5/5
Content Creation and Distribution ★★★★☆ 4/5
Content Optimization ★★★★★ 5/5
Competitor PR Monitoring ★★★★★ 5/5

Ease of Use

With a user-friendly interface that clearly displays the main features on the homepage for users to easily navigate between, Semrush is quite easy to use. It also offers detailed tutorials and guides on how to use its various features, which users can find in the site’s blog.

Plans, Pricing, and Contracts

Most of the negative reviews on Semrush are about its pricing plans, as customers consider having to pay extra for more than one person to have access to a Semrush account a major setback.

Plan Price+Subscription Best for 
Pro  $119.95/month Smaller teams and beginners in marketing
Guru  $229.95/month Marketing consultants and growing businesses
Business  $449.95/month Large enterprises

All three plans come with a set of limitations regarding projects and daily keyword tracking.

The Pro plan offers 5 projects and 500 keywords, the Guru plan 15 projects, and 1500 keywords, while the Business plan comes with 40 projects and 5000 keywords to track.
Those interested in this software can choose between a regular 7-day trial and a Semrush alternative 30-day extended trial.

Customer Support

Users can contact Semrush customer support by chat or fill out a form on their official page. US users can also reach their support team by phone at +1 (800) 815 – 9959.

Semrush Competitors

How does Semrush compare to the competition?

Semrush alternatives  Semrush Ahrefs Moz
Win  Offers the best link building options  Offers keyword research across 10 different search engines Offers more crawls across all plans 
Lose  Includes extra fees for more than one account Not as in-depth keyword report Offers fewer features than Semrush at a similar price
Best for  All types of businesses  All types of businesses All types of businesses 

Although all three tools are currently regarded as the best on the market, in the Semrush vs Ahrefs vs Moz battle, Semrush remains victorious, as it provides the greatest flexibility and is suitable for both beginners and more experienced individuals.

Is Semrush Worth It?

Overall, I think Semrush is a great toolkit for businesses looking to improve their online presence. Its main downside is the cost, as it can be quite expensive compared to other SEO toolkits on the market. However, if you’re willing to pay the price, Semrush is definitely worth considering.

According to numerous Semrush reviews, it’s one of the leading tools that offers users the most innovative features to take their website’s performance to a higher level.


How much does Semrush cost?

Semrush offers three different plans: its Pro plan comes at $119.95 a month, the Guru plan is available at $229.95 a month, and its Business plan comes at $449.95 a month.

Where does Semrush get its data?

For keyword analytics and search engine rankings, Semrush uses third-party providers that gather data from Google. Nevertheless, Semrush reviews show that some customers consider the access limited to Google data only quite the setback.

How accurate is Semrush?

The Semrush software is among the three tools with the highest accuracy. However, it comes in at third place, as SimilarWeb and Ahrefs show a greater precision.


I am curiosity-driven and detail-oriented so you will often find me researching the latest trends, experimenting with search engine optimization, or testing software. As a keen observer of content, my teammates often like to joke that "noting escapes the eye of Beti."