• Features: ★★★★★ 5/5
  • Canva Apps: ★★★★☆ 4/5
  • Ease of Use: ★★★★★ 5/5
  • Pricing: ★★★★★ 5/5
  • Value of money: ★★★★★ 5/5
  • Customer Support: ★★★★☆ 4/5

Detailed Canva Reviews for 2022 [Features & Plans]

Fact-checked
  • Features: ★★★★★ 5/5
  • Canva Apps: ★★★★☆ 4/5
  • Ease of Use: ★★★★★ 5/5
  • Pricing: ★★★★★ 5/5
  • Value of money: ★★★★★ 5/5
  • Customer Support: ★★★★☆ 4/5

Best For

Individuals and small businesses and enterprises alike

STRENGTHS

  • Highly competitive and scalable pricing, especially for small teams
  • Hundreds of thousands of free templates and millions of design elements
  • Strong social sharing capabilities
  • Fantastic productivity tools such as a content planner and brand kit

WEAKNESSES

  • You can’t create your own unique elements from scratch
  • The mobile app design experience is not as great

Looking for a graphic design tool to help you create stunning marketing content for your brand? Or, a cloud platform where you can collaborate as a team and organize your brand assets? Sounds like you need to consider the subject of our today’s review—Canva!

Aside from hand-testing the software, we’ll also consider other Canva reviews from users to give you the complete picture of the product. Our in-depth review will cover the following:

  • What is Canva?
  • Features
  • Ease of use
  • Pricing
  • Customer support
  • Alternatives
  • FAQs, and more!

What Is Canva and How Does It Work?

Canva is an online graphic design tool aimed at everyone from individuals to small creative agencies to design teams within various organizations.

Unlike typical graphic design software like Photoshop, where you start from scratch, Canva provides a wealth of ready-made templates, pre-designed elements, and stock images, videos, and photos to help you get started.

Although many are first attracted to Canva because it offers a completely free plan with only some limitations on the more advanced features and content, Canva pricing packages aimed at professionals, small agencies, and enterprises are equally affordable.

Main Features

While checking out Canva, it kept surpassing our expectations. It’s not just a basic design tool aimed at newbies—it’s a full-fledged system for managing and collaborating on all your brand’s design assets and projects.

Canva’s selection of ready-made content is usually impressive and of really high quality, so you never feel like you’re offered sub-standard content just for the sake of it.

The tools themselves are fairly robust, allowing ample customization of all the content Canva provides to better fit in with the rest of your designs.

Aside from what’s provided by Canva, you can also import content from platforms like Brandfetch, Pixton, Pexels, or even YouTube.

Instead of asking “what is Canva used for?,” a better question is “what ISN’T it used for?” This graphic design tool can do it all!

Templates

The whole idea behind Canva is to make professional designs accessible and convenient to those without a formal design background.

You can pick from a huge variety of pre-designed templates for posters, logos, presentation slides, videos, flyers, cards, infographics, and even Zoom backgrounds, to name a few. Some templates are just carte blanche canvas in the standard size for that type of content, while others come fully designed, allowing you to just slot in your own text or graphics for a professional design.

The impressive selection of ready-made templates is probably one of the strongest Canva features, striking a good balance between being attractive and easy to customize.

Elements

Canva also provides a massive library of elements to fast-track filling out your design, including highly customizable lines and shapes that can be resized, animated, colored, etc.

However, there’s also a huge number of other graphics, such as icons, emoticons, and gradients, the subject matter of which spans everything from “girl power” to “foliage” to “Zodiac symbols.”

This is just the beginning, though—with photos, videos, charts, frames, tables, and grids, the possibilities for how you can use the graphics in your designs are endless!

Photo Effects

The free images you can use in your projects are not the end of the story—although that’s not its forte, there are also some in-app Canva editing tools for photos.

It’s not Photoshop, but the tools come with all the basics. You can adjust the brightness, contrast, or saturation levels, apply various aesthetic filters, or apply some more advanced effects, such as shadows, auto-enhance, face retouch, and more.

Animated Images

Many people use Canva to create slide presentations, and like any good presentation software, Canva provides animations for both pages and elements. Most are the typical entry animations, such as slides or fade-ins.

On top of these, there are also transition effects you can apply between individual slides. The good news is that Canva free users can also use these effects to create interactive slides.

Text

Of course, Canva wouldn’t be very good at its job if it didn’t allow you to add text to your design content. At the most basic level, you can add plain headings, sub-headings, and paragraph text you can customize in all the typical ways you’d expect from a text editor, such as changing fonts, sizes, color, spacing, and more.

However, Canva also provides some graphic or stylized text. For example, there are pre-designed coffee menus, address blocks, price lists, etc.—all you need to do is replace the text with your own.

Audio

Keep in mind that for images, audio, and video assets, your access will somewhat depend on your Canva subscription.

However, if you want to spice up your designs or presentations, you can add audio tracks from the library. The options range from generic instrumentals to atmospheric sounds to birthday messages. The quality of the audio is really quite good and there’s something for every occasion, making this one of the best features.

Video

You can get a headstart in producing branded videos by choosing the appropriate template from the pre-made options for different types of devices, video dimensions, or even presets for specific platforms like YouTube.

The templates come with default playtimes, but you can easily adjust their duration by adding or removing “scenes.” Although relatively basic, the video editing tools are robust enough for most uses, so we were pretty impressed with this feature during our Canva review.

There’s also a superb library of stock video clips you can use either as inserts for your own video content or to base your entire videos on. Some of the stock footage is really beautiful, ranging from HD aerial shots of cities and bridges to more intimate scenes.

Font Library

As mentioned, Canva’s text tools are pretty comprehensive, which applies to the range of fonts at your disposal as well. With over 5,000 fonts built into the Canva platform, it’s safe to say you’ll never exhaust your options, but as confirmed by some reviews of Canva, you can also upload and store over 100 of your own free fonts.

Brand Kit

Companies or design teams usually have to create their own ad-hoc brand kits consisting of a huge number of files and folders stored locally on their computers. For these situations, Canva’s cloud-based brand kit is one of the most convenient features you’ll come across according to Canva Pro reviews.

You can save standard variations of your logos, colors, fonts, and more right in your dashboard, thus centralizing all your commonly used brand assets so you can consistently replicate your brand style. Your brand kit assets will show up right in the Canva editor, allowing you to add them to your designs with just a click.

If we had to make one criticism, it’s that the brand kits themselves are relatively basic—you can only save some logo, heading, color, and font variations.

Drag-And-Drop Editor

Simply put, the Canva drag-and-drop editor is extremely beginner-friendly, being the perfect blend of creative freedom and usability without too many settings and features.

Aside from a straightforward drag-and-drop interface, you can also upload or record content straight from the editor. Simply put, it’s one of the best of its kind among Canva alternatives.

The one main drawback is that there are no tools to create custom content from scratch. For example, you can’t draw your own icons or scenes, being restricted only to the content you upload or that’s provided by Canva.

Publish to Social Media or Schedule

When you’re done creating, you can also publish content straight from Canva. You can immediately share your design with other Canva users as well as generate a private/public link to the content with specific view/edit rights.

Furthermore, you can post designs straight to your social accounts such as Instagram or Facebook, as well as design sites like Dribbble. You can even save it to Google Drive or download and import it into PowerPoint.

Content Planner

Simply put, the content planner is an incredible resource for any marketing director or team. As a paid-for feature, it was one of the more advanced tools we discovered during our Canva Pro review. The calendar comes with many branding opportunities pre-listed, such as April Fool’s Day, Earth Day, St. Patrick’s Day, etc., allowing you to easily prepare for these special occasions and create branded content to stimulate some interaction and generate interest.

You can also use this Calendar to schedule content for the future, in which case you can pre-create your designs after selecting a particular date on the calendar and Canva will publish it on that day.

Ease of Use

In the next part of our Canva review, we did a hands-on test of the software to determine how user-friendly it is.

From the get-go, it’s incredibly easy to sign up for Canva just by going to the website and clicking on any of the sign-up buttons:

Canva Signup Process - Step 1

You can sign up using a large variety of social accounts (more not pictured) or just by providing an email and password:

Canva Signup Process - Step 2

Below, you’ll see the main Canva dashboard. As you can see, it’s extremely modern and user-friendly. At the top right, you can access your account settings or manage your Canva subscription, and although there’s a lot going on, it doesn’t feel cluttered or overwhelming.

Canva Signup Process - Step 3

To the left, there’s a simple navigation menu you can use to quickly access your projects, teams, brand kit, and content planner. In the main dashboard area, you can immediately pick a template to start making your own designs or access any of the help documentation and guides. If you’re struggling to find something specific, you can search for it at the top of the page.

Here, you can see the Canva design editor:

Canva Signup Process - Step 4

The Canva editing interface is pretty simple—to the left, you can access all the content, such as templates, graphics, your own uploads, videos, etc.

You can add templates, backgrounds, or other elements to your canvas simply by clicking on them, or you can drag and drop elements directly from the menu to where you want them on the canvas.

Canva Signup Process - Step 6

If you click on an element, you’ll see contextual styling options show up in the toolbar. For this graphic, for example, you can customize the individual colors, apply filters, make transformations, animate, reposition, etc.

For presentations or videos, you can create additional scenes or slides simply by clicking the “+” icon in the timeline to the bottom of the design viewer. Although this feature is easy to use, some Canva competitors do offer more advanced video tools.

Once you’ve completed your designs, sharing or presenting them is also super simple—if you click “Share a link to view,” you can give others a link to a live stream of your presentation within Canva.

Another very useful feature is the content planner. Here, you can see the easy-to-use calendar:

Canva Signup Process - Step 7

By clicking on a specific date, or on “+ New Post,” you can set a design to be launched live on that date, which facilitates planning your content and release schedule ahead of time and makes this one of the top Canva features for brands or design teams.

And, the final feature we’ll touch on is the brand kit. As you can see, it’s a straightforward and neat space to organize all your most essential branding assets and styles:

Canva Signup Process - Step 8

However, while we’re focusing on the website version of Canva, it’s worth noting that there’s also an app for mobile devices. Although it enables you to create and manage designs on the go, the user experience of the mobile app is not as good as that of the website. Particularly, the work area feels too small and cluttered.

Canva Pricing and Plans

Although Canva’s free plan is one of its main attractions, it offers a simple, transparent, and scalable selection of pricing packages for various types of users or businesses. Here’s a quick breakdown of the most important points of all Canva plans:

Plan Price+Subscription What is included? Best for
Free $0 250,000+ free templates

100+ design types

Free photos and graphics (limited)

Invite team members and collaborate

5GB cloud storage

Individuals or small, local businesses who want to test Canva’s features.
Pro $12.99/month + $6.99/month/additional user 100+ million stock photos, videos, graphics, and audio

610,000+ free templates

Create a brand kit

Advanced features (remove backgrounds, magic resize, etc.)

100GB cloud storage

Save design templates

Small agencies or companies with a single design team and brand.
Enterprise $30/month/user (minimum 25 users) Create multiple brand kits

Set controls for which team members can access what

Built-in approval workflows

Unlimited storage

SSO (single sign-on)

24/7 Enterprise-level support

Large companies/brands with multiple design teams or subsidiaries.

As you can see, it’s easy to determine which Canva plan is best for you depending on your brand and design needs. Thanks to the scalable pricing, you don’t have to worry about whether you can commit to Canva if you expect a decent amount of growth in the future.

Although you can create some decent content using the Canva Free tools, you’ll miss out on the vast majority of stock content and some of the more advanced capabilities that come with priced plans.

The Pro plan is exceptionally good value for money. Even for a single user, $12.99/month feels very reasonable, considering what Canva is capable of.

The Enterprise plan may seem quite pricey, but it’s really aimed at large organizations where you need fine-grained control to manage your human resources and various teams that interface with your branding or design teams.

Customer Support

The good news is that all Canva users can contact the support team, with priority support available to Enterprise users via live chat and email. Reviews of Canva customer support by former and current users are extremely positive, generally giving it ratings of between 4.5 and 5 stars.

Canva Alternatives

Here are some of the best and most popular competitors to Canva on the market right now:

Win Lose Best For
Visme

Read the full review of Visme here

Canva is much more affordable for small teams and design agencies. Visme has better graphic design tools for completely customized content. As graphic design software, especially for custom-made infographics.
Prezi Prezi’s pricing is not as suitable for small teams. Prezi has better and more extensive support and help resources than Canva. To create interactive presentations, especially for educators or training purposes.
Google Workspace Canva has better and more interactive design capabilities. Google Workspace is incredibly affordable at all levels. For individuals and teams that already rely heavily on the Google ecosystem for work.

Among top Canva competitors, Canva still shines thanks to its incredibly competitive and scalable pricing, particularly in the small team bracket. Just $12.99/month for up to 5 users is a steal that few of the alternatives can match.

Nevertheless, some tools might be better in niche areas. For example, Visme offers slightly more in-depth graphic editing capabilities, while Prezi has more advanced presentation and video production tools. However, Canva outshines all of them when it comes to enabling you to create a wide variety of professional and branded designs.

Is Canva Worth It?

Yes! First of all, Canva’s pricing is incredibly competitive, regardless of whether you’re a freelancer, small business, or enterprise. What’s more, it gives you the ability to create nearly any type of branded design with tools that perfectly balance usability with creative freedom. But, don’t just take our word for it—Canva reviews from its users are glowing, and once you get into the software, it’s easy to see why.

FAQ

Is Canva free?

Yes! The good news is, that there’s a completely free version of Canva with no time restriction which is especially useful if you are just starting out your graphic design career. While it’s limited compared to the paid plans, you still get access to hundreds of thousands of free templates, and design types, not to mention all the free stock images, videos, audio clips, and graphics.

What is Canva Pro used for?

Canva Pro is aimed at growing design teams within brands or creative agencies. Starting at $12.99/month for 5 users, with additional users costing $6.99/month, it’s ideal for those who don’t need to manage huge design teams (25+ members) or multiple brand identities.

Is it worth paying for Canva?

Although this depends on the individual designer, agency, or business, according to most Canva Reviews, it’s good value for money if you look at what you pay vs. what you get. The pricing is also scalable, so it grows with your needs and costs less than other design suites.

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