2022 Zurple Review: Is It Worth It? [Features, Pricing, Alternatives]

It can be frustrating browsing through lead-generating websites only to find that they just provide basic client information. Well, be annoyed no further: Zurple is a web-based real estate platform that has changed the way lead-generating software works.

The company offers highly personalized emails and texts by analyzing the behavior of users who have left information. Zurple also helps provide customized listings, which can often become a difficult task.

Any real estate agent, as well as any customer looking for properties, can benefit from Zurple. In this article, we provide a detailed Zurple review to help buyers and sellers move one step closer to their dream property.

A Quick Overview of Zurple

Zurple provides various services to its users at a competitive price. They distinguish their real customers from bots and spam, and their included conversations tool sends highly personalized messages to buyers’ leads. Quite a few CRM integrations of Zurple are available, including Pipedrive, Perfectview, Hubspot, and 1CRM. The software is easy to use as well, as it only requires buyers or sellers to register on their website; those who join must pay a one-time setup fee to begin looking for clients or properties. Zurple provides customer support through emails, online chats, and 24/7 customer support.

Zurple Features 

Below we have compiled some of Zurple’s best features, which we think provide competitive advantages to consumers over other companies.

• Zurple tracks a lead’s behavior and personalizes properties based on their price, preferred location, and type. The company also sends individualized emails and text messages based on their findings; they use SEM (search engine marketing) tools for this.
• The software also informs the seller when to contact the buyers’ leads based on their behavior. In addition, it then provides timely property status updates of leads in order for sellers to initiate any needed conversations.
• Zurple engages with leads on behalf of sellers using their conversations tool. It keeps them up to date by sending property alerts, which are highly personalized emails from the seller to maintain a relationship between the buyers and sellers.
• Instead of just targeting cities, Zurple also chooses to examine subareas. They offer customization options to sellers for their preferred location and optimize the marketing budget by exclusively targeting a serious audience.

Although Zurple offers many unique features, there are several other IDX-enabled websites that you can check out. In this section we’ve accumulated some information on real estate lead generation companies to help you choose the best platform.

Pricing

Zurple pricing depends on the selected package. The base plan features a $299 monthly fee for a single user; note that MLS is not included in this package and requires an additional $10 per month. Thus, the base price adds up to $309 per month. This price also includes a one-time setup fee which ranges between $199 and $799, although if customers import more than 5000 leads early on, they have to pay an extra one-time fee of $150.

To increase the number of users on an account by 5, Zurple charges an additional $150 per month.

The minimum price for paid leads starts at $250 for buyer leads and $450 for sellers leads.

Apart from all of that, Zurple has an additional feature, ‘Lead Intelligence Bundle’, with a monthly fee of $150; this aspect imports leads social media information, which helps the company determine interests to customize listings.

It’s important to note that these prices may vary as the actual Zurple costs are not provided by the company’s website—Hooquest and Rethority helped us get estimates. Please contact Zurple directly for actual prices.

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Customer Reviews

Many positive Zurple reviews include those from real estate agents, as well as customers who were able to find their dream property. Coleen B wrote, “Zurple has allowed me to continue producing in an active manner. I can focus on servicing my leads instead of passively sitting at open houses.”  While real estate agent Peter Z said, “Zurple is a smart interactive system that sends out replies based on the lead behavior. There are no canned responses and people respond really well to that.”

On the other hand, negative Zurple complaints provided by its users are ones that revolve around pricing. Some people believe that the software is too costly when compared to another real estate platform. The small additions for different tools add up in the total cost, which becomes quite expensive.

Apart from buying new properties, many customers also look forward to renovating their homes. The process of renovation can also become costly, sometimes as much as buying a new property! Home improvement loans can help customers through renovations while maintaining their finances.

Pros and Cons

Pros:

• The software uses customer information in a precise manner to send out property alerts at the right time. These property listings are highly customized based on the customers’ preferences.
• Zurple allows real estate agents to focus on serious clients to help them convert leads into potential patrons.
• It saves both agents and customers time by providing a mutual space for them to list their preferences. Customers can list their prices, property types, features, etc., whereas agents can list their preferred locations.

Cons:

• Zurple is a bit expensive when compared to other platforms.
• Their customer support takes more time to respond to queries.

Alternatives

This Zurple review would be incomplete without comparing the business to other similar companies. We have also taken the time to compare Zurple with other real estate platforms based on different features offered by both companies.

Zurple vs Real Geeks

Zurple and Real Geeks both provide SEM to their customers. However, many customers prefer Zurple over Real Geeks due to its easy interface. All the features of the software are presented in an organized manner on Zurple, which is not the case with Real Geeks. In addition, users found that setting up properties on Zurple is easier than listing them on Real Geeks.

Zurple vs Boomtown

Zurple and Boomtown both use CRM backends on their websites to ensure more personalized interactions with users. While Zurple is easy to use, consumers found Boomtown to be easier and more user-friendly. Boomtown also provides a faster customer-care service, although users preferred the conversations tool on Zurple overall.

Zurple vs BoldLeads

Compared to BoldLeads, Zurple provides a better user experience. Zurple’s website is easy to navigate through, and people feel like Zurple meets their business demands better. Additionally, Zurple provides a stronger customer-care service. Finally, users felt that listings provided by BoldLeads were not verified by the company.

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Wrapping Up

Zurple is one of the most popular real estate platforms that provides a personalized user experience to customers. Agents and buyers can benefit from registering on Zurple for several reasons. While they help buyers customize listings based on their preferences, the business also helps agents get in touch with buyers’ leads to increase sales. The software sends customized emails to customers through the agent’s website as well, which helps build trust among buyers and sellers. When compared with similar websites, Zurple consistently provides a stronger user experience along with easy navigation features.