• Features: 5/5
  • Ease of Use: 5/5
  • Pricing: 3/5
  • Payment Methods: 3/5
  • Customer Support: 4/5
  • Customer Satisfaction: 5/5

Kajabi Review: Features, Pricing & More

  • Features: 5/5
  • Ease of Use: 5/5
  • Pricing: 3/5
  • Payment Methods: 3/5
  • Customer Support: 4/5
  • Customer Satisfaction: 5/5

Best For

Intuitive user interface


  • Numerous intuitive marketing tools
  • A good number of integrations
  • Simple and easy to use
  • Transparent pricing model


  • More expensive than other platforms
  • No custom certificates available on the platform

When researching course creation platforms, you’ve probably stumbled upon the name Kajabi and got curious to learn more. If this is the case, then you’re in the right place;

This Kajabi review will tell you what Kajabi is, how it works, list its main features, and give you an honest insight into its advantages and disadvantages.

To find out more, keep scrolling.

What Is Kajabi and How Does It Work?

Kajabi is a software platform that allows creators and business owners to create an online course, create websites without having to use WordPress, build sales funnels, and establish an email marketing strategy. Kajabi users can also create targeted marketing campaigns, track customer progress, and process payments.

Users at Kajabi get all the necessary tools to create a course from scratch and gain access to many templates and themes, as well as plenty of educational content. In addition to this, all Kajabi users are free to sell digital products on the platform, Kajabi reviews confirm that creators and sellers can use the software to create and market their goods and services with no difficulty whatsoever, so it’s suitable even for beginners in the digital marketing world.

Main Features

In this section, we’re going to take a closer look at the most prominent Kajabi features and see how each of them can be utilized to the best effect.


Kajabi is renowned as a course-building platform; creating an online course on Kajabi is very straightforward, and quite quick, too. There are plenty of templates to choose from, but you can also upload your own template if that’s what you prefer. After you’ve chosen/uploaded a template, you’ll be allowed to customize the specifics of the course; Kajabi reviews for 2022 confirm that users can upload as much data as they want to their lessons, in the form of audio, video, PDF, or text documents.

Quizzes and assessments can be added to every lesson, although Kajabi doesn’t issue certificates like some of its competitors.


Content marketing has been made simple with Kajabi; whether you want to create courses, ad campaigns, or a website, you’ll get all the necessary tools. You should make use of the visual editor offered on the platform to ensure that all your content is pleasant to look at. You can also ensure a one-of-a-kind look by applying for a custom code.

But the best thing about the content on the platform, according to reviews for Kajabi, lies in the fact that anyone with a membership has access to all the content published on the platform — neat, right? Plus, there’s a blog section with tips on how to improve your online business! And let’s not forget about the Kajabi University which offers numerous resources, educational content, and video testimonials to help you find your way around.


One of the features that make Kajabi stand out from the competition is its coaching program. You can start and run your coaching business exclusively with Kajabi; due to the numerous integrations, you can connect your coaching lessons with your other digital products and provide an all-in-one experience for your customers.


When writing this Kajabi review in 2022, I discovered that a lot of the features offered by the software can be automated, including email marketing campaigns. There are many permutations you can implement with your automation, too. The same holds true for targeted ad campaigns; you can automate them to launch and display whenever you want, without having to manually adjust the campaign every time.


Kajabi truly has every tool a digital marketer would need, and this means that it also has the necessary tools for creating a podcast. Creators can choose between free podcasts available to everyone, or they can make a members-only podcast, which can be accessed only by their paying customers. When writing this review of Kajabi, I realized that the platform allows you to create your podcast right on the spot and then share it on Spotify, Google Podcasts, or Apple Podcasts.


Everyone wants to engage their customers and increase the value of their brand; luckily, this can be achieved by creating communities. It’s been proven that connected customers are willing to spend more and report higher levels of brand satisfaction. When you create your community hub, you’re providing your customers with a place where they’ll feel free to ask questions and share their experiences of using the brand. And the best thing about Kajabi communities is that you don’t need any plugins or 3rd party integrations to get your community up and running.


For this Kajabi website builder review, I took a close look at its website builder features and I can safely say that it truly has it all. Creating a website on Kajabi is remarkably easy; you can use one of the offered themes — you don’t even have to hire a designer.

The software lets you add Alt-text to images as a way to improve SEO, making it one of the amazing SEO tools you can use. Additionally, you can customize the domain right there on Kajabi, and you don’t even have to look for a hosting provider — Kajabi will host your site!

Email Marketing

The Kajabi software is great for many different marketing types, and email marketing is definitely one of them. My research for this Kajabi review for 2022 showed that creating email campaigns has never been easier; you can choose one of the ready-made templates, use the visual editor to check if the email looks and sounds right, and let Kajabi do its automatic subject line validation.

With Kajabi you can send one-time email blasts or automate the email sequences based on your customers’ behavior; you can also customize the emails with videos and countdown timers.


The growing popularity and the benefits of online education, made the demand for webinars significantly larger. For the purposes of this Kajabi webinar review, we looked into the offer on the platform. Monday to Friday, there are daily training webinars, but there are also on-demand webinars, so students can access them whenever they have the time. Any Kajabi member can create a webinar, too, and charge visitors per session.


Like all top-notch marketing tools, Kajabi offers its subscribers an overview of the analytics. If you’re a subscriber, you can find information on Net Revenue, Opt-ins, Purchases, Subscription Metrics, Affiliates, Page Views, and more on your analytics dashboard. You don’t need to use any additional metric analysis tools.


Reviews on Kajabi often mention the integration feature, so I decided to include it in this review as well. Although you can use Kajabi without any additional plugins or integrations, you can choose to integrate a separate client. Kajabi currently has 16 native integrations, including Google Tag Manager, Google Analytics, MailChimp, Calendly, Zapier, and several others. So, if you feel like you need to use additional marketing tools, you’re free to do so at Kajabi!

Feature Rating
Courses 5/5
Content 5/5
Coaching 5/5
Automation 4/5
Podcasts 5/5
Communities 4/5
Website 5/5
Email Marketing 5/5
Webinars 5/5
Reporting 5/5
Integrations 4/5

Ease of Use

Whether or not a certain platform is easy to use is best determined by the experience of its customers, and Kajabi customer reviews testify that the platform is very easy to navigate and everything is neatly organized on the dashboard.

When new users enter the site, they’re invited to sign up. The first step asks for a first and last name and a valid email address. The second step asks users to create a password, and enter a phone number and card details. Once the account is created, the Kajabi Assistant will guide you through the features, and you can access one of the beginner videos.

If we compare Kajabi vs WordPress, we can see that Kajabi is a little less flexible, but you get everything you need in one place, so it’s definitely worth the extra effort.

Pricing and Plans

Kajabi doesn’t have a free version, although there is a 14-day free trial; sometimes the free trial can be extended, but you’ll need to check the website for any such promotions.

There are three plans to choose from: the Basic, the Growth, and the Pro plan. You can opt to be billed monthly or annually; those that choose annual billing will receive a 20% discount on their plan.

Plans Pricing What’s included
Basic $149/month;

$119/month with discount

3 products; 3 pipelines; unlimited marketing emails; 1 website; 1 admin user & more
Growth $199/month;

$159/month with discount

15 products; 15 pipelines; unlimited marketing emails; 1 website; 10 admin users & more
Pro $399/month;

$319/month with discount

100 products; 100 pipelines; unlimited marketing emails; 3 websites; 25 admin users & more

According to Kajabi reviews, the Basic plan is suitable for beginners in the world of marketing that want to establish their business; the Growth plan is good for small online businesses that want to expand their operations, while the Pro plan is suitable for already established businesses that have a large scope of operations.

However, whichever plan you choose, you can always upgrade or downgrade according to your business’ needs; downgrading or upgrading won’t incur any additional costs.

Payout and Checkouts

Kajabi has integrated checkouts with PayPal and Stripe to make the payment and payout processes seamless. The latest Kajabi reviews from 2022 confirm that the payout from this platform is not only easy to execute, but also very satisfying.

Kajabi allows its users to keep 100% of the revenue generated sales; creators need to pay only their monthly subscription and keep the profits for themselves. For those using Stripe, keep in mind that this merchant charges 2.9% + 30 cents for each transaction. Other than this, there are no hidden fees or additional costs!

Customer Support

One of the most important aspects of every online platform is its customer service. So, for this review of Kajabi, we looked into the type of customer support they provide.

In the Help Center; here, you can find Kajabi University, attend a webinar, or join a community. There are also sections with instructions on how to use each of the Kajabi features. Your access to support will also depend on the type of plan you’re paying for; Basic plan users can reach out to the support team via Live Chat, but only during limited hours (6 a.m. – 5 p.m. Pacific Time). The Growth and Pro plans offer 24/7 Live Chat.

What you need to know about the Kajabi support is that they’re very responsive, friendly, and willing to help — confirmed by Kajabi customer reviews. The response wait time can vary, depending on the time of day you’re writing to the team.


Now that you’ve read this far into this review, you may be curious to know how Kajabi compares to other similar services. That’s precisely why we decided to provide a short comparison of Kajabi with its three main competitors: Teachable, iSpring, and Udemy.

Kajabi Teachable

Read the full review of Teachable here. 


Read the full review of iSpring here. 


Read the full review of Udemy here

Win  Numerous easy-to-use features Free plan Tailored e-courses Lifetime access
Lose More expensive No other options besides course creation Limited options without PowerPoint Non-accredited certificates
Best For Using various marketing tools Unlimited course attendance Creating specific educational content Casual learners

Comparing Kajabi vs Teachable and the other competitors, we can see that Kajabi is slightly pricier than the rest of these platforms.

However, Kajabi is not merely a course-building platform; here, you have access to all the digital marketing tools required for a successful online business, so this service is worth every extra penny.

In case you’re interested in more course-oriented platforms, you should check out our review of Coursera.

Kajabi Review: Conclusion

Kajabi is a well-developed platform that offers various marketing services – from course creation, web building, and hosting to email marketing — this software is truly an all-in-one solution to all your marketing issues.

Getting a subscription might seem pricey at first, but once you see all the possibilities offered by the platform, you’ll see that this software is definitely worth your money.


What is Kajabi best for?

Kajabi is an excellent place for building courses, scheduling webinars, and building websites. The Kajabi coaching reviews also reveal that it’s a great platform for setting up a coaching business.

Is Kajabi access worth it?

Although Kajabi is more expensive than some other platforms, it offers a lot for the price it charges. There are plenty of features you can use, but if you’re still unsure, you can always start with the 14-day free trial and see if it works for you.

Is Kajabi a WordPress platform?

Kajabi is not a WordPress site; this is a self-hosted platform that works in a similar way to WordPress, but it offers additional marketing tools not found on WordPress.

Do I need hosting for Kajabi?

Our research for this Kajabi review showed that users don’t need to worry about getting web hosting; the Kajabi platform provides hosting for all the sites created there.


I am curiosity-driven and detail-oriented so you will often find me researching the latest trends, experimenting with search engine optimization, or testing software. As a keen observer of content, my teammates often like to joke that "noting escapes the eye of Beti."