• Funnel Builder: ★★★★★ 5/5
  • Integrations: ★★★★★ 5/5
  • Editor: ★★★★★ 5/5
  • Templates: ★★★★★ 5/5
  • Email Мarketing Аutomation: ★★★★★ 5/5
  • Pricing: ★★★☆☆ 3/5
  • Affiliate Programs and Centers: ★★★★☆ 4/5
  • Customers Reviews: ★★★★☆ 4/5
  • Customers Support: ★★★☆☆ 3/5

Detailed ClickFunnels Review [Data from 2022]

  • Funnel Builder: ★★★★★ 5/5
  • Integrations: ★★★★★ 5/5
  • Editor: ★★★★★ 5/5
  • Templates: ★★★★★ 5/5
  • Email Мarketing Аutomation: ★★★★★ 5/5
  • Pricing: ★★★☆☆ 3/5
  • Affiliate Programs and Centers: ★★★★☆ 4/5
  • Customers Reviews: ★★★★☆ 4/5
  • Customers Support: ★★★☆☆ 3/5

Best For

Those who are serious about marketing and selling online


  • You can build a large number of sales funnels with automations and follow-ups
  • Easy to use
  • Great amount of templates


  • Pricey
  • Can be overwhelming for beginners

You’re probably here because you’re looking for a ClickFunnels overview that will give you an honest opinion about whether this software is right for you and your business. I’m going to give it to you straight—ClickFunnels is amazing, but it’s not for everyone.

In this ClickFunnels review, I’m going to take you through an overview of the software, pricing, and some of the pros and cons, as well as answer some frequently asked questions. And for those who don’t know what a sales funnel is—good news, I’m going to spill the beans.

Let’s get started!

What Is ClickFunnels?

ClickFunnels is a software that allows you to create sales funnels—a sales funnel is basically a series of pages that help you lead your customers through the buying process.

ClickFunnels is for businesses that want to increase their conversion rate optimization and close more sales, and it’s especially effective for businesses that sell products or services online. However, ClickFunnels isn’t for businesses that are just starting out—the software is designed for businesses that already have a basic understanding of sales funnels so they can understand how to use ClickFunnels to take high conversion rates to the next level.

How Does ClickFunnels Work?

ClickFunnels works by providing you with a pre-designed sales funnel you can customize to fit your business. The software gives you all the necessary tools and resources to create and design your sales funnel. Once you’ve created your sales funnel, ClickFunnels will host it for you, providing you with a link you can share with your customers. The main benefit of ClickFunnels is that it makes the process of creating and designing sales funnels much easier, faster, and more effective.

Main Features

Now that we have a basic understanding of how does ClickFunnels work, let’s take a more in-depth look at some of its various features.

Webinar Funnels

With ClickFunnels, you can create webinar funnels, which are a series of pages to help you promote and sell your webinars. With this feature, you can create a landing page, registration page, and thank you page, as well as add a live stream to your webinar funnel.


One of the best things about ClickFunnels is that it’s extremely user-friendly. Even if you’re not tech-savvy, you’ll be able to create a sales funnel with ease due to the software being designed to be intuitive.


When it comes to using the builder for creating your sales funnel with ClickFunnels, there are dozens of templates to choose from. What is good about ClickFunnels templates is that they’re created by professional designers and have been shown to convert.

Funnel Builder

ClickFunnels comes with a built-in funnel builder that facilitates creating and designing your sales funnels. With the funnel builder, you can easily add and remove pages, change the order of the pages, and more.

Landing Pages

ClickFunnels allows you to create beautiful landing pages designed to convert. Using this tool, you can quickly create a landing page for your product or service.

Etison Editor

This drag-and-drop page builder is one of the features that make ClickFunnels stand out from its competitors. With the Etison editor, you can easily add and remove elements from your pages, and change the order of the elements on your pages.


ClickFunnels integrates with a number of popular services, such as HubSpot, Infusionsoft, and MailChimp, making it easy to connect your sales funnel to the rest of your marketing and sales stack.


ClickFunnels comes with a built-in affiliate management system called Backpack. With Backpack, you can easily add affiliates to your sales funnel and track their performance.

Follow-up Funnels

The ability to develop follow-up funnels with sales funnels allows you to keep in touch with your consumers after they’ve made a purchase. This is one of the most praised features in many ClickFunnels reviews, as you can easily send automated emails and SMS messages to your clients using this function.

Multiple Payment Gateways

ClickFunnels supports multiple payment gateways such as PayPal and Stripe, making it easy to accept payments from a variety of sources.

Affiliate Centers

With ClickFunnels, you can easily create an affiliate center to recruit affiliates for your sales funnel, track their performance, and pay them commissions.

A/B Split Tests

ClickFunnels allows you to easily conduct A/B split tests on your sales funnel pages. The ClickFunnels split test helps you optimize your pages for conversion.

Email Marketing Automation

You can use the email marketing automation tools ClickFunnels provides to send automated emails to your subscribers. You can quickly deliver follow-ups, thank you notes, and more.

Feature Rating
Webinar funnels ★★★★★ 5/5
Usability/UX ★★★★★ 5/5
Funnel builder ★★★★☆ 4/5
Landing Pages ★★★★☆ 4/5
Templates ★★★★★ 5/5
Etison editor ★★★★☆ 4/5
Integrations ★★★★☆ 4/5
Backpack ★★★★☆ 4/5
Follow-up funnels ★★★★★ 5/5
Multiple payment gateways ★★★★☆ 4/5
Affiliate centers ★★★★☆ 4/5
A/B Split Tests ★★★★☆ 4/5
Email marketing automation ★★★★★ 5/5

How Much Does ClickFunnels Cost?

So, how much is ClickFunnels? For businesses that want to make use of what ClickFunnels has to offer, there are three main plans to choose from:

Basic Platinum
Price $97 per month $297 per month
Users 1 3
Number of funnels 20 Unlimited
Landing pages 100 Unlimited
Domain names 3 9
Payment gateways 3 9
Follow-up funnels / Unlimited
Email marketing / Included
Backpack / Included
Lead scoring / Included
Segmentation / Included
Branded affiliate platform and features / Included
Live chat support Included Priority support
Best for Newbie business owners, bloggers, affiliates, webmasters, or online marketers People and companies who want to build numerous landing pages and funnels

Ease of Use

With the drag-and-drop page builder that makes it easy to add and remove elements from your pages, the software is designed to be easy to use even if you’re not tech-savvy. However, if you’re not sure how to use ClickFunnels when it comes to particular features, there’s also a help center with tutorials and training materials.

You can sign up for ClickFunnels by going to the website and clicking on the “Pricing” tab. From there, you can choose the plan that’s right for you and enter your billing information, or sign up for a free 14-day trial to test out the software before committing to a plan.

Customer Reviews

Overall, customers are satisfied with ClickFunnels for its easy-to-use templates and conversion results. Most users highlight the user-friendly Etison editor and the integrations that make it easy to connect ClickFunnels to the rest of your marketing stack. However, I found some ClickFunnels negative reviews, where customers said they find the price a bit high. If you’re on a tight budget, you may want to consider another solution.

Customer Support

ClickFunnels offers 24/7 customer support via email and phone. Alternatively, there’s 24h Live Chat Support from Monday to Friday, and 9-5 EST on weekends, as well as Ticket Support that’s available 24/7. They also have a robust knowledge base with tutorials and training materials.


If you’re looking for an alternative to ClickFunnels, there are a few options to consider. Let’s look into each ClickFunnels alternative:

Company Win Lose Best for
ClickFunnels Intuitive interface, professional platform, quality templates Pricey Those serious about marketing and selling online willing to invest in a comprehensive solution
LeadPages Easy to use, affordable, no traffic limitations No company plan, poor drag-and-drop builder, lack of customisation Small businesses that need less features
Kartra All plans have full access to the features and tools, all-in-one solution for businesses Expensive, website builder lacks features Businesses and individuals who want to increase their online marketing efforts and digital product sales
BuilderAll Affordable, more than 30 tools Amateurish interface, buggs Beginner entrepreneurs with a tight budget

So, how much is ClickFunnels valuable for your business? If you learn how to use it, a lot! ClickFunnels is a comprehensive marketing solution designed to be easy to use, even for those who aren’t tech-savvy. Compared to other cheap website builders, it offers a wide variety of features, including email marketing, landing pages, and shopping carts. If you’re looking for an all-in-one solution digital marketing funnel for your marketing needs, ClickFunnels is a great option.

ClickFunnels Review: Conclusion

Overall, ClickFunnels is a great marketing tool for small businesses and solopreneurs that’s user-friendly and offers a wide variety of features. If you’re on a tight budget, there are other ClickFunnels competitors available that may be better suited for you, but if you’re looking for an all-in-one solution, ClickFunnels is a great option. If you’re interested in trying ClickFunnels, you can first test it out through a 14-day free trial.


Does ClickFunnels work?

Here’s the thing: ClickFunnels isn’t some magic software that will automatically make you rich—no software can do that! However, what it can do is help you build landing pages and sales funnels that increase your chances of making money. So, does it work? If you use it correctly, yes!

What is ClickFunnels used for?

ClickFunnels can be used for a variety of purposes, but its main use is to help businesses increase their conversion rate by building sales funnels. Using Clickfunnels, businesses can create custom-made sales funnels optimized for conversion.

Is ClickFunnels legit?

Yes, ClickFunnels is a legit company. Founded in 2014 by entrepreneurs Russell Brunson and Todd Dickerson, it has since grown into a multimillion-dollar business with over 90,000 customers in over 100 countries. ClickFunnels is a legitimate way to make money online and grow your business.

Is ClickFunnels worth it?

While writing this ClickFunnels review, I was wondering the same. This is a difficult question to answer, as it depends on your individual business needs. If you feel like you need a sales funnel and you don’t have the time or resources to build one yourself, ClickFunnels may be worth it for you. However, if you’re not sure a sales funnel is right for your business or you’re confident you can build one yourself, ClickFunnels may not be worth the investment. It’s totally up to you.


I am curiosity-driven and detail-oriented so you will often find me researching the latest trends, experimenting with search engine optimization, or testing software. As a keen observer of content, my teammates often like to joke that "noting escapes the eye of Beti."