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2020’s Blue Apron Reviews [Box Options, Step-By-Step Guide]

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Strengths

  • Non-GMO ingredients
  • Sustainable seafood
  • Meat without hormones or antibiotics
  • Easy-to-use online service
  • E-gifts available

Weaknesses

  • Limited recipes for special dietary needs
  • Fixed meal combos

Breakdown

TRACK ORDER OPTION

Yes (Via Email)

SHIPPING

Free

MEMBERSHIP OPTION

No

CUSTOMER SERVICE

Email, Phone

Starting at only $7.49 per serving, Blue Apron has created an innovative at-home cooking experience delivered to homes throughout the United States. In 2012, three friends tested the first Blue Apron recipes in a small apartment in New York. Soon the company boomed into an 8-million-meals-per-month business with excellent Blue Apron reviews.

Blue Apron delivers delicious recipes and all the ingredients to your door, giving you the chance to make healthy and delicious meals in the comfort of your own home. The product is perfect for amateur chefs, busy moms, and health-conscious people.

Does Blue Apron actually live up to expectations with what they put on our plates?

In this concise review, we’ll take a deeper look at the service and what it provides.

What’s in the Box?

Inside your well-packaged box you will receive the following items:

  • Seasonal produce to make your meal
  • Specialty ingredients needed for the recipe
  • A detailed recipe card with step-by-step instructions
  • Any add-ons or extras
  • Recyclable ice packs and insulated packaging

All you need to add are salt, pepper, and olive oil.

Blue Apron Add-Ons and Extras

On all plans, you can add up to three bottles of exclusively picked wines. For as little as $10 per 500 ml bottle, wine selections include both white and red wine. Creating a unique culinary experience, Blue Apron offers a special wine package. For $65.99 per month, you will receive 6 wines with pairing tips, tasting notes, and the story behind every wine. You can choose whether you want to receive all whites, all reds, or a mix of different wines.

Other wine bundles are perfectly selected to accompany different meals. For as little as $29.99 you can add a 3-bottle bundle to your purchase.

Additionally, customers can buy exclusive kitchen tools for their kitchens. With prices ranging from $6.99 to $269.99, the products include handcrafted Japanese Chef’s knives, spoons, pots, pans, blue aprons, cookbooks, etc. All kitchen tools have been exclusively handpicked and according to Blue Apron customer reviews, all products are of high quality.

Another excellent initiative is getting a friend, new mother, or family a few meal gift cards from Blue Apron. You can get a gift card for $60, $120, $240, or other chosen amount. Blue Apron gift reviews state that many people who received gift cards started using the service themselves.

Subscription Plans and Pricing

All subscription plans are fully customizable. You can select recipes that you are interested in trying out, pick a delivery time that suits you best, order an extra box when you have guests coming over, and skip weeks when you won’t be needing meals.

Blue Apron can even help you with weight loss. You can choose from ever-changing mixes of fish and meat that are Weight Watchers approved. Healthier options and meals that fit for people with diabetes are also available on all plans.
Blue Apron provides 3 different plans: 2-serving Signature, 4-serving Signature for Four, and a Vegetarian Plan for 2.

2-Serving Signature

This plan includes 2, 3, or 4 recipes and ingredients in a weekly delivery. Each Blue Apron recipe is perfectly portioned to serve two people. Customers can either select recipes from the options created by Blue Apron’s culinary team, or they can let the service pick selections based on the dietary preferences set in their profiles.

The weekly pricing for the 2-serving Signature plan is as follows:

  • 2 meals and recipes – $47.95 (weekly total) includes $7.99 shipping fee
  • 3 meals and recipes – $59.94 (weekly total) FREE shipping
  • 4 meals and recipes – $79.92 (weekly total) FREE shipping

4-Serving Signature for Four

Home chef reviews on the meals in the 4-serving Signature plan were above expectations. Perfect for families of four, the 4-serving Signature plan is perfectly designed to serve four people.

Customers can select their own recipes from the options on the site, or allow Blue Apron chefs to do the picking for them. The

Blue Apron prices per meal per person on this plan add up to an affordable $7.49 for 4 meals, $7.99 for 3 meals, and $8.99 for 2 meals.

The weekly pricing for the 4-serving Signature plan is as follows:

  • 2 meals and recipes – $71.92 (weekly total) FREE shipping
  • 3 meals and recipes – $95.88 (weekly total) FREE shipping
  • 4 meals and recipes – $119.84 (weekly total) FREE shipping

2-Serving Vegetarian

This plan is perfect for vegetarians who are looking for meat-free dishes and options. All recipes and ingredients within this plan celebrate the best seasonal produce.

The weekly pricing for the 2-serving vegetarian plan is as follows:

  • 2 meals and recipes – $47.95 (weekly total) includes $7.99 shipping fee
  • 3 meals and recipes – $59.94 (weekly total) FREE shipping

Some Blue Apron vegetarian reviews state that there are limited options when it comes to specific dietary requirements like vegan, gluten-free, or dairy-free. Although, the limited options available are still delicious.

All plans can be tailored by expert culinary chefs. Customers can choose from 2-person and family plans that meet your and your family’s dietary requirements. There are no membership fees for any of Blue Apron’s plans, which is appreciated by most of the customers in their Blue Apron reviews.

Saving Opportunities

New users will receive a unique and original voucher link and code that they can redeem for discounts on subscriptions or gift cards. Regular users will also receive credits per purchase, that will build up and can be used towards future purchases.

How Does Blue Apron Work?

We are used to buying all our food and supplements ourselves from the grocery store. This can be time-consuming and frustrating, especially for those who never know what to cook or have no time to do grocery shopping. This is where Blue Apron meals come in handy as they take care of all the menu planning and shopping on behalf of their customer.

The sign-up process is quick and easy – to give you an idea, here’s a step-by-step guide on what to expect during sign-up and ordering.

Step 1:

Go to Blue Apron website, and sign up through Facebook, Apple, or by providing your email address and a unique password.

Step 2: 

Choose your meal and servings plan (you’ll find an in-depth description of the different options further down in the review).

Step 3: 

Add delivery information – name, surname, address, phone number, and billing information.

Step 4: 

After payment, you can place your order by picking a suitable delivery date and adding dietary preferences.

Step 5:

Receive the box, unpack, and start cooking.

Managing Your Subscription

Boxes can’t be returned, but in case you’re dissatisfied, you can contact Blue Apron support. You can cancel, change, or pause your subscription by contacting an experienced team member at cancellations@blueapron.com.

Shipping & Packaging

Delivery is mostly free of charge. The meals can be delivered to most of the contiguous United States. Wines can be shipped to most U.S. states including Arizona, New Jersey, Ohio, West Virginia, Washington, and Wyoming.

All orders can be scheduled for an estimated arrival date. You can update your scheduled delivery time through the ‘Account Settings’ tab on the website.

The packaging is designed to protect all produce. Home chef reviews confirm that food arrives fresh, cold, and never past the expiration date.

Customer Service

Clients can get in touch with an expert support team by calling (646) 891-4349 or (888) 278-4349 from Monday to Friday, 10 a.m.-9 p.m. ET, and Saturdays from 11 a.m.-6 p.m. ET. Alternatively, users can refer to the comprehensive help center found online – https://support.blueapron.com/hc/en-us or email contact@blueapron.com.

Pros & Cons

Non-GMO ingredients

Sustainable seafood

Meat without hormones or antibiotics

In your box, you’ll receive everything you need to cook a delicious wholesome meal

Blue Apron recipes are designed to teach you a few culinary skills

Affordable

Easy-to-use online service

Additional wine combos, cookbook, and cooking tools available for purchase

E-gifts available

Limited recipes for special dietary needs

Fixed meal combos

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Blue Apron Reviews and Testimonials

Built with a great mission in mind, Blue Apron definitely aims to satisfy, which is why the average user usually leaves a positive Blue Apron meals review. From 3,339 reviews on Trustpilot, the innovative culinary company scores a 4.3-star rating, and it has a 4.5-star rating on PCMag. Sitejabber even awarded Blue Apron the 2019 Customer Choice award.

Users can vote for their favorite recipes on the Blue Apron website. Some of the highest-ranking dishes are the Seared Cod and Peppers over Creamy Rice and the Thanksgiving dinner meal.

Is Blue Apron Worth it? – The Verdict

Taking into consideration all the Blue Apron reviews and everything that the company offers, it’s fair to say that it definitely delivers everything it promises. Blue Apron gives those with demanding day jobs the chance to try new recipes while learning culinary skills in the comfort of their own homes.

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