• Product Variety: 5/5
  • Quality: 4/5
  • Packaging: 5/5
  • Pricing: 4/5
  • Shipping and Delivery: 5/5
  • Customer Support: 4/5
  • Customer Satisfaction: 5/5

2022's Birchbox Reviews of Boxes & Quality

  • Product Variety: 5/5
  • Quality: 4/5
  • Packaging: 5/5
  • Pricing: 4/5
  • Shipping and Delivery: 5/5
  • Customer Support: 4/5
  • Customer Satisfaction: 5/5

Best For

Those who love to explore the cosmetics market


  • Offers a good value of products (mid and high-end brands)
  • Customized and limited-edition boxes
  • Reusable and recyclable packaging
  • Free shipping


  • Some of the samples are too small
  • Customer service could be better

Founded way back in 2010, Birchbox is still one of the most popular beauty subscription boxes on the market. Made for people that love trying new beauty products, this monthly subscription box is amazing. Considering many Birchbox reviews, I’ve broken down everything you need to know about it to decide whether it’s your kind of thing. I’ll cover what the boxes include and how much they cost.

What Is Birchbox?

Founded by Katia Beauchamp and Hayley Barna, Birchbox is the very first beauty subscription box. Their idea was to help everyone find products they would love, without having to spend lots of money on full-size items that they might end up throwing away.

What they’ve come up with is a monthly box with carefully selected sample products for personal care, targeting both men and women. The service is completely customized, as the products are chosen based on the information you give when you sign up.

What’s in the Birchbox Subscription Box?

The Birchbox subscription box is entirely personalized, based on your beauty profile. Every box you receive comes with a card explaining the products, their size, and worth. So, is Birchbox worth it? Having in mind all the things you receive from this subscription, I’d say yes.

In your Birchbox package, you can expect to see samples of the following self-care items:


In general, subscribers are most excited to try new makeup products. Some of the things you can get a chance to test are eyeshadows, lipstick, mascara, primer, foundation, makeup brushes, and so much more.

Hair Care

From the range of hair care products, you might receive shampoos, conditioners, hair masks, and dry conditioners, all of which are matched to be compatible with your hair type. Moreover, at the online store, you can shop for hairdryers, straighteners, curling irons, and similar hair care accessories.


Many users find the skin care products the most useful ones they receive in their monthly boxes. From cleansing and treatment to protective and moisturizing items, I am sure you will discover many new favorites.


Birchbox ratings increased significantly since the company came up with the grooming profile – an option that offers grooming care products. This includes products for men, giving them a chance to try out toiletries and lifestyle items, such as socks, wallets, belts, and more.

How Does Birchbox Work?

By subscribing to Birchbox, you’ll receive a box full of remarkable sample beauty products at your door each month. At first, it seemed to me that the signup process would be too complicated. It was a relief to see that, in fact, it is very simple.

Here’s a step-by-step guide:

1.You can go to the official Birchbox website, or download the app

2.Click “Subscribe”

3. Choose your desired subscription plan

Birchbox - the cheapest and the best value


4. Create your account

Birchbox signup process - create your account

5. Take a survey to create your ‘Beauty Profile’, which aims to customize your future selections to better suit your preferences.

After you complete this process, you will be able to see the products, place your first order, as well as choose the shipping and payment options.

Birchbox signup process - payment details

According to a Birchbox review, to complete your beauty profile you need to fill out a multiple-choice question form, and provide the following information:

  • Your skin type and concerns
  • Skin tone and overall complexion
  • Hair color and type
  • Beauty style
  • Products you use for shaving
  • Bonus items you might like
  • Your birthday
  • Ethnicity

Every month, each of your Birchbox discovery kits will contain 5-6 deluxe-sized product samples, from a wide variety of beauty brands from mainstream to high-end.

How Much Does Birchbox Cost?

The cost of the Birchbox subscription varies depending on the plan you pick, and it also varies depending on whether the plan is prepaid or billed monthly.

If billed monthly:

Monthly plan 3-month plan 12-month plan
$15/month $15/month $14/month

If prepaid:

3-month prepaid plan 6-month prepaid plan 12-month prepaid plan
$45 $84 $13/month

If you’re a first-time user, I would recommend that you try out the monthly plan first to find out if this kind of service works for you. It is important to note that the billing for all three types of subscriptions is done monthly, more specifically, on the 1st of each month.

Moreover, you can use your 0% interest or no annual fee credit card when purchasing at the Birchbox online shop.


The Birchbox cost for subscription covers delivery costs in the US, which means you won’t be expected to pay a dime over your monthly subscription payment.

Usually, all membership boxes are shipped by the 25th of each month. You will receive your box’s tracking info as soon as it is sent out, so you’ll know when to expect it.

Loyalty Program

As a Birchbox subscriber, you can earn loyalty points in three easy ways – by making purchases in the shop, buying a gift subscription, or inviting a friend.

  • You will receive 1 loyalty point for every $1 you spend
  • For every 10 points, you can spend $1 for purchasing full-sized products at the shop
  • You’ll earn 50 Loyalty Points when a friend you’ve referred subscribes

Reviews on Birchbox state that the more you spend, the more benefits you’ll receive. By spending $300 in a calendar year, you’ll qualify as a Birchbox Ace, which gives you:

  • 1.3 points for every dollar you spend
  • access to exclusive promotions
  • monthly subscription discounts
  • promo codes
  • early access to sample choice

Is Returning a Box an Option with Birchbox?

If you’re unsatisfied with your monthly subscription box, you can return products to Birchbox for a full refund within 90 days of the purchase date.
Note that the time needed for processing your return once it’s been received may take up to 2 weeks, and the same time frame applies for your refund money to reach your account.

Birchbox will refund your original Birchbox subscription cost. Loyalty Points that you’ve used for your order will be refunded as well (as points, not as cash).

How to Cancel Birchbox Membership

In order to cancel your Birchbox subscription, you will need to follow these steps:

  • Log in to your account via the Birchbox website on a web browser
  • Go to Account Settings
  • Select “Cancel my subscription”

You will then be required to fill out a short survey form and confirm your cancellation. Once this is done, all future charges will be canceled. However, if you’ve already been billed for the current month, your cancellation will be effective from the following month (you’ll still receive the final box you’ve paid for).

Birchbox Reviews

After reading countless Birchbox customer reviews, I’ve come to the following conclusion: most people love the variety and value of the products Birchbox boxes contain. Online shopping statistics show that customers prefer buying from brands that personalize their purchase, which is why Birchbox subscribers are mostly satisfied with it, as the majority of them claim the products they receive successfully meet their needs.

The company does not have great reviews on either BBB or ConsumerAffairs. One thing clients are generally dissatisfied with is customer support, as people said it sometimes takes a long time to get a response.

Birchbox Alternatives

So, is Birchbox a good choice for you? When it comes to beauty subscription boxes, the competition is fierce, as there are plenty of beauty subscription services you can choose from. If you’re ready to delve deeper into the monthly beauty subscriptions and check out more options, here are three alternatives you can try before you decide:

Birchbox vs. IPSY

Read the full review of IPSY here

Price $15 monthly subscription (Birchbox)

$13 monthly subscription (IPSY)

  • Both subscription boxes include 5-6 products
  • IPSY mainly focuses on makeup products, with occasional perfume samples
  • With Birchbox, you’ll get a little bit of everything (makeup, skin products, hair and body care, grooming care)
  • Birchbox’s samples are personalized, according to your Beauty Profile, as opposed to IPSY’s
Birchbox vs. GlossyBox

Read the full review of GlossyBox here

Price $15 monthly subscription (Birchbox)

$13.25 monthly subscription (GlossyBox)

  • Both Birchbox and GlossyBox usually contain 5 products
  • GlossyBox mainly focuses on makeup, as opposed to Birchbox
  • GlossyBox sometimes includes full-size products, while Birchbox doesn’t
  • Birchbox makeup samples range from mainstream to high-end
  • GlossyBox includes premium beauty products from national and international companies


Birchbox vs. FabFitFun

Read the full review of FabFitFan here.

Price $15 monthly box (Birchbox)

$49.99 seasonal box (FabFitFun)

  • FabFitFun contains up to 8 full-sized products
  • Birchbox contains 5 sample-sized items
  • The subscription for FabFitFun is more than three times the cost of Birchbox, but you get one per season (4 boxes per year) 
  • FabFitFun lets you choose several products you want to see in your box; with Birchbox you can choose just one

What sets Birchbox apart from its competitors is that it is better at customizing the boxes for its customers, and its service targets not only women but men, as well.

Is Birchbox Worth It?

After doing thorough research, I’d say it depends on what you’re looking for. If you’re a first-time user or looking for an easy way to try lots of new beauty and grooming products, Birchbox is a brilliant choice. Plus, having the content picked out based on your preferences is what helps Birchbox remain a top competitor in subscription box services.


Do you get full-size products in Birchbox?

Usually, you’ll receive 5-6 samples or deluxe-sized products in your box each month. Occasionally, you may receive a full-size product as a surprise. But if you like a product so much that you decide to buy it, you can visit the Birchbox online store and purchase the full-size product.

What comes inside a Birchbox?

You can expect to receive a variety of makeup products (eyeshadows, lipsticks, highlighters, etc.), body care samples (scrubbers, body butter, lotion, etc.), hair products (dry conditioners, hair masks, shampoos, etc.) as well as some grooming care items.

Is Birchbox hard to cancel?

According to Birchbox reviews, the subscription is not difficult to cancel. Just go to your account settings, select ‘Cancel my Subscription”, confirm your cancellation, and that’s it. Once your cancellation is complete, all future billing will be canceled.

How to contact Birchbox customer support?

You can contact Birchbox customer service by scheduling a call or contacting them via email. However, the quickest and easiest way to resolve any issues you might have is through the live chat option via the Birchbox website.


My eyes rarely take a break from staring at my laptop's screen—I am Big Brother, scanning the web for news and information worth sharing. Full transparency—a substantial chunk of my screentime is also dedicated to watching TV shows, but balance is key, right? Writing is how I choose to share my findings with the world while keeping my love of language and creativity alive.