• CUSTOMER SERVICE: Phone, Email, Instagram
  • SHIPPING: Free in contiguous U.S.

2022’s Complete Allure Beauty Box Review

  • CUSTOMER SERVICE: Phone, Email, Instagram
  • SHIPPING: Free in contiguous U.S.

Best For

Those Who Like Surprises


  • Exclusive members-only offers
  • Contains top-trending beauty picks
  • Free delivery in the contiguous U.S.
  • Mystery gift shipped separately for newbies


  • No personalized products
  • Box Terms section is not updated
  • Cannot cancel through the website

Allure Beauty Box is a monthly beauty subscription box offered by the American women’s magazine Allure founded in 1991 by Linda Wells and currently published by Condé Nast in New York City. As mentioned in Allure reviews, the subscription box was launched in 2012 through an e-commerce partnership with BeautyBar called Allure Sample Society. Given the growth of e-commerce, that’s not surprising.

The beauty box contains a mix of 6 or more editor-tested-and-curated deluxe beauty products valued at a minimum of $100 and reviewed in the magazine’s monthly edition at the price of $23.

This Allure Beauty Box review is tailor-made for all beauty-product fans who like surprises, want to try out luxurious makeup and beauty creams at an affordable price, or prefer to sample the latest releases before buying the full-sized products.

How the Allure Beauty Box Works?

Since the Allure Beauty Box has undergone several changes in terms of the subscription price, the number of products per box, and packaging, this section will provide you with all the current information.

✓ What does Allure Beauty Box include?

By choosing a monthly, 3-monthly or yearly subscription on their website, you can receive the Allure Beauty Box with a selection of at least 6 premium beauty samples, 3 of which will be full-sized products from top brands every month for the duration of your subscription. A mystery box is sent out separately in addition to your first beauty box.

Every beauty item is described thoroughly by the editors who have tested the products themselves in an Allure beauty review of the Allure Magazine. You get to test sample products at an affordable price before they are launched. Once you become an Allure Beauty Box member, you will receive a limited-time discount on certain products or limited-edition boxes.

L’Oréal Paris, Clinique, Sulwhasoo, Milk Makeup, Neutrogena, Yves Saint Laurent, and dozens of other brands are among the top-ranked products mentioned in the Allure Best of Beauty Box review feedback.

✓ How to subscribe?

The subscription options can be found midway through the homepage. Another alternative is to click the button BECOME A MEMBER in the upper right corner. Confirm your subscription type in the next step.

Allure subscription box plans


Next, you need to fill in the required billing, shipping, and payment information.

There is an option to pay using your Amazon account, PayPal, or any major credit card. As for credit cards, if you are on a tight budget but want to get those luxuriously affordable products badly, there are no annual fee and no interest credit cards , as well as student credit cards that may save the day.

Allure Box customer reviews that claim to have difficulties in finding subscription options should be disregarded.

Shipping & Packaging

The box for active and new subscribers ships during the third week of the month.

Shipping is free in the continental U.S. and while Allure also ships to AK, HI, and U.S. Territories, there is a $5 fee for shipping and handling.

The products are packed in a cardboard box with a removable lid but without cushioning.

How Much Does the Allure Beauty Box Cost?

  • The Allure Beauty Box price costs $23/month, or $20.83 if paid yearly.
  • The total value of the products is several times higher than the price paid per box, e.g. October’s Allure Beauty Box edition is valued at around $170.95.
  • No custom plans.
  • Free shipping.
  • All major credit cards accepted including PayPal and Amazon Pay.

Types of Subscriptions

The Allure Beauty Box subscription is priced as follows:

  • $23 per month + a new member gift for your first month
  • $60 per 3 months + a new member gift for your first month
  • $228 per year + a free Mega Bundle (non-refundable)

There is also an option to give somebody a subscription as a gift. The gift options are as follows:

  • 3 boxes sent monthly for 3 months for $65
  • 6 boxes sent monthly for 6 months for $130
  • 12 boxes sent monthly for a year for $228

After the latest box content alterations, the products delivered include:

  • 6 sample products, 3 of which are full-sized products priced above $100 from luxury or indie brands
  • Occasional 1-2 bonus products from mass brands
  • Sheet masks or makeup brushes are given in addition to the products and not counted in the offer as described in verified Allure Beauty box reviews
  • A mini-magazine with discount codes for a future purchase alongside the editor’s letter, a product review, and a step-by-step guide for every product is found in the box.
  • Allure Beauty Boxes do not repeat the products. An exception to this is if you unsubscribe then re-subscribe in which case you may get the editor’s favorite products from previous boxes.

Additional Services or Products

There are no additional or stand-alone boxes you can order unless you choose to go for a second subscription.

Note that any Allure Box coupon code for $23 found online has no value, as that is the regular subscription price.

Managing Your Subscription

Much has been said about the subscription and cancellation rules. Still, they are very specific and straightforward:

  • Unfortunately, it is not possible to return a box/product.
  • Monthly subscriptions can be changed to yearly at any time but not vice versa.
  • Allure reviews reveal that monthly subscribers can skip a delivery once they unsubscribe and then re-subscribe, while yearly subscribers receive every consecutive beauty box until their membership expires.

✓ How Do You Cancel? Is It Easy to Cancel Your Subscription?

Monthly subscribers can cancel their subscription at any time by contacting customer service via phone or email and the cancellation should be done within the window of your last shipment. Should you come across an Allure Beauty Box review claiming that annual subscribers may as well cancel their subscription at any point, pause for a moment. The cancellation will not take effect until the end of the annual subscription period, i.e. they will continue receiving their beauty box and no refunds will be made.

Saving Opportunities

The Allure Beauty Box FAQ section does not explicitly showcase all the cost-cutting offers and promos. The element of surprise in this regard kicks off once you start your subscription process with more of it waiting in the box itself.

  • A yearly subscription to Allure Beauty Box equals receiving approximately one beauty box for free
  • A 3-month subscription saves you $4
  • Free Mega Bundle including 16 products valued over $253 when you choose the annual subscription
  • Promo codes for future purchases in the mini-mag
  • Welcome gift for newcomers valued at a minimum of $15
  • A referral bonus gift for every new Allure Beauty Box subscription
  • Shipping included in the subscription
  • 1 Year of Allure Magazine for $8 + a free Salon Tote per subscription – rarely mentioned in an Allure Beauty Box subscription review

Customer Service

Customer service agents can be contacted via phone, email, or Instagram and usually respond within 48 business hours once they receive an inquiry. However, there is more than one Allure Beauty Box customer service review that reveals customers’ dissatisfaction with the received assistance for various reasons.

Pros Cons
Excellent value for money No personalized products
Contains top-trending beauty picks Box Terms section is not updated
Mystery gift shipped separately for newbies Cannot cancel through the website
Comes with a mini-mag and step-by-step guide Not recommended for sensitive skin
Free delivery in the contiguous U.S.
Exclusive members-only offers
Offers replacements and refunds for damaged or missing products

Allure Beauty Box Reviews and Testimonials

Allure Beauty Box ranks among the top five quality beauty boxes. It has secured its rank by adding a great diversity of full and “travel” size beauty items. Unfortunately, the downside to this great beauty box is Allure’s unresponsive customer service team.

While social outlets such as Instagram and Facebook boast a thick bundle of both positive and negative Allure box reviews, Reddit and many personal beauty blogs give a more detailed insight. The reviews on Trustpilot are mostly positive whereas BBB displays plenty of complaints.

The customers have mixed feelings about the Allure Beauty Box. Many have grown to trust their reviews of different makeup and hair products from popular or unknown brands. However, while some are dazzled with the products, others are disappointed with the poor editorial choice and give the Allure Box bad reviews.

The diversity of the products ranges from makeup, brushes, and skincare to face care washes, masks, or the like. Still, some reviews show that the choice of products has narrowed down, and their makeup products seem to be limited to eyeliners, mascaras, or highlighters.

The newly increased price is another reason why customers have canceled their subscriptions, and Allure Box membership reviews reveal that the company is trying to keep customers from leaving by offering them a few more monthly boxes at less than half price.

Allure Beauty Box Alternatives

Here is how Allure stacks up against its competition:

  • Allure Beauty Box vs Ipsy

Ipsy offers various beauty boxes, but with fewer products than Allure Beauty Box at different prices ranging from $12 to $50 per 5+ product box. What is more, Ipsy boxes are customized to your preference as you do a beauty quiz during sign-up. Unlike Allure, Ipsy allows its customers to pause, change, or cancel their subscription at any time.

Read the full review of Ipsy here. 

  • Allure Beauty Box vs BoxyCharm

Both beauty boxes are occasionally blamed for being a bit dull by the customers – Allure is doesn’t change the brands it offers and focuses persistently on skincare, while BoxyCharm swears by its lip glosses in light pink and brown tones and tons of brushes. That said, BoxyCharm only sends you full-size products, whereas Allure only sends three.

Read the full review of BoxyCharm here. 

  • Allure Beauty Box vs FabFitFun

While Allure’s offer is called a “beauty box” in its own right, FabFitFun’s bundle offers a blend of accessories, makeup, and skincare. Both of them fill up their boxes with a similar number of items. Bear in mind that FabFitFun’s basket is pricier than the Allure Beauty box and only delivered quarterly.

Read the full review of FabFitFun here

Is Allure Beauty Box Worth It?

Most Allure Beauty Box reviews from 2022 advise that if you are struggling to choose a beauty box that tops up your savings account while you are relishing the luxurious products, then Allure Beauty Box is the best alternative for you. It charges the most affordable price per box as compared to its competitors. Apart from a few free additions such as a mini-mag, beauty guides, and other product complimentary items, Allure Beauty Box includes at least 6 products valued at $100+ for a monthly, 3-monthly, or annual membership of $23, $60, and $228, respectively. Our Allure Beauty Box review yet again confirms that it’s the best choice for ultimately indecisive buyers and those who feed on excitement and mystery.


When I’m not writing at my desk, I’m devoted to ESL teaching and doing certified court translation. A vivid writer, a keen traveler, and an adventurous soul as curious as humanity. The world is my oyster.