65+ Marketing Automation Statistics for 2024


Are you tired of having to pay 10 people for your customer support service?

What about getting a chatbot, then? If you don’t know what that is, well…

You just landed on the right page.

Find out why automation statistics are what they are in 2019.

And there’s more.

Learn all about marketing automation statistics by scrolling down.

Fascinating Facts

  • 77% of users saw an increase in conversions after using marketing automation software.
  • 91% of users say marketing automation is very important for the overall success of online marketing.
  • 75% of marketers currently use at least one type of marketing automation tools.
  • 51% of companies are using marketing automation in 2019.
  • 55% of B2B businesses are adopting marketing automation.
  • 79% of companies are confident they could keep up with the latest marketing automation technologies.
  • By 2020, chatbots should take over 85% of customer service requests.

1. About 51% of companies are using marketing automation in 2019.

(Source: Emailmonday)

  • More than 55% of B2B businesses are currently using marketing automation.
  • 75% of marketers currently use at least one type of marketing automation tools.
  • 35,2% of marketers currently utilize marketing automation.

Marketing automation is not a new trend, but it is a growing one. The history of marketing automation starts way back in 1992. It was at a later stage, around 2003 when automation really began to kick in. In recent years it’s become a staple for millions of businesses worldwide.

2. 63% of companies are using marketing automation to outperform competitors.

(Source: Moosend)

  • It’s expected that by the end of 2020, nearly 90% of mobile display ads will transact automatically.
  • By 2022, 80% of all advertising processes will be automated.
  • 58% of marketing specialists currently use automation for upselling.

The current leading marketing automation trend is without a doubt: to optimize and reduce costs. Close to two-thirds of companies automate to get ahead of rivals. Digital advertising is set to soon be completely automated, which will increase both revenues and the quality of adds.

Question time: What are the benefits of marketing automation?

A key benefit is that it helps you offer customers a better experience. You can send them personalized emails, triggered by a certain action. You can provide them with a faster response rate and increase your average order value. On top of that, you actually save money by investing in marketing automation.

3. Sales productivity is increased by 14.5% after the use of marketing automation.

(Source: SalesFusion)

  • Marketing automation reduced marketing overhead by 12.2%.
  • 77% of users had an increase in conversions after using marketing automation software.
  • The sales pipeline rate of B2B marketers using marketing automation increased by an average of 10%.

Marketers are already taking advantage of the marketing automation market. Not only does the sales productivity increase, conversions and sales rates are also positively impacted.

To top that off, companies using automation have been observed to enjoy an average 12.2% reduction in marketing overheads.

4. 63% of marketers plan to increase their marketing automation budget in 2019.

(Source: Invespcro)

  • Increasing lead generation (61%) is the biggest goal for marketing automation, followed by lead nurturing (57%) and sales revenue (47%).
  • The marketing automation plan for 22% of companies is to improve their campaign targeting.
  • 36% want to increase customer engagement.
  • The marketing automation market size is forecast to reach around 7 billion dollars by 2023.

Marketing automation is proving to be a big part of marketing strategies. 86% of companies are adopting the ease of use of automation tools, while only 27% consider themselves new to marketing automation.

Around two-thirds of marketers plan an increase in their marketing automation budget this year and the number will surely go higher further in the near future. It’s worth noting that marketing automation ROI is pretty good, so you will gain double benefit from the whole thing.

5. 80% of marketers saw an increase in the number of leads after using marketing automation software.

(Source: Emailmonday)

  • 63% of companies partly or completely outsource marketing automation.
  • 51% use a combination of outsourced and in-house resources.
  • 12% of companies outsource all to a specialist, while 37% use in-house resources only.

The bigger part of the marketing automation industry is clearly being outsourced at the moment. Only 37% of companies rely on themselves for their automation needs, while a mere 12% decide to leave it all to a specialist.

And 79% of top-performing companies have been using marketing automation technology for the last three or more years. They’re already experiencing the benefits of automation in terms of both increased revenue and customer engagements.

Question time: What are market statistics?

Market statistics provide insights on demographic information. The number of potential customers in a geographical area, their ages, income levels, and consumer preferences. It’s often used as part of competitor analysis; statistics can identify the major competitors, their market share, including marketing automation market share, and trends in the longevity of their products.

6. Using chatbots can help save up to 30% of customer support costs.

(Source: Chatbots Life)

  • Businesses spend nearly $1.3 trillion every year to service customer requests.
  • 47% of consumers are open to buying items through a chatbot.
  • For routine questions, chatbots can speed up response times up to 80%.
  • By 2020, chatbots should take over 85% of customer service requests.

Chatbots can really help out your business. They are a perfect solution to serve as a first-line customer support service. Automation statistics show chatbots response time can be up to 80% faster for routine questions.

This way customers will be happier and real people can focus on more difficult tasks. And chatbots are so good that people don’t usually realize that they were “talking” to a bot.

In fact, 27% of people were not sure if they had talked to a human or a bot the last time they contacted customer service. And you know what’s the best part? Chatbots don’t get hungry, nor tired, meaning they can work 24/7, 365 days a year.

7. 43% of marketers say optimizing productivity is the most important objective of a marketing automation plan.

(Source: Adestra)

  • Marketing automation can save hours of work – currently, 40% of productivity is lost to multitasking and task-switching.
  • Lost productivity and poorly managed leads cost companies over $1 trillion per year.
  • Automation can reduce the time professionals spend (50%) manually searching for information.
  • More than 90% of marketers consider the technology to provide continuous and autonomous optimization across multiple channels.

Optimization is always key and it’s no different in marketing automation. Why lose hundreds of hours searching manually or multitasking when you can automate those processes?

It’s also very important to optimize your efforts in order to optimize your budget. Leave the time consuming, everyday tasks to AI and focus on more challenging aspects of your business.

Question time: What can you do with marketing automation?

The technology can be used to save time and increase efficiency. Automation can be implemented in customer support service, social media, email advertising and more.

Fun Fact:

One of the very first chatbots in history is ELIZA. The technology was created in 1966 by Joseph Weizenbaum, following the principles from an article entitled “Computer Machinery and Intelligence.”

The article was published by Alan Turing in 1950. The questions he posed in his article urged future computer scientists to give answers.

Although ELIZA was not a major success, the principles used in it laid a foundation for the structures of future chatbots. It introduced concepts, such as keywords, specific phrases, and preprogrammed responses.

8. You can save more than 6 hours per week by automating social media posts and ads.

(Source: Instapage)

  • 70% of marketers want to learn more about messenger bots, including social media messengers.
  • 47% of SMBs use marketing automation software for social media management.
  • More than 80% of marketers feel social media scheduling tools and social media advertising are most suitable for automation.

Running your brands’ social media channels could be a challenging task. Especially if you have to reply to hundreds of messages on a daily basis. So why not leave it to the bots?

The latest marketing automation stats reveal you can save 6+ hours a week by using automation in social media. As we know, time is money, so you’re basically saving money by investing in technology.

9. Automated email campaigns account for 21% of email marketing revenue.

(Source: Campaign Monitor)

  • Automated emails are 133% more likely to send relevant messages.
  • Reply rates can increase by 250% through automated outreach and quality follow up emails.
  • 82% of B2B and B2C companies use email marketing software.
  • Automated emails have a 70.5% higher open rate and a 152% higher click-through rate than generic email newsletters.

According to marketing automation analytics, automating your emails is one of the most efficient ways to use automation. It greatly increases reply, open, and click-through rates.

Furthermore, automated emails send more relevant messages to match customers’ needs. More than 80% of companies currently use some kind of email marketing software. It will not be very far ahead when all emails will be completely automated.

10. 74% of marketers say the biggest benefit of marketing automation is saving time.

(Source: Adestra)

  • 68% of marketers find the leading benefit to be increased customer engagement.
  • 63% of companies expect to realize the benefits of their marketing automation system within six months of implementation.
  • 36% of people use marketing automation for repetitive tasks.
  • 45% of agencies rely on marketing automation technology to show ROI.

Automation statistics are pretty clear about what people expect from marketing technology. Saving time, shoving aside repetitive tasks, and increasing customer engagement: these are the main goals that most professionals expect to reach.

Nearly two-thirds of companies anticipate the automation system to take around 6 months to fully enjoy the spoils.

Question time: What is the best automation software?

There’s an abundance of great software out there. Some of the top choices include Ontraport, SendinBlue, and InfusionSoft.

11. 34% of marketing professionals think data integration is the biggest barrier to marketing automation.

(Source: Adestra)

  • Technology shortfall is a barrier to automation, according to 26%.
  • 18% find a lack of skills and experience to be an issue for automation.
  • 26% of companies see limited to no benefit of marketing automation.

The entire world population could never agree on something 100%. There will always be pros and cons, positive and negative experiences. Marketing automation statistics reveal that around a third of marketers think data integration is the biggest problem to automate.

26% of businesses actually see limited or no benefits to automation at all. Which is really sad, since there are so many advantages that come with technology.

12. 61% of companies say the implementation process of marketing automation was difficult.

(Source: SalesFusion)

  • The most common marketing automation challenge is creating quality automation – 16%.
  • Integrations – 14% – and creating content – 10% round up the top three challenges for automation.
  • Delivering personalized content (44%) is the most challenging barrier to marketing automation success.

Creating personalized content, as well as quality automation and integration appear to be among the greatest challenges ahead.

Furthermore, an astounding 61% of companies found implementing automation to be a difficult process. Maybe they just needed to outsource it and leave it to the professionals.

And that pretty much sums it up. By now you should be familiar with the latest automation statistics. They clearly speak of future marketing, which is full of helpful bots and tools.


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