Find Out How Much Money YouTubers Make – And How They Do It


Birds do it, fleas do it, it seems that absolutely everyone is doing it. Well, not that but rather, becoming a YouTube star (or trying to). Featuring everything from political shows, crazy cat videos to shows about people unpacking deliveries. Yes, really.

So, if everyone is doing it – why aren’t you? More to the point, why are you not making money doing it and if you’re wanting to make money doing it, how much money could you make anyway?

We’re going to take you through the fascinating world of YouTube and try to answer the (somewhat loaded question), how much money do YouTubers make?

Interested? Of course, you are.

How Much Money Do YouTubers Make? Fascinating Facts and Stats

  • The average YouTuber with a million subscribers will earn $5,000 a month.
  • 56% of Global YouTube users are male
  • A “100k” YouTuber can earn up to $12 000 per sponsored video.
  • Jeffree Star – with a net worth of $200 million, is the world’s richest YouTuber.
  • AdSense (the program Google uses for advertisers and publishers in its network) pays out $68 to the publishers out of every $100 earned.
  • 82% of U.S. male adults use YouTube.
  • YouTube is the world’s second most visited website, right after parent company – Google.
  • Product review videos are the most-watched videos on YouTube.

So, How Are They Doing It?

That’s what we’re going to explore in this article as it speaks directly to the average income of a YouTuber.

For example, we’re going to look at how much money the average YouTuber makes and how we have to take into consideration how that revenue is generated and how much of that revenue came from their YouTube channel, versus how much was earned from influencer support sites like Patreon. Just having a YouTube account, is not enough.

You’ll find that the disparities between users differ greatly and it must be remembered that two creators, each with a million subscribers could be making vastly different amounts of money.

So let’s take a look at some of the figures and statistics that help determine how much money YouTubers make.

What Is the Average YouTuber Salary?

(Influencer Marketing)

We’ll discover later on in this article just how much money YouTubers can make, but as a general rule, the average YouTuber can earn $18 for 1,000 ad views, which in turn will equate to around $3 – $5 per 1000 video views.

The more famous you become, the better.

Now, Google (YouTue’s parent company) pays out 68% of their ad revenue, which means that for every $100 in revenue, they will pay $68 to the publisher. That’s not bad.

Advertisers pay out $0.10 – $0.30 per view, but generally, an average of around $0.18 per view is earned.

How Much Do YouTubers Make a Month?

(I Will Teach You To Be Rich)

It isn’t the perfect question to ask, because it does depend on how prolific the creator is, how many videos they upload over a monthly period and what level of cross-pollination takes place between their YouTube channel and other forms of media and their online merch shop if they have one. But, assuming that a user has 1 million subscribers and with all things being equal, they could earn around $5000 a month.

That amount can vary wildly between creators who have different levels of engagement and audiences, but that’s a pretty decent average.

How Do YouTubers Earn Their Money?


It used to be that uploading great content was sufficient, but those days are long gone. Content creators now use multiple ways to monetize their content and in addition to advertising can attract sponsorships, merchandise sales, or fun funding through sites like Patreon.

That’s why we will also look into the YouTube monetization rate a little later.

Likes, Clicks, and Ads

(Mint Life)

We’ve had a look at a few sources and what we can ascertain is that YouTubers can make between $0.01 and $0.03 per view with AdSense. However, the average is around $0.18. This is a very typical “number spread” that is repeated across various revenue sources with AdSense.

Do YouTubers Get Paid for Likes?

The answer is, “yes” and “no”.

According to YouTube specialist, Alan Spicer from

“Not directly. Likes show how good your video is, measuring its popularity. Depending on their number, the only effect is to increase the frequency of visits to your channel. When a viewer likes your video, they are ‘teaching’ YouTube that your video is good and should be recommended more often.”

Again, we see how earning potential on YouTube is driven by a combination of elements as opposed to one single train of thought and the creator target audience, which is just the beginning (but essential to know everything about).

The Different Ways That AdSense Works


AdSense is “a program that is run by Google and is also how website publishers in the Google network of content sites serve text, images, video, or interactive media advertisements, that are targeted by the site and content and audience” It is also the program that YouTube uses to collect, distribute and determine advertising revenue, such as the YouTube monetization rate.

How to Make Money in the YouTube Partner Program


  • Advertising Revenue: revenue is earned from the display, overlay, and video ads.
  • Channel memberships: members sign up for memberships and make recurring monthly payments in exchange for access to special perks that non-members don’t have.
  • Merch Shelf: fans browse for and buy official merchandise that carries your brand, catchphrases, or sponsored items.
  • Super Chat and Super Stickers: during live streaming events, your fans pay a premium to have their chat and or questions highlight in the chat stream. A great way for your fans to reach you directly and for you to heighten your engagement with them.
  • YouTube Premium revenue: creators earn a portion of the Premium subscriber’s subscription fee when they watch a premium video.

All of this contributes to answering the question, how much does a YouTuber earn, and as we’ve established on many occasions, that is not as easy a question to ask as one might have thought.

How Much Does a 100k YouTuber Make?


When uploading content on YouTube with the express purpose of earning an income from it, creators have to consider that it is the number of views rather than subscribers that determine earning potential. But, the more subscribers one has the more views each video will probably get.

That means that the average YouTuber with 100 000 subscribers can make around $12 000 per sponsored video. Remember that this is through sponsorship and not AdSense or advertising revenue and the efficacy of this is determined by factors like engagement and type of content. All of this contributes to the YouTuber’s average salary.

How to Get Sponsored on YouTube


  • Create quality content: there is a direct link between the quality of content that creators upload versus the likelihood of YouTube users that will subscribe and watch more content on that channel. Content that is badly edited or is obviously amateurish will be passed over quickly.
  • Build your channel: a no-brainer but, the more subscribers you have combined with how you can quantify who they are, the greater the chances of a potential sponsor wanting access to that demographic and to promote their brand.
  • Follow YouTube’s content rules: sponsors don’t want to be associated with creators that upload and stream sensitive or controversial content or content that incites violence, racism, sexism, or any other forms of discrimination or promotes the spreading of misinformation. If they get this right, one could be surprised by just how much YouTubers make.

YouTube Demographics


  • 56% of Global YouTube users are male
  • 44% of Global YouTube users are female
  • 81% of U.S. adults use YouTube.
  • 82% of U.S. male adults use YouTube.
  • 80% of U.S. female adults use YouTube.
  • 95% of 18-29 year-olds in the U.S. use YouTube
  • 91% of 30-49 year-olds in the U.S. use YouTube
  • 49% of 65+ year-olds in the U.S. use YouTube
  • 89% of YouTube users come from outside the US.
  • 51% of YouTube users say they visit the site daily.
  • 37% of Millennials aged 18 – 34 are binge-watching YouTube daily.
  • YouTube services are available in more than 100 countries

What Categories of YouTube Videos Are the Most Popular?


Determining what type of content creators are going to dedicate their pursuits to doesn’t necessarily impact how much money does the average YouTuberer make, but there’s no denying that some types of content, attract heavier traffic, and then the “algorithm” will apply.

  • Product review videos: Just about every review site agrees that product review videos top the list.
  • How-to-videos: On the coattails of product review videos, instructional videos covering everything from dancing and learning how to play musical instruments, to cleaning gutters and dog grooming.
  • Vlogs: the video version of blogs, Vlogs have elevated the blogging platform.
  • Gaming videos: Gaming enthusiasts will film themselves playing hit games while interacting with other gamers.
  • Comedy skit videos: From famous, established comedians to artists just starting out. These also attract a brand sponsor fairly easily.
  • Haul videos: Creators upload videos featuring products recently bought.
  • Tag or challenge videos: Popular amongst younger users, these videos encourage other creators to take part in specific challenges like dance contests, fundraising, and more.
  • Favorites or “best of” videos: Most watched videos or top sporting events or achievements.
  • Educational videos: Tutoring services, language teaching, etc.
  • Unboxing videos: Videos of creators unboxing new products that they’ve bought online and explaining the process as they go along.

The success at which creators can upload decent content that is engaging and interesting will also increase the potential YouTube monetization rate.

Here Are the Top Ten Richest YouTubers

Now, it should be noted that these YouTubers don’t necessarily earn all of their income solely from their YouTube channels, but rather use the traffic from multiple media to draw an income, commission, or referral percentage. The industry that they operate in also has quite a bit to do with how much they can make. Find out more, here.

  1. Jeffree Star – net worth of $200 million
  2. Ryan’s World – net worth of $50 million
  3. PewDiePie – net worth of $40 million
  4. Markiplier – net worth of $35 million
  5. DanTDM – net worth of $35 million
  6. Rhett & Link – net worth of $32 million combined
  7. Dude Perfect – net worth of $30 million
  8. Vanoss Gaming – net worth of $25 million
  9. Ninja – net worth of $25 million
  10. James Charles – net worth of $25 million


How much money do YouTubers make a month?

The average YouTuber with a million subscribers makes around $5000 a month, but depending on the content, quality, and reach of specific creators, a YouTuber with 100k subscribers could earn as much as $12 000 per sponsored video if they attract the right demographic for specific brands.

How much Money are 1000 views on YouTube worth?

The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view. On Average, the YouTube channel can receive $18 per 1,000 ad views. ( This isn’t set in stone though and based on the gravitas that creators command, this can vary.

How much does a YouTuber with 1 million subscribers make?

The average YouTuber with 1 million subscribers typically makes roughly $60,000 a year. ( While this figure is a “typical” representation, it is influenced by many factors and could increase or decrease exponentially to reflect those influences. The savviest content creators learn how to play to multiple strengths.

What are the “growth trends” of YouTube?

YouTube continues its stratospheric rise, year on year and this means that content creators have seemingly endless opportunities to engage with their target audience. Creating content with value is a key element of success but engaging with audiences and analyzing the data that comes from that is vital to creating success.

Find out more about YouTube growth trends, here.

How much money do YouTubers make per view?

This is a bit of an interesting question to answer, but with all variables considered, an average YouTuber will make around $0.18 per view. (
YouTube is the world’s second most visited website, right after its parent company Google, so an active marketplace is not a problem to find.

So, to answer the question: how much money do YouTubers make? You have to be prepared, to dig a little deeper.

Not a bad way to make a living, but not without challenges or hard work either. Turns out, there really is no such thing, as free money.


When she couldn’t decide between being a nurse, a psychotherapist, and a financial genius, Ofelia decided to do all three. Her interests run far and wide, and she loves researching about everything you get to read on our website. Credit cards or top-notch software, she’s here to tell it all like it is.

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