41+ Must Know Foursquare Statistics in 2024


Welcome to the magical world of foursquare!

But wait a moment.

Perhaps you’re wondering what foursquare is?

Well then, let’s start with the basics, shall we?

Fascinating Facts:

  • Foursquare has more than 55 million monthly active users.
  • The Foursquare Swarm app has an average of 9 million daily check-ins.
  • Foursquare has over 3 billion global visits monthly.
  • Foursquare has seen a 50% revenue growth for three years in a row between 2015 and 2017.
  • Foursquare saw a 491% growth in the three years leading up to 2017.
  • The number of clients on Foursquare is more than 120,000.
  • Foursquare has venues in more than 190 countries.

1. Only 13% of adults in the US use Foursquare.

(Source: We Are Flint)

  • In the US, 14% of urban users and 9% of rural users are on Foursquare.
  • It is believed that around 60% of all Foursquare users are based in the US.
  • Foursquare is ranked below Tinder and Giphy in the US, in terms of usage.
  • In the US, Foursquare is the 107th most popular social media and the 63rd most famous mobile app.

While the company does not keep track of usage by country, it is believed more than half of global Foursquare users are based in the US.

This may come as a bit of a surprise, given that only 13% of US adults use Foursquare. The social media is way down the charts and is ranked behind sites like Giphy and Tinder.

It’s no wonder a lot of people ask themselves: “What happened to Foursquare?”. But Foursquare opened a new office in Chicago in 2018 and is looking to increase both its growth potential and revenue.

2. More than 50 million people use Foursquare on a monthly basis.

(Source: ExpandedRamblings)

  • Foursquare delivers location-based services to over 1 billion people globally.
  • Foursquare statistics from 2016 indicate the site receives the most traffic from Turkey.
  • Foursquare is under number 1,486 in the global website ranking.
  • Alexa ranks Foursquare 2,187th in its global internet engagement ranking.

Even though Foursquare ranks quite low in the rankings, the company has 50 million monthly active users as of 2016. People spend an average of 1 minute, 35 seconds a day on the site.

Foursquare data from the same year says Turkey is the biggest fan of the network, percentage-wise. Its residents are the most likely to be engaged with Foursquare among all countries worldwide.

Question time: Is Foursquare still a thing?

Foursquare is still a thing, although a lot has changed since its inauguration in 2009. In 2017, Foursquare has announced that the last three years have seen the company register at least 50% yearly revenue growth.

3. In the US, the largest Foursquare user group is the 18–24 year-olds (26%).

(Source: YouGov)

  • In the UK, the 25-34 age group has the highest penetration at 23%.
  • The 18–24 group score 19% at Foursquare usage.
  • 64+ year-olds in the UK do not use Foursquare at all.

It’s interesting, but certainly not surprising, that Gen Z and Millennials are the top audiences of Foursquare. People aged 64 and above probably don’t even know what foursquare is.

That last one was to be expected, wasn’t it? After all, the younger generations are the ones constantly on social media.


Foursquare 2019: Top 10 Best Rated Locations in the US:
  1. Central Park
  2. Regal Cinemas Red Rocks 16 & IMAX
  3. Prospect Park
  4. Lands Ends
  5. Brooklyn Bridge Park
  6. Haystack Rock
  7. Flora Grubb Gardens
  8. Golden Gate Park
  9. Collis P. Huntington Park
  10. World Showcase

4. Men (18%) are using Foursquare more compared to women (8%) in the US.

(Source: The Next Web)

  • In the UK, male vs. female percentage of Foursquare users is 10% – 7% for males.
  • Around 16% of women have a positive opinion about Foursquare.
  • A positive opinion regarding Foursquare is shared among 19% of men.

Foursquare statistics give an advantage to men when it comes to time spent on the platform. Men are also more likely to share their location data, according to an older study by the Wall Street Journal.

By now you’ll have realized what foursquare data reveals. Young men between 18-34 are the main users of Foursquare, while women of age 55+ are the least likely to check reviews and locations on the app/site.

5. Foursquare is the only review site to consistently receive fewer reviews than in the previous year.

(Source: BrightLocal)

  • Foursquare is the 5th fastest-growing review site, behind Google, Facebook, Yelp, and TripAdvisor.
  • From the top 5 review sites, Foursquare has seen the lowest average new reviews per business over the period from 2013 to 2016.
  • People rank Foursquare at 2nd place in sites for discovering attractions in the travel destinations category.

People seem to prefer reading a foursquare review when the subject in hand is finding an attraction or travel destination. Plus, if you have a dining credit card, it’s always good to know of good places to use it. Otherwise, Foursquare is miles behind major competitors like Google and Facebook.

Still, despite it being overlooked, it remains a great way for business owners to attract local customers.

Question time: How many users does Foursquare have?

Foursquare has more than 60 million registered users and more than 50 million monthly active users.

6. In 2017, Foursquare reached $100M in revenue.

(Source: Medium)

  • 20% of users in the US with an income of $100,000+ use Foursquare.
  • In the UK, 14% of people who earn £48,000+ are on the platform.
  • 2017 was the first year Foursquare was profitable.
  • Foursquare‘s pre-money valuation in October 2018 was $300M.

According to Foursquare statistics, users with higher income are more likely to use the app. In fact, just 10% of people in the US with an income of $30,000 or less use the platform. It’s similar in the UK, where just 7% of consumers making £14,000 or less utilize Foursquare.

While the Foursquare revenue model seemingly didn’t start working until 2017, the company is now actually making a profit. Foursquare wants to be independent, instead of trying to cooperate with giants like Google, Facebook, and Amazon.

This means it’s been a hard road, but the company made it to ten years of existence, despite offers to acquire it, and a lack of sufficient revenue. The best might be yet to come.

Question time: Did Facebook buy Foursquare?

Facebook bought Instagram. Foursquare was the location partner of Instagram at the time. Facebook later replaced Foursquare with its own Facebook Places (which the Foursquare CEO once called “boring”) for Instagram.

Fun Fact: Foursquare is ‘til date the only social media platform that has its own holiday. 4square is 4/16, which is four squared, thus the holiday is celebrated on the 16th of April.

Foursquare Day began in 2010, when Nate Bonilla-Warford, an optometrist from Tampa, “was thinking of different ways to use Foursquare as a business.”

The 16th of April has been officially proclaimed as Foursquare Day by many cities around the world, including Istanbul, Singapore, Toronto, Ramat Hasharon, as well as several in the US.

But Foursquare did not think “the sky is the limit”. In October 2010, a check-in was registered from the International Space Station.

7. The ROI from Foursquare ads can go as high as 2,500%.

(Source: Techcrunch)

  • 60% of the advertisers on the Ad Age 100 list rely on the media and measurement products of Foursquare.
  • The location-based advertising market is set to grow by a CAGR of more than 17% through 2022.

Foursquare can benefit your small business. You just need to know how to optimize your profile. Advertising on Foursquare may be the ideal solution for businesses with smaller budgets. It’s a cost-effective way to drive traffic since you only pay when people view your profile or visit your store.

Foursquare powers location data for Apple, Uber, Twitter, Microsoft, Samsung, and about 100,000 other developers, according to the company.

Question time: What does the Foursquare app do?

The app’s purpose is to help you discover and share information about businesses and various locations around you. The Foursquare app is available for both iOS and Android.

8. Foursquare was launched in March 2009.

(Source: Wikipedia)

  • Foursquare divided its two core functionalities into separate apps – Swarm and Foursquare City Guide – in 2014.
  • President Barack Obama joined Foursquare in 2011, with the intention that the White House staff would use the service to post tips from places the president has visited.
  • In 2014, the company launched Foursquare 8.0, a new version of the service which removed location-sharing and check-in features, dedicated to local search instead.

Foursquare is celebrating its 10th anniversary this year! The company has gone a long way since it started out in 2009.

In 2015, there was a speculated $900 million acquisition offer from Yahoo. The CEO at the time – Dennis Crowley, reportedly decided against it. The valuation of the company had risen to $760 million in 2013 when Foursquare was raising funds.

But how much is Foursquare worth right now, in that case? As of 2019, the company is valued at $390 million. It’s been through many ups and downs but in the end, Foursquare is still in business.

You didn’t know what Foursquare is, but now you do.

You didn’t know what 4/16 is, but now you do.

Now you know what foursquare valuation is.

Now you know who uses Foursquare.

Now you know, all in all, all there is to know about Foursquare. Meet you there!


  1. You really make it seem so easy with your presentation but I find this matter to be actually something that I think I would never understand. It seems too complicated and very broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!|

  2. I was browsing on line for some information since yesterday night and I at last found this! This is a magnificent webpage by the way, except it seems a little hard to read in my i phone.

  3. Thanks for sharing your thoughts. I truly appreciate your efforts and I will be waiting for your next post thanks once again.|

  4. A motivating discussion is definitely worth comment. There’s no doubt that that you need to write more on this subject matter, it may not be a taboo matter but usually people don’t speak about these subjects. To the next! Best wishes!!|

  5. Well I sincerely liked studying it. This tip offered by you is very effective for accurate planning.

  6. This is some agreeable material. It took me some time to finally find this web page but it was worth the time. I noticed this article was buried in yahoo and not the first spot. This web site has a lot of fine stuff and it doesnt deserve to be burried in the searches like that. By the way I am going to add this web publication to my list of favorites.

  7. I wish to show thanks to you for rescuing me from this type of crisis. Right after surfing throughout the the web and seeing strategies which are not productive, I believed my entire life was well over. Being alive without the presence of approaches to the difficulties youve resolved through this short post is a critical case, and ones that might have badly affected my entire career if I had not noticed the blog. Your good capability and kindness in maneuvering every aspect was helpful. I am not sure what I wouldve done if I had not discovered such a thing like this. Im able to at this moment look forward to my future. Thanks a lot very much for the skilled and amazing help. I will not think twice to propose your web blog to any individual who requires support about this area.

  8. Excellent blogger, Thankx for posting the outstanding article. I found it handy. Kind regards !!

  9. Just discovered this blog through Bing, what a way to brighten up my year!

  10. I’m not that much of a internet reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your site to come back later. All the best|

  11. I am genuinely delighted to read this weblog posts which includes plenty of useful information, thanks for providing such statistics.|

  12. Fantastic items from you, man. I’ve remember your stuff prior to and you’re just too wonderful. I really like what you have got right here, really like what you are saying and the way in which by which you are saying it. You make it enjoyable and you continue to take care of to keep it wise. I cant wait to read far more from you. This is really a terrific web site.|

  13. Ahaa, its good dialogue concerning this paragraph here at this webpage, I have read all that, so now me also commenting here.|

  14. If you wish for to increase your know-how just keep visiting this web site and be updated with the most recent gossip posted here.|

  15. This paragraph provides clear idea in favor of the new users of blogging, that in fact how to do running a blog.|

  16. This is a topic that’s near to my heart… Cheers! Exactly where are your contact details though?|

  17. I have read so many articles about the blogger lovers except this paragraph is genuinely a nice piece of writing, keep it up.|

  18. Greetings! Very useful advice within this article! It is the little changes which will make the most significant changes. Thanks for sharing!|

  19. Hi there it’s me, I am also visiting this site on a regular basis, this site is in fact nice and the viewers are really sharing good thoughts.|

  20. We are a group of volunteers and opening a new scheme in our community. Your website provided us with valuable information to work on. You have done a formidable job and our whole community will be thankful to you.|

  21. Ha ha… I was just surfing around and took a glance at these remarks. I can’t believe there’s still this much interest. Thanks for writing about this.

  22. Thank you for every other informative site. Where else could I get that kind of information written in such an ideal approach? I have a mission that I am just now working on, and I have been at the glance out for such info.|

  23. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your weblog? My blog is in the very same area of interest as yours and my users would truly benefit from a lot of the information you provide here. Please let me know if this alright with you. Thanks!|

  24. I am regular visitor, how are you everybody? This post posted at this website is really fastidious.|

  25. Good respond in return of this difficulty with real arguments and telling everything concerning that.|

  26. I’m gone to convey my little brother, that he should also go to see this webpage on regular basis to obtain updated from latest information.|

Leave a Reply