You know that artsy boy or girl in college with the best dorm room ever? They always have a big corkboard or a wall full of polaroid photos, posters, postcards, drawings, and fairy lights. That’s what Pinterest looks like to many people – and it’s so inspirational and fun!
On Pinterest, you can find numerous recipes, useful tips, wedding and decoration ideas, and so much more. If you like something, you pin it to your personal board(s).
Millions of people (and businesses) use Pinterest – it’s addictive, believe me!
Check out these Pinterest facts and stats and see for yourself.
Starting with some of the most
Wow! I can’t wait to see the rest of these pinteresting Pinterest stats, can you?
We’ll also answer the pressing question: is Pinterest still popular?
The Pinterest number of users who are active every month is constantly growing – to be exact 416 million as of the second quarter of 2020. Now over half of the world population uses Pinterest. Incredible! That’s also 30% of all social media users. Unsurprisingly, 81% of Pinners are women but men are slowly catching up.
Who uses Pinterest? Right now it’s “advantage women,” as they say in tennis. Men don’t want to get left behind though and more and more of them join the fun. In the US, the percentage of female and male users is almost equal.
Let’s explore the Pinterest demographics some more.
The US is a formidable force as always. Pinterest is most popular in the land of the free, but the rest of the world is not far behind. More and more people wish to explore Pinterest and take advantage of all it has to offer. Most new sign-ups are from outside the US, as every other nationality tries to catch up to the leader.
But that’s not all for Pinterest user stats. Check this out:
Millennials are everywhere, and Pinterest seems to be one of their favorite virtual places – at least for 50% of them, which is, like, a lot! Did you expect that?
Interestingly, the median age of a Pinner is 40, but as you can imagine, most active users are below that age.
Pinterest searches reach over 80% of US women even though the number of female users is lower than that. How is it possible? When you think about it, it’s simple – Google Image Search.
Let’s move on to more curious Pinterest facts.
Pinterest is a vast territory where you can find everything you need – from recipes to fashion and home decor ideas. Saving those perfect Pins is addictive – that’s why there are billions of Pins and Boards already. US users favor art and hobby Pins, while men, in general, prefer the essentials – food, drinks, and technology.
Everyone likes saving all these Pins and imagining they’ll implement all kinds of cool ideas in real life – and most Pinners really do!
Wow, good for you, guys! Most of my Pins are still waiting patiently the day I’ll actually use them.
Alright, chefs-to-be, I hear you – grab your aprons and let’s cook up something scrumptious!
By the way, the number of daily Pins is huge but I have a confession to make – I might or might not have pinned the same image (posted by different users) several times by mistake – oops! I’ve done it, I’ve ruined all the stats single-handedly… Oh well.
Aaanyway, let’s move on with some more Pinterest user statistics.
Pinterest can definitely help you organize your ideas and draw inspiration for any tiny or big change you’re after – whether a new hairstyle or a redesigned home. That’s why so many users turn to Pinterest every week.
Some already have an idea in mind and look for a specific product, while others go in with an open mind and get pleasantly surprised. Serendipity FTW!
Moreover, Pinners definitely appreciate brand content and almost 90% have purchased a product they’ve seen on Pinterest. You know what that means – Pinterest is a goldmine for marketers!
Still not convinced? Let’s find out more!
(Source: Pinterest Newsroom)
Today and in the future, users are more oriented towards demanding to see a business take a stand on public issues instead of making vague statements that do not mean anything. In the future, Pinterest intends to be a space where all sorts of people with liberal views about the world congregate.
In a consumer-conscious era, businesses might have a hard time navigating. However, Pinterest users can agree that positivity is something to be desired. On that note, other searches that saw increases, as shown by Pinterest statistics, include low-waste lifestyle (446%), transgender transition (3919%), and LGBTQ coming out ideas (310%).
Pinterest statistics show that the platform can do more than throw gasoline on the shopping craze of modern society. We come back for ideas on how to get the most out of what we buy.
On Pinterest, users are more receptive to your suggestions and they even seek them out – so that’s the perfect platform for social media marketing! A visual and cozy space with millions of open-minded people looking to spend their money on something.
The best thing is that people go on Pinterest open to suggestions and warmly welcome all brands – more than on any other social media.
On Pinterest, brands don’t compete with family and friends’ posts. Besides, Pinterest is just the right place for introducing and discovering new products. Sometimes people simply don’t know they need ‘em ‘till they see ‘em, am I right?
And to make it even better:
Ben Silbermann, the CEO, said that 400 million people visit Pinterest every month to be inspired during the announcement. Even during a tough time when the pandemic is raging, Pinterest users remain dedicated to finding new ideas and learn new things.
The report highlights that future Pinterest growth, especially in pushing products and helping people discover new things, will continue to thrive. Given the Covid-19 pandemic and other factors, the near-future projections for Pinterest might be uncertain.
However, the long-term health of the business should continue to exceed expectations.
Pinners might be dreamers, but they’ve surely got dough. That makes them winners. Not only will they daydream looking at some pretty pictures on Pinterest, they’ll actually do something about it – and that’s why they are so valuable as customers.
(Source: Sprout Social)
More and more marketers discover the magic of Pinterest and hurry to join. Both ordinary users and businesses rush to the holy gates of Pinterest, so no wonder there’s been a sudden increase in Pins these last 2 years.
Now, here are some tips for Pinterest marketers to make the most of it!
The international Pinterest growth is on an uptrend. If you consider these stats, the future of Pinterest seems to not only be bright but certainly thriving. If you market yourself on Pinterest, your focus should not be on international users.
The U.S. market has reached high Pinterest saturation levels. At the current levels, Pinterest for business statistics shows that it is ahead of Twitter when it comes to Monthly Active Users.
The most interesting part about these Pinterest user statistics is that Twitter’s growth is not very remarkable. Pinterest user demographics, on the other hand, shows an uptrend that grows by leaps and bounds each year.
More on the regular Pinterest active users behavior.
All that info will certainly help with your content strategy.
As always, the rule of thumb is to keep everything mobile-friendly.
As for the visual part – be sure to add a bit of a description text to the image as well – that’s the best combo sure to win users over.
Moreover, photos featuring life moments are what moves one’s heart, you know? Everyone can relate or aspire to them.
Be sure to keep it aesthetic – it’s better to match landing pages to the Pins. No surprises, please!
Interestingly, travelers have moved to Pinterest now – who knew? The number of searches like “abandoned castles,” “small town travel,” and “less traveled islands” is growing. I’ve got that wanderlust now, thanks a lot!
Meanwhile, Pinterest broke down other top trends for 2019 too – in health and wellness, hobbies and interests, momentous moments, food (of course – everybody likes food!), home, women’s and men’s style, beauty, and kids and parenting.
Phew, that was a long list! Congratulations to the winners! And to our big star here – well done, Pinterest! We should throw you a big party! Brands from various industries will be forever indebted to you! Not only that, but people all around the world are also really grateful to Pinterest for showing them the path to achieving their dreams.
Now that you know all these Pinterest traffic stats, the last bit of Pinterest facts and stats won’t surprise you.
Pinterest is growing and flourishing. There’s no doubt it will reach new heights year after year.
Now that we’ve seen that impressive Pinterest growth, let’s conclude with people’s burning questions. Curiosity won’t kill this cat, that’s for sure!
Go back to the marketing Pinterest facts and stats and you’ll see many tips just waiting for you. Pinterest marketing seems like a child’s play, doesn’t it?
Are you kidding me? Of course, they do – now more than ever! 300 million people use it, to be precise. Wanna join the party?
How popular is Pinterest, you ask? It’s the high school hottest cheerleader and the alpha jock combined! It’s the perfect mixture of vanilla and chocolate. It’s all the videos with kitties and puppies. It’s Barack and Michelle Obama. It’s… yeah, you get the picture.
It was launched in March 2010. It’s now nearing its 10th birthday.
So now you know the answers to 2 important questions – How many people use Pinterest? and Why do people use Pinterest?
It provides users and marketers with a vast happy playground that boosts inspiration, and the results are mind-blowing. Surely, soon we’ll have to count how many people are on Pinterest again because the number is growing rapidly.
Not to worry – we’re always ready for Pinterest facts and stats vol. 2!