How was that restaurant you went to last time?
Were you satisfied? Did you leave an online review?
Did you know that according to online review statistics only 1 out of 10 customers who had a positive experience are likely to leave a good review?
Let me tell you why online reputation is so important.
But first, let’s have a look at some essential online reputation management statistics and break them down.
Google is a game-changer. It will generate 25% more clicks to your business if you go from a 3-star to a 5-star rating. The first impression is always important and in modern society, everyone checks out a company online before deciding whether to go with their services. In fact, 15% of consumers will not trust businesses that don’t have an online review.
Having a good internet reputation is the first step towards gaining the trust of your customers. That’s why it’s worth taking the time and effort to do your online reputation management.
(Source: All Business)
Wikipedia is the source of knowledge. More than half of consumers trust online reviews from Wikipedia. Building a good wiki page for your business is something to look forward to. Doing so will guarantee high visibility and increase positive information about your brand. If you are not sure how to do this, hire an expert.
(Source: Status Labs)
These online review statistics show that Yelp is a powerful tool when it comes to building an online reputation and customer trust. 68% of the millions of Yelp users gave 4 and 5-star reviews. For comparison, only 16% of people gave a 1-star rating on the site.
Furthermore, businesses with free Yelp accounts see an average of $8,000 in annual revenue from the site. Do you really need further evidence of the benefits of a business rating website like Yelp?
Question time: What percentage of people read online reviews?
91% of people read online reviews regularly or occasionally. 84% value them as much as personal recommendations.
In 2017 a man called Oobah Butler launched a TripAdvisor page for his supposed new restaurant. In reality, the restaurant called “The Shed at Dulwich” was a shed in the garden of Mr. Butler. After building an online presence and making photos of dishes, served at “The Shed”, Oobah went on and submitted his TripAdvisor forms.
Looking good online is a craft that can seriously increase your revenue. People check out a company online and only then decide whether to choose their services or look somewhere else. It’s incredible how many people trust a business more after reading a positive online review.
The impact of bad reputation management is evident. In case you get a bad review, you should try to do what it takes to correct the problem. Address the issue with empathy and authority – your efforts will not remain unnoticed.
Question time: How do I fix my online reputation?
There’s a couple of essential steps. First of all, identify the cause of your negative internet reputation. Create positive content for yourself, push down negative reviews and try to earn good reviews.
(Source: Staffing Industry)
Negative online reputation can not only turn off potential customers but workers as well. Both negative and positive reviews can sway a job candidate towards your company; however, less than 50% of companies monitor their reviews.
In the end, investing time in checking your internet reputation may very well be the key to getting the best talent.
(Source: Search Engine Land)
People appear to be enjoying your restaurant, but you rarely receive good reviews. An easy way to change that is to simply ask your customers to leave a review. Take the time and answer any existing reviews – people like it when their voices are heard.
An online review for lesser-known companies can increase their popularity. And it’s completely free!
(Source: Bright Local)
It’s the era of information! People search for different opinions before making their decision. Fresh reviews are just as important, as the statistic suggests. Having a high number of reviews will also help, as potential customers will read an average of 5-10 opinions about your business.
(Source: Career Builder)
Online reputation management is equally important for a person, as it is for a company. Today, one of the first things recruiters do when deciding on hiring a candidate is to look at his online presence.
As internet reputation stats reveal, more than 50% of employers decide not to hire a candidate because of something on their social media profiles they find inappropriate or concerning. More than 50% of employers will probably not hire you if you don’t have any online presence.
Question time: How much does reputation management cost?
It takes around 50-200 hours of work, or about $5,000-$20,000.
What do you do when you want to find something online? You start a Google search, of course. That’s what the majority of people do, even if they use a different search engine like Yahoo or Bing. This means having a great website and Facebook profile for your business isn’t enough. You have to optimize those for search engines so you have maximum visibility.
(Source: Sprout Social)
Social media is a free and fast way to communicate with people and establish your brand. Social media reputation management statistics show that things customers find cool on your social media profile include: using video clips, responding to questions, and talking about timely events.
On the opposite side, people are irritated if you use slang, make fun of competitors, and talk about politics. Unsurprisingly, Facebook leads the reputation management category, with 83% preferring it. YouTube is second (48%), followed by Twitter (40%), Instagram (35%), and LinkedIn (33%).
(Source: Recover Reputation)
Online review statistics reveal the importance of looking good online. It’s a task you could do by yourself, or hire a specialist. Given that only 15% of companies proactively do something about their online reputation, you can easily get ahead by investing time and/or resources.
Even if you currently have a negative online look, it’s not too late to turn the tide. Reputation management will need some time to start working, so load yourself with some patience.
Question time: Why is online reputation important?
It’s very important for businesses to maintain a positive online reputation in our day and age. Looking good online can make the difference between success and failure. Customers are using business rating websites like Yelp to get an impression regarding your services. Negative reviews can leave you striving for customers, while positive ones can cause your cash registers to overflow.
After taking a look at these online reputation management and online review statistics, you are ready to go. Create your online presence and make yourself the talking point of the internet!