Last Updated: January 18, 2022
Although the pandemic has been rampant for more than a year, taking millions of lives as well as jobs, it hasn’t been all doom and gloom for some companies. The endless lockdowns have forced people to stay inside their homes and explore the convenience and safety of food delivery services.
Food delivery can come in many forms—meal kit subscription services (Blue Apron, Home Chef), takeout delivery (DoorDash), grocery delivery (Instacart), or even snack delivery subscription services (NatureBox).
According to the latest food delivery statistics, DoorDash is the largest food delivery company in the US, surpassing its competitors Grubhub and Uber Eats. It marked a 241% revenue increase in 2020 and decreased its losses by 30%.
Instacart, on the other hand, offers grocery delivery and pick-up. Grocery delivery services were never given much attention until March 2020, when people did their best to avoid going out, including for getting groceries. So, they used services like Instacart to safely get their groceries. Instacart, in particular, saw a jump from 820,000 orders in February to 9.14 million in April 2020.
In an effort to sustain their impressive growth after the pandemic ends, or at least soften the blow of the post-pandemic drop in sales they are likely to experience, DoorDash and Instacart are introducing their own credit cards. After all, these types of credit cards are popular among young adults.
What Will the Credit Cards Offer?
Instacart has decided to partner with JPMorgan Chase, and their credit card is planned to offer 5% cashback for every Instacart purchase. If everything goes according to plan, the card will launch in 2022.
As for DoorDash, it seems to still be in the process of looking for their card issuer. However, there has been some speculation and guesses about what perks their card is likely to offer—discounts from restaurants it’s partnered with along with some standard rewards. There’s no word yet on whether the card will offer a cashback, but if it does, it will undoubtedly place DoorDash in the restaurant credit card top list.
Of course, Instacart and DoorDash are hardly the pioneers for this business move. One such successful collaboration is the Uber Visa Card that combines Uber’s transportation rewards with a 5% cashback for Uber Eats orders. The venture isn’t a first-time thing for these companies either—DoorDash has partnered with Chase and Mastercard before to offer free subscriptions and credits to cardholders.
Will the Delivery Trend Continue?
It will come as no surprise that people will be less inclined to order in once they are freer to go out and about. As the pandemic subsides, they will be more inclined to go out for a meal rather than order takeout.
As the number of vaccinated people rises and life starts getting back to normal, the current head-spinning growth rate of the food delivery industry is expected to do the opposite—drop.
Although it might not be as impressive, we do expect these companies to continue growing, albeit more slowly. Sooner or later, the novelty of going out freely will wear off, and people will go back to their couch potato habits, waiting for their takeout dinner to arrive.