Dear Sir or Madam,
Did you know that:
The electronic mail (or simply email) was invented by Ray Tomlinson in the 1960s. Since then, it has become one of the most useful inventions for personal and business use.
One could ask straight away – does anyone even need physical letters now that we have instant messaging and emails?
And speaking of emails, do you know how many emails are sent per day? Do you want to find out?
The answer might surprise you.
Today you’ll read about the most interesting and significant email statistics of 2019.
Now, without further ado, let’s begin!
First, here are the most fascinating email facts.
Wow! Who knew email was still so popular!
But we’re just getting started. Check out all these recent email usage statistics:
(Source: Campaign Monitor)
Can you imagine?
If we’d had to send that many letters by post in the olden days, all the pigeons and horses in the world wouldn’t have been enough. Well, now that we’ve talked about how many emails are sent per day, let’s dig deeper.
That’s insane!
So how many emails does the average person receive per day then?
Those poor working people! At least some of these emails are spam, though, so you don’t have to deal with all of them.
Luckily, this means out of those 121 emails mentioned, you need to respond to only about 40. That still seems like a lot to some people, but it’s manageable. I believe in you!
Now let’s see some info about email users – that way you’ll know you’re not alone.
(Source: Statista)
With so many people in the world who use email, the number of emails sent is bound to be ridiculously high. Of course, the number of email users keeps growing, as well as the number of emails. Interestingly,
This means that many people have two or more email accounts that they use simultaneously. That’s not surprising – most of us have a personal email account and a separate one for work. That’s how you keep it neat and tidy – and professional. Look at you, all grown up!
By the way:
Another stat that’s not too surprising. Many users prefer Google’s email service because it’s convenient and offers a lot of storage. Its search-oriented interface and spam filter are a bonus too.
Everyone knows that being thoughtful and always double checking if you’ve attached all files before hitting “Send” will get you in your correspondents’ good books. That doesn’t always work out like that, though, does it?
Luckily, in Gmail, you have the option to “Undo” your actions. That way, if you press “Send” and immediately have a dreadful realization you’ve made a mistake, you can remove all traces – no harm done! That way you can appear even smarter than you are (like we all aim to do when we get the chance).
Phew! (Well, it happens to the best of us, so don’t worry that much even if you double email once or twice).
But let’s move on already – here’s some info specifically for the US:
(Source: EMarketer)
This number is still on the rise.
With more and more people becoming computer literate, this growth forecast is only natural. Moreover, they don’t need a computer to check their emails regularly.
(Source: Adobe)
We can’t live without our smartphones anyway, so it’s great that we can at least use them to check our emails and receive instant notifications when we get a new one.
Users in their 20s and 30s are more likely to use a smartphone to check their inbox.
While the tendency of checking emails on a mobile phone is growing, the use of desktop and laptop computers for the same task is dropping.
In 2017, the percentage was 74.
Hey, I’ve just had a thought – why not travel around the world a bit? We’ve been to the US, now let’s see how other places are doing!
(Source: Secure List)
You naughty guys! China stole first place in terms of spam right under the US’s nose. I don’t know if that’s a good thing to be famous for though…
So big countries generate more spam emails, but it’s not only size that matters.
Here are the countries on the opposite side of the spectrum:
Now it’s time for some fun email users statistics.
(Source: Adobe)
And now the good news:
Good job! No one needs to be a slave to their email.
It’s funny that:
Does the show suck that much or are you waiting nervously for an email? Or both?
Is work all you think about? Let’s see the work-related email stats then.
(Source: WorkFront)
OK, that’s not so bad… However:
Well, that’s annoying. Not everyone is a natural email writer, after all. And the rest of the work won’t do itself, unfortunately.
Congrats! What a relief it must be to have no emails to respond to! Sometimes having a 0 is a good thing.
And I’m sure you can relate to the next stat:
I get it. Like, chill, bro, don’t be so annoying! Patience is a virtue, you know? I will get to it when I get to it. No need to rush! *squeezing a stress ball aggressively, while trying not to hyperventilate*
Right. Glad we cleared that up.
And finally, here are some email marketing stats for dessert:
(Source: Adobe)
That’s right, who needs phones anyway? Emails are way less awkward and pressure-free. (Although they still can feel a bit awkward, am I right? Like, are you being too formal and uptight, or on the contrary – are you sounding like you’re not taking this seriously? Who is the person you’re addressing again? Are you overthinking everything as usual? I’ve been staring at this unsent email for hours… HELP.)
Get me a real person here right now!
So what should we take from this? Always offer customers various channels of communication, and especially email, to keep everyone happy.
Just don’t get too eager because
People have a low tolerance for spam and they get too many emails, so be careful. Otherwise, your emails will be deleted, tagged as spam, or simply ignored. What a shame.
You thought we’re done but guess again! There’s more!
Here are people’s burning questions regarding emails.
[bctt tweet=”The number of emails sent per day is 293.6 billion.” username=””]
Not all of them get read, though. And a great part of them is spam and/or malware.
[bctt tweet=”40 are the emails sent per day on average per person.” username=””]
At least if we’re talking about business emails. It is interesting that the average office worker receives about 121 emails per day. This suggests more than half of them are spam or other miscellaneous emails.
Now that you know how many emails are sent every day, let’s be more specific:
45% of all emails are spam. This is an outrageous number. Advertisements, scams, fraud emails – no, thank you! Begone! No need to fill our inbox with that stuff. Unfortunately, sometimes even the best email services are unable to filter them out.
Speaking of spam, there are 3.4 billion fake emails sent per day. Phishing is a popular sport, apparently. The regular kind of fishing is way more relaxing, though.
46% of all emails last year were opened on a mobile device. Anyone surprised? I bet you $5 that every year this number will increase since we’ve started using our beloved smartphones for everything.
There is a nearly 25% open rate for emails. Businesses strive to beat competitors’ marketing and send more attractive emails so that more customers open them.
Yes, Gmail does have a limit on the number of emails you can send per day, but it’s pretty generous – that’s 500 emails in 24 hours. Seems more than plenty.
Groupon was the biggest spammer in 2015. The company sent 388 emails on average per user. Cheeky.
Weren’t these facts and stats about emails entertaining?
Now you know how many emails are sent per day. This could be an eye-opening, life-changing moment for you! Realizing how many wanted and unwanted emails people get means you’ll probably be more careful not to send repetitive and too frequent emails to your business partners in the future. They’ll love you for it, guaranteed!
You can take advantage of these insights and alter the statistics.
Let me send you on your way with an ancient saying:
“May your emails never go to the Spam folder and always get opened and answered!”
See you next time!
Best regards.