Yes, I am about to start this article, just let me update my Facebook status first.
Can you also move a bit, so I can get the perfect light for my selfie… yes, good… ah, perfect.
* feeling blessed at Review42.com *
God, I hope this gets some likes.
Anyway, we’re here to talk about Facebook statistics.
Bet you didn’t know that:
- More than 2.41 billion users are active on Facebook every month.
- Americans spend 1 of every 5 minutes on mobile on either Facebook or Instagram.
- 87% of millennials have Facebook accounts.
- More than 80 million small- and medium-sized businesses have Facebook pages.
- 49% of Americans follow at least one brand on Facebook.
- 93% of all social media marketers use Facebook ads.
- In Q4 2018, Facebook got $16.6 billion in ad revenue.
- Videos receive more than 8 billion views daily.
- The ‘Like’ button has been used around 1.13 trillion times.
I can swear I heard someone say that Facebook’s days are numbered.
Wanna know if he’s right?
Then keep reading!
1. More than 2.41 billion users are active on Facebook every month.
- 1.59 billion users are on Facebook daily.
- Over 2.1 billion use Facebook, Messenger, Instagram, and WhatsApp daily.
- Around 2.7 billion people use one of Facebook’s family services every month.
Doesn’t seem to me like Facebook’s going anywhere soon. The main platform might not be as popular as it was before, sure. However, people forget one teensy-weensy, but ever so crucial little, tiny detail… Facebook owns Instagram and WhatsApp, too.
(gif was taken from tumblr)
It’s Mark Zuckerberg’s world. We just live in it.
We do spend quite a lot of time in it, it seems.
2. Americans spend 1 of every 5 minutes on mobile on either Facebook or Instagram.
- On average, people spend 58.5 minutes on Facebook daily.
- 96% of the active users open Facebook on mobile.
- Facebook reaches 60.6% of internet users.
🎵I’m addicted to you, hooked on your love
Like a powerful drug I can’t get enough of 🎵
We’ve all stopped denying that we’re addicted to social media, right?
I mean, look at those Facebook stats. Since mobile phones are a thing and we can basically carry the internet in our pockets, we’ve been glued to our devices.
And how do we choose to spend our time?
Scrolling down Facebook. Of course.
What else is there to do on the subway on the way to work anyway?
When it comes to advertising, no matter which platform you choose, always think mobile first. If your ad doesn’t look good on mobile, you’re wasting your efforts.
3. 87% of millennials have Facebook accounts.
(Source: Omnicore Agency)
- 13% of the active users worldwide are women aged 25-34.
- The highest number of users are between 18 and 44 years old.
- 51% of teenagers are on Facebook.
Millennials are currently the generation marketers target the most. Facebook demographics show that the majority of them have accounts on the platform. They also tell us that it’s mostly women that use Facebook nowadays.
Surprisingly, even though the younger generations seem to prefer other apps – like Instagram and Snapchat – more than half of them still use Facebook.
Make sure you keep up with your targeted demographics culture and wishes. Every generation has its own slang that wouldn’t work for any other group. The same goes for gender and country. Do thorough research beforehand.
4. More than 80 million small- and medium-sized businesses have Facebook pages.
- Only 6 million businesses are willing to pay to be “active advertisers”.
- Paid ads are used by 24.2% of Facebook Pages.
- Just 31% of businesses are using Facebook’s Messenger.
Facebook has quite a wide variety of ad options. It’s a gold mine for marketers.
Is paying for it worth it, though?
Well, remember the Facebook statistics we just talked about. Facebook gives you the opportunity to reach a huge audience. Why not show them the best that you have?
Messenger is a great way to connect with your customers. Chat support has been a thing for quite some time. Bringing it to social media adds an extra bit of personal touch. People feel more special when you’re paying attention to them on Facebook. And we all know that good customer experience leads to loyal clients.
5. 49% of Americans follow at least one brand on Facebook.
- However, 40% are not fans of brand pages.
- Samsung Global is the brand page with most followers – 49 573 080.
- Second comes Red Bull, with 48 826 870 followers.
People nowadays get their news from social media. The majority follow brands on Facebook. So if you want them to keep up with your brand, having social media accounts is vital.
Samsung is pretty successful with its Facebook page, as we can see.
Let’s talk about other brands with good Facebook presence and how they attracted attention using it.
During Ramadan, Carrefour had a significant boost in its online sales and raised its brand awareness noticeably. How? They ran ads on Facebook and Instagram in the United Arab Emirates and Saudi Arabia. Saudi Arabia had a 15% increase in web and in-app purchases, while the United Arab Emirates stood at 5.4%.
Again in the Middle East, KFC is driving its restaurant sales with Facebook ads. They are using collection ad format, targeting the United Arab Emirates and Saudi Arabia and it seems to be working swimmingly. There was a little over 21-point raise in ad recall.
I’m glad to deliver.
What on Earth?!
Well, by using Facebook’s store traffic ad objective on mobile, they managed to reach potential customers that were near their stores.
In France, the beauty company Clinique boosted its brand awareness by 13 points. They used Facebook’s targeted ads to achieve that.
Pepsi noticed 11.1% lift of in-store sales in Turkey after utilizing video ads on Facebook. We’ll discuss the importance of videos later in the article.
Those examples are pretty mind-blowing.
What are you waiting for?
Jump on that bandwagon.
6. 93% of all social media marketers use Facebook ads.
(Source: Sprout Social)
- On average, users click on 8 ads per month.
- The average CPC (cost per click) is $1.72.
- 19.7% is Facebook’s share in the worldwide digital advertising market.
At the risk of sounding like a broken record, online advertising is worth it. Those Facebook stats are not to be ignored.
On average, Facebook users click on 8 ads monthly. That means roughly two ads a week.
We’ve already established Facebook has 1.59 billion active users daily. If each of them clicks on two ads a week…
7. In Q4 2018, Facebook got $16.6 billion in ad revenue.
(Source: Sprout Social)
- 20% of that ad revenue comes from Instagram.
- In 2018, the number of ad impressions grew by 21%.
- In Q3 2018, Facebook’s ad revenue increased by 50%.
It’s quite clear from those Facebook advertising stats that you have little to lose and plenty to gain. They give you the reach you need.
As Facebook owns WhatsApp and Instagram too, the reach is even wider than you might initially think. In 2018, Instagram reached 1 billion active monthly users. In the same year, WhatsApp had 1.5 billion active monthly users.
No matter your niche, you can’t argue with those numbers.
Let me tell you a big secret.
They all love videos.
8. Videos receive more than 8 billion views daily.
(Source: Sprout Social)
- 85% of videos are watched with the sound off.
- 30% of users claim that videos are the best way to discover new products.
- Video posts get 6.01% engagement rate on average.
It’s not only Facebook marketing statistics that claim that. It’s every marketing statistic ever that speaks of such results.
And there’s a reasonable explanation for this. First of all, you can deliver a lot of information in a short video. People are much more willing to hear and see things than read about them. Second of all, visual content is easier to remember. People just naturally prefer it.
Those Facebook video stats solidify one simple fact.
Video marketing is the best way to go.
Make sure you include subtitles in your videos. Most people prefer to watch videos with the sound off. GIFs are also a cute idea. The shorter the clip, the easier to process. GIFs send out the message just as clearly.
9. The ‘Like’ button has been used around 1.13 trillion times.
(Source: Omnicore Agency)
- People press the “Like” button around 4 million times every minute.
- Facebook pages get around 5 billion comments per month.
- You can get the highest engagement rates on Thursdays and Fridays.
Talk about engagement. Likes are good, comments are better, shares are the best. Remember that.
As for the best days to post on Facebook – workdays seem to take the lead. Make sure to also check when’s the best time to post on Facebook. (hint: between 12 p.m. and 3 p.m. or, in other words, during lunch break)
Facebook is a huge kingdom and engagement is the kingdom’s currency.
Speaking about Mark Zuckerberg’s world, wanna know a fun fact?
🎵He’ll be watchiiiiiing, he’lll be waitiiiiiing, in the shadooooooows for his tiiiiiime 🎵
We did learn a lot today.
We learned how many people use Facebook on a daily basis – almost 3 billion.
We went through some fascinating Facebook business statistics and read some great success stories.
We found out that most social media marketers use Facebook ads. We discussed why paying for them will benefit us a lot.
We also discovered that videos are better than any other form of content.
We bounced back and forth through some ideas and tips. You might be even brainstorming some other strategies, as you’re reading this.
And most importantly of all… we found out there’s no escaping Mark Zuckerberg’s diligent eye.
At the beginning of this article, I shared an interesting point of view – someone mentioned that Facebook’s days are numbered.
Doesn’t really seem so, does it?
Hopefully, those Facebook statistics gave you some valuable insight. Even better, hopefully, they gave you some ideas.
Till next time!
Oh, and by the way, before we go…