You probably won’t be all that surprised to hear the world of online retail is booming.
In fact:
I’m pretty sure you bought something online not that long ago. Perhaps that fancy new navy handbag you’d been eyeing up for a while? Or Liverpool’s snazzy new home jersey?
I thought so.
The likes of Amazon and eBay will try to sell you anything from eBooks to cufflinks. And they’re incredibly good at it, as the latest ecommerce statistics show.
What’s more:
It’s not just the big boys these days. Plenty of smaller companies are going beyond traditional brick-and-mortar stores and embracing ecommerce.
Are you curious to find out more?
Then read on.
But before digging deep into every interesting stat, let’s have a look at some important fascinating facts first.
That’s a lot to take in, isn’t it? So, let’s break down these ecommerce statistics by country.
(Source: Disruptive Advertising)
The trend is undeniable. As global ecommerce statistics demonstrate, the industry has skyrocketed in the past five years and is well set to continue to grow by leaps and bounds. Small wonder venerable high street brands like UK clothing retailer BHS have been going bust or facing increasing difficulties in recent years.
(Source: Statista)
In case you were wondering “What is global ecommerce?”, you now have your answer. About 25% of the world’s population are digital buyers.
This is huge!
While some shoppers choose to make online purchases for the sake of convenience, others go for the competitive prices some ecommerce platforms offer. Why spend more on the same product if you can help it? It’s a no brainer, really.
(Source: Shopify)
These are among the most unexpected ecommerce statistics in 2019. After all, most people assume the US is still the largest market in the world. But that’s clearly not the case when it comes to e-business.
Here’s the key takeaway:
[bctt tweet=”If you want to make it big, you have to think globally.” username=””]
(Source: Shopify)
As these astonishing ecommerce stats and facts demonstrate, there are as many as 1.15 billion Chinese online shoppers! Who knew? And while the average amount of money a Chinese buyer spends online is only a third of what his American counterpart does, there are a lot more Chinese customers out there.
What’s more:
Several other countries have higher online shopping penetration than the US. These stats shed ample light on the nature of ecommerce around the world market.
(Source: Kinsta)
We already live in a largely digital world in 2019, as these worldwide ecommerce statistics make abundantly clear. This trend will only intensify. So, retailers are going to continue migrating online at a rapid pace over the next two decades until virtually all purchases are digital.
(Source: Shopify)
Even though English is the language of global ecommerce, it’s vital to localize customer experience. [bctt tweet=”Offering regional and/or language-specific content, local currencies, and various payment options is absolutely crucial to running a successful online store in this day and age.” username=””]
For example:
If you sell women’s shoes, keep in mind size 7 in the US is size 5 in the UK, size 38 in Europe, and size 24 in Japan.
(Source: Statista)
As mentioned above, US ecommerce statistics show the market currently lags to the Chinese one in terms of total revenue. That being said, there’s plenty of room for expansion. Sales are expected to grow at a steady rate over the next few years. Great news for US online retailers!
(Source: Statista)
It should come as no surprise that the behemoth that is Amazon makes about twice as much from online sales as its three closest competitors combined. Ecommerce stats demonstrate that what started as a humble online bookstore has gradually expanded into the undisputed titan of the industry. And whereas most other companies on this list also have brick-and-mortar shops, Amazon is a web-only merchant.
(Source: Statista)
These ecommerce statistics give us a pretty clear picture of the average American online shopper. Women represent 50.8% of the US population, so they’re just as likely to shop online as men. It should come as no surprise that nearly a third of US digital buyers are millennials, as they feel at home online.
What’s more:
They need to find the best online shopping deals on products and services if they’re ever going to be able to pay off those huge student loans!
(Source: Ecommerce News Europe)
According to the latest ecommerce statics for 2018 and 2019, the European market is experiencing robust growth in the most important countries like Germany, France, and Italy. However, you should keep in mind that there’s considerable variation across the continent.
(Source: Ecommerce News Europe)
According to the latest ecommerce statistics for the UK, the market continues to expand. A number of ecommerce events are held in the country throughout the year.
However:
With the country set to leave the European Union on 31 October 2019, it is not possible to predict whether the UK will continue to enjoy ecommerce growth in 2020.
(Source: Statista)
Even though Germany has the largest economy in Europe, the German ecommerce market lags behind the UK’s. One reason for that is the high return percentage. According to some ecommerce return rate statistics, roughly half of all orders get sent back.
And now that we know the state of the global ecommerce market in 2019, let’s look at some:
(Source: Disruptive Advertising)
[bctt tweet=”Social media is a gold mine for online retailers. Come up with some catchy, interactive content that tries to engage potential customers, play your cards right, and you’re likely to wind up with a windfall.” username=””]
But how about specific social media platforms?
Check out these amazing ecommerce stats:
(Source: Disruptive Advertising)
In a nutshell, Facebook remains the undisputed leader of social media online retail. While younger consumers have been migrating to platforms like Instagram for a few years now, Facebook still has the highest number of active users worldwide by a country mile. And they’re all potential customers, as small business ecommerce statistics confirm.
But Facebook isn’t the only major player in town:
(Source: Instagram)
Even though Instagram still lags behind Facebook by a considerable margin, it’s making huge strides to catch up with its older sibling.
In fact:
Ecommerce stats convincingly show Instagram is already the most strategically important platform for influencer marketing. Besides, it’s also a major trendsetter with millennials, a demographic of crucial importance to ecommerce business owners.
And on that note:
Whether you already own a small shop selling tailored shirts in downtown Manhattan or you’re thinking about starting a brand new cider retail store in Vieux Montreal, you should definitely consider taking your business online.
You might be wondering:
“How much does the average ecommerce site make?”
The answer is – just over $150,000 in monthly revenue.
That’s the cherry on the cake.
And here’s the bottom line:
Online retail is skyrocketing, as the most recent ecommerce statistics make abundantly clear. The only way is up. Why not get on board?
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