Why are marketing statistics so important?
As you know, numbers never lie and will tell you if you’re doing things the right way.
There are so many advertising statistics, content marketing statistics, and online marketing statistics out there that it’s easy to get lost in the numbers.
This is why we’ll take a look at the most important digital marketing statistics. That way, you will understand them better and take your business to the next level.
For the rest of 2020, digital marketing facts indicate the ad spend will decline. The expectation is that it will recover in 2021. Previous forecasts for 2022 to 2024 will change as the pandemic continues.
For instance, media owner ad revenue in the United States are forecast to decrease from $224 billion in 2019 to $213 billion in 2020. The forecast by Magna, also says that digital advertising statistics show future growth of 2% year-over-year with digital video expected to grow 10% and social by 7%.
In the forecast by eMarketer, Google and Facebook are the duopoly that stands tall in the ad business. Google will suffer a loss of 3.3% this year. That, according to the web advertising statistics, is negative since they started tracking the company. This fall is due to a decline in travel searches, as everyone stays home due to the pandemic.
Digital marketing stats for 2020 show that Facebook will most likely see a 5.9% growth in the display business. Although it seems significant, it is still a downturn compared to growth in ad revenue from last year, where Facebook saw a 26.6% increase.
The marketing statistics paint a picture of expected growth in the coming year. In the U.S., including political advertising, the expectation is that there will be a 0.9% decline, with China set to experience growth of 9.2% next year.
The top 10 markets that will most likely see double-digit growth include Japan, the U.K., Germany, Brazil, and Australia, further highlighting the importance of digital marketing.
The statistics for marketers clearly show that digital media is the way to go, and most businesses are either getting flooded with orders or seeing a decline. It all comes down to what is essential in a pandemic.
Food, household items, pet supplies, merchandise in general and pharmacy, have all seen growth. Automotive, luxury, home appliances, and hospitality industries have all experienced decline.
You do not exist if Google does not know about you. And if Google knows little about you, people will too. Customers will not turn stones to find you.
You must help them find you. Insist that they find you.
According to marketing data, only 7% of traffic to your website comes from sources outside search engines. Therefore, do your best to optimize and reach potential customers.
If you want to be successful in digital marketing, you must have strong content. Posting regularly, using the right words and thinking about the customer – these are just some of the essential steps, according to internet marketing statistics.
According to content marketing stats, people stay more on pages that have visual content. 32% of marketers even choose it as the most important form of content for their businesses.
Podcasts are on the rise with 26% of Americans being podcast listeners. 17% of marketing specialists plan to add podcasts to their content in the next year.
Digital marketing can be split into two major groups – online and offline. Offline marketing involves things like television, radio and phone advertising. Online marketing can be divided into 7 categories. Here’s an image to make things clearer:
Recent social media marketing data reveals that brands rely heavily on social media. Advertising statistics show that 2 million businesses advertised on Facebook in 2018 and that number is only going higher.
So, use social media the smart way. Be unique and engage people with your content. Know your target groups and speak to them with confidence and passion. You don’t even need to necessarily spend money on advertising, but it will surely help.
Digital marketing statistics in 2019 would not be the same without smartphones. There’s a greater amount of people who purchase on their mobiles now than ever. And ad statistics emphasize that more than half of advertising budgets are now spent on mobile ads.
One-third of people use their smartphone as a primary device to access the internet. This means your website must be mobile-friendly. In addition, marketing statistics show people spend 70% more time on mobile websites that load for 5 seconds or less.
Keeping up to date with the latest research in the industry. Monitor good practices, connect with your customers. Look for methods to promote your brand, product, or service through one or more forms of electronic media. This includes the internet, mobile instant messaging, wireless text messaging, podcasts, online radio channels, digital television, and mobile apps.
With the growing popularity of digital omnichannel marketing, Oracle, Adobe and Hubspot marketing automation solutions account for close to half of the market.
The global marketing automation market is expected to reach 25 billion US dollars by the end of 2023.
Marketing numbers are absolutely clear here. Simply using the word ‘video’ in an email subject line boosts the open rates by 19%. It’s easy to explain why.
After all, only a simple click is required to watch a video and most people would prefer watching, instead of reading an article. Analyzing the marketings stats – it’s always a good idea to include a video in your content. It will make people spend more time with your brand.
A whopping 91% of customers want to hear from companies they do business with via email. And according to company statistics, the best day of the week to send a marketing email is Tuesday.
But don’t overdo it. 78% of consumers have canceled their email subscription because a brand was sending them too many emails.
More and more money is being spent on lead generation budgets, online marketing statistics reveal. Most marketing professionals agree that acquiring leads is their main goal, and actually, more than three-thirds of companies that calculate ROI see that their marketing strategy is effective.
You have an enormous audience in front of you. On top of that, if you’re good at digital marketing, you can create brand loyalty.
At the end of the day, revenue is the most important thing for every company. A lot of businesses are trying different approaches towards selling, including social selling and SLA’s (Service Level Agreement).
Furthermore, three-fourths of companies consider their top priority to be closing more deals. This is why skilled salespeople are always important. Marketing statistics indicate 80% of sales are made by only 20% of sales reps!
The biggest difference between online and traditional advertising is people can actually block online advertising. Understandably, almost half of internet users have an ad blocker installed. Still, this doesn’t mean putting ads on your site is useless.
Advertising statistics forecast that in two years’ time, online advertising will account for nearly half of ad expenditure globally. So, you just have to be careful and balanced with their placement.
(Source: World Economic Forum)
Digital platforms like social, streaming, and gaming, have all experienced a surge in 2020. The online medium is perfect for direct response advertising campaigns, using new social media marketing trends.
The implication here is that digital markets are better positioned to weather the impact of the virus. For example, Tencent’s digital marketing industry statistics China, for the first quarter, showed an increase of 32% year-on-year.
China reopened early and is seeing things return to normal much faster than in other places. The ad market there is projected to grow by 8.4% even after accounting for Covid-19. That’s a figure higher than the pre-coronavirus online advertising statistics projecting 8% ad growth in the U.S.
Voice search marketing is something of which we will hear more in the future. Voice speakers are becoming the way of choice to shop for many people. And voice is expected to be a $40 billion channel by 2022.
Statistics should be clear enough for marketers: optimize voice search for your website – 50% of people will soon be using it and most of them are interested in doing business.
Recent marketing data shows artificial intelligence is gaining popularity in the past couple of years. It’s also predicted that the growth of AI will boom over the next two years.
What marketing numbers reveal may sound a bit odd. Almost two-thirds of customers now expect companies to anticipate their needs. AI can certainly help achieve that.
The average consumer attention span is now 8 seconds, so your content must be appealing from the start.
Digital marketing statistics are devastating toward our ability to focus and pay attention.
After reading the essential digital marketing stats, you can clearly see there are at least a dozen benefits of digital marketing. Higher revenues, improved conversion rates, and real-time results, to name a few.
Now you know why marketing statistics are so important. And why digital marketing statistics are even more so.
All the marketing facts and marketing data you’ve just learned will help you plan your marketing strategy effectively.