Have you noticed how crazy people are about online shopping nowadays? More and more get hooked every day. That’s why most businesses have a website and aim to attract customers.
However, it’s not always easy to convince users to buy something before they leave your website.
Have you wondered what the secret to success is? You’ve come to the right place!
Today you’ll learn all the necessary conversion statistics and smart conversion tips to boost your online sales.
Are you as excited as I am?
First, take a look at these important
Fascinating Facts about Conversion
- A good conversion rate is between 2% and 5%.
- Adding more social share buttons decreases overall social shares by 23-29%.
- 88% of users decide to purchase based on testimonials.
- A 1-second delay in page load decreases CR (conversion rate) by 7%.
- CTAs (calls to action) with 10 words or less improve CR.
- Removing the navigation menu can result in 100% increased CR.
- 63% of businesses lack a structured approach to CR optimization.
- 40% of marketers have a CR lower than 0.5%.
That was just the tip of the iceberg! Hungry for more?
Let’s dive into these mind-blowing conversion stats that will provide all the conversion help you need:
1. A good conversion rate is 2% to 5%.
2% is the average CR across industries. It’s not the same for everyone though. Some industries inherently tend to have a higher conversion rate than others.
Generally, a good conversion rate is better than the one you had last month. Don’t compare yourself with others too much, especially if you’re in different niches.
- 40% of marketers have a CR lower than 0.5%.
- The top 10% of websites convert at 11.45% or higher.
- For the top 25%, it’s 5.31% or higher.
Basically, almost half of businesses aren’t getting a good enough conversion rate, while there is also a good percent of websites that reach a much higher conversion than the average.
Of course, you’ll shoot for the stars and strive to get those sweet 12% or more. But take it slow and have some patience – you’ll get there! Just follow our conversion tips.
2. 94% of marketers agree online personalization is crucial to their business.
(Source: Small Business Trends)
- About 11% of businesses with 3xROI think of increased CR as a primary metric for personalization.
- The same goes for 19.1% of companies with 1xROI.
People visiting your website should see you’ve put some thought and effort into making it as welcoming to them as possible. Think about aspects such as geography, different devices, browsers, demographics, and so on.
How can you use that data to improve your website?
You can personalize logos based on industry, recommend new content based on previously searched words or read content, and show reviews from buyers in the same city. And of course, translate your website into different languages.
Users will notice your efforts and appreciate them.
Now let’s see what else you can do for your customers and what they value most.
3. 88% of users decide to purchase based on testimonials.
- 92% of people trust recommendations from peers.
- 70% of people will trust a recommendation from a stranger.
- 83% of buyers don’t trust advertising, but many trust recommendations from other online users.
- 15% of consumers don’t trust businesses without any reviews.
- User-generated content can improve your CR by 161%.
I bet you feel the same – if you’re researching a business or a product and it doesn’t have any reviews, you get suspicious and leave. Moreover, we’re naturally inclined to trust our friends the most. If they’re happy with a service or product, then it must be good.
Here’s how to increase conversion rate: Encourage customers to share their reviews, photos, and videos – it will pay off.
4. People make a subconscious judgment about a product within the first 90 seconds.
(Source: Neil Patel)
- For 92.6% of people, visual content is the leading factor affecting their purchase decision.
- 90% is based just on color.
- Full-color ads are 26% more noticeable than black-and-white ads.
First impressions are important. Color can influence customers more than you imagine.
Think about what you want your product to represent and choose wisely. Green is soothing, blue is smart, red is aggressive, yellow is positive, pink is feminine, and so on.
Here are more stats confirming that visual aspects play a key role and increase conversions:
5. Having a video on a landing page can increase conversion by more than 80%.
- Headlines with numbers are 2 times more likely to generate clicks.
- Odd numbers in headlines lead to a 20% better click-through rate than even numbers.
We learn several things here:
1) People don’t like to read much. But they like moving pictures.
2) Pictures are great but videos are even better.
3) Numbers catch the eye – especially odd numbers.
Video content engages customers and helps them learn more about your business. Meanwhile, numbers give you credibility and expertise and improve conversion rates as well.
The preference for odd numbers is a psychological thing – who knew? But if you think about it, you probably favor odd numbers too. Quick – what’s your favorite number? Mine (and – random fact – Taylor Swift’s as well) is 13.
6. CTAs (calls to action) with 10 words or less improve conversion rate.
(Source: Marketing Experiments)
- Changing your CTA to “Click here” can increase conversion rate by 30%.
- “Submit” is a common CTA button, but it can decrease your CR by 3%.
- “Register” gives you a 10% increase, “Download” – 15%, and “Go” – 25%.
How to improve conversion rate? Remember: No one wants to “submit.” It’s better to “register” and way better to “download” or simply “go” or “click.”
And remember – the fewer words, the better. Efficiency!
7. A 1-second delay in page load decreases CR by 7%.
You know the drill – here, speed = money.
How to increase conversions? Easy:
You need to have a fast website so that you don’t lose potential customers and fall behind the competition. Don’t forget to make it mobile friendly too.
8. 63% of businesses lack a structured approach to CR optimization.
- Only 28% of businesses with at least a 6% improvement have a structured approach to CR optimization.
- Over 90% of companies expect to increase the number of experiments they run in 2019.
- CRO tools have an average ROI of 223%.
The majority of companies don’t have an organized approach to CR optimization. The good news is that most businesses plan to experiment more in 2019 – they’re getting there.
Conversion rate optimization tools provide insights that help with that. Statistics show that you’ll be spending your money well, and even getting more in return.
Let’s see some more clever conversion tricks.
9. Removing the navigation menu can result in 100% increased CR.
- Optimization of contact forms improves CR by up to 25%.
- Pages that ask for users’ age or phone number convert less.
Remove all unnecessary distractions for your customers. The same goes for options and buttons. Giving them more choice will only confuse and discourage them.
The fewer fields you have in your contact forms, the better. People don’t like filling in long forms. It’s best to have only 3 fields – that will register 25% CR.
Also, don’t be too nosy – asking for personal information can drive customers away. It’s better to avoid it where you can. Users that feel attacked with questions bounce away, only to never be seen again.
Forms without the word “age” see 3% better CR while removing the phone number will result in a further 5% improvement. People like staying as anonymous as possible.
Now, here’s a trick that retail and other e-commerce industries often use:
10. You can boost conversions with FOMO.
Ah, the fear of missing out. Who doesn’t have it nowadays? It’s as if we’re born with it.
There are millions of FOMO campaigns. I’m sure you’ve seen them, but if you still don’t know what I’m talking about, here’s what I mean:
- a countdown timer for a deal
- scarce availability of products
- individual campaigns
These are just some of the FOMO techniques businesses use. It’s a good tactic because it creates urgency, and people don’t want to miss out on that sweet deal you’re offering for a limited amount of time, right?
For example, BilligParfume.dk reached a 61.3% CR by creating a banner with 80% Black Friday deals that popped out just before you tried to leave their site.
However, don’t try to cheat in FOMO campaigns, even if it’s tempting – if you have 50 pairs of shoes left to sell, don’t claim they’re only 5! Otherwise, customers will find out and you’ll lose their trust. Even if your bad reputation doesn’t spread like wildfire, that trick will only really work once.
Here’s a fun fact for dessert:
11. Former US President Obama raised $60 million thanks to a simple experiment.
In 2007, when Obama’s team built his website, they decided to try several design options.
The site had some media content and a signup button. They tried out 4 buttons and 6 different pieces of promotional content (3 images and 3 videos). That meant they had a total of 24 versions of the same webpage.
The staff’s first choice had a sign-up rate of 8.26%. They tested each version with around 13,000 visitors.
The results were clear – their initial choice wasn’t the best. The winning combination had a sign-up rate of 11.6%, which was an improvement of 40.6%!
This is an eye-opening example of the power of tiny details and changes. Thanks to the timely experiment and alteration of the website, 10 million people signed up. Otherwise, the campaign would have lost 2.88 million signups.
Each subscriber donated an average of $21. It’s clear – this simple change brought $60 million more.
Are you ready to follow in Obama’s steps?
But wait, that’s not all! Let’s see what burning questions about improving conversion rates people have.
Here’s what everyone wants to know when seeking help with conversion.
Common Questions About Conversion Rate
How do you calculate a conversion rate?
Divide the number of conversions you get in a given time frame by the total number of people who visited your site in that time and multiply it by 100%.
What is considered a good conversion rate?
The average conversion rate is about 2%, but the top 25% of websites have a CR of 5.31% or higher, and the top 10% – 11.45% or higher. Generally, a 2% to 5% conversion rate is good.
How do you optimize conversion?
Start A/B testing (remember Obama’s example?), use a conversion rate optimization tool, use simple language, and personalize your website. Take a look at our conversion tips again.
How do you increase sales conversion?
One way is to create urgency and use the FOMO conversion strategy we discussed above.
Try all conversion optimization tips and see what works best for you.
The lesson is always this: improve your website and higher conversions will follow. All the mentioned conversion tips are ways to improve your website too.
Great! Now you know all the relevant data about conversion rate and why it is crucial for every business.
Hopefully, you’re ready to experiment with every aspect of your website – text, size, color, CTA buttons, and so on – because it will pay off in the future! Each tiny detail affects potential customers, even if it’s on a subconscious level. But with all these great conversion tips, it’s easier than ever to achieve your goals.
Now you know exactly what to do. Go get them!