Branding Statistics and Tips to Improve Your Brand Awareness in 2019

What if I tell you your branding can make or break your business?

If you think about the most popular brands out there, you’ll surely remember their logos. And the main color they use.

Think Apple, Starbucks, Netflix, Coca-Cola. You can recognize their products everywhere.

Branding is why those companies can etch themselves in your memory.

But we’re not talking only about the visual side. Branding is the whole process of creating the “face” of your business –  name, logo, font, values, target groups.

Here are some branding statistics to back that claim:

  • 89% of marketers claim that brand awareness is their top goal.
  • 10 seconds is how long it takes a person to form an impression of your brand.
  • Customers need between 5 and 7 interactions to remember a brand.
  • 59% of people choose to spend their money on familiar brands.
  • Being constantly present leads to a 23% revenue increase.
  • Color boosts brand recognition with the astonishing 80%.
  • More than 30% of the top 100 brands worldwide use the color blue in their logos.

Keep reading and you’ll find out more fascinating branding stats, as well as some tips to improve your brand awareness.

Making an Impact

1. 89% of marketers claim that brand awareness is their top goal.

(Source: Foundation)

89% of marketers claim that brand awareness is their top goal.

That’s not all.

It is obvious that branding is of utmost importance. After all, we’re talking about the “face” of your business. Your brand needs to be recognizable and attention-catching.

Marketers always dig deep to find a memorable name, easily identifiable logo and font, and relatable company values. As seen by those statistics, they’re on the right path – customers, investors, and B2B buyers are all branding-sensitive.

Create a clear identity. It’s not all about the name and the logo, although they are important too. Explain your values and what you stand for. Your brand doesn’t only need visual elements, it needs a soul.

2. 10 seconds is how long it takes a person to form an impression of your brand.

(Source: WebConfs)

10 seconds is how long it takes a person to form an impression of your brand.

Make sure your website has an attractive design and is easy to navigate. List all your values. Don’t forget to include all your products and services. Explain them in an understandable way. Add prices, working hours, phones, emails, and addresses. Customers are more likely to contact you when they have all the information they need in one place.

You don’t really have that much time to form a good first impression. “First” being the keyword here. However, making a lasting impression is another story.

Have some branding statistics to back that up.

3. Customers need between 5 and 7 interactions to remember a brand.

(Source: Brand Buddha)

Customers need between 5 and 7 interactions to remember a brand.

But what do you need to make those interactions positive?

  • Bad brand aesthetic is the reason why 52% of customers refuse to make a purchase.
  • 46% of the brand’s image is formed by the words they choose and how they say them.
  • This important factor is easy to forget – 73% of customers claim that good customer service is vital in forming their opinion.

Be aware of the power of online advertising. Especially if you are targeting young people. Most of them don’t read magazines nowadays. But surely the majority of them have at least one social media account, which might work in your favor.

Customers need to create a lasting and positive memory for them to want to interact with your brand. People’s impressions of your brand are vital, whether it’s the first one or the fifth.

Remember – give the best customer experience possible!

Brand Loyalty

4. 59% of people choose to spend their money on familiar brands.

(Source: Show Me The Blog)

59% of people choose to spend their money on familiar brands.

Advertising smarter will lead to making more people familiar with your brand – for less money. These days everything is done online.

Be aware of the power of online advertising. Especially if you are targeting young people. Most of them don’t read magazines nowadays. But surely the majority of them have at least one social media account, which might work in your favor.

Familiarity leads to loyalty, as evidenced by those branding stats.

So.

What else can you do to win your customers’ loyalty?

Here are some brand loyalty statistics to give you an idea or two.

5. Brand loyalty is 10 times more important than a single purchase.

(Source: Venngage)

Brand loyalty is 10 times more important than a single purchase.
  • 64% of people become loyal to a brand because of shared values.
  • 48% of customers rely on brands to know them and offer them suitable products or services.
  • 50% of people follow between 1 and 4 brands on social media.

Make sure your values are clear and easy to understand. And don’t underestimate the importance of social media. All other benefits aside, it’s a great way to get to know your clients too.

And speaking about being present on social media, there’s something else you should know.

6. Being constantly present leads to 23% of revenue increase.

(Source: HubSpot)

Being constantly present leads to 23% of revenue increase.

It’s the digital age. Advertising in magazines and on TV is simply not enough these days. Younger people especially need a constant reminder that you exist – this makes your online presence crucial. Just be careful not to overdo it.

Create accounts on all social media channels that your target audience frequents. Be consistent with your posts and try to upload new content every day. You can always rely on designated social media management platforms such as Hootsuite, Buffer, and SproutSocial.

As for what your social media profiles should look like – they should have your brand name, logo, and slogan (if you have one) for all to see.

Which takes us to the design side of things.

Design

“Design is the silent ambassador of your brand.”

Paul Rand

7. Color boosts brand recognition with the astonishing 80%.

(Source: Forbes)

Color boosts brand recognition with the astonishing 80%.

Color doesn’t only go into your logo. It can and will get used for all sorts of advertising materials. It can also become signature for clothing, accessories, and beauty products – think Louboutin’s trademark red soles or Moroccanoil’s unmistakable blue.

  • Humans make a subconscious judgment about a product within 90 seconds.
  • Between 62% and 90% of that judgment depends on the color.
  • 84.7% of customers say that color is a top factor when choosing products.

Get acquainted with the meanings behind colors and the feelings they invoke in people. Find the one most suitable for your brand. As we can see, it is a huge deciding factor.

By the way, do you know what’s the most popular color?

8. More than 30% of the top 100 brands worldwide use the color blue in their logos.

(Source: Brand Buddha)

More than 30% of the top 100 brands worldwide use the color blue in their logos.

If you’ve chosen blue as your brand’s color, make sure it’s a distinctive shade. Facebook, Twitter, IBM, Oreo, Pepsi, Ford, Dell, and many more use blue in their logos. Luckily for you, there are more than 35 shades of blue to choose from.

People associate blue with clear skies and water. It’s a calming color. It creates a sense of security and makes people trust a brand, according to stats. No wonder it’s that popular.

Now let’s talk about logo statistics.

9. 67% of small businesses are ready to pay up to $500 for logo design.

(Source: Venngage)

67% of small businesses are ready to pay up to $500 for logo design.

Your logo will go literally everywhere. From your social media profile pics to every advertising product you can imagine. It’s what people will most likely remember. That’s exactly why so many small business owners are willing to pay an impressive sum of money to get a good one.

Try to avoid logo cliches. Arc over the top, random colored dots and relying on Helvetica as font have been done so many times before. At this point, those logos all look the same in the customer’s mind.

10. 72% of the top brand names are either acronyms or made-up words.

(Source: crowdspring)

72% of the top brand names are either acronyms or made-up words.

“Yahoo” is an acronym. It stands for “Yet Another Hierarchical Officious Oracle.” Bet you didn’t know that one.

Another fun fact: Before Amazon became Amazon, they were named Cadabra. People, however, would hear “cadaver,” which means “corpse.” Hardly anyone would buy from that brand.

The name of your business is the backbone of your brand recognition strategy.

But wait.

What is brand recognition?

Let’s put it this way:

Often, brand names become synonymous with their products – Kleenex, anyone? Other brand recognition examples, just for good measure, are Xerox and Jacuzzi.

While the name doesn’t have to be logically associated with your products (hello there, Apple), at some point it might start representing your business on its own.

While there are no rules when it comes to choosing a name, there are a few tricks that can help you. For a brand name to be effective, it needs to be easy to remember. If you can, avoid using more than two words. Names that stand out in some way also tend to work better.

Now, watch out for this one!

Branding is not only important for the people outside your business. It’s just as important for those on the inside.

Employer Branding

You do want to have the best candidates applying for jobs at your company, right?

Then you need to build your company’s reputation as one of the best workplaces out there.

Which is exactly what employer branding is helping you achieve.

I present you with some employer branding statistics:

11. 50% of people would refuse to work for a company with a negative brand, even if offered more money.

(Source: Venngage)

50% of people would refuse to work for a company with a negative brand, even if offered more money.

A brand is only as good as the people working for it. Both employers and employees consider employer branding an important factor behind every brand’s success.

Don’t underestimate its power.

Create a company culture. Nurture team spirit. Casual Fridays, bean bags, table tennis, working from home – all of those work in your favor. Be vocal about the benefits you’re offering on social media. Currently, the employee market consists mainly of millennials and Generation Z, so they are the people to cater to.

Wrapping Up

Branding is all about conveying an idea without actually speaking. It’s sharing your company’s values with the world. It is hands down the most important part of your advertising efforts.

Make sure you fully understand what your brand stands for and what your concept is. Research your target audience’s needs so you can convert them into clients. And be sure to have good employer branding – if you want to have the pick of the litter in terms of employees. That way, they’ll also believe in your brand’s goals.

Branding is a highly competitive and extremely creative field. But you are not alone – we’re here to guide you! With the help of our branding statistics and tips, you’ll surely manage to navigate its tricky waters.

Till next time!

Resources:

  1. Foundation
  2. WebConfs
  3. Brand Buddha
  4. Show Me The Blog
  5. Venngage
  6. HubSpot
  7. Forbes
  8. Brand Buddha
  9. Venngage
  10. crowdspring
  11. Venngage

My dream of building a spaceship crashed the day I first saw letters in math equations. So, having to stay on Earth, I chose to read about everything. From fantasy to books about tech, I’ve read it all. Social media fascinates me, but not enough to become an Instagram influencer. Makeup reviews are just not my jam. Reviewing technology, however, is an entirely different story - you get all the fun stuff and none of the math.

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