Trustworthy Real Estate Lead Generation Companies in 2021

Real estate lead generation companies provide ways for real estate agents to acquire leads in a quicker and more efficient way using different sources and platforms. 

In this article, we cover reviews of the best real estate lead generation companies, our methodology, the buyer’s guide, benefits, and more.

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1. Real Geeks

With Real Geeks’ Facebook marketing tool, getting leads is easy. You also get a customizable IDX template, CRM with lead cultivation, and property valuation tool. Full Review

  • Value for money
  • Good support system
  • Great CRM tools
VISIT SITE

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With Real Geeks’ Facebook marketing tool, getting leads is easy. You also get a customizable IDX template, CRM with lead cultivation, and property valuation tool. Full Review

Features

★★★★☆ 4/5

Pricing

★★★★☆ 4/5

Ease of Use

★★★★★ 5/5

Support

★★★☆☆ 3/5

2. BoldLeads

BoldLeads’ Google and Facebook ads allow you to get and nurture leads effortlessly. Their service includes contacting clients via voice messages or automated SMS responses, and 40 templates for landing pages. Full Review

  • Live support
  • Automatic SMS response service
  • Accessing Facebook and Google ads
VISIT SITE

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BoldLeads’ Google and Facebook ads allow you to get and nurture leads effortlessly. Their service includes contacting clients via voice messages or automated SMS responses, and 40 templates for landing pages. Full Review

Features

★★★★★ 5/5

Pricing

★★★☆☆ 3/5

Ease of Use

★★★★☆ 4/5

Support

★★★★☆ 4/5

3. BoomTown

BoomTown is an easy-to-use automated platform for agents and brokerages, with flexible packages. Their service includes market analysis, IDX websites, a mortgage calculator, marketing tools, and more. Full Review

  • Clean and crisp design
  • Listings-to-buyer matching
  • Trusted among U.S. realtors
VISIT SITE

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BoomTown is an easy-to-use automated platform for agents and brokerages, with flexible packages. Their service includes market analysis, IDX websites, a mortgage calculator, marketing tools, and more. Full Review

Features

★★★★☆ 4/5

Pricing

★★★☆☆ 3/5

Ease of Use

★★★★★ 5/5

Support

★★★★☆ 4/5

4. REDX

REDX has an intuitive interface that simplifies finding leads and at affordable pricing. The company offers you several types of leads and tools like Vortex that manages your leads. Full Review

  • Free Vortex subscription
  • Storm Dialer calling system
  • More personal approach to clients
VISIT SITE

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REDX has an intuitive interface that simplifies finding leads and at affordable pricing. The company offers you several types of leads and tools like Vortex that manages your leads. Full Review

Features

★★★★☆ 4/5

Pricing

★★★★☆ 4/5

Ease of Use

★★★☆☆ 3/5

Support

★★★★☆ 4/5

5. SmartZip

SmartZip ensures you get quality leads with their predictive analytics and big data. Their service also includes various marketing channels and fully customizable landing pages. Full Review

  • SmartZip University
  • Customizable landing pages
  • Multiple marketing channels
VISIT SITE

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SmartZip ensures you get quality leads with their predictive analytics and big data. Their service also includes various marketing channels and fully customizable landing pages. Full Review

Features

★★★☆☆ 3/5

Pricing

★★★★☆ 4/5

Ease of Use

★★★★★ 5/5

Support

★★★★☆ 4/5

6. Zillow Premier Agent (ZPA)

Zillow is the most-visited real estate website in the US where you get leads and all the tools and data. They offer packages for agents, teams, and brokerages alike. Full Review

  • Great support
  • Pay-per-lead system
  • Personalized advertising
VISIT SITE

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Zillow is the most-visited real estate website in the US where you get leads and all the tools and data. They offer packages for agents, teams, and brokerages alike. Full Review

Features

★★★★☆ 4/5

Pricing

★★★☆☆ 3/5

Ease of Use

★★★★☆ 4/5

Support

★★★★☆ 4/5

7. Zurple

With Zurple, you get both SEO optimization and direct ads on sites such as Craigslist. Besides getting and monitoring leads, you get customizable IDX, personalized automated responses, and more. Full Review

  • Unique IDX branding
  • “Conversations” feature
  • Allows direct ads on sites like Craigslist
VISIT SITE

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With Zurple, you get both SEO optimization and direct ads on sites such as Craigslist. Besides getting and monitoring leads, you get customizable IDX, personalized automated responses, and more. Full Review

Features

★★★★☆ 4/5

Pricing

★★★☆☆ 3/5

Ease of Use

★★★★☆ 4/5

Support

★★★☆☆ 3/5

8. Market Leader

Market Leader is an intuitive platform where you decide how many leads you need each month. With them, you get a customizable website with great CRM and marketing options. Full Review

  • Affordable
  • Guaranteed leads
  • Simple and effective CRM
VISIT SITE

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Market Leader is an intuitive platform where you decide how many leads you need each month. With them, you get a customizable website with great CRM and marketing options. Full Review

Features

★★★★☆ 4/5

Pricing

★★★☆☆ 3/5

Ease of Use

★★☆☆☆ 2/5

Support

★★★★☆ 4/5

9. Zoho CRM

Zoho CRM’s great features, numerous integrations, and fully customized website will get you leads in no time. Additionally, you can use built-in campaigns, project management tools, and self-service portals. Full Review

  • Wide range of integrations
  • Complete customization
  • Smarter selling with AI-driven assistant
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Zoho CRM’s great features, numerous integrations, and fully customized website will get you leads in no time. Additionally, you can use built-in campaigns, project management tools, and self-service portals. Full Review

Features

★★★★★ 5/5

Pricing

★★★★★ 5/5

Ease of use

★★★★★ 5/5

Support

★★★★★ 5/5

How We Chose the Companies on This List

Real estate lead generation software helps companies (in this case realtor companies) find potential clients or customers based on their website visits. The software then uses this information to create a data bank of contacts used to convert potential customers into real ones.

We created our list by looking at several different criteria and singling out eight companies which in our opinion offer the best real estate lead generation software in 2021.

The criteria we looked at before choosing the top real estate lead generation companies include the following:

  • Main Features

In this part we provide a brief description of the software, singling out some of its main features in terms of technical capabilities and any extras it offers.

  • Ease of Use

Not all realtors are tech wizards, so here we look at just how easily and effectively each software provided valid real estate leads.

  • Accessibility

We evaluate how accessible each software is in terms of device range (mobiles, tablets, computers, etc.) and how easy to use is its interface.

  • Customer Support

This part includes reviews and experiences we’ve found for each software when it comes to customer support. In other words, how quickly and easily you can expect your issues to be solved by each of these companies.

  • Price and Value for Money

Quite simply – what’s in it for you. How much each of these real estate lead generation real estate companies charges for their services, and what packages they provide will be explained in this section.

  • Free Trial

We checked whether the company offers free trials and for how long.

The information on each company based on these criteria will be presented both as a brief description and in the form of a table, for a quicker and more convenient overview. So let’s begin.

Top Real Estate Lead Gen Companies

Real Geeks
Real Geeks
Real Geeks

Best Value for Money

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  • Great CRM tools
  • Value for money
  • Good support system
  • IDX Website Design
  • Pay-per-click (PPC) advertising
  • Limited IDX design options
  • 12-month obligation
  • Mobile app messaging

With a monthly fee of around $200, Real Geeks is a mid-tier real estate lead generation agency, price-wise. Its software gives its users the ability to customize their own IDX templates, offers a CRM function, and tons of other useful features, such as automatic SMS responses.

Another reason why Real Geeks provides great real estate leads for realtors is that it offers a range of pay-per-click (PPC) advertising tools.

Accessibility

Real Geeks pride themselves on offering websites that are both desktop, laptop, and mobile-friendly, so their users can always stay in touch with their leads. They also offer a mobile app, but at the moment users cannot send or receive messages through it.

Pricing

For Real Geeks, you need to pay $249 per month for up to 2 agents.

  • Additional agents will cost you $25 and
  • Property valuation price is $50.

Based on this breakdown, we could say that Real Geeks’ prices are within the affordable price range.

Cancellation Policy

If you want to become a Real Geeks user, you need to agree to a 12-month commitment. Any cancellation during these 12 months comes with a fee of $500 for early contract termination.

Customer Support

Most users of Real Geeks have described their support system as “outstanding” and “excellent”. The one thing that some users did complain about is limited customizability for IDX pages, and this is something that Real Geeks should take into consideration if it wants to stay one of the top-rated real estate companies.

Why We Chose Real Geeks

First of all, because it is great at providing lead generating websites for realtors, and it offers great real estate CRM tools and pretty straightforward marketing strategies (Facebook ads and IDX websites), for a relatively reasonable price. 

BoldLeads
BoldLeads
BoldLeads

Best Real Estate CRM

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  • Live support
  • Automatic SMS response service
  • Accessing Facebook and Google ads
  • Exclusive access to leads in your area
  • Great CRM
  • Software training
  • Does not offer ads for IDX pages
  • Could turn out to be costly
  • Leads could be inconsistent at times

The first thing that singles BoldLeads out among all the other companies in the sense of exclusivity. Unlike all the other companies on this list, BoldLeads gives your prospective clients a direct link to you, and you alone, without them even realizing it. They do this through strategically placed customized ads on popular websites and social media platforms, which link directly to you’re personalized landing page.

Other than that, BoldLeads takes pride in its built-in customer relationship management (CRM) tool. This tool means that you don’t need to run your leads through external CRM. Everything you need to create and maintain a relationship with your future clients is right there. It allows you to contact the leads via SMS, email, and even voice messaging. Now that’s some next-level stuff.

Accessibility

Real estate lead services that BoldLeads offer are still accessed mostly via computers and laptops, although their Dashboard works just fine on Google Chrome for smartphones.

Pricing

BoldLeads is in the category of the more costly real estate lead generators, but most of their clients say that the investment pays off pretty quickly.

So, how much is BoldLeads exactly?

BoldLeads doesn’t specify how it defines the prices but reviews state that it is usually by quote. However, upon further research, we found out that the monthly subscription fee at the time of writing is $399. BoldLeads helps you by creating, placing, and managing your ads and lead forms. It will also help with your advertising budget.

The ad budget is another cost you need to take into account with BoldLeads. They recommend a minimum of $250 per month for this purpose.

So at the end of the day, BoldLeads costs from $649 per month, and upwards.

Cancellation Policy

Users that have subscribed to BoldLeads on a prepaid plan cannot cancel their subscriptions. On the other hand, if you are on a long-term plan, cancellation is possible with a 30-day prior written notice.

Customer Support

This area is one of BoldLeads’ strongest points. According to most reviews we’ve found, BoldLeads provides great support for new users.

They offer live support, coaching, and software training for all of their customers, which can mean a great deal to beginners.

Why We Chose BoldLeads

As we mentioned in the beginning – exclusivity. BoldLeads boasts this unique feature of bringing you closer to prospective clients in your own area, by providing exclusive real estate leads through carefully placed ads.
Their excellent CRM feature is just a gigantic bonus to this.

BoomTown
BoomTown
BoomTown

Best Marketing & Automation Solutions for Brokerages

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  • Trusted among U.S. realtors
  • Clean and crisp design
  • Listings-to-buyer matching
  • Easy to use
  • Great for small teams
  • Great reviews from both companies and customers
  • Not designed for SEO
  • Limited website ownership
  • Limited customizability

Another great option on our list of companies that provide the best real estate lead generation services in 2021 is BoomTown. This is software that provides marketing and automation solutions for real-estate teams and brokerages. Through its automated platform, it allows brokers and agencies to constantly stay in touch and monitor their prospective and active clients.

BoomTown boasts an instant notification feature regarding listings, which keeps brokers and agents constantly updated with the fluctuations of the market. Other tools available at BoomTown packages include market analytics, customizable design, mortgage calculator, site maps, and many other features, depending on the plan you choose.

Accessibility

BoomTown is a SaaS-based app that can be accessed on all types of smartphones, tablets, and iPads.

Pricing

Just like BoldLeads, BoomTown doesn’t openly specify its pricing. But reviews state that it provides its clients with a variety of plans, depending on their needs and market size. There are three different plans with prices ranging from $1,000 to $1,500 per month on a 12-month contract.

Here’s a quick breakdown of BoomTown’s plans and prices:

  • Launch – $1,000 per month + $750 setup fee (designed for individual agents and brokers)
  • Grow – $1,300 per month + $1,700 setup fee (designed for small teams)
  • Advance – $1,500 per month + $1,500 setup fee (designed for big teams/companies)

Cancellation Policy

Depending on whether you are on an automatic or pay-as-you-go subscription, the termination conditions may vary, but in either case, BoomTown requires notification in advance.

Customer Support

According to BoomTown reviews, BoomTown customer support seems professional and responsive. It needs to be noted, however, that several clients complained that BoomTown’s support team sometimes did not have the solution to their problem right away.

In such a constantly and rapidly changing world, this could potentially mean big losses. We hope that this doesn’t turn into a frequent issue.

Why We Chose BoomTown

Well, the numbers speak for themselves – almost 25% of realtors in the U.S. use BoomTown. That’s gotta mean they’re doing something right. Even though BoomTown does appear more costly than other apps at first, most of its clients say that it pays off almost immediately. It boasts a clean, simple platform that is easy for everyone to use. BoomTown is ideal for beginners, running a small-to-medium team and trying to make their mark on the market.

REDX
REDX
REDX

Most Intuitive Interface

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  • Free Vortex subscription
  • More personal approach to clients
  • Storm Dialer calling system
  • Choose your source of leads
  • Easy-to-use platform
  • Affordable
  • Phone contacts not always reliable
  • Requires some effort on your part
  • Works only on one platform

We are all different, right? While some of us are fine with investing and waiting for opportunities to come to us, others like to take matters into their own hands. If you fall into the latter category, then real estate lead generation services of REDX could be an ideal option for you.

REDX made its way onto our list of the top real estate lead generation companies because of its unique approach. It helps you get leads by going through several databases to get leads that are presented in a simple dashboard. REDX will go through expired leads online and get you all the publicly available details on prospective clients straight to your phone or computer. But REDX leads reviews claim that it doesn’t stop at old leads. Depending on the package you choose, you can get expired listing leads, FSBO leads, FRBO leads, etc.

Accessibility

REDX runs exclusively on a prospecting platform called Vortex. If you sign up for any of REDX’s memberships, your Vortex subscription is complimentary. This includes some basic training videos.

Pricing

REDX offers you several sources to get your leads from, and the price depends on which ones you choose:

  • Expired Leads – $59.99 per month
  • FSBO leads – $39.99 per month
  • FRBO leads – $79.99 per month
  • Pre-foreclosures – $39.99 per month
  • GeoLeads – $49.99 per month

The last feature, GeoLeads is one of the most innovative things about REDX. It allows you to map out a part of a city and provides you with all the tenants’ contact information, including whether they are renting, buying, or selling a property. This can give you an important head start on the market.

Another great additional feature of REDX is called Storm Dialer. It is not a lead per se, but it can be a very useful add-on that helps you contact a huge number of leads in a short period of time. Storm Dialer will set you back an additional $99.99 per month.

Cancellation Policy

Unlike the software we’ve looked at so far, REDX’s cancellation policy is pretty straightforward. You can cancel at any time by dialing their customer support center and talking to an operator.

Customer Support

REDX provides live support to all of its clients via website or customer care center.

Why We Chose REDX

REDX is a great software for all go-getters. Its starting price is not nearly as steep as that of some of its competitors. It is a great tool for generating real estate leads for new agents who are not afraid “to get their hands dirty” in order to turn leads into clients.

SmartZip
SmartZip
SmartZip

Best for Multi-Channel Marketing

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  • Multiple marketing channels
  • Customizable landing pages
  • SmartZip University
  • Predictive analytics
  • Great customer support
  • Not ideal for beginners
  • Lengthy contract

SmartZip is the champion of predictive analytics. While other companies focus on searching for leads that are already selling, SmartZip can predict and single out those who have the most potential to sell. All you need to do is select a geographical area, and SmartZip will use its algorithm to compile a list of people who might want to sell their properties during the following 12 months. By using SmartZip you will be able to know that someone wants to sell before they do.

Once SmartZip feeds you this precious information, you can either go ahead and run your own marketing or leave that up to SmartZip as well. Their great set of marketing tools can help you save time to focus on your leads and clients.

Accessibility

SmartZip runs on its own platform. This might sound limiting, but it gives you access to fully customizable landing pages, which is one of the best features of SmartZip.

Pricing

SmartZip does not publish its pricing on the website. Instead, you need to leave your contact information and let them contact you with their offers.

Depending on whether you intend to do your own marketing, or you want to use SmartZip’s marketing automation tools, verified reviews state that you will likely pay between $500 and $1,000 per month.

Cancellation Policy

SmartZip does not offer contracts for a period shorter than 3 years. Any cancellation during that period comes with a fee that is agreed upon by both parties when the contract is signed.

Customer Support

This is where SmartZip really stands out. If you opt for SmartZip, you will be assigned a team of experts who will help you and train you to run your account. Customer issues are solved in person and efficiently.

They also boast a great feature called SmartZip University where subscribers can attend various webinars and workshops to help them excel even further.

Why We Chose SmartZip

This real estate lead generation company found its way onto our list mostly due to the great support it offers. Utilizing predictive analytics is an ingenious way to get leads that may not even be leads yet. Having a good head start always pays off, especially in the hectic world of real estate. So SmartZip is your best bet if you want to be the first one off the starting line.

Zillow Premier Agent (ZPA)
Zillow Premier Agent (ZPA)
Zillow Premier Agent (ZPA)

Real Estate & Rental Marketplace

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  • Personalized advertising
  • Great support
  • Pay-per-lead system
  • Its own network of potential buyers
  • User-friendly CRM
  • Leads are not always top quality
  • The costs can add up over time

What sets Zillow apart from other real estate lead gen companies is that it has its own listings website. All the leads that are provided to clients are fetched from their own website. And if you thought that this limits your number of leads, think again. Zillow’s listing website gets more than 30 million unique visits each month. Now that’s what we call lead potential.

You pay for placement on Zillow’s listing page, and all the leads gained this way are automatically funneled into your own CRM. According to a great number of reviews, Zillow boasts one of the most user-friendly CRM systems out there.

Accessibility

Besides boasting one of the best real estate lead generation websites, Zillow also offers an app with 100% of the features you get on the website. This way you can take your business with you wherever you go.

Pricing

Unlike other platforms and real estate lead generation websites, Zillow charges its clients per lead. The price of a lead on ZPA will cost you from around $20 up to $100, depending on how exclusive the area of the listing is.

Other than that, you also need to pay for advertising on Zillow’s listing page. These prices vary depending on the area.

Cancellation Policy

With Zillow, which is the best real estate leads generator according to many testimonials, you can choose to go for either a monthly subscription or a six-month contract with Zillow. If you choose the contract, you would need to pay a fee which equals the values of 2 monthly rates in case of early cancellation. If a month-to-month subscription is not renewed at the end of the month, it gets canceled automatically.

Customer Support

When it comes to customer support, Zillow goes full-on. It provides continuous client support, as well as training. Other than that, ZPA offers a Live Connection Program, which is like a concierge service, making a professional connection between you and your leads.

Why We Chose Zillow

Honestly, even if it didn’t have all these amazing features, the sheer number of potential homebuyers on the real estate listing for lead generation available on their website should be reason enough to try it out.

Zurple
Zurple
Zurple

Unique IDX Branding & Automation

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  • Unique IDX branding
  • Allows direct ads on sites like Craigslist
  • “Conversations” feature
  • SEO optimization
  • Somewhat limited CRM
  • Slow customer support
  • Expensive

Zurple stands out by offering different sets of management tools to take care of all sorts of realtor problems. Whether you’re looking for a customizable IDX website or someone to manage your ads and handle CRM at the same time – Zurple’s got you covered.

Almost complete automation is what sets Zurple apart in the sea of other companies. This does come with a price, though, but according to the testimonials we found, the amount of time it saves is indeed priceless.

Accessibility

It is possible to connect your Zurple account to your mobile phone and receive notifications on any important events or issues straight from the Zurple team or automated response software. It is also accessible through a mobile website.

Pricing

So, how much is your time worth, exactly? Well according to Zurple pricing reviews the price starts at $99 and some reviews state that it can go up to $2,000.

We have to admit that this does place Zurple in the category of the pricier lead generation companies, but sometimes it is better to pay more if you know the job will get done properly.

Cancellation Policy

Zurple is kind of strict in this respect. You are required to pay for the entire duration of your contract, no matter what. The contract length is agreed upon beforehand. You are, however, entitled to a refund if there are any unused advertising funds at the end of your subscription.

Customer Service

According to some testimonials, Zurple’s customer service is an area that could use an upgrade. The quality of the service was not an issue, but some users complained that the responses were slow.

Why We Chose Zurple

The main advantage of Zurple is that it offers almost complete marketing campaign automation. Another thing worth mentioning about Zurple is the “Conversations” tool, which provides personalized automated responses to your leads, based on the available data.

Market Leader
Market Leader
Market Leader

Best Control Over the Number of Leads

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  • Guaranteed leads
  • Affordable
  • Simple and effective CRM
  • You don’t fully own the website
  • Limited customizability
  • Outdated platform

Market Leader is a unique lead generation company in that it allows you to decide how many leads you need per month, and that is all you pay for.

Market Leader, which is among the best lead generation for realtors, can get you leads in two ways: either from their website, housevalues.com, or by directing the leads straight to your personally branded IDX page. In both cases, Market Leader uses PPC advertising to reach your leads.

Accessibility

Even though Market Leader is accessible on most Windows and Apple, some reviews state that the interface could use some updating. The features that customers said were missing were automated dialing and SMS service.

Pricing

Market Leader comes with a fixed $119 monthly fee, which gives you access to their CRM and lead follow-up tools. There is a separate cost for the leads, which can vary from $20 to $30 (per lead), depending on how many leads you decide to get.

Customer Service

According to some customer reviews, Market Leader offers great client support. They can help you run your customizable IDX page, for example. They also offer helpful webinars and training.

Why We Chose Market Leader

Their one-of-a-kind brand of lead generation combined with great CRM and a rather affordable price was the most compelling argument for including Market Leader on our list.

Zoho CRM
Zoho CRM
Zoho CRM

Data Protection

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  • Highly rated CRM tools
  • Complete customization
  • Data security and privacy are valued
  • Wide range of integrations
  • Multiple languages supported
  • Smarter selling with AI-driven assistant
  • The mobile app is sometimes slow
  • With so many features offered, it can be challenging for beginners

Zoho CRM is one of the real estate lead generation companies catering the famous clientele. The wide array of features and integrations contributes to the alleged 41% revenue increase per salesperson should you choose this firm for your small business or larger enterprise. Furthermore, what makes quite an impression is the company’s dedication to compliance with laws on data security makes them a trustworthy partner.

Accessibility

Besides the website, a mobile app for Android and iOS are within your reach as well. Basically, there is no difference between apps and the website regarding tools and features. This, in turn, enhances productivity and an atmosphere of communication.

Pricing

There are three key options – ZohoCRM Free Edition for up to three people, Bigin for small businesses, and ZohoCRM Standard Edition branching in four plans ranging from $17 to around $64. You can opt for a monthly or annual subscription, although you will save up to 34% with the latter one.

A 15-day trial allows you to see whether this CRM is right for you in a risk-free way since you don’t have to leave a credit card number.

Cancellation Policy

You can either cancel or switch plans at any time. ZohoCRM adheres to a pay-as-you-go policy, so contracts do not bind you. However, all additional services and upgrades are charged separately.

Customer Support

Customer support comes as highly efficient with four different emails depending on whether you need an upgrade, renewal, cancellation, or demo version. For any inquiries related to the beginner’s mistakes with Zoho, you may contact Concierge, a personal business consultant. On the other hand, Zoho Cares is a portal where you should find solutions for any further problems.

Why We Chose ZohoCRM

The main advantage of this company over competitors is its privacy policy. Great CRM tools, rich features, and a bunch of possible integrations are noteworthy as well, but ZohoCRM clearly shows its care for customers with multilingual services and developed customer support.

How to Choose a Real Estate Lead Generation Software?

In this section, we’ll provide you with several steps you need to follow when choosing the best real estate generation company to work with. As with all business-related decisions, we advise you to be cautious and to look at all the aspects that may influence your decisions. Along with Real Estate Lead Gen companies, you might be interested in Lead Generation companies as well, so you can identify even more customers through inbound campaigns.  Here are a few points we think would be important to consider before deciding on a lead gen software:

  • Types of Real Estate Lead You Need

Think about what you want your source of leads to be. Some software offers you the option to choose where you want your leads to come from: ads, expired listings, FSBOs, FRBOs, etc.

  • Monthly Budget

This is probably the most important point for most businesses, especially if you are a beginner in the sphere of real estate. You need to decide how much money you are ready to set aside for each purpose. For example, decide in advance what your advertising budget will be, and choose companies that fit into that projection.

If you find yourself struggling with finances, technology, or even organizing your workload, you can always see what Small Business Administration has to offer.

  • Ease of Use and Accessibility

How important is it to you that your lead generation software offers its services on mobile platforms, apps, etc.? This could turn out to be rather important when deciding on your target age group.

  • Integrations With Tools and Systems You Are Already Using

How easily can your desired lead generation software be integrated with what you are already using? This could be a big deal if you have a system or a tool that you’re comfortable with and don’t want real estate lead system to change it.

  • Customer Support Reliability

Think about how professional your favorite real estate generation companies are in terms of helping you through rough patches and tech glitches. You don’t want to partner up with someone who’s going to leave you hanging.

  • Security

Make sure that the lead gen provider you choose does everything they can to protect you and your clients from cybercrime. Real estate websites are a very fertile ground for identity theft, so this aspect is extremely important.

Benefits of Using Real Estate Lead Generation System

So, at the end of the day, why should you use one at all? In this section, we’ll provide you with several reasons, and hopefully help you decide on the right one for you.

  • It Can Save Time

As we all know, “time is money” in any kind of business. This is especially true for the real estate business. The software needs to provide the proper lead generation tools for real estate agents in order to give the much-needed edge over the competition.

  • Not Everyone Is Tech-Savvy

There is no shame in admitting that you don’t know your way around computers, apps, etc. However, in today’s world of real estate, you need to keep up, and an investment in the software provided by the top-rated real estate lead generation companies could help you do that.

  • It Helps You Cover More Ground Faster

This type of software can help you with a number of things, not just provide you with leads. They can provide marketing automation, social media advertising, and connection with your leads. All these tools and tricks could help an agent or a company expand its influence over a certain area.

  • No Need to Hire a Team

Gone are the days when you had to hire someone for each of these functions. Now you can get a team’s amount of service with just a few clicks via your computer or even your smartphone.

Best Real Estate Lead Generation Companies at a Glance

  • Real Geeks: Offers great CRM tools and amazing value for money.
  • BoldLeads: Good CRM combined with Facebook and Google ads.
  • BoomTown: The most trusted lead gen software with over 25% of U.S. realtors.
  • REDX: Affordable and allows you to choose your source of leads.
  • SmartZip: Uses predictive analytics and marketing automation to help you achieve your goals.
  • Zurple: A time-saver that offers unique IDX branding.
  • Market Leader: Choose how many leads you want to get and pay exactly for that. No more, no less.
  • Zoho CRM: Great data protection services

Final Thoughts

To summarize, lead generation software for real estate does not have a specifically targeted audience. Whether you’re an experienced veteran or a beginner about to sell your first listing, you can find software that suits your needs. Additionally, as a realtor, you know that there are people who cannot afford a house on their salary and bad credit. You can offer them a solution and provide a list of mortgage lenders for bad credit so your customers can buy their dream house.

FAQ

Where to get real estate leads?

The best place to get real estate leads is through real estate lead generation services. Real estate lead gen companies provide ways for real estate agents to acquire leads in a quicker and more efficient way using different sources and platforms.

What is the best real estate lead generation company?

All companies on our listing are great in their own way, it just depends on what you’re looking for, for example, some have more integration options, while some are more affordable.

What is the real estate leads cost?

The leads for real estate do not come cheap but if you choose the right service, the money you invest will definitely bring around a large lump of profit. The lowest monthly subscription starts at $60 and the price-per-lead usually ranges from $20 to $100. Note that this doesn’t mean that the more expensive services can provide you with better leads. 

Can real estate lead gen companies provide exclusive real estate leads?

The best real estate lead generation companies can. Some of them, like BoldLeads stand out from the competition exactly for the exclusivity of their leads. 

What are the real estate lead sources?

There are various real estate sources but amongst the most common are ads, expired listings, FSBOs, FRBOs, etc. Depending on the lead generation software you choose, you will be able to select the lead sources to fit with your industry.