Best Real Estate Lead Generation Companies [2020's Update]

Real estate lead generation companies provide ways for real estate agents to acquire leads in a quicker and more efficient way using different sources and platforms.

Each of the companies included in this list differs in some aspects. In this article, we will provide a deeper insight into the world of real estate lead generation by looking at some of the best real estate lead generation companies.

More specifically, you will find:

  • How we chose the companies on this list
  • Real estate lead generation companies reviews
  • Benefits of using real estate lead generation software

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Best Real Estate Lead Generation Companies

1. BoomTown

Clean and crisp design

Listings-to-buyer matching

Trusted among U.S. realtors

Best Marketing & Automation Solutions for Brokerages

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To put it in a few words, BoomTown is a formidable aspiring force to be reckoned with on the real estate lead generation market. If you are an up-and-coming realtor or a small-to-midsize real estate agency, BoomTown might be just what you are looking for. It is easy to use, has a simple, sleek design, and it works on several different platforms. And the fact that around a quarter of realtors all over the U.S. chose BoomTown, makes it one of the most popular real estate lead generation companies.

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Features

Pricing

Ease of Use

Support

2. BoldLeads

Automatic SMS response service

Accessing Facebook and Google ads

Live support

Best Real Estate CRM

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So, is BoldLeads the right real estate lead provider for you? If you are looking for someone to run your ad campaign for you, then the answer is “yes”. BoldLeads goes through all the headaches of advertising, posting ads, creating landing pages, etc. This gives you more time to focus on all the leads they are going to bring your way.

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Features

Pricing

Ease of Use

Support

3. REDX

More personal approach to clients

Storm Dialer calling system

Free Vortex subscription

Most Intuitive Interface

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These days everything seems to involve apps and automatics, and that can be frustrating for a lot of people. If you are one of those who would like to keep things “old school”, and still see your leads and clients as people and not just figures on a screen, then REDX is the answer to your troubles. It will help you connect with your leads through a good old phone call, while its level of service will still keep you in the 21st century.

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Features

Pricing

Ease of Use

Support

4. Real Geeks

Value for money

Good support system

Great CRM tools

Best value for money

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Real Geeks is probably the best mid-tier software on this list. Not just because of their pricing, but because of what you get for that price. You can completely customize every aspect of your experience with Real Geeks. Whether you want to focus more on marketing and ads, or you want to leave that to someone else and go work on those leads you got, Real Geeks has got you covered. The fact that some of the best real estate websites are Real Geeks’ clients, should only seal the deal for you.

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Features

Pricing

Ease of Use

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5. SmartZip

Customizable landing pages

SmartZip University

Multiple marketing channels

Best for Multi-Channel Marketing

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If you are willing to pay a bit of a steeper price in exchange for some tangible results, then SmartZip’s predictive analytics combined with marketing campaign automation are a perfect fit for you. Multiple useful add-ons, great support, and a continuous education plan are just the cherry on top of the cake. SmartZip is indeed a pioneer in the field of predictive real estate analytics, and that makes them one of the best at what they do.

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Features

Pricing

Ease of Use

Support

6. Zillow Premier Agent (ZPA)

Great support

Pay-per-lead system

Personalized advertising

Real Estate & Rental Marketplace

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If you are looking for a great, reliable pay per lead real estate lead generator, then Zillow is right up your alley. It gives you the freedom to choose exactly how many leads you would like and from which geographical area. With its enormous pool of potential buyers and great client support, Zillow is one of the best real estate lead generation companies.

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Features

Pricing

Ease of Use

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7. Zurple

Allows direct ads on sites like Craigslist

“Conversations” feature

Unique IDX branding

Unique IDX Branding & Automation

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Let’s say that you are overwhelmed by running everything in your real estate company. You need to hire a whole team, but you just cannot afford to do that. If this is true, then you need Zurple. With some awesome features like “Conversations” or its unique IDX branding, Zurple is a go-to software for all real estate professionals who want to focus on their clients and leave the details to someone else.

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Features

Pricing

Ease of Use

Support

8. Market Leader

Affordable

Simple and effective CRM

Guaranteed leads

Best Control Over the Number of Leads

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Market Leader is a simple and straightforward service. If you are a beginner in the world of real estate, and you would like to have full control over the number of leads you handle, then Market Leader is just what you need.

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Features

Pricing

Ease of Use

Support

How We Chose the Companies on This List

Lead generation software helps companies (in this case realtor companies) to find potential clients or customers based on their website visits. The software then uses this information to create a data bank of contacts used to convert potential customers into real ones.

We created our list by looking at several different criteria and singling out eight companies which in our opinion offer the best real estate lead generation software in 2020.

The criteria we looked at before choosing the top real estate lead generation companies include the following:

  • Main Features

In this part we provide a brief description of the software, singling out some of its main features in terms of technical capabilities and any extras it offers.

  • Ease of Use

Not all realtors are tech wizards, so here we look at just how easily and effectively each software provided valid real estate leads.

  • Accessibility

We evaluate how accessible each software is in terms of device range (mobiles, tablets, computers, etc.) and how easy to use is its interface.

  • Customer Support

This part includes reviews and experiences we’ve found for each software when it comes to customer support. In other words, how quickly and easily you can expect your issues to be solved by each of these companies.

  • Price and Value for Money

Quite simply – what’s in it for you. How much each of these real estate lead generation real estate companies charges for their services, and what packages they provide will be explained in this section.

  • Free Trial

We checked whether the company offers free trials and for how long.

The information on each company based on these criteria will be presented both as a brief description and in the form of a table, for a quicker and more convenient overview. So let’s begin.

At a Glance

  • Trusted among U.S. realtors
  • Clean and crisp design
  • Listings-to-buyer matching
  • Easy to use
  • Great for small teams
  • Great reviews from both companies and customers
  • Limited customizability
  • Not designed for SEO
  • Limited website ownership

 

The first option on our list of companies that provide the best real estate lead generation services in 2020 is BoomTown. This is a software that provides marketing and automation solutions for real-estate teams and brokerages. Through its automated platform, it allows brokers and agencies to constantly stay in touch and monitor their prospective and active clients. BoomTown boasts an instant notification feature regarding listings, which keeps brokers and agents constantly updated with the fluctuations of the market. Other tools available at BoomTown include market analytics, customizable design, mortgage calculator, site maps, and many other features, depending on the plan you choose.

Accessibility

BoomTown is an SaaS-based app which can be accessed on all types of smartphones, tablets, and iPads.

Pricing

BoomTown provides its clients with a variety of plans, depending on their needs and market size. There are three different plans with prices ranging from $1,000 to $1,500 per month on a 12-month contract.

Here’s a quick breakdown of BoomTown’s plans and prices:

  • Launch – $1,000 per month + $750 setup fee (designed for individual agents and brokers)
  • Grow – $1,300 per month + $1,700 setup fee (designed for small teams)
  • Advance – $1,500 per month + $1,500 setup fee (designed for big teams/companies)
Cancellation Policy

Depending on whether you are on an automatic or pay-as-you-go subscription, the termination conditions may vary, but in either case, BoomTown requires notification in advance.

Customer Support

According to most user reviews, BoomTown customer support seems professional and responsive. It needs to be noted, however, that several clients complained that BoomTown’s support team sometimes did not have the solution to their problem right away.
In a constantly and rapidly changing world of real estate lead generation software, this could potentially mean big losses. We hope that this doesn’t turn into a frequent issue.

Why We Chose BoomTown

Well, the numbers speak for themselves – almost 25% of realtors in the U.S. use BoomTown. That’s gotta mean they’re doing something right. Even though BoomTown does appear more costly than other apps at first, most of its clients say that it pays off almost immediately. It boasts a clean, simple platform that is easy for everyone to use. BoomTown is ideal for beginners, running a small-to-medium team and trying to make their mark on the market.

At a Glance

  • Live support
  • Automatic SMS response service
  • Accessing Facebook and Google ads
  • Exclusive access to leads in your area
  • Great CRM
  • Software training
  • Could turn out to be costly
  • Leads could be inconsistent at times
  • Does not offer ads for IDX pages

 

The first thing that singles BoldLeads out among all the other best-rated real estate lead generation companies is the sense of exclusivity. Unlike all the other companies on this list, BoldLeads gives your prospective clients a direct link to you, and you alone, without them even realizing it. They do this through strategically placed customized ads on most popular websites and social media platforms, which link directly to you. Other than that, BoldLeads takes pride in its built-in customer relationship management (CRM) tool. This tool means that you don’t need to run your leads through external CRM. Everything you need to create and maintain a relationship with your future clients is right there. It allows you to contact the leads via SMS, email, and even voice messaging. Now that’s some next-level stuff.

Accessibility

BoldLeads is still accessed mostly via computers and laptops, although their Dashboard works just fine on Google Chrome for smartphones.

Pricing

BoldLeads is in the category of the more costly real estate lead generators, but most of their clients say that the investment pays off pretty quickly.

Opening an account with BoldLeads would set you back $269. There is also a monthly account fee of $299. For the first monthly fee, BoldLeads helps you by creating, placing, and managing your ads and lead forms. It will also help with your advertising budget.

The ad budget is another cost you need to take into account with BoldLeads. They recommend a minimum of $100 per month for this purpose.

So at the end of the day, BoldLeads costs from $399 per month, and upwards.

Cancellation Policy

Users that have subscribed to BoldLeads on a prepaid plan cannot cancel their subscriptions. On the other hand, if you are on a long-term plan, cancellation is possible with a 30-day prior written notice.

Customer Support

This area is one of BoldLeads’ strongest points. According to most reviews we’ve found, BoldLeads provides great support for new users.

They offer live support, coaching, and software training for all of their customers, which can mean a great deal to beginners.

Why We Chose BoldLeads

As we mentioned in the beginning – exclusivity. BoldLeads boasts this unique feature of bringing you closer to prospective clients in your own ZIP code area, by providing exclusive real estate leads through carefully placed ads.

Their excellent CRM feature is just a gigantic bonus to this.

At a Glance

  • Free Vortex subscription
  • More personal approach to clients
  • Storm Dialer calling system
  • Choose your source of leads
  • Easy-to-use platform
  • Affordable
  • Phone contacts not always reliable
  • Requires some effort on your part
  • Works only on one platform

 

We are all different, right? While some of us are fine with investing and waiting for opportunities to come to us, others like to take matters into their own hands. If you fall into the latter category, then REDX could be an ideal option for you.

REDX made its way onto our list of the best real estate lead generation companies because of its unique approach. It helps you get leads by going through several databases to get leads that are presented in a simple dashboard. REDX will go through expired leads online and get you all the publicly available details on prospective clients straight to your phone or computer. But REDX doesn’t stop at old leads. Depending on the package you choose, you can get expired listing leads, FSBO leads, FRBO leads, etc.

Accessibility

REDX runs exclusively on a prospecting platform called Vortex. If you sign up for any of REDX’s memberships, your Vortex subscription is complimentary. This includes some basic training videos.

Pricing

  • REDX offers you several sources to get your leads from, and the price depends on which ones you choose:
  • Expired Leads – $59.99 per month
  • FSBO leads – $39.99 per month
  • FRBO leads – $79.99 per month
  • Pre-foreclosures – $39.99 per month
  • GeoLeads – $49.99 per month

The last feature, GeoLeads is one of the most innovative things about REDX. It allows you to map out a part of a city and provides you with all the tenants’ contact information, including whether they are renting, buying, or selling a property. This can give you an important head start on the market.

Another great additional feature of REDX is called Storm Dialer. It is not a lead per se, but it can be a very useful add-on that helps you contact a huge number of leads in a short period of time. Storm Dialer will set you back an additional $99.99 per month.

Cancellation Policy

Unlike the software we’ve looked at so far, REDX’s cancellation policy is pretty straightforward. You can cancel at any time by dialing their customer support center and talking to an operator.

Customer Support

REDX provides live support to all of its clients via website or customer care center.

Why We Chose REDX

REDX is great software for all the go-getters. Its starting price is not nearly as steep as that of some of its competitors. It is a great tool for generating real estate leads for new agents who are not afraid “to get their hands dirty” in order to turn leads into clients.

At a Glance

  • Great CRM tools
  • Value for money
  • Good support system
  • IDX Website Design
  • Pay-per-click (PPC) advertising
  • Limited IDX design options
  • 12-month obligation
  • Mobile app messaging

 

With a monthly fee of around $200, Real Geeks is a mid-tier real estate lead generation software, price-wise. It gives its users the ability to customize their own IDX templates, offers a CRM function, and tons of other useful features, such as automatic SMS responses.

Another reason why Real Geeks is popular among realtors is that it offers a range of pay-per-click (PPC) advertising tools.

Accessibility

Real Geeks pride themselves on offering websites that are both desktop, laptop, and mobile-friendly, so their users can always stay in touch with their leads. They also offer a mobile app, but at the moment users cannot send or receive messages through it.

Pricing

To get started with Real Geeks, you need to pay a $350 onboarding fee. After that, the prices may vary depending on the package you choose:

  • Basic IDX and CRM – $199 per month for up to 2 agents
  • Google PPC – $550 per month + advertising
  • Facebook Advertising – $300-$500 per month + advertising
  • Additional agents – $25 per agent, per month

Based on this breakdown, we could say that Real Geeks can offer something for everyone’s preferred price range. If you are willing to overlook the steep-ish onboarding fee, Real Geeks might be just what you need.

Cancellation Policy

If you want to become a Real Geeks user, you need to agree to a 12-month commitment. Any cancellation during these 12 months comes with a fee of $500 for early contract termination.

Customer Support

Most users of Real Geeks have described their support system as “outstanding” and “excellent”. The one thing that some users did complain about is limited customizability for IDX pages, and this is something that Real Geeks should take into consideration if it wants to stay one of the top-rated real estate lead generation companies.

Why We Chose Real Geeks

Because it offers great real estate CRM tools and pretty straightforward marketing strategies (Facebook ads and IDX websites), for a relatively reasonable price.

At a Glance

  • Multiple marketing channels
  • Customizable landing pages
  • SmartZip University
  • Predictive analytics
  • Great customer support
  • Lengthy contract
  • Not ideal for beginners

SmartZip is the champion of predictive analytics among real estate lead generation companies. While other companies focus on searching for leads that are already selling, SmartZip can predict and single out those who have the most potential to sell. All you need to do is select a geographical area, and SmartZip will use its algorithm to compile a list of people who might want to sell their properties during the following 12 months. By using SmartZip you will be able to know that someone wants to sell before they do.

Once SmartZip feeds you this precious information, you can either go ahead and run your own marketing or leave that up to SmartZip as well. Their great set of marketing tools can help you save time to focus on your leads and clients.

Accessibility

SmartZip runs on its own platform. This might sound limiting, but it gives you access to fully customizable landing pages, which is one of the best features of SmartZip.

Pricing

SmartZip does not publish their pricing on the website. Instead, you need to leave your contact information and let them contact you with their offers.

Depending on whether you intend to do your own marketing, or you want to use SmartZip’s marketing automation tools, you will likely pay between $500 and $1,000 per month.

Cancellation Policy

SmartZip does not offer contracts for a period shorter than 3 years. Any cancellation during that period comes with a fee that is agreed upon by both parties when the contract is signed.

Customer Support

This is where SmartZip really stands out. If you opt for SmartZip, you will be assigned a team of experts who will help you and train you to run your account. Customer issues are solved in person and efficiently.

They also boast a great feature called SmartZip University where subscribers can attend various webinars and workshops to help them excel even further.

Why We Chose SmartZip

This real estate lead generation company found its way onto our list mostly due to the great support it offers. Utilizing predictive analytics is an ingenious way to get leads that may not even be leads yet. Having a good head start always pays off, especially in the hectic world of real estate. So SmartZip is your best bet if you want to be the first one off the starting line.

At a Glance

  • Personalized advertising
  • Great support
  • Pay-per-lead system
  • Its own network of potential buyers
  • User-friendly CRM
  • The costs can add up over time
  • Leads are not always top quality

What sets Zillow apart from other real estate lead generation companies is that it has its own listings website. All the leads that are provided to clients are fetched from their own website. And if you thought that this limits your number of leads, think again. Zillow’s listing website gets more than 30 million unique visits each month. Now that’s what we call lead potential.
You pay for placement on Zillow’s listing page, and all the leads gained this way are automatically funneled into your own CRM. According to a great number of reviews, Zillow boasts one of the most user-friendly CRM systems out there.

Accessibility

Besides boasting one of the best real estate lead generation websites, Zillow also offers an app with 100% of the features you get on the website. This way you can take your business with you wherever you go.

Pricing

Unlike other platforms and real estate lead generation websites, Zillow charges its clients per lead. The price of a lead on ZPA will cost you from around $20 up to $100, depending on how exclusive the area of the listing is.

Other than that, you also need to pay for advertising on Zillow’s listing page. These prices vary depending on the area.

Cancellation Policy

You can choose to go for either a monthly subscription or a six-month contract with Zillow. If you choose the contract, you would need to pay a fee which equals the values of 2 monthly rates in case of early cancellation. If a month-to-month subscription is not renewed at the end of the month, it gets canceled automatically.

Customer Support

When it comes to customer support, Zillow goes full-on. It provides continuous client support, as well as training. Other than that, ZPA offers a Live Connection Program, which is like a concierge service, making a professional connection between you and your leads.

Why We Chose Zillow

Honestly, even if it didn’t have all these amazing features, the sheer number of potential homebuyers on their listings website should be reason enough to try it out.

At a Glance

  • Unique IDX branding
  • Allows direct ads on sites like Craigslist
  • “Conversations” feature
  • SEO optimization
  • Expensive
  • Slow customer support
  • Somewhat limited CRM

 

Zurple stands out by offering different sets of management tools to take care of all sorts of realtor problems. Whether you’re looking for a customizable IDX website or someone to manage your ads and handle CRM at the same time – Zurple’s got you covered.

Almost complete automation is what sets Zurple apart in the sea of other online real estate lead generation companies. This does come with a price, though, but according to the testimonials we found, the amount of time it saves is indeed priceless.

Accessibility

It is possible to connect your Zurple account to your mobile phone and receive notifications on any important events or issues straight from the Zurple team or automated response software. It is also accessible through a mobile website.

Pricing

So, how much is your time worth, exactly? Well according to Zurple the breakdown looks something like this:

  • $399 per month, per user
  • $199 – $499 onboarding fee, depending on the number of pages you need managed
  • Additional $250 – $400 per month for advertising

We have to admit that this does place Zurple in the category of the pricier lead generation companies, but sometimes it is better to pay more if you know the job will get done properly.

Cancellation Policy

Zurple is kind of strict in this respect. You are required to pay for the entire duration of your contract, no matter what. The contract length is agreed upon beforehand. You are, however, entitled to a refund if there are any unused advertising funds at the end of your subscription.

Customer Service

According to some testimonials, Zurple’s customer service is an area that could use an upgrade. The quality of the service was not an issue, but some users complained that the responses were slow.

Why We Chose Zurple

The main advantage of Zurple is that it offers almost complete marketing campaign automation. Another thing worth mentioning about Zurple is the “Conversations” tool, which provides personalized automated responses to your leads, based on the available data.

At a Glance

  • Guaranteed leads
  • Affordable
  • Simple and effective CRM
  • Outdated platform
  • Limited customizability
  • You don’t fully own the website

 

Market Leader is a unique lead generation company in that it allows you to decide how many leads you need per month, and that is all you pay for.

Market Leader can get you leads in two ways: either from their website, housevalues.com, or by directing the leads straight to your personally branded IDX page. In both cases, Market Leader uses PPC advertising to reach your leads.

Accessibility

Even though Market Leader is accessible on most Windows and Apple, some reviews state that the interface could use some updating. The features that customers said were missing were automated dialing and SMS service.

Pricing

Market Leader comes with a fixed $99 monthly fee, which gives you access to their CRM and lead follow-up tools. There is a separate cost for the leads, which can vary from $20 to $30 (per lead), depending on how many leads you decide to get.

Customer Service

According to some customer reviews, Market Leader offers great client support. They can help you run your customizable IDX page, for example. They also offer helpful webinars and trainings.

Why We Chose Market Leader

Their one-of-a-kind brand of lead generation combined with great CRM and a rather affordable price was the most compelling argument for including Market Leader on our list.

How to Choose A Real Estate Lead Generation Software?

In this section, we’ll provide you with several steps you need to follow when choosing the best real estate generation company to work with. As with all business-related decisions, we advise you to be cautious and to look at all the aspects that may influence your decisions. Here are a few points we think would be important to consider before deciding on a lead gen software:

  • Types of real estate leads you need

Think about what you want your source of leads to be. Some software offers you the option to choose where you want your leads to come from: ads, expired listings, FSBOs, FRBOs, etc.

  • Monthly budget

This is probably the most important point for most businesses, especially if you are a beginner in the sphere of real estate. You need to decide how much money you are ready to set aside for each purpose. For example, decide in advance what your advertising budget will be, and choose companies that fit into that projection.

  • Ease of use and accessibility

How important is it to you that your lead generation software offers their services on mobile platforms, apps, etc.? This could turn out to be rather important when deciding on your target age group.

  • Integrations with tools and systems you are already using

How easily can your desired lead generation software be integrated with what you are already using? This could be a big deal if you have a system or a tool that you’re comfortable with and don’t want to change it.

  • Customer support reliability

Think about how professional your favorite real estate generation companies are in terms of helping you through rough patches and tech glitches. You don’t want to partner up with someone who’s going to leave you hanging.

  • Security

Make sure that the lead gen provider you choose does everything they can to protect you and your clients from cybercrime. Real estate websites are very fertile ground for identity theft, so this aspect is extremely important.

Best Real Estate Lead Generation Companies at A Glance

  • BoomTown: The most trusted lead gen software with over 25% of U.S. realtors.
  • BoldLeads: Good CRM combined with Facebook and Google ads.
  • REDX: Affordable and allows you to choose your source of leads.
  • Real Geeks: Offers great CRM tools and amazing value for money.
  • SmartZip: Uses predictive analytics and marketing automation to help you achieve your goals.
  • Zurple: A time-saver that offers unique IDX branding.
  • Market Leader: Choose how many leads you want to get and pay exactly for that. No more, no less.

Benefits of Using Real Estate Lead Generation System

So, at the end of the day, why should you use real estate lead generation software at all? In this section, we’ll provide you with several reasons, and hopefully help you decide on the right one for you.

  • It can save time

As we all know, “time is money” in any kind of business. This is especially true for the real estate business. Choosing software with the right tools for you can give you that much-needed edge over your competition.

  • Not everyone is tech-savvy

There is no shame in admitting that you don’t know your way around computers, apps, etc. However, in today’s world of real estate, you need to keep up, and an investment in the software provided by the best real estate lead generation companies could help you do that.

  • It helps you cover more ground faster

Real estate lead generation software can help you with a number of things, not just provide you with leads. They can provide marketing automation, social media advertising, and connection with your leads. All these tools and tricks could help an agent or a company expand its influence over a certain area.

  • No need to hire a team

Gone are the days when you had to hire someone for each of these functions. Now you can get a team’s amount of service with just a few clicks via your computer or even your smartphone.

Final Thoughts

So, to summarize, real estate lead generation software does not have a specifically targeted audience. If you are a realtor, there’s something in it for you. Whether you’re an experienced veteran or a beginner about to sell your first listing, you can find software that suits your needs.

When choosing from among the best real estate lead generation companies, make sure you take all the important points into consideration before committing to one. If you follow the steps we wrote about and consider some of these eight companies mentioned in our list, you’ll be on your way to success in no time.