Best Press Release Distribution Services [Reviewed in 2020]

Using press release distribution services is a great way to raise brand awareness. Simply write a press release, and an agency will send it to chosen websites and journalists.

Small and middle-sized businesses will benefit most from it, as well as marketing companies.

This article provides reviews of the best press release distribution agencies, the benefits they bring, and the methodology we used to choose them.

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Press Release Distribution Services

1. Linking News

International coverage

White label services

Chinese press release distribution

Best for marketing and PR agencies

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Though Linking News lacks some press release distribution services that its competitors offer, it provides certain benefits that make it worthy of this list. It offers white label (unbranded and private) services, making it perfect for startups and marketing/SEO/PR agencies alike. It also provides press release distribution for two markets (English and Chinese). Finally, it offers a large PR network and is still very affordable.

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Distribution Network

Audience Targeting

Additional Services

Pricing Plans

2. PR Newswire

Mobile optimization

Real-time monitoring

Social posting

Best for social media campaigns

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PR Newswire offers the perfect press release distribution services for local businesses and big names alike. Mobile optimization, social posting, and incredible targeting options help you reach the right audience, both locally and internationally. Real-time monitoring and custom reporting let you follow the success of your press release. A helpful editorial team and creative experts make sure your press release is as good as it gets.

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Distribution Network

Audience Targeting

Additional Services

Pricing Plans

3. PRWeb

Social posting

Distribution to search engines

250,000+ RSS subscribers

Best for national campaigns

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If you need press release distribution services for the US only, PRWeb is a great choice. PRWeb optimizes your content for search engines. You’ll further improve your visibility through a news feed of 250,000+ RSS subscribers, social posting, and emailing industry-specific journalists/outlets/influencers. On top of that, PRWeb has plenty of resources, and the editorial desk is available 24/7.

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Distribution Network

Audience Targeting

Additional Services

Pricing Plans

4. Newswire

Real-time monitoring

Own newsroom

1.8 million contacts

Best for international campaigns

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From distribution to monitoring and reporting, Newswire does an amazing job of getting you in front of your target audiences and helping you plan out your strategy. Choose among 1.8 million regional and international contacts, design your own newsroom, then monitor what’s being said about you with real-time alerts. It has a great press release distribution cost for the value it brings.

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Distribution Network

Audience Targeting

Additional Services

Pricing Plans

5. Send2Press Newswire

Volume discounts

Own newsroom

Writing services

Best for local businesses

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Send2Press has affordable local press release distribution services and a wide international reach. It offers same-day, next-day, and scheduled release, and Entrepreneur magazine recommends its writing services. Own newsroom comes with bio and an RSS feed. With “white hat” SEO, RSS feeds, and push to the likes of Reuters, it offers great value for a reasonable price.

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Distribution Network

Audience Targeting

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6. eReleases

Same day distribution

A wide network of journalists

Access to PR Newswire’s network

Best for continuous exposure

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eRelease is one of the simplest press release distribution agencies with a large network of journalists. Besides that, by using PR Newswire’s services, it gets to 4,700 sites and online services. Every press release is stored in eReleases’ private newsroom, where 90,000 journalists and writers can access them. Add to it that press releases are SEO-friendly and you can’t go wrong with this service.

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Distribution Network

Audience Targeting

Additional Services

Pricing Plans

7. 24-7 Press Release

Sends to print media

FTP/XML Data Feed solution

TV and radio included

Best for startups

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24-7 Press Release offers useful features for a low price, especially for startups and small businesses. Their affordable press release distribution services start at less than $50, and with that plan, you can start attracting attention. With more expensive ones, your press release will go to the likes of Associated Press and the New York Times. 24-7 Press Release also offers hosting solutions - RSS feeds and FTP/XML Data Feed.

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Distribution Network

Audience Targeting

Additional Services

Pricing Plans

8. EIN Presswire

Mobile app

World media directory

Same day and scheduled distribution

Best for non-English campaigns


EIN Presswire may not be as affordable as some of its competitors, but it offers plenty of valuable services. Submitting a press release and getting around is easy with a simple user dashboard. The company’s own newsdesk, partner sites, social posting, and a mobile app place your press releases in front of millions. By accepting press releases in any language, it makes the global reach truly global.

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Distribution Network

Audience Targeting

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Pricing Plans

9. PR Distribution

Among the best SEO tools

Private and unbranded press releases

Discounts for bulk buying

Best for high search engine ranking


PR Distribution is a great SEO tool that promises high ranking on most popular search engines. As opposed to many other press release distribution services, PR Distribution offers private and unbranded press release distribution, along with professional writing services by native English speakers. Bulk buying gets you a discount, more expensive plans get you wide reach, and you’ll get priority support.

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Distribution Network

Audience Targeting

Additional Services

Pricing Plans

10. PR.com

Same and next day distribution available

Press releases sent to end-users, media, and News RSS subscribers

Mobile distribution

Best for non-profit companies

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Many see PR.com as the best online press release distribution service when it comes to variety of reach. The agency sends releases to end-users, media, and News RSS subscribers. It has a wide global reach and offers mobile distribution with more expensive plans. Every single plan is as affordable as it gets, and you can also choose to list your business in PR.com’s database.

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Distribution Network

Audience Targeting

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Pricing Plans

Our Methodology

We had a couple of criteria in mind when choosing the best press release distribution services in 2020. First, we looked at how many news sites they distribute the content to, and how many of these are major sites like ABC or CBS. We researched whether their press releases get organic placement, and on what search engines. A very important thing when choosing a press release distribution agency is to see whether they encompass industry-specific targeting. Providing regional distribution channels is another huge plus. Social media is an important aspect of press release distribution. The agencies we’ve chosen either share their press releases on Facebook/Twitter or allow social sharing. Finally, we looked for agencies that share press releases to an internal subscriber database or personal journalist contacts/groups.
Additional benefits we went for are:

  • Offering same/next day distribution
  • Ease of use
  • Responsive customer support and useful resources
  • Good features-to-cost ratio

Finding a press release distribution services provider that makes all of this possible is not easy. We went with those that either provide a huge number of benefits or have a feature or two that really stand out.

At a Glance

  • Chinese press release distribution
  • International coverage
  • White label services
  • Large PR network
  • Affordable
  • Improves SEO
  • No same-day release or release time scheduling
  • Not that many features to choose from

 

When it comes to press release distribution services comparison, we have to start with Linking News. The main reason? White label press release. It lets you have a press release on major news sites (ABC, FOX, CBS, etc.) without a label on it. Not only will your competitors be oblivious to the fact that your press release was shared by an agency, but your clients won’t know, either. If you’re a marketing/SEO/PR agency, you can offer a self-published press release to your clients, one with a private label.

Linking News claims to have the largest PR network in the business. It consists of 330,000 publications, 90 million influencers, and 900,000 journalists, and includes location and industry targeting. Other release distribution services Linking News offers are:

  • Improving SEO ranking through backlinks from high-quality websites
  • Live press release 24-48 hours after approval
  • Getting the full report 1-3 days later
  • Chinese press release distribution

Linking News offers some of the most affordable press release distribution services out there. $159 will get you white label services and have your press release sent to 100+ major news sites. The more you pay, the more websites your press release reaches. The Diamond Plan ($2,980) gives you international coverage.

Creating a press release with Linking News is simple. Choose your package, write a press release in a simple editor, and send it. If you’re unsure what your press release should look like, you can use the templates the agency provides.

Linking News offers both English and Chinese customer support. The only way to contact them is via email, but its high-quality customer support team is quick to respond. The website also has an informative FAQ.

We started our list of top press release distribution services with Linking News largely due to its white label services. Any business can profit from the unbranded press releases, while PR and marketing agencies can offer private label press releases to their clients. The service is easy to use, offers a quick approval process, and even provides services on the Chinese market.

At a Glance

  • Custom reporting
  • Mobile optimization
  • Real-time monitoring
  • Social posting
  • Local, regional, and international coverage
  • Plenty of targeting options
  • Multimedia optimization
  • Expensive compared to the competition
  • The interface can be confusing

 

PR Newswire is among the best press release distribution services in 2020. It has plenty of useful features:

  • Real-time monitoring. Unlimited searches, dashboards, and reports let you follow what’s being said on microblogs, all public RSS feeds, and Twitter.
  • Mobile optimization. More than 76 apps make your press release instantly noticeable on mobile phones, e-readers, and tablets.
  • Custom reporting. Get reports when you need them, with metrics that are most important to you, including social click-through tracking.
  • Social posting. Among other PR release services, PR Newswire helps you reach 55,000 Twitter followers through nearly 50 industry-specific handles.
  • Targeting. Send your content to journalists from specific markets, and find specific target audiences based on age, lifestyle, ethnicity, etc.
  • International & local press release distribution services. PR Newswire delivers your content to 170 countries, in 40+ languages. It also provides local and regional expertise.
  • Wide reach. Online syndication network gives you access to the likes of Reader’s Digest and Yahoo! Finance. Besides 4,000 websites, 550 news content systems, and almost 3,000 media outlets, you’ll reach PR Newswire for Journalists, a community with 20,000 daily visitors.
  • Multimedia optimization. The editorial staff helps you with visual content, while creative experts take care of scripts, video-shoots, etc.
  • Timing instructions. Since what you submit should be the final version, you get to decide when you want it released.

The press release distribution cost of PR Newswire is somewhat high. To publish a press release, you need a $195 membership first. The cost of one PR release starts from $350. For global reach, you’ll pay up to $8,700, and 100 additional words start at $140.

You can reach PR Newswire’s editorial bureau via phone (8 a.m.-10 p.m. ET). They’re always ready to help. However, you can find plenty of tips and guides for your press release on the website as well.

With the amount of press release distribution features PR Newswire offers, it’s not surprising that the prices are pretty high. But with a plethora of targeting options, mobile optimization, real-time monitoring, social posting, and custom reporting, you can be sure the money you invest will be worth it.

At a Glance

  • 250,000+ RSS subscribers
  • Social posting
  • Distribution to search engines
  • Affordable
  • Easy to use
  • 24/7 editorial desk
  • Not a wide website network
  • Only national coverage

 

PRWeb’s middle name is SEO. Between an expert digital strategy team and a proprietary URL generator, your press release is optimized for maximum visibility on search engines like Google, Yahoo, and Bing. With PRWeb’s distribution services, your press release will be sent to:

  • 1,200 websites
  • Major news sites like Google News
  • Newsfeeds with 250,000+ RSS subscribers

You can post it directly to PRWeb.com, a press release website with more than 12 million annual visitors.

You also get access to individual reporters (from an industry-specific list), news outlets, and influencers from 20 different industries. Additional PR release services offer social posting. Your content is shared to industry-specific Twitter handles, plus you can link your own Twitter handles and allow social sharing.

PRWeb is very easy to use. In just a couple of clicks, you can add a press release submission. Use tools like video embedding and unlimited media attachments to create compelling press releases. After publishing your press release, monitor online coverage, and get reports on engagement.

When it comes to pricing, PRWeb is among the most affordable paid press release distribution services. Creating an account is free, and a single press release posted on PRWeb.com will only cost you $99. Getting syndication and sending your press release to industry-specific influencers/Twitter handles will cost you more. However, at $389 per release, it’s still very affordable.

Their responsive editorial desk is available via phone 24/7. PRWeb also offers plenty of useful resources on its website. Choose from a large number of articles, whitepapers, and videos to make your press releases better and more impactful.

Featuring PRWeb on our list of press release distribution services reviews was a no-brainer. It has a great features-to-price ratio, and among these features, distribution to search engines is among the most important ones. Thanks to its strategy team and URL generator, press releases get a good ranking on Google, Yahoo, and Bing. Social posting, ease of use, and an affordable price help seal the deal.

At a Glance

  • 1.8 million contacts
  • Real-time monitoring
  • Own newsroom
  • Intuitive interface
  • Thorough reporting
  • Local, regional, and international coverage
  • The basic plan provides a small number of contacts
  • Extra words bear an additional fee

 

Newswire offers some of the top press release distribution services, so it’s not surprising it was voted #1 in customer satisfaction in 2019. This service gives you access to 1.8 million national and international contacts. You can choose who to send your pitch to, and Newswire’s templates help you write it the best way possible. Newswire also gets you in front of your target audiences through:

  • Higher ranking on search engines
  • Social posting
  • Targeting regional, international, and local media

What differentiates Newswire from most other press release distribution services is real-time monitoring. You can get SMS or email alerts about media mentions on an hourly, daily, or weekly basis. Newswire provides reports of article sentiment and allows you to store important news clippings. As for analytics, you get:

  • Performance data with real-time snapshots of media engagement
  • PDF reports with the list of URLs your press release was shared at
  • Email opens & clicks
  • Tracking social media engagement
  • Easy to integrate Google Analytics

Newswire’s press release distribution packages for 2020 even include getting your own media room with a customizable design and plenty of industry-specific RSS feeds to choose from. Press release submission is easy – open the feature-rich and intuitive editor, add all the necessary information, and you’re good to go.

Newswire’s services start from $199 and feature the company’s own digital network. However, the list of contacts for this plan isn’t large. For $399, your press release will be sent to thousands of outlets, and the most expensive plan ($799) will get it distributed across 50 states.

The time of the release depends on the volume of the editors’ work. Same day distribution costs an additional $125. Newswire’s helpdesk is available via phone and a website form. The website provides a blog and media planner.

With its own online newsroom and 1.8 million contacts, we had to put Newsroom on our list of best press release distribution services. Real-time monitoring and thorough reporting help you plan out the best possible strategy. The interface is intuitive, releases are distributed quickly, and the price is affordable.

At a Glance

  • Next day, scheduled, and same day distribution
  • Volume discounts
  • Own newsroom
  • Writing services
  • Affordable
  • International distribution
  • Great support team
  • Limited reach with the basic plan
  • No media monitoring

 

Send2Press Newswire prides itself on the scope of its network, as well as highly-targeted distribution. Unlike many of its competitors, Send2Press offers both press release writing and distribution services. By paying some extra money, you’ll get help from a PR expert. The Entrepreneur magazine has even recommended Send2Press’ writing services to its readers.

Send2Press provides an own newsroom, complete with bio and an RSS feed. Though there’s no media monitoring, it’s still a useful marketing tool: a social media marketing campaign is included with every distribution plan. There is social media reporting with social click-through tracking as well.

What also separates it from other press release distribution services are the next day release and release time scheduling as basic plan features. With more expensive plans, you get same day distribution. Send2Press are also kings of the “white hat” SEO. And with services such as daily opt-in media, RSS feeds, and push to Associated Press, your online visibility will skyrocket.

A press release distribution services comparison shows Send2Press is one of the most affordable services and offers great value. There are no membership fees, prices start at only $99, and the basic plan gives you next-day and scheduled publishing. However, your press release can only be distributed to one U.S. state, making it one of the perfect press release distribution services for local businesses. The most expensive plan gives you access to 22,000 newsrooms and 17,000 newspaper and broadcast outlets, for $499 per release. There are also volume discounts.

Press release submission is simple: find your plan, review requirements, pay, upload the file, and there you have it. You can reach Send2Press’s support via phone, Monday to Friday, between 9 a.m. and 5 p.m. PT, or send an email. You’ll also find FAQs and How-To’s on Send2Press’s website.

Send2Press was a must for our list, given its affordability and the value it offers. Between professional writing services, SEO, social media campaigns, RSS feeds, and a carefully crafted network, it’s a great choice.

At a Glance

  • Access to PR Newswire’s network
  • Same day distribution
  • A wide network of journalists
  • SEO-friendly
  • Simple reporting
  • Journalists on staff
  • Somewhat expensive basic plan
  • No global distribution

 

For eReleases, it’s all about journalists. This press release distribution services provider has professional journalists on staff, making sure your press release is top of the game. The service also has a database of subscribing journalists that it sends press releases to, and whose emails you get. eReleases subscribes to PR Newswire’s service and makes use of its huge network. Not counting the personal database of journalists, press releases issued through eReleases are sent to more than 4,700 sites and online services.

Unusual for online press release distribution services, the next day distribution is the default. However, with a fee of $100 you can have yours distributed the same day. As for scheduling, you can schedule the day, but not the time, as eReleases generally sends out press releases at 9:00 a.m. ET.

The company turns press releases SEO-friendly and gets them on Google News, Yahoo! News, and more. On top of that, all press releases are permanently stored in eReleases’ searchable newsroom, where 90,000 journalists and writers look for content.
Among other release distribution services, you’ll get a report of links your press release was shared at. You can also take advantage of the clippings service to better understand the response and impact of it.

While the basic plan is somewhat expensive ($299), the most expensive plan has a price similar to that of many of the competitors ($599). With more expensive plans, you get more media coverage, more words for your press release, and you reach journalists who might be interested in it directly.

Starting out is easy: sign up, choose your plan, and upload the press release. Support is available via email, live chat, or phone call, Monday through Friday (7:00 a.m. to 7:00 p.m. ET). The website provides an FAQ as well.

No top rated press release distribution services list would be complete without eReleases. Between subscribing journalists and PR Newswire’s network, your press release will go wide. It also gets to potentially interested journalists’ personal emails. Finally, with great SEO, it will rank high on search engines.

At a Glance

  • TV and radio included
  • Sends to print media
  • FTP/XML Data Feed solution
  • Affordable
  • Includes PR Newswire’s network
  • Access to 24-7 Press Release’s Media Desk for Journalists
  • Smaller reach than that of competitors
  • No global reach

 

Better Bureau gave 24-7 Press Release an A+ rating, and we gladly gave it a spot on our list. While RSS feeds are a common press release service (in this case, there are more than 300), 24-7 Press Release also offers an FTP/XML Data Feed solution. And if you’re looking for press release distribution services for small business, 24-7 Press Release is a great choice. Here’s where your press release will go:

  • Media Desk with thousands of registered journalists
  • PR Newswire’s network of 4,500+ websites and online services
  • Print media outlets like the New York Times and Wall Street Journal
  • Associated Press’ 30,000 members
  • TV and radio
  • Search engines such as Google and Yahoo

All of the releases go out at 3 a.m. EST. Once the press release is out, you get a report with a sampling of online placements and links to the full-text versions. If you sign up for the Mass Media Visibility plan, you can choose the distribution time and get additional reporting.

24-7 Press Release’s paid press release distribution services are affordable. The basic distribution package is $49 per release and makes them available on the Media Desk, 50+ premium news sites, while also appearing in RSS feeds and News Widgets. The turnaround with this plan is only 2 days. More expensive packages give you a far wider reach – for just $139 your press release will be sent out to 3000+ U.S. newspapers, 125+ premium news sites, and more.

24-7 Press Release’s support is available via phone, Monday to Friday, from 8:30 a.m. to 5:00 p.m. PST. You can also contact them via email, or take advantage of the site’s blog section or knowledge base.

24-7 Press Release may not have the wide reach some of the competitors do, but it still offers enough and for a great price. It offers excellent press release distribution services for startups, as it gives enough visibility through the Media Desk for Journalists, Associated Press, printed media, and PR Newswire’s network. Additionally, it offers an FTP/XML Data Feed solution next to the usual RSS feeds.

At a Glance

  • World media directory
  • All languages accepted
  • Mobile app
  • Same day and scheduled distribution
  • Wide reach
  • Affordable basic plan
  • Free RSS feed
  • Limited to 5 distribution channels
  • No global reach

 

This company offers occasional free press release distribution promotions. You can host EIN Presswire’s RSS feed on your website for free, and with some of the more expensive plans, you might be able to get extra press releases. Most press release distribution services, even in 2020, are rarely available to non-English speakers. However, EIN Presswire accepts press releases in any language. EIN Presswire refers to the likes of CNN, Sky News, and the World Bank. Here’s what you’re getting:

  • Huge network. Between Google News, Bing News, WordPress publishers, EIN Presswire’s newsdesk, Facebook, Twitter, and partner sites, your content is likely to reach millions.
  • Mobile app. With just a few clicks, your content becomes available to mobile-first users.
  • News monitoring. Track unlimited topics, set custom newsletters and RSS feeds.
  • World Media Directory & Microwires. EIN Presswire maintains one of the largest media directories in the world, while Microwires provides SEO benefits and targeted reach.

To start with EIN Presswire’s press release distribution services, create a free account, pay for your plan, and start issuing press releases. Submit them right away or store them as drafts first. The company has a user-friendly dashboard to help you track payments and releases.

Contact EIN Presswire’s support by choosing the U.S. or the European phone number. We suggest you also check out the many resources the website offers: FAQs, media directory, news alert maker, etc.

Plans start at only $49.95 per press release, pretty low as far as press release distribution packages in 2020 go. Compared to the more expensive plans, this one lacks the wider reach, as well as scheduled and same day distribution (only offered by Pro+ ($399) and Corporate ($999) plans). Additionally, these plans offer social posting and include more press releases.

It’s no wonder we put EIN Presswire on our list of press release distribution services reviews. With global reach, a mobile app, and a world media directory, it offers the perfect press release distribution services for large campaigns. You can submit your press release in any language, and even get some free services from time to time.

At a Glance

  • Discounts for bulk buying
  • Among the best SEO tools
  • Private and unbranded press releases
  • Wide, global reach
  • Support available 24/7
  • Professional writing services
  • On the more expensive side
  • No guaranteeing same-day or even next-day release
  • Basic analytics

 

Named one of the best SEO tools, this press release service guarantees your press release will appear on popular search engines like Google, Yahoo, and Bing. At higher prices, the company distributes to top tier news sites like ABC, NBC, FOX, and CBS. Occasionally, the press releases PR Distribution issues get picked up by Association Press and Reuters. Add to it social syndication, and you have a global reach.

If you’re looking for both press release writing and distribution services, PR distribution is a good choice. For an additional fee, its native English writers will craft a professional press release for you. PR Distribution also offers unbranded and private label press releases, and for very small fees.

This company doesn’t promise immediate release. However, it does say that 97% of the press releases submitted go out without delay. One thing users especially love is the simple interface and easy process of confirming the distribution. You’ll get a press release report, although it’s pretty basic.

When it comes to pricing, PR Distribution offers discounts for buying in bulk. However, its press release distribution packages are among the more expensive ones in 2020. The main differences between the plans lie in reach, word limits, and priority support. The most affordable one is only $99, and it offers a relatively small audience. The most expensive plan costs $1,999 – far more expensive than many of its competitors – but it offers global reach.

PR distribution’s support is available 24/7, via phone, email, and website form. To get priority support, you need at least a $399 plan. The company’s website offers tips and FAQs to help you master the press release distribution process.

While it’s not as affordable as some other agencies, we included PR Distribution in our best press release distribution services list due to its features. It offers white label press release distribution, as well as wide global reach. Professional writing is also available, and it’s worth it – the company was named one of the best SEO tools.

At a Glance

  • Mobile distribution
  • Same and next day distribution available
  • Press releases sent to end-users, media, and News RSS subscribers
  • Global reach
  • Very affordable
  • Plenty of features
  • Articles page on the website hasn’t been updated in years
  • No reporting

 

When it comes to variety of reach, PR.com is top of the line. The agency sends each press release to thousands of websites, blogger networks, and distributes them via broadcast, radio, print, and more. You can choose between different industries and regions to get targeted press release distribution.

The list of release distribution services doesn’t end there. PR.com also makes your press release available to:

  • Its end-users and media subscribers
  • News RSS subscriber database
  • Social media
  • Mobile channels

You can take advantage of social distribution, too. PR.com has excellent traffic, so posting your press release there will get you an even bigger audience. Finally, your press release will be search-optimized (even the images), ensuring organic placements on search engines. In fact, if you’re focusing on off-page SEO activities, PR.com is a great choice.

Getting a free account will give you press release distribution services and the option of job posting. To have your company listed in business, product, and service directories, you need either a Gold or a Platinum plan. Support is available via phone and the website form. There are some additional resources on the website, such as job openings.

Finding free press release distribution is hard, but PR.com’s pricing isn’t far from it. For just $60, you get SEO optimization, social posting, and much more. More expensive plans (only $100 and $300) get you a wider reach, mobile distribution, same day distribution, etc. The $300 plan even gets your press release to Associated Press’ newsroom. It doesn’t get much more affordable than this.

Our list had to feature PR.com. Its website looks simple, and it may lead you to think that it doesn’t offer that many press release distribution features or a wide reach. However, for a very low price, you’ll get to target audiences and have your press release sent to thousands of websites, PR.com’s end-user and media subscribers, and more. Whether you’re looking for press release distribution services for the US, or something more global, you can’t go wrong with PR.com.

Buyer’s Guide- How to Choose a Press Release Distribution Service?

No matter how high-quality your press release is, if you send it to the wrong audience, it won’t do much. That’s why choosing the best online press release distribution service starts with finding out whether targeting is available. Another thing to pay attention to is which locations the distribution covers. Social media posting, good reporting, and other additional services help sweeten the deal. Just be sure to pay attention to your budget and compare it to the price, as that can be the dealbreaker. Here’s everything you need to look for before choosing the right online press release distribution services:

  • Targeted press release distribution. Most services have specific target audiences they cater to, so finding an agency that can provide targeting based on industry or even demographics is crucial.
  • Distribution channels. If you’re targeting an older population, distributing your press release to printed media, TV, and radio makes sense. However, if you’re after millennials or Gen Z, mobile distribution and social media posting are a must.
  • Locations. Finding the press release distribution services for small business will likely mean you need local coverage. However, if you’re going after the global market, you need to make sure the press release distribution agency you’re employing can offer you international coverage.
  • Additional services. By being able to monitor what’s being said in the media, get thorough reports on the success of your campaign, having the agency write an SEO-friendly press release for you, or edit the one you’ve written, you’re ensuring that your press release achieves success.
  • Budget requirements. Finally, find the best value for the price you’re prepared to pay. Define your goal, then find the agency that offers the services you need on a budget you can afford.

Press Release Distribution Services At A Glance

  • Linking News – Best for marketing and PR agencies
  • PR Newswire – Best for social media campaigns
  • PRWeb – Best for national campaigns
  • Newswire – Best for international campaigns
  • Send2Press Newswire – Best for local businesses
  • eReleases – Best for continuous exposure
  • 24-7 Press Release – Best for startups
  • EIN Presswire – Best for non-English campaigns
  • PR Distribution – Best for high search engine ranking
  • PR.com – Best for non-profit companies

Key Takeouts

There are few things better for brand awareness and getting you new clients than a well-written and well-distributed press release. Finding the right press release distribution agency means you’ll get plenty of useful features for a price you can afford.

First, you’ll be sure to reach the right audience. Top rated press release distribution services have huge networks and can easily target audiences based on industry and location, or even demographics like age, ethnicity, or lifestyle. Your visibility will improve, especially if the agency has a large variety of distribution channels. By appearing on news sites, TV, mobile, social media, and having organic placements, you’re making sure a wide audience gets your message. You’ll be able to monitor what’s being said about it and get reports. And if you’re not sure where to start, you can always leave writing the press release to professionals. All in all, the list of benefits press release distribution services can bring your business is huge.