Top Lead Generation Companies & Services in 2020

Lead generation is the process of identifying a business’s potential customers and guiding them toward purchasing. Lead generation companies use the newest technologies and highly skilled individuals to find customers most likely to buy.
Anyone from startups to enterprises can benefit from lead generation, especially if they’re in the IT industry. This article reviews several lead gen companies, the benefits of using them, and describes the methodology we used to choose the best of them.

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Lead Generation Companies [Compared]

1. Discover.org

Real-time buying signals

Free trial

Org Charts

Best for recruiters

Visit Site

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Discover.org is among the best-rated lead generation companies when it comes to the number of data points you get and filters you can use. Comprehensive Org Charts, real-time buying signals, and a regularly updated database with 95% lead accuracy are perfect for both salespeople and recruiters, especially in the areas of finance, operations, sales, and IT.

Read full review

Lead Gen Process

Monitoring

Data Accuracy

Integrations

Price

2. LeadGeneration.com

Sending leads in real time

Free strategy

100% exclusive leads

Best For Startups

Visit Site

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LeadGeneration.com is among the best lead generation platforms for startups. The company’s multi-faceted lead generation program includes brand awareness, website development, landing page creation, call tracking, etc. Plus, each lead you get is 100% exclusive with a fair lead replacement policy. On top of all that, the onboarding process is simple and you’ll be receiving leads in real time.

Read full review

Lead Gen Process

Monitoring

Data Accuracy

Integrations

Price

3. CIENCE

>95% lead accuracy

Latest algorithms

Huge database

Best for biotechnology companies

Visit Site

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CIENCE uses a unique combination of software and highly specialized teams (people-as-a-service) to provide leads with >95% accuracy. With the latest algorithms, a huge database, and highly experienced specialists, CIENCE was a natural choice for our lead generation companies list. Though anyone can benefit from quality leads, CIENCE was created with software organizations in mind, including biotechnology companies.

Read full review

Lead Gen Process

Monitoring

Data Accuracy

Integrations

Price

4. Belkins

LinkedIn influencer marketing

100% lead accuracy

Email deliverability services

Best for middle-sized businesses

Visit Site

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Belkins is among the best rated lead generation companies when it comes to lead accuracy. Middle-sized businesses, especially those in the energy, manufacturing, or software industry, can hugely benefit from this company. Besides offering appointment setting and data enrichment services, Belkins also provides email deliverability services, as well as LinkedIn influencer marketing. All of it comes with a quick onboarding process and an affordable app.

Read full review

Lead Gen Process

Monitoring

Data Accuracy

Integrations

Price

5. Martal Group

Trade show appointments

Large databases

Good connections to OTT companies

Best for governments

Visit Site

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Martal Group is among the rare B2B lead generation companies that offer services like customer onboarding and account management on top of a well-developed lead generation service. There are multiple service tiers to choose from, and with the connections Martal Group has with OTT companies, these services can benefit governments, as well as SaaS, IT, and IoT businesses the most.

Read full review

Lead Gen Process

Monitoring

Data Accuracy

Integrations

Price

6. VSA Prospecting

Proprietary method for customizing ROI-positive lead gen programs

Own database

Great telemarketing services

Best for the healthcare industry

Visit Site

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VSA Prospecting offers top-of-the-class telemarketing services, especially to those in the healthcare, education, and technology industries. With its proprietary method guaranteeing ROI-positive lead generation, B2B appointment setting, a meticulous onboarding process, and a highly experienced call center team, VSA Prospecting is among the legit lead generation companies that get clients what they paid for.

Read full review

Lead Gen Process

Monitoring

Data Accuracy

Integrations

Price

7. Upcall

Continuous training for call center agents

Real-time reporting

Free script consultation

Best for telemarketing

Visit Site

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Upcall offers great telemarketing and lead generation services in 2020. 1,000+ integrations are available even with the Basic plan, and all data comes from manual sourcing. Meanwhile, free script consultation and continuous training for Upcall’s agents ensure your leads are contacted in the right way, at the right time. That makes Upcall perfect for marketing and sales teams across all industries.

Read full review

Lead Gen Process

Monitoring

Data Accuracy

Integrations

Price

8. EBQuickstart

Real-time reports

Inbound marketing services

Own lead generation processes and tools

Best for customer experience

Visit Site

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With plenty of features including lead generation, inbound marketing, and customer experience, EBQuickstart covers all parts of the sales process. Thorough lead tracking - from finding leads to nurturing and onboarding them - helps you bypass the initial 90-day ramp period, making EBQ perfect for IT lead generation companies looking to get loyal clients.

Read full review

Lead Gen Process

Monitoring

Data Accuracy

Integrations

Price

9. CandorWorks

Lead replacement policy

MarTech management

100% accuracy

Best for marketing agencies

Visit Site

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Not only does CandorWorks offer account-based marketing and manually verified 100% accurate leads, but the company also provides exceptional Martech services, including customization and optimization of marketing tools your marketers can profit from. All these features make CandorWorks one of the most impressive lead generation companies for IT enterprises, publishers, and agencies alike.

Read full review

Lead Gen Process

Monitoring

Data Accuracy

Integrations

Price

10. Callbox

Large database

Callbox Pipeline

Voice services

Best for event lead generation

Visit Site

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Callbox has all the features plenty other lead generation companies have, and then some. The company’s ABM efforts include voice services, event promotions, and much more. The entire lead generation process is detailed, yet seamless thanks to the Callbox Pipeline platform. This company is a great choice for IT, software, and advertising businesses.

Read full review

Lead Gen Process

Monitoring

Data Accuracy

Integrations

Price

How we created this list? - Our Methodology

To choose the best lead-gen providers, we looked at a couple of things. Some of them were the number of features offered, how detailed they are, and how they differ from what other companies are offering. Next, we looked at each company’s database. The quality, speed, and ease of the lead generation process played a huge role in narrowing down this list, and so did the number of third-party integrations. Here is everything we used to determine the top lead generation companies:

    • Company’s services

The companies featured here provide either very detailed main features, plenty of additional features, or both. 

    • Database use, data accuracy, updates, and reliability

We looked for companies that find leads in reliable, large databases, be it their own or external. When we say reliable, we mean that the data contained in these databases is accurate and regularly updated. 

    • Company’s lead generation process

The lead providers on our list either have a fairly simple lead generation process, with a short time frame between the kick-off meeting and providing the first leads, or a very detailed one. Companies with unnecessarily complicated processes didn’t make it on our list.

    • Third-party Integrations

Third-party integrations with most popular CRM platforms, as well as commonly used marketing and sales tools, are a huge plus. 

    • Customer service

No matter how great the service, you can always encounter some issues. When that happens, it’s important to have helpful and responsive customer support. 

    • Pricing and freebies

Though many of these companies only give out their pricing per request, we looked for those that users have described as offering great value for money. Some of them even offer free trials!

At a Glance

  • Org Charts
  • Real-time buying signals
  • Free trial
  • 95% accurate and regularly updated data
  • Plenty of filters
  • Dedicated Customer Success Manager
  • Extensive platform training
  • Expensive
  • Somewhat confusing interface
  • No outreach services

 

Though anyone looking for the best lead generation system can benefit from Discover.org, the company is mostly focused on helping recruiters beat their competition. The recruiters’ favorite feature is the comprehensive (100+ data points) Org Charts which show not only the titles of the company employees but their responsibilities as well, so you can avoid wasting time targeting the wrong candidate. This feature also comes in handy in sales, as it makes it easy to locate the right decision-makers. Other sales-related features include real-time buying signals that let you know if your leads are showing purchase intent.

Discover.org further helps your bottom line with account-based marketing, a.k.a. by targeting only those who fit your ideal customer profile, rather than using spray-and-pray techniques. Each client also gets a dedicated Customer Success Manager and thorough training on the platform.

Discover.org has its own database and claims that the data in it is 95% accurate. Since it gets updated and verified at least every 90 days, it makes sense that the data would be fresh and accurate. On top of updating its own database regularly, Discover.org’s lead generation services in 2020 also encompass real-time data cleansing and data enrichment.
Some of the notable integrations include customer relationship management (CRM) platforms as well as marketing automation tools, such as:

  • HubSpot
  • Pipedrive
  • Salesforce
  • Zoho
  • Marketo

Discover.org offers multiple pricing plans. The following features are always included, regardless of which plan you choose:

  • 95% accurate data
  • Complete department-level Org Charts
  • Phone numbers, emails, locations of both the headquarters and the individual
  • Unlimited prospect data access
  • Intent data and prioritization tools

As for pricing, it’s one of the online lead generation companies you need to request a quote from.

At a Glance

  • 100% exclusive leads
  • Sending leads in real time
  • Free strategy
  • A large number of features
  • Customizable lead generation plan
  • Multi-channel solutions
  • No database
  • Mostly focused on inbound, not outbound

 

If you’re a startup looking for sales lead generation companies, LeadGeneration.com is a great choice. Not only does it offer lead generation and other usual features such as appointment setting, lead follow-up, and SEO, it also provides plenty of extra services perfect for startups, such as:

  • Whitepaper creation
  • PR/Brand awareness
  • Landing page creation
  • Website development
  • Content syndication

Add to that social media, paid search marketing (Google PPC, Facebook advertising), email campaigns, lead nurturing, and you get a complete solution for penetrating new markets. On top of all that, LeadGeneration.com also offers custom platform development and call tracking coupled with call recordings and reports. The chances of lead conversion are additionally improved by the company’s careful lead categorization and scoring.

LeadGeneration.com is one of the rare accredited lead generation companies offering 100% exclusive leads. The company has a lead replacement policy, just in case an invalid lead slips through the cracks. Since there’s no lead re-selling, the company doesn’t keep a leads database.
LeadGeneration.com can integrate with every customer relationship management (CRM) platform that has web connectivity via an API, including:

  • HubSpot
  • Zoho
  • Salesforce
  • Pipedrive
  • Infusionsoft
  • SugarCRM
  • Highrise

The company offers a free strategy that results in a customized plan. Consequently, the pricing is different for everyone, so you’ll have to contact the company to get a quote. However, you can set your monthly budget as you start creating the strategy.
When you’re ready to get started, you’ll be assigned a dedicated project management team. They’ll come up with the lead development strategy and start the campaigns. As with all the lead management companies, the team constantly refines the process which results in more leads.
Throughout the campaign, LeadGeneration.com will provide you with leads in real-time, via direct CRM integration, email, or text message.

At a Glance

  • Huge database
  • >95% lead accuracy
  • Latest algorithms
  • Affordable
  • Great specialists
  • Scalable
  • Copywriters could be better
  • Not many additional features

 

CIENCE is among the lead generation companies that combine software and people in a brilliant way. Once the latest algorithms in workflow automation and natural language processing find the data, experienced people validate, enrich, and combine it for the best results.
Besides lead generation, CIENCE also offers CRM migration services. Thanks to a seamless HubSpot integration, the alignment of marketing and sales teams becomes a piece of cake.

It has a database consisting of tens of millions of records and also uses external sources. The company is among the most reliable lead generation companies, with >95% accurate leads.
Once your targeted leads demonstrate buying behavior, you’ll be notified in real-time.

The company deploys sales development teams for ⅓ of the money you’d spend building an in-house team. These SDR teams cover plenty of lead generation services, from precision targeting and copywriting to email, phone, and LinkedIn outreach, each handled by a separate specialist. Depending on the industry, you’ll get 25-250 named accounts/month.

Payments are monthly, with a subscription model and 100 pilot days minimum. An SDR team will cost you $58,800/year. Given the quality of the service, CIENCE is among the most affordable lead generation companies.
If you just want custom sales research, you can get a different plan, consisting of unlimited staff, lead lists with a 30-day guarantee on contact data quality, and services like lead scoring, predictive sales intelligence, CRM enrichment, and customized data.

Pricing is formed per contact, but you’ll have to reach out to CIENCE to get a quote.

After you fill in the email questionnaire and Ideal Customer Profile, CIENCE will review them, you’ll meet the team, and they’ll start the research. As soon as you approve the plan, CIENCE’s affordable lead generation software and professionals will start working, usually in up to 10 business days.

At a Glance

  • Email deliverability services
  • LinkedIn influencer marketing
  • 100% lead accuracy
  • Affordable app
  • Quick onboarding process
  • Useful additional services
  • Doesn’t have its own database
  • No real-time monitoring

 

Belkins has its team manually source and verify every lead before it’s sent to the client. As part of lead generation, the company provides appointment setting services. It’s also one of the rare email lead generation companies offering detailed email deliverability services. Things like domain reputation or spam-related issues stop clients from reaching their leads, and Belkins takes care of it. Finally, the company’s LinkedIn influencer marketing services are a great choice if you’re looking for B2B contact data.

The Belkins team relies on every available source in order to find leads. Because they verify data manually, the company claims 100% lead accuracy. No wonder Belkins is considered one of the top B2B lead generation companies out there! Besides building a whole new database, the company also provides data enrichment services.

Finally, Belkins has its own app with a suite of tools created to improve sales and marketing results. You can find emails, extract leads from LinkedIn, capture leads with a chatbot, send emails, enrich leads, and more.

If you’re only interested in the Belkins app, you can get a free or a pro plan. The free plan comes with a limited period of access and data upload. The pro plan is $149/month and gives you unlimited usage of all products and an unlimited number of leads. When it comes to manual lead generation, you’ll need to contact Belkins to get a quote.

To get started, you need to provide Belkins’ team with your Ideal Customer Profile. The researchers will start crafting the first lead list and you’ll have it ready in up to 48 hours. After that, they’ll adjust the campaign based on your feedback, so you get the most out of Belkins’ B2B lead generation services. The whole process is quick and simple.

At a Glance

  • Good connections to OTT companies
  • Trade show appointments
  • Large databases
  • A large number of features
  • Very short ramping up period
  • Several tiers to choose from
  • Long onboarding period
  • Trade show appointments have an additional fee

 

Not all IT lead generation companies offer the wide variety of services Martal Group does. Services like account-based marketing, SEO, and appointment setting are pretty regular across the board. Martal Group doesn’t even stop at email campaigns, cold calling, and LinkedIn messaging campaigns. With conversion tracking, KPI analytics, setting trade shows appointments, as well as providing customer onboarding and account management, you’ll hardly need anything more.
Martal Group has two databases brimming with 50+ million contacts. Each year, they get richer by 200,000+ leads, with intent data being updated every week.
The company integrates with leading B2B intelligence and data providers in order to gather the most accurate B2B contact data. It also supports multiple CRM platforms.
Pricing depends on the service tier you opt for. Tier 1 gives you only lead generation, Tier 2 adds customer onboarding, while Tier 3 offers account management on top of all that. However, as with most top lead generation companies, whichever of the tiers you go with, you’ll have to request a quote.
If you decide to hire Martal Group, the thorough onboarding process will take around two weeks. After generating the ideal lead profile, researching the market vertical, and drafting campaign call scripts, it’s time to set up phone and email campaigns. Once CRM systems are set up, contacts will be shortlisted, contacted, and a rigorous customer follow-up will be performed. Eventually, you can start setting up the meetings with potential customers, or the Martal Group team can do it for you.

At a Glance

  • Great telemarketing services
  • Proprietary method for customizing ROI-positive lead gen programs
  • Own database
  • Scalable
  • Responsive team
  • Customizable reporting
  • A narrow focus on telemarketing
  • Somewhat expensive cost per lead (CPL)

 

This company develops the best lead generation programs for each of its clients, thanks to a proprietary method. VSA Prospecting easily customizes ROI-positive lead generation programs, then keeps you updated during every call while providing detailed reports afterward. Besides B2B appointment setting services, VSA Prospecting has plenty of other useful services at hand.
Market research lets you know how satisfied and loyal your customers are, or whether senior leaders are ready to make new investments. Meanwhile, VSA Prospecting’s outbound call center gets to know your offering in detail before making professional calls to potential clients. The company is among the best telemarketing lead generation companies. Besides providing you with a list of leads prior to calling them, it also gives you the choice to provide one yourself. On top of all that, you also get weekly quantitative and qualitative reports with metrics you deem most important.
The company’s database is filled with 2.5 million leads and it grows 25% annually. Besides that, VSA Prospecting uses dozens of external sources so it can provide the most up-to-date contact information.
What makes VSA Prospecting one of the greatest telemarketing lead generators is a highly-collaborative, detailed onboarding process.
When it comes to pricing, you need to request a quote, but you can expect a rate of $25 – $49/hour.

At a Glance

  • Free script consultation
  • Continuous training for call center agents
  • Real-time reporting
  • Easy to get started
  • Intuitive interface
  • 1,000+ integrations
  • Not the best customer service
  • A limited number of features

 

Speaking of telemarketing, another company worth mentioning is Upcall. If you’re looking for telemarketing lead generation companies in the USA, give Upcall a call! It’s focused on engaging leads through phone calls but offers lead generation services as well. The company’s appointment setters are among the best in the U.S. Upcall also provides a free script consultation to you.
Upcall doesn’t have its own leads database, but it works with proprietary tools in order to get you as many qualified leads as possible. Its team manually collects data from LinkedIn, as well as several other reliable data sources.
You’ll get real-time reporting thanks to intuitive software that monitors campaign results. Additionally, a notification is sent to you as soon as an appointment has been scheduled.
Another reason why plenty of lead generation companies reviews point to Upcall is that it integrates with 1,000+ tools, such as:

  • REST API
  • HubSpot
  • Zapier
  • Salesforce
  • Google Calendar
  • Autopilot

Upcall has four plans: Basic, Growth, Agencies, and Enterprise. With the Basic plan ($1,000/month) you get an outbound call center with customized scripts, real-time reporting, and 1,000 calls/month. The Growth plan adds an email drip campaign, account manager, and in-depth data research. With the Agencies plan, you also get REST API access, multiple sub-accounts, resellers, and white labeling. Finally, the best lead gen plan Upcall provides, Enterprise, lets you launch international campaigns. You’ll also receive custom technical implementation, as well as SLA. For more expensive plans, though, Upcall requires you to request a quote.
Once you opt for these services, the process is pretty simple. Forward or upload your leads to Upcall, and the team will engage them at just the right time, with scripts that work. Afterwards, you’ll get the results and insights you need to consistently improve the campaign and close more sales.

At a Glance

  • Own lead generation processes and tools
  • Real-time reports
  • Inbound marketing services
  • Scalable
  • Useful integrations
  • Helps you bypass the initial 90-day ramp period
  • Long onboarding process
  • Not as good at cold calling as they are at warm leads

 

No lead generation companies comparison would be complete without EBQuickstart. The company creates its own tools and processes to build the most accurate data collection for each client. Other than building databases from scratch, EBQuickstart’s data specialists can also help you by validating and enriching your already existing database. Besides cold calling leads to set up B2B appointments, EBQ also offers detailed inbound marketing services. Those include email campaigns, content marketing, social media management, as well as website design. Such services were created with brand awareness in mind, making EBQ one of the lead generation companies perfect for a small business. On top of all that, the company offers lead nurturing, lead follow-up, as well as customer follow-up and onboarding services, so you can bypass the initial 90-day ramp period.
Because it builds custom databases for each client, EBQ doesn’t have its own database. The company gets its leads manually from LinkedIn, other reliable sources, and its own proprietary tools.
Besides comprehensive real-time reports, EBQ also holds biweekly meetings with its clients to give them insights into the results.
To provide the best results possible, EBQ provides some of the best lead generation CRM and marketing integrations, like:

  • LinkedIn
  • Salesforce
  • HubSpot
  • Datanyze

To find out EBQ’s pricing, you’ll have to request a consultation.
It may take some time for you to get started with EBQ’s services, as the company likes to get a full understanding of the client’s ideal customer profile, as well as buyer personas. Once the team does that, they start manually collecting data from various data providers, LinkedIn, and EBQ’s proprietary tools. After that, you get a custom database of targeted leads (accounts and decision-makers). Like many lead management companies, EBQ holds biweekly meetings aimed to review the current results and adjust campaigns.

At a Glance

  • 100% accuracy
  • Lead replacement policy
  • MarTech management
  • Wide variety of features
  • Useful integrations
  • Manually verified leads
  • The agents may not be native speakers
  • No in-depth content like whitepapers

 

CandorWorks is another company offering a wide variety of sales and marketing features. Its lead generation efforts rely heavily on content marketing, including events. CandorWorks does everything from setting those up to the event follow-up. To get you the most fitting leads, the company does historical analysis and looks at existing technologies, compliance requirements, etc. Account-based marketing, including email campaigns and telemarketing, are also included in the package.

However, the most specific service CandorWorks offers is MarTech management. Your marketing team depends on implementing the best marketing tools and having them work in sync. CandorWorks can help your marketers customize, optimize, and update these tools so you get the best results possible.
CandorWorks has no database, and each email is manually verified. The company claims 100% lead accuracy and offers replacement in case the lead turns out to be invalid, making it one of the most reliable lead generation companies.
Integrations with the most popular customer relationship management (CRM) platforms and marketing campaign automation tools make CandorWorks’ services even better.
Should you opt for CandorWorks’ services, the company will define the strategy based on your requirements, source targeted content during a predefined time frame, and utilize lead segmentation to raise your chances of making a sale.
CandorWorks functions on a pay per lead model, and with the lead replacement policy in place, it’s a risk-free arrangement. But as with many lead generation companies in 2020, to find out how much you’d pay per lead, you’ll have to request pricing.

At a Glance

  • Voice services
  • Large database
  • Callbox Pipeline
  • Multi-faceted lead generation program
  • A detailed lead generation process
  • Event marketing
  • No social media advertising services
  • No content like whitepapers

 

This company offers a multi-faceted lead generation program with plenty of features. When it comes to data, Callbox does everything from data cleansing and data verification to database management. Though there are several popular lead management companies aiding customer retention through lead nurture, follow-ups, and email campaigns, some additional features separate Callbox from the competition. For one, its account-based marketing covers social, website, and, unlike many other companies, even voice services. Another part of Callbox’s account-based marketing efforts is event attendance marketing. That includes webinars, from promotion to facilitation and reporting.

Callbox’s database numbers 7 million accounts in the U.S. alone, together with 1.5 million email addresses.

Thanks to one of the best lead generation CRM platforms, Callbox Pipeline, as well as the HubSpot integration, the customer acquisition process is quick and seamless. Callbox Pipeline also provides clients with contact management and relevant reporting. Besides HubSpot, another important Callbox integration is that with Salesforce.

To get the company’s pricing, you’ll have to contact Callbox directly.

If you’re okay with the price, you’ll be getting leads in no time. After compiling a list of companies that fit your target customer profile, Callbox will get to the key prospects and stakeholders. The team will then contact these prospects via multiple channels and start setting appointments. No wonder plenty of lead generation companies reviews feature this company.

How to choose a Lead Generation Service Provider?

Finding the perfect lead generation companies in 2020 doesn’t just depend on what kind of features they offer, but also how well these features fit your needs. Some of the things that play a role in your choice of a perfect lead generation company are the industry you’re in, the size of your company, your current goals, your average sales cycle length, etc. To find the best lead generation service provider, ask yourself these questions:

  • What type of leads do you need?

Depending on where you’re most likely to find your leads (email, LinkedIn, events, customized ads), and whether you need B2B or B2C leads, some companies will be a better fit than others. 

  • How big of a database do you need?

If you’re selling expensive services, you likely don’t need thousands of leads, but just a few qualified ones. But if your products sell at a low price, the best lead generation companies for you will be those with large databases. 

  • How does the company collect data?

Are you looking for companies with their own LinkedIn data extraction software or human verification? Depending on the answer, you’ll be able to narrow down the search pretty quickly. 

  • How often does the company update its databases?

Whichever industry you’re in, the more often a company updates its database, the bigger the chance you’ll reach your leads.

  • What is your budget?

No matter how many features a certain company offers and how good of a fit it is, if you can’t afford it, you’ll have to start small.

  • Does it integrate with tools and systems your business is already using?

If you’re using one customer relationship management (CRM) platform and the company you’re eyeing doesn’t integrate with it, it’s bound to create some trouble.

  • What is the company’s online reputation?

The best way to make sure the lead generation companies you shortlisted are every bit as good as they claim to be is by checking reviews on prominent websites. 

Benefits of Lead Generation Services

The main benefit of hiring a lead generation service is that you’ll start getting more clients more quickly. That’s because the top-rated lead generation companies know how to find leads that are not only a good fit for your product, but also have a need for it right now. The time of spray-and-pray techniques has come and gone.

Finding potential clients that are ready to make a purchase right now is of the utmost importance. You may be able to find those that fit your ideal customer profile, but how likely are you to contact them at the right time, with the right message? Unless you’re an experienced salesperson, not very likely. And whenever you and your employees spend time on a lead who doesn’t end up buying the product (no matter whether these are good targets at the wrong time or target-adjacent leads), you’re costing your business money. 

Meanwhile, if you have an experienced company doing lead generation for you, you’ll be getting more clients, and be able to focus on your own work – improving the product and the company’s organization. That being said, some B2B lead generation companies can also help you train your own sales team so that it becomes every bit as good as theirs. If you do that, eventually you won’t be needing sales outsourcing anymore.

In case your sales cycles are longer than the industry average and you’d like to shorten them, there’s no better way to do it than hiring a lead generation company. You would need one that specializes in lead generation, lead nurturing, follow-up, and even getting you referrals. No matter how well you know your product, selling it takes a lot of research, great timing, the latest tech, and brilliant sales skills – something lead gen companies can provide. Even if your industry’s sales cycles are naturally long, given that your product is probably pretty expensive, it takes a lot of sales intelligence, talent, and experience to close this kind of deals.

Finally, if you’re a startup needing some brand awareness, opening a LinkedIn profile and hoping for the best won’t cut it. Chances are you’ll need a much more serious approach coupled with email campaigns, events/webinars, maybe even pay-per-click (PPC) advertising. A lead generation company with a multi-faceted lead generation program can do it all in a highly experienced way, improving your brand awareness and likely getting you your first buyers as well.

Best Lead Generation Companies At A Glance

Discover.org – Best for recruiters

LeadGeneration.com – Best for startups

CIENCE – Best for biotechnology companies

Belkins – Best for middle-sized businesses

Martal Group – Best for governments

VSA Prospecting – Best for the healthcare industry

Upcall – Best for telemarketing

EBQuickstart – Best for customer experience

CandorWorks – Best for marketing agencies

Callbox – Best for event lead generation

OutboundView – Best for setting an in-house sales team

Strategic Sales and Marketing, Inc – Best for companies with long sales cycles

Key Takeouts

Whether you run a startup, small business, middle-sized business, or an enterprise, you can reap plenty of benefits by hiring a lead generation company. Highly experienced salespeople who understand the most important sales campaign automation tools out there will find you the right leads, those that fit your ideal customer profile and are ready to buy your product right now. While they’re setting appointments and selling your services with their custom-crafted messaging, you can focus on your own work inside the company. Whether you need brand awareness or shorter sales cycles, the expertise of the accredited lead generation companies will give you the desired results. And remember, the selling doesn’t end once the deal has been closed. Unless there’s someone to continuously follow-up with the existing clients, you’re likely to lose them.

If you’re selling expensive products, you probably know how difficult it is to close a deal. It’s no wonder – people don’t just buy products worth hundreds of thousands of dollars overnight. It’s best you focus on the product itself, and save yourself some time and money by leaving sales to the professionals. 

In short, whether you’re a startup or a large business, working in IT or education, looking to sell your product or train the sales team you already have, hiring one of the qualified lead generation companies is the best move you can make for your business. 

FAQ

What is the lead generation process?

The lead generation process consists of many sub-processes. In short, it means identifying potential customers for a business and contacting them with the intent of convincing them to purchase the product. Those leads can come from inbound campaigns (designing the best lead generation websites and landing pages or posting quality content on social media) or outbound campaigns (reaching out to those who fit the ideal customer profile). 

What is a lead generation company?

A lead generation company specializes in lead generation, a.k.a. provides businesses with different ways of identifying and attracting potential customers. Besides lead generation, most companies offer additional (related) services such as lead nurturing, data cleansing, customer experience services, sales coaching, etc.

How much does a lead cost?

Cost per lead (CPL) depends largely on the market and industry you’re in. In general, the most expensive leads lie in the IT and software industry. No matter how affordable some lead generation companies are, these leads will cost you quite a lot. You’re likely to pay $370 per a single lead. Healthcare and the medical industry are the second most expensive, but with $286 per lead, leads in this industry are already a lot more affordable than those in the IT sphere. If you’re looking to get leads in any other industry, chances are all lead generation companies will charge you far less than this.