Best Amazon Alternatives In 2021

There are numerous online selling platforms out there but not all of them are worthwhile. It is hard to stand out in the oversaturated eCommerce market or choose the best one to use.

Dozens of successful online businesses differ in the services, fees, and shopping experience they offer. Read on to find out how we chose Amazon competitors that offer the greatest services, as well as to benefit from our Buyer’s Guide and browse the FAQs.

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1. Best Buy Overview

Best Buy is an excellent choice if you plan to make some refurbishments when it comes to home gadgets and indoor electronics. It is known as one of the best Amazon's alternatives. The latest tech options and brands are some of the most highlighted features of this online retailer. Full Review

  • Free shipping on order over $35
  • Wide range of products
  • Discounts and promotions
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Best Buy is an excellent choice if you plan to make some refurbishments when it comes to home gadgets and indoor electronics. It is known as one of the best Amazon's alternatives. The latest tech options and brands are some of the most highlighted features of this online retailer. Full Review

Price

4/5

Types of products

4/5

Shipping

5/5

Ease of use

5/5

2. eBay Overview

Even though eBay is known to have a vast list of Rules and Policy Restrictions, which can slightly limit some aspects of business, such as the return policy, it is still one of the best choices for your online store. With the proper strategies, eBay can help your online business flourish. If you’re shopping, it will also help you purchase anything you want. Full Review

  • Well-functioning mobile app
  • PayPal accepted as a payment method
  • A wide variety of items available for sale
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Even though eBay is known to have a vast list of Rules and Policy Restrictions, which can slightly limit some aspects of business, such as the return policy, it is still one of the best choices for your online store. With the proper strategies, eBay can help your online business flourish. If you’re shopping, it will also help you purchase anything you want. Full Review

Price

5/5

Types of products

5/5

Shipping

5/5

Ease of use

5/5

3. Etsy Overview

Etsy is easy to set up, no matter whether you are a seller or a buyer. With this e-marketplace, you get the built-in analytics to help you see how your business is doing and what needs to be done better. As a buyer, you can enjoy unique item offers and buy crafts from all over the world, which makes Etsy one of the top choices if you are looking for the best alternatives to Amazon. Full Review

  • Excellent for selling and buying homemade merchandise
  • A good amount of web traffic
  • Quick and easy to use
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Etsy is easy to set up, no matter whether you are a seller or a buyer. With this e-marketplace, you get the built-in analytics to help you see how your business is doing and what needs to be done better. As a buyer, you can enjoy unique item offers and buy crafts from all over the world, which makes Etsy one of the top choices if you are looking for the best alternatives to Amazon. Full Review

Price

5/5

Types of products

5/5

Shipping

5/5

Ease of use

5/5

4. Made Trade Overview

Aside from the obvious benefits for the environment, Made Trade comes with the assurance that you will get the product for the minimal price possible. If you are looking for sustainable options, Made Trade is the perfect marketplace where you can shop and be sure that all the products sold are made from non-polluting materials. Full Review

  • Fair trade practices
  • Sustainable items only
  • Handcrafted, artisanal items
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Aside from the obvious benefits for the environment, Made Trade comes with the assurance that you will get the product for the minimal price possible. If you are looking for sustainable options, Made Trade is the perfect marketplace where you can shop and be sure that all the products sold are made from non-polluting materials. Full Review

Price

4/5

Types of products

4/5

Shipping

5/5

Ease of use

5/5

5. Zappos Overview

It might not offer a huge variety of products, but Zappos is a leader in the footwear trade. If you are a true shoe lover, you will love shopping at Zappos, which has offers even Amazon can’t beat. Full Review

  • Free shipping, both on orders and returns
  • Good customer service
  • User friendly
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It might not offer a huge variety of products, but Zappos is a leader in the footwear trade. If you are a true shoe lover, you will love shopping at Zappos, which has offers even Amazon can’t beat. Full Review

Price

5/5

Types of products

4/5

Shipping

5/5

Ease of use

5/5

6. AliExpress Overview

There is no minimum order amount when it comes to AliExpress. AliExpress reviews confirm that if your product doesn't arrive or is different from the description on the platform, you can request a full refund. AliExpress has a huge range of products. You can be sure that whatever you need, AliExpress has it. Full Review

  • Secure payment methods
  • Free shipping on most of the items
  • Good refund policy
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There is no minimum order amount when it comes to AliExpress. AliExpress reviews confirm that if your product doesn't arrive or is different from the description on the platform, you can request a full refund. AliExpress has a huge range of products. You can be sure that whatever you need, AliExpress has it. Full Review

Price

5/5

Types of products

5/5

Shipping

5/5

Ease of use

5/5

7. OverStock Overview

Overstock offers excellent deals and the best loyalty program compared to other Amazon's competitors. The annual membership gives you exclusive services that save you money and time. Full Review

  • Wide range of affordable products
  • Worldwide shipping
  • 30-day money back guarantee
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Overstock offers excellent deals and the best loyalty program compared to other Amazon's competitors. The annual membership gives you exclusive services that save you money and time. Full Review

Price

5/5

Types of products

4/5

Shipping

4/5

Ease of use

5/5

8. Newegg Overview

Newegg promises competitive prices for all sorts of electronic items offered on its website. If you are a tech lover and geek, you will appreciate the Newegg marketplace and the three types of subscriptions it provides. Full Review

  • Inexpensive
  • Order protection
  • Free returns
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Newegg promises competitive prices for all sorts of electronic items offered on its website. If you are a tech lover and geek, you will appreciate the Newegg marketplace and the three types of subscriptions it provides. Full Review

Price

4/5

Types of products

3/5

Shipping

5/5

Ease of use

5/5

9. Walmart Overview

Walmart assures it will always offer products at the most affordable price compared to other eCommerce stores, even those that are the most popular alternatives to Amazon. It also has options for low-income earners. Full Review

  • A wide variety of products
  • Create your own return policy
  • Established customer base
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Walmart assures it will always offer products at the most affordable price compared to other eCommerce stores, even those that are the most popular alternatives to Amazon. It also has options for low-income earners. Full Review

Price

5/5

Types of products

5/5

Shipping

5/5

Ease of use

4/5

10. Target Overview

Target offers many benefits. Its limitless choice of products and competitive prices saves you time and money if you want to get all the items you need in one place. Many Target reviews confirm that the shop offers a perfect deal for any type of buyer. Full Review

  • Affordable prices
  • Great product selection
  • User-friendly shopping platform
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Target offers many benefits. Its limitless choice of products and competitive prices saves you time and money if you want to get all the items you need in one place. Many Target reviews confirm that the shop offers a perfect deal for any type of buyer. Full Review

Price

5/5

Types of products

5/5

Shipping

4/5

Ease of use

4/5

Our Methodology

There are too many e-business options, which makes it hard to choose the best one. However, in order to compete with Amazon, selling platforms must have certain features and a high level of quality. These are the characteristics we took into consideration when creating the listing of top alternatives to Amazon:

  • Essential features such as straightforward account setup, free shipping deals, fast delivery options, worldwide shipping, simple return policy, and sellers and buyers protection
  • The comprehensive assortment of goods, including tech, books, accessories, etc.
  • Guaranteed product quality
  • Competitive prices compared to other online selling platforms
  • Positive customer reviews that confirm the companies’ promises

Amazon Competition Worth Your Time

Best Buy Overview
Best Buy Overview

Best For Home Electronics

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  • Discounts and promotions
  • Wide range of products
  • Free shipping on order over $35
  • Free returns
  • Expensive shipping for orders under $35
  • Low-quality customer support

Best Buy is a marketplace offering a massive assortment of products for all sorts of customers. Loyal customers confirm that it’s a great alternative if you’re looking for deals online.

Features

Buying things via this platform is straightforward and easy. According to trustworthy reviews, the company guarantees the quality of the products it offers and has a curbside pickup option.

The website is easy to navigate and offers many items sorted by categories such as TV & Home, Cell Phones, Sustainable Living, Toys, Games & Collectibles, and more.

Best Buy is mobile-friendly and offers daily deals and discounts to all of the customers. Fast and free shipment is available for orders over $35.

Pricing:

Free shipping Discounts Gift cards
For orders over $35 Coupons and discounts for a limited time Digital gift card

Customer Satisfaction

Customers like the Best Buy marketplace primarily for its offers of the latest tech items, even though some Best Buy reviews mention that its customer service could use some improvement.

Competition Overview

Best Buy dominates when it comes to indoor home electronics and gadgets. Even though it offers more product category options than most of Amazon’s main competitors, it still falls short compared to AliExpress, for example.

eBay Overview
eBay Overview

Best For Electronics, Fashion, Collectibles

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  • Well-functioning mobile app
  • Seller and buyer protection
  • A wide variety of items available for sale
  • PayPal accepted as a payment method
  • Longer delivery periods
  • Higher selling fees

eBay is a platform that allows users to sell items and bid on auctions and it’s a very popular alternative to Amazon. It is best for self-created goods as it offers item descriptions and About Me pages, making the service more customizable.

Features

One of the first things I noticed when I started researching eBay is that you can find anything you possibly want to buy in one place. As it is one of the pioneers of the online retail industry, it is hard to find a person who didn’t hear about eBay.

The platform claims that they offer top brands, low prices, and free shipping on many items, and this is confirmed by many eBay reviews.

The site transactions are impressive, nearly double the amount of some of its successful competitors.

With the ability to bid on goods and the unique way for customers and retailers to correlate online, eBay is one of the top rivals of Amazon.

eBay has special offers and daily deals with free delivery options. Delivery times can vary depending on which service is used, but it usually takes 30 business days. eBay offers various types of goods, such as Electronics, Cars, Fashion, Collectibles, and many more, making it one of the most famous online retail platforms and top competitors to Amazon. It is mobile-friendly as well.

Pricing:

Free shipping Discounts Gift cards
Yes, for some items Coupons and discounts for a limited time Pre-loaded plastic or digital gift card

Customer Satisfaction

Customers are generally satisfied with eBay and the features it offers. It is rated 4 out of 5 stars on ConsumerAffairs, based on 4,224 reviews. It is one of the most famous selling platforms out there.

Competition Overview

eBay dominates when it comes to broad reach. On the other hand, a couple of eBay reviews mention somewhat higher selling fees as one of the downsides of this platform.

Etsy Overview
Etsy Overview

Best For Handcrafted gifts

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  • Unique items available
  • Excellent for selling and buying homemade merchandise
  • Unique items available
  • A good amount of web traffic
  • Charges listing and transaction fees
  • Only handmade items available

Etsy is an ecommerce platform that is best for unique crafts and creative goods. Nearly every Etsy review confirms that the company combines the human touch with automatization.

Features

My first impression of Etsy is that it has many benefits, such as straightforward use of the platform and great deals. It claims to be a global marketplace of unique handcrafted pieces and rare vintage items, and having tried it out, I agree that it delivers a huge variety of one-of-a-kind products.

Your account on Etsy is easy to manage and comes with many tools that make buying or shopping effortless, such as its mobile app. Depending on the option you choose, you will get your package in 2 to 7 working days. However, a couple of Etsy reviews claim that delivery may take up to 10 days or more sometimes.

Etsy offers various goods such as crafts and supplies, jewelry, wedding items, and paper and party supplies. Using Etsy coupons can get you up to 85% discount on a specific retail shop.

Pricing:

Free shipping Discounts Gift cards
For orders over $35 Coupons and discounts for a limited time Pre-loaded plastic or digital gift card

Customer Satisfaction

Etsy is known as a highly reliable site. 1,842 online reviews confirm the quality of the items sold on this platform. With a rating of 4.5/5, Etsy is easily one of Amazon’s main competitors.

Competition Overview

Compared to other ecommerce platforms, it appreciates and supports small businesses and unique art pieces. However, if you are not into handmade pieces, Etsy might not be your cup of tea. It has an international reach and high customer trust.

Made Trade Overview
Made Trade Overview

Best For Sustainable products

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  • Handcrafted, artisanal items
  • Sustainable items only
  • Fair trade practices
  • Long waiting periods for customized orders
  • More expensive than competitors

It is a US-based company promoting high-quality products for the home and clothing that are good for the environment. By keeping their products safe and natural, Made Trade makes sure that the products they sell will not harm the Planet.

Features

When visiting their website for the first time, I could immediately tell that this platform is eco-friendly. The company claims that its products are suitable for the environment and at the same time stylish and fashionable, and many reliable online comments confirm it.

Made Trade is mobile-friendly and easy to use. It offers promo codes, coupons, and discounts, especially for large orders. Shipping in the continental US takes 3 to 7 business days unless you have the product made especially for you. The goods sold vary from clothes to home furniture, making this company different from most of Amazon’s competitors.

Pricing:

Free shipping Discounts Gift cards
For orders over $75 Coupons and discounts for a limited time Digital gift card

Customer Satisfaction

According to many online reviews, customers are satisfied with the Made Trade service and products. They all mention the high quality of the products sold on the platform. The consumers appreciate that the items are long-lasting and the fact that the company leaves a minimal carbon footprint.

Competition Overview

Made Trade dominates when it comes to selling products that are safe for the environment. However, the production costs and use of environment-friendly materials raise the prices considerably. In fact, Made Trade might be one of the priciest competitors of Amazon.

  • User friendly
  • Free shipping, both on orders and returns
  • Good customer service
  • No discounts or coupons
  • Lesser assortment of merchandise than competitors

Zappos is an online retail store that moved from selling shoes to selling clothing, handbags, accessories, etc. Proud of their exceptional customer service and company culture, Zappos deserve to be on the list of the best alternatives to Amazon. It is excellent both for individuals and for businesses.

Features

My first impression from the purchasing process was that saves you a lot of time. The platform might not offer such a large scope of products like some of the above-mentioned competitors, but Zappos has terrific shoe options, handbags, and other clothing accessories. Reviews show that the company truly does offer competitive prices and high quality of products.

The platform is easy to set up and comes with a straightforward app.

With Zappos, you get your order within 4-5 business days. The standard shipment is free to all, with no minimum purchase required or any exclusions, according to online Zappos reviews. When it comes to discounts, coupons, and promo codes, Zappos does not offer those to the general public unless it is a gift on a case-by-case basis.

Pricing:

Free shipping Discounts Gift cards
For all shipments On a case-by-case basis N/A

Customer Satisfaction

The buyers appreciate the outstanding customer service. Zappos’s helpful representatives are the main reason this platform has high marks on customer service ratings. Expanding the product line was a good step towards building a bigger platform and customer base.

Competition Overview

Zappos dominates when it comes to exceptional customer service and unbeatable shoe collections. However, it falls short when it comes to other types of products if you compare it with the other competitors to Amazon.

AliExpress Overview
AliExpress Overview

Best For Various items

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  • Good refund policy
  • Low prices
  • Free shipping on most of the items
  • Secure payment methods
  • Shipping issues and delays
  • Lower product quality

AliExpress is a famous Chinese online retailer and it makes 58% of all online sales in the country. It specializes in online bulk selling, which is one of the most significant differences to Amazon. AliExpress is split into separate businesses:

  • Alibaba
  • Taobao
  • Tmall

It is one of Amazon’s biggest competitors and a perfect choice for any customer, as it has one of the best buyer protection programs that minimize the chances of getting scammed.

Features

My first impression of the purchasing process was that it was very straightforward. One of the most stand-out features is that, as promised, it offers the lowest prices you can find.

AliExpress is an easy-to-use and mobile-friendly online retail shop. The packages usually take 15 to 45 working days to arrive when shipped with AliExpress Standard Shipping and 7 to 15 working days with the AliExpress Premium Shipping option. My AliExpress review is one of the many other reviews that confirm that fee shipping options are available for almost every item.

AliExpress comes with ongoing special offers, discounts, and daily deals. This selling platform offers various types of goods, making it a serious competitor to Amazon.

Pricing:

Free shipping Discounts Gift cards
Yes, on almost all the items Coupons and discounts for a limited time $10, $20, $50, $100, or $150

Customer Satisfaction

Most customers love the platform and the services it offers. Based on 6,753 reviews, it has a rating of 4.2/5 on Trustpilot. It is one of the most popular platforms with a vast number of sellers and products.

Competition Overview

AliExpress dominates when it comes to prices. Free shipping is possible for almost all the products. One of the disadvantages is that your order might take a long time to arrive.

OverStock Overview
OverStock Overview

Best For Furniture and Home Decor

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  • 30-day money back guarantee
  • Daily deals
  • Wide range of affordable products
  • Worldwide shipping
  • Long delivery periods
  • No choice of shipping method

Overstock is an online retail shop selling furniture, rugs, small kitchen items, bathroom accessories, and decor. An annual fee gets you a year of club membership that comes with rewards, free returns, super promos, and discounts.

Features 

My first impression was that buying on Overstock is straightforward and fast. The website is easy to navigate and it loads quickly, saving you time while looking for a particular item.

You can find some things for a much lower price compared to other top competitors of Amazon. The website offers daily deals and featured sales within each department. Every order over $45 is shipped for free. The Club O loyalty program will save you time and money in the long run for just $19.95 per year.

Pricing:

Free shipping Discounts Gift cards
For orders over $45 Coupons and discounts for a limited time Digital gift card

Customer Satisfaction

Customers say that Overstock is a legitimate and reliable online marketplace. It is famous for its liquidation sales and affordable prices. I recommend shopping from Overstock, even though some Overstock reviews mention that shipments may take longer to arrive.

Competition Overview

Overstock is the best when it comes to rewarding programs, money-back guarantees, and worldwide shipping. However, the delivery time might be longer than expected. And not all items are eligible for return.

Newegg Overview
Newegg Overview

Best For Electronics and gaming accessories

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  • Free returns
  • Inexpensive
  • Order protection
  • Doesn’t have the largest variety of products
  • Slower shipping compared to other retailers

Newegg is an online retailer most famous for selling electronic and gaming equipment. It is based in California and offers the latest and most excellent tech products in the US.

Features

With over 40.2 million registered customers and seven distribution centers worldwide, almost everyone’s heard about Newegg.

When I first started researching this platform, I thought it was a marketplace for tech retailers only. However, Newegg offers other categories such as office supplies, health and beauty products, and even auto parts.

The company claims that it will ship the goods you order within 72 hours and having tried it out, I can confirm that this is true. You have an option to get a Newegg Premier subscription that will give you many benefits for just $49.99 per year. Here’s what my Newegg review confirms about the benefits of a subscription:

  • Free expedited express deliveries
  • Early bird notifications
  • Access to exclusive deals and free return

The delivery timeframe is usually 3 to 5 business days. The platform is easy to use and comes with a mobile app.

Pricing:

Free shipping Discounts Gift cards
Yes, on some items Coupons and discounts for a limited time Digital gift card

Customer Satisfaction

Customers trust Newegg and appreciate the company’s effort to constantly improve their service. Even though the platform is a paradise for electronic geeks and gamers, even the ordinary online buyer can find something interesting here.

Competition Overview

This platform dominates when it comes to offering the latest tech items and accessories, according to many Newegg reviews. Even though it offers other product categories as well, it still falls a bit short in the item options outside the tech industry.

Walmart Overview
Walmart Overview

Best For Various items

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  • Established customer base
  • Low prices
  • Create your own return policy
  • A wide variety of products
  • Not very environmentally friendly
  • Delivery fees on orders under $35

One of the top Amazon alternatives, Walmart offers a wide range of products that you can purchase. Online Walmart is similar to the regular Walmart stores, and it’s best for buyers looking to find general goods.

Features

I could immediately tell that they offer a broader selection of goods than most other online platforms and have a unique approach to shopping on the internet.

The platform claims that the online store is as good as the regular store, and judging by the customer reviews, this is really so. The shopping process is straightforward, and everything you buy gets shipped right to your house. They offer ongoing deals, special prices, and discounts. A gift card is available as well.

Walmart is mobile-friendly, and it makes shopping extremely easy. The delivery period is typically 2 business days. When it comes to delivery fees, there’s a flat rate of $5.99 for purchases under $35.

Pricing:

Free shipping Discounts Gift cards
For orders over $35 Coupons and discounts for a limited time Pre-loaded plastic or digital gift card

Customer Satisfaction

Customers are generally satisfied with Walmart. The loyal consumers enjoy the online shop, according to customer feedback. Even though a couple of Walmart reviews mention that the customer service in its regular stores could be better, they all agree that it’s not the case with the online store.

Competition Overview

One of the best things about Walmart is its limitless product assortment. One of the cons is that it could be more environmentally-friendly.

Target Overview
Target Overview

Best For Various items

Visit Website
  • Daily and weekend deals and discounts
  • Affordable prices
  • Great product selection
  • User-friendly shopping platform
  • No fast shipping options
  • Unsatisfactory customer service

Target is a company known for offering endless choices of products of any type. When shopping, there’s always a big chance that you will end up buying more than what you had on the list, and an online shop is no different. One of the leading US retail businesses, Target, offers outstanding value and choices of products.

Features

The buying process on this platform is pretty straightforward. The company promises a reasonable price for all the items they sell, from groceries to clothing and electronics.

Target is a mobile-friendly platform and always offers daily deals and weekend savings. This Target review confirms that every order over $35 is eligible for free standard shipment. The order takes approximately 3-5 business days to deliver, with the possibility of selecting the delivery window suitable for you.

Pricing:

Free shipping Discounts Gift cards
Orders for over $35 Coupons and discounts for a limited time Pre-loaded plastic or digital gift card

Customer Satisfaction

Customers like Target because of the vast choice of products it offers. They are generally satisfied with its service and purchases. Free shipping and the good quality of products are mentioned as the best features.

Competition Overview

Target dominates when it comes to product types and competitive prices. However, customers mention that the customer service could be a bit better.

Amazon Competitors – Buyer’s Guide

Before you invest your time finding a platform for your online business or the marketplace to buy everything you need, you should take a look at your options and choose the platform that best suits your needs.

How to Choose the Best Amazon Alternative

There are more than a couple of best Amazon alternatives worth your time. However, not all of them will suit you. Whether you are a consumer or a seller, it is crucial to determine the requirements carefully before you choose.

  • The shipping option makes all the difference. Depending on your shipping preferences and needs, such as worldwide or US-based, you might rule some of the platforms out.
  • Not all online retail shops sell all types of goods. If you have preferences, that should be the primary requirement when choosing the shop.
  • Special offers or loyalty options are a nice touch if you shop often. Also, you can get a great deal when the item you’re buying is relatively expensive or rare.
  • A mobile app is one of the main features nowadays. If the platform is mobile-friendly, it will improve your buying or selling experience.
  • Almost all platforms have a wide range of prices, and they might all match your budget. However, knowing which platform offers the best deals will save you money in the long run.
  • Customer reviews are essential, even though it doesn’t necessarily mean that your experience will be the same. It tells a lot about a platform’s credibility. The ones with positive reviews are more likely to be safe.

Why Choose Some of these Companies?

Amazon is one of the best-selling platforms. However, depending on the location, it may not be accessible to everyone. Or it might not have the items you want to buy. The online retail shop you choose should suit you and be a place where you feel happy with the delivery time and the quality of the products. If, for some reason, Amazon does not cover all the crucial points for you, you can check out some of the competitors that might suit you better.

Best Amazon Alternatives at a Glance

Company General Goods  Books Groceries Fast Shipping Special Offers Best for Pricing
eBay yes yes yes yes yes Electronics, Fashion, Collectibles 12.55% or lower plus a $0.30 transaction fee
Etsy yes yes no yes yes Handcrafted gifts $0.20 for listed item
Made Trade yes yes yes N/A yes Sustainable products N/A
Zappos yes yes no yes yes Shoes N/A
AliExpress yes yes, but mostly children’s books no yes yes Various items N/A
OverStock yes no no N/A yes Furniture and home decor Club O

$19.95 per year

Best Buy    no no yes yes yes Home Electronics N/A
Newegg   no yes no yes yes Electronics and gaming accessories Newegg Premier for $49.99 per year
Walmart yes yes yes yes yes Various items N/A
Target yes yes yes yes yes Various items N/A

In Conclusion 

When it comes to Amazon vs competitors, you can decide to try out some of the Amazon alternatives for many reasons. Businesswise, many options might offer you better deals or a wider choice of products. Depending on the rules and regulations, fees, and worldwide shipping options, some competitors might be the better choice for you. Amazon is one of the most famous and oldest ecommerce platforms, but why not try out something that might suit you better.

FAQ

How to find cheaper alternatives to Amazon items?

There are Amazon alternatives that are worth mentioning and trying out. Some of them are more affordable than Amazon, for example AliExpress. However, it doesn’t mean a lot if you cannot find the item you are looking for. In the long run, the cheaper alternative is the one that gives you the best price for the exact item you are looking for.

Where to find Amazon's competitors with free shipping?

Almost all of the online shopping platforms have free shipping options for all or most of the products they sell. Also, don’t forget that the end price might be more affordable, even though there is a shipping fee on top of it.

Are other competitors trustworthy?

All the Amazon competitors mentioned in this article are trustworthy. The numerous positive online reviews are the biggest proof that the online retail business is safe for both sellers and buyers.