Have you ever wondered how much time you spend delving into your favorite apps?
Since the rise of the mobile internet and smartphones, numbers are going in one direction only – up and up! The development and variety of apps are increasing, distribution channels are increasing, downloads and revenue are increasing, but the root cause is our demand for it.
The app usage statistics are clearly showing app popularity is skyrocketing.
How about we go through some of the latest apps statistics together?
We’ve been most fascinated by the following facts:
With the growing number of people connected to the web (57% of the total population) and the affordability of smartphones, mobiles are now the preferred shortcut to the world wide web. Hence, the supreme mobile app popularity.
Stay with us to get a glimpse at some more staggering app usage stats we’ve prepared.
It’s crystal clear – we like our mobile phones and our apps too. A lot! And we are quite keen on using them too:
… and for so much more! So there’s this ‘overchoice’ we are facing. Not like we weren’t aware of it before, though. Now let’s look at some insightful app stats.
Are you curious about what the apps we download the most are? Read on!
With over 90% of all apps from the two most popular app stores available for free, we are tempted to keep on downloading. Although we abandon 25% of the mobile apps after using them once, the mobile app download statistics are quite remarkable.
Let’s look at some more data about the mobile app industry.
Let’s see – with 52% of the total population being mobile internet users and millions of apps available – that’s a recipe for mass adoption. Add to that the fact most of them are free or with a price tag close to a dollar, and you can see why the industry is booming. The monetization through in-app advertising is becoming a preferred business model for most app developers.
As the market of mobile devices is constantly evolving at a rapid pace, apps keep attracting new users, even if their market share seemingly remains the same. Bottom line – app developers won’t stay out of work for sure.
Are you curious to find out what was the most downloaded app in 2018 and how many mobile apps are there? The answers are coming!
Samsung, Apple and Huawei are the giants among the vendors of smartphones. Samsung’s market share as of the second quarter of 2019 is close to 23%. Hundreds of millions of devices get shipped to every corner of the planet.
As mobile/wireless technology evolves and the mobile devices industry expands, we shall rest assured for the continuous growth of the mobile apps market share too.
What’s the situation with mobile app usage by age? We’ve got that covered too.
It appears that we use mobile apps equally when it comes to games – both males and females spend 62 minutes playing a game on a mobile device every day.
Mobile app user statistics show we use entertainment apps the most – 69 minutes per day – with the audience being 55% male and 45% female users.
Are you ready for some more facts about the most loved mobile app categories and favorite mobile games? Here they come!
(Source: The Manifest)
We hope that you’ll find useful the questions we managed to answer for you.
A: In 2018, users of Northern America downloaded close to 33 million apps a day.
A: About 9 apps on average.
A: There are over 5 million mobile apps available today across all app stores.
A: About 40% of all smartphone users.
A: While the average person has about 80 apps on their phone, they use only 9 on a daily basis.
A: Youtube, followed by Instagram and Snapchat.
Speaking about app usage, it’s worth mentioning the mobile app vs mobile website statistics are pretty clear. US users use mobile apps 88% more often than mobile browsers. Worldwide, this trend stays the same and is set to grow.
Why do businesses need one? To reach the greatest audience possible, to better communicate with the public, to better understand their needs and wishes, to align their marketing strategy with the demand of the public.
Once you accumulate enough data, you can analyze it and even see emerging trends – and why wouldn’t you be the first to catch that wave? It may not be your first move to build a mobile app for your business, but optimizing your website for mobile is a great start!
It’s true that we are now used to our mobile phone apps – it’s easier and it’s quick, devices are powerful, connection speed improves, and most of the apps are free to download.
The app usage statistics are clear – whether you are an end-user, a business owner, a programmer, you need to consider the growing power and usage of mobile apps and adapt!
It’s time for you to check that favorite app now!
See you soon!